Alison Ehrmann

317 West 100th Street, Apt 3R sB New York, NY 10025 sB (646) 872-8223 sB
[1]ame24@cornell.edu
Marketing Executive
15 years of experience in developing complex, integrated consumer
marketing plans, both online and offline, to attract high-value, engaged
customers with high life-time-value. MBA from Columbia University.
Competencies:
* Direct Marketing Strategy
* Acquisition & Retention
* Customer Relationship Management (CRM)
* Marketing Analytics including LTV
* P/L Management & Revenue Generation
* Online Marketing/E-Commerce
* Driving Sales and Results
* Branding and Positioning
* Database Mining & Segmentation
* Effective Leadership and Management
Experience and Accomplishments
Time Inc. - New York, NY Mar 2004 - Present
Executive Director, Digital Strategy (Nov 2009 - Present)
Hand selected to create a new Digital Strategy division, developing online
channels to sell magazine subscriptions for all of Time Inc's 21 brands.
Recruited and hired a talented marketing staff of four; reported to the
SVP of Subscription Marketing. Explored and utilized email, SEM, banner
advertising, social media, mobile and website marketing. Generated 1.5M
digitally-sold subscriptions, generating $25M+ in revenue.
* Created a large-scale, high-frequency, automated email channel,
leveraging all the attributes of the Time Inc database to increase
customer engagement, sell more products and increase retention.
* Grew subscriptions sold online 15%. Developed multi-variate testing
strategy to improve conversion. Tested display advertising using
look-a-like modeling to achieve allowable ROI.
* Grew SEM-sold subscriptions 67%. Tested new bidding strategies,
expanded search engine relationships, developed ad copy and offers,
and set optimal CPOs and spend levels.
* Grew email-sold subscriptions 70%. Interjected new creatives and
concepts, and introduced e-renewals and e-bills. Grew email file 22%
through customer incentives as well as 3rd party appends.
 * Developed a complex, integrated up-sell/cross-sell strategy into
website order path to push term and increase sales per order by 20%.
Executive Director, Customer Acquisition (Nov 2008 - Oct 2009)
Oversaw the acquisition of all new subscribers for all of Time Inc's 21
US-based magazines. Generated 4.5 million subscriptions through online and
traditional direct marketing tactics. Optimized marketing mix to achieve
business objectives in the most effective and cost-efficient manner while
achieving maximum LTV. Created and maintained budgets totaling over $80M
with $100M in associated revenue. Led team of 22 marketing associates.
* Produced many creative and offer