SARAH SCHIMMER

1627 Plantation Drive a Richmond, TX 77406 a ss10031fc@westpost.net a

(281) 797-7886 C
Ten years experience driving Marketing, Management, & Public Relations developin
g, directing and implementing communication and positioning strategies that achi
eve results.
Corporate Leadership a Strategic & Tactical Planning a Corporate Communications
a Government Affairs a Market Expansions
Community & Regional Relations a Networking a Social Media a Budget Control a Re
search
Talent Development a Goal Setting a Business Development a Corporate Representat
ion a Consensus Building
Problem Solving a Website Development a HTML a CSS a Strategic Technology Applic
ation a Dreamweaver a Adobe
SUMMARY OF QUALIFICATIONS
a Marketing & Public Relations Professional with demonstrated ability to build p
ositive relationships with media professionals, community leaders, and constitue
nts.
a Comprehensive experience managing a wide range of marketing & public relations
activities, including event planning, policy strategies, positioning, web prese
nce, and community relations.
a Experience in staff training, development, and performance management meeting
operating and financial goals with extensive experience in team building, and gr
oup leadership.
a Strong ability to conduct complex research and present the results in a clear,
precise and persuasive manner, both orally and in writing.
a Vision for high-return media opportunities and strategies that strengthen orga
nizational market position and enhance growth and community relations with the a
bility to lead marketing campaign programs.
CAREER ACHIEVEMENTS
Marketing, Media & Public Relations
a Responsible for media relations for AAA Texas and AAA New Mexico, generating a
pproximately $12 million in equivalent advertising/earned media and reaching a c
ombined audience of approximately 3 million per year
a Built and maintained a strategic, well integrated brand function, ensuring cre
ative efforts and communications were aligned, Responsible for brand strategy, i
dentity and communications
a Designed, developed and delivered governmental media public relations statemen
ts and initiatives directing strategic and tactical operations regarding legisla
tive initiatives, also acting as constituent liaison.
a Developed and distributed community information and messages regarding Houston
Police Department programs, and government traffic and transportation projects
for the State of Texas and the City of Houston.
a Built strong working relationships with various media outlets ensuring effecti
ve communications regarding new policy initiatives.
a Comprehensive experience drafting news releases, mass mailings, press announce
ments, social media, constituent relations, special events, and informational ma
intenance of the office website.
a Represented Congressman, City Council Member, and company during community mee
tings facilitating informational exchanges for new Public Safety and Transportat
ion issues and programs.
Management
a Responsible for creating, implementing, and managing traffic safety programs a
nd events for AAA Texas and AAA New Mexico, meeting all corporate goals and init
iatives, consistently exceeding senior management expectations
a Drafted and issued an average of 15 press releases per month for both AAA Texa
s and AAA New Mexico, including the weekly Weekend Gas Watch report, monitoring
weekly market oil prices and gas prices in a report for media
a As City of Houston District G Chief of Staff, direct communications, coordinat
e all public policy assignments, Community Outreach programs, Employee Relations
, Media Relations, Constituent Correspondence, Records Management, and relations
hips between Council District, State and Federal Officials during the 80th Texas
Legislative Session.
a Liaison to the community for city services and policy issues, facilitating app
lications and inquires for neighborhood civic organizations and City departments
, representing the Council Member during civic meetings, and ensuring district-w
ide delivery of all communications.
a As Morning Show Editor at KBTX-TV directed the daily operations and strategic
roadmap for the morning show collaborating with anchors and reporters, prioritiz
ing stories and coordinating the show.
a Extensive experience writing anchor stories, updating prior broadcasted storie
s, localizing national wire stores, editing, and overall show presentation.
Public Policy & Government Relations
a Established collaborative relationships with State Delegation Offices, Houston
Congressional Delegation Offices, and Civic Organizations sharing updates and g
athering information for the Council Member.
a Monitored and reported on activities and actions for various committees includ
ing City Council Public Safety and Homeland Security Committee, and Traffic, Inf
rastructure, & Aviation Committee.
a Conducted extensive research and drafted correspondence for legislative issues
relating to agriculture, campaign finance, postal operations, government reform
, civil service, and D.C. appropriations.
a Conducted research and managed information sharing and communications for vari
ous programs as well as presented information seminars and training for students
ranging between 5 a" over 200 simultaneously.
Project Management & Event Coordination
a Responsible for coordinating all traffic safety programs and events in Texas a
nd New Mexico for AAA, including child passenger safety, teen driving, and drivi
ng safety for senior citizens
a Monitored state legislative committees, the Texas Department of Transportation
, and the City of Houston Department of Public Works & Engineering following maj
or community transportation and public safety programs.
a Programs included Quiet Zones; overlay projects, school zones, signs, Crime pr
evention, public safety radio systems, real time crime center, mounted patrol, a
nd numerous others.
a Pre-planned and prepared for Presidential Inauguration Ceremonies and the WWII
Monument Dedication, accommodating guests from the Congressional District asser
tively ensuring seating for constituents and Texas Veterans; additionally served
as the office White House liaison for Congressional special events.
a Spearheaded the College Intern Program establishing and administering all face
ts including recruitment, applications, interviews, and selection through manage
ment of the intern teams during the program.
a Authored the College Intern Orientation Handbook for Congressional office desi
gning all office rules, policies and procedures.
a Designed and executed an annual 7-day Congressional High School Intern Program
coordinating all logistics, high profile meetings with Members of Congress and
White House Administration, drafting media relations and press releases ultimate
ly ensuring successful program completion.
PROFESSIONAL EXPERIENCE
AAA TEXAS & AAA NEW MEXICO, Houston, Texas a 2008 a" Present
Corporate Communications & Community Relations Specialist
CITY OF HOUSTON, Houston, Texas a 2005 a" 2008
Chief of Staff, District G a Policy Director & Press Secretary, District G a Com
munity Liaison, District A
U.S. HOUSE OF REPRESENTATIVES, Washington, DC a 2001 a" 2005
Press Secretary & Director of Constituent Services a Legislative Aide
KBTX-TV, College Station, Texas a 2000 a" 2001
Morning Show Editor
EDUCATION: B.A., Political Science & Journalism, Texas A&M University, College S
tation, Texas
CERTIFICATION: National Child Passenger Safety Certification a National CarFit E
vent Coordinator & Technician Certification a National Safe Sitter Instructor