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ROB FRANKEL

2756 Daniel Bray Highway * Frenchtown, NJ 08825


rff05d5e@westpost.net * H: 908-996-3288 * C: 732-890-5574

Sales & Account Manager / Business Development Manager


Leading Breakthrough Business Development and Market Expansions within High-Grow
th Environments
EXECUTIVE PROFILE
Dynamic, highly accomplished and award-winning sales and account manager disting
uished by his ability to penetrate new markets, and grow market share and profit
ability. Diversified sales and business background that includes specialty retai
l, online, chain stores, department stores, theme parks, fund-raisers, distribut
ors and airport retail. Consistent top performer with proven ability to lead and
inspire others and generate exceptional results quickly.
AREAS OF EXPERTISE

ROI Strategy * Business Development * Account Management


Sales & Business Relationships * Sales Training * Problem Solver
Customer Analysis * Product Analysis & Trending * Product Promotion
Customer Service * Competitive Market Positioning * Strategic Partnership De
velopment * Team Building * Business-to-Business Sales * Territory Penetrati
on Event / Trade Show Planning * Print Advertising * Budgeting
PROFESSIONAL EXPERIENCE
KEVIN MOORE AND COMPANY, Union Dale, PA January, 2008 - Present
Business Development Manager
Developed and am now leading a National Account program representing the core co
nsumer brands of Colonial Candle, Donna Sharp Industries, and Tag Home Decor. C
onduct meetings with general merchandise managers and manufacturers' design staf
fs to create distinctive direct import programs.
> Identifying and pursuing key new market areas for additional sales penetration
, already resulting in an account base volume that has grown 250% in only 3 year
s.
> Spearheading private label product line and boosting revenues by developing a
program of themed gift ware for Barnes and Noble, 1-800 Flowers and Wegmans Food
Markets. Product and Project Manager of this initiative, steering the art depar
tment and product team to involve buyers in the company design studio. Leading t
he process of program presentations, timeline development, and client negotiatio
ns.
> Analyzing customer demographics and discretionary spending habits for Wegmans
Food Markets, past purchases, profit per square foot, SKU performance and retail
business goals and proposing product programs that have a positive bottom-line
impact.
> Strategic promotion of product lines utilizing and leveraging national trade s
hows to increase brand awareness and penetrate new markets. Manage the complete
process of creating and setting up innovative displays for noted trade shows in
Orlando, Atlanta, Dallas, Las Vegas and New York.
> Establishing key national account partnerships with Barnes and Noble, Wegmans
Food Markets, Bed, Bath and Beyond, Whole Foods, The Hudson Group, JR Tobacco, S
bars Crafts, 1-800 Flowers and other leading retailers.
THE BOYD'S COLLECTION, Gettysburg PA 2006 - 2008
Sales Manager
Successful sales manager for company that manufactures high-end collectible bear
s that are marketed by a network of independent retailers, e-commerce sites and
home shopping networks. Oversaw all facets of retail accounts and conducted new
product presentations, opened new accounts, performed trade show presentations,
and resolved credit and inventory issues which improved client relations.
> Captured significant additional market share by persuading large chain account
s to increase product mix and maximize selling space.
> Initiated and directed sales training and coaching workshops for 50 employees.
> Received numerous awards for business development and recruiting of new accoun
t base.
> Boosted overall product marketing and sales strategy of new customer product b
y recommendation to increase size of showcase.
> Slashed production costs by realigning focus on most lucrative core product li
nes.

ANICO INTERNATIONAL, Springfield, NJ 1996 - 2005


National Accounts Manager
Created strategic plans that achieved higher volume and sales goals for a leadin
g plush toy manufacturer. Supervised representatives and maintained active role
in product development and market trend analysis.
> Accelerated gross margins as a result of establishing firm policies and proced
ures for development and control of annual business plans, marketing strategies
and sales forecasts.
> Created successful programs for QSP, a large fund-raising company and oversaw
marketing strategies developed for Anheuser-Busch, Viacom and Wells Fargo.
> Expanded account base by 500%.
THE APPLAUSE COMPANY, Woodland Hills, CA 1990-1996
Key Accounts Manager
> Executed the volume and profit plan for a national account base and rolled out
major new product concepts featuring Smurfs, Sesame Street, Disney and Warner B
rothers licensed properties.
> Responsible for planning, directing and coordinating all key account sales.

EDUCATION
University of Connecticut
M.B.A. with concentration in Marketing
Muhlenberg College
B.A. in Political Science
AWARDS
New Accounts Award ? Dream Team Award
Territory Growth Award ? Product Placement Award

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