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SCOTT NOBLE
16 Bellereve Drive Residence (843) 757-4792
Bluffton, SC 29909 Cell (865) 719-5781
snfd96a4@westpost.net
CEO,COO, EVP, VP, DIVISIONAL GENERAL MANAGER:
EXPERIENCED IN START UP OF COMPANIES AND TURNAROUNDS THROUGH STRATEGIC SALES ,
MARKETING AND FINANCIAL INITIATIVES: B2B &B2C, CAPITAL EQUIPMENT, DURABLE CO
NSUMER GOODS THRU INDEPENDENT CHANNAL ALSO DIRECT TO CONSUMER
PROFESSIONAL EXPERIENCE
Twin Vee Boats
Fort Pierce, FL
2004 - 2010
Board of Directors / CEO
Initially consultant to private equity firm that owned the company and asked to
join board in 2005. Appointed to CEO position by Board of Directors June of 20
08 to try reversing the performance of the company, unfortunately had to take th
e company through receivership. The Federal Courts dismissed the Chapter 11 Case
1/21/2010 to the satisfaction of investors and creditors.
Savannah Yachts LLC
Rincon, GA
2004 - 2008
Brunswick Corporation
Lake Forest, IL
1990 - 2004
Global leader ($3 billion + revenues) in the leisure products industry. Marine
goods include Sea Ray and Bayliner boats and Mercury and MerCruiser engines. It
also makes Brunswick bowling and billiards products, as well as fitness equipme
nt (Life Fitness, ParaBody, and Hammer Strength). Company also owns or franchis
es about 118 fun centers that feature billiards, restaurants, bowling, and "Cosm
ic (glow-in-the-dark) Bowling."
Senior VP for Sea Ray Boats and US Marine
U.S. Marine Group
Arlington, WA
2001 - 2004
. Bayliner, Maxum, Trophy and Meridian boat brands ($400 million revenues).
TURNAROUND. Primarily responsible for turning around the business which was l
osing money (over $30 million), had lost its focus as well as the loyalty and ef
fectiveness of the 340 dealer network (of which 45 account for 75% of volume):
Redefined and refocused Bayliner to reflect its heritage as the value brand appe
aling to first-time, price conscious owners. This involved developing new marke
ting collateral, new marketing expenditures, educating the dealer network and es
tablishing off-shore manufacturing (in Mexico).
Repositioned Bayliner Yachts and renamed it Meridian Yachts; appointed new deale
rs.
Introduced a dealer metrics program to improve effectiveness and profitability
.
RESULTS After 10 quarters of losses, profitability was restored. Dealer confi
dence was resurrected and dealers were profitable.
Responsible for managing the intergradation and radical shift in channel and its
management. The merger of Sea Ray's largest independent dealers ( 25% of volume
) into a publicly held company MarineMax .
Boston Whaler
Edgewater, FL
Vice President and General Manager
TURNAROUND.
Developed strategic and operational plans; realigned the distribution channels.
Redefined product offering to make it more market-acceptable.
Results Grew the business from $40 million (in 1996) to $110 million (by 2000).
1990 - 1992
Faced financial failure by independent dealers that amounted to more than 1/3 of
the company's revenue, initiated a revolutionary training program that started
as a financial management tool and evolved into the Gold Standard for dealer man
agement in the marine industry the Master Dealer Program.
Results even after the downturn of 2007- 2010 Sea Ray dealers only experienced a
failure rate of less than 3% compared to balance of the industry.