QUALIFICATIONS PROFILE

Highly motivated, results-driven, and tenacious professional offering more than

20 years of retail sales, wholesale, and business operations management experien
ce. Show competency in creating effective marketing strategies and plans to incr
ease sales, capitalize on growth opportunities, and maintain profitable retail o
perations. Manifest adeptness in motivating, training, and developing employees
to foster team unity toward fulfillment of corporate target goals. Possess stell
ar reputation in establishing win-win relationships and addressing diverse custo
mer needs by providing innovative solutions and ensuring utmost satisfaction. Pr
oven effectiveness to multitask in a fiercely competitive and fast-paced environ
ment.

CORE STRENGTHS
- Strategic Business Development
- Sales, Marketing, and Promotional Campaigns
- Product Positioning and Corporate Branding
- Corporate Policies Compliance and Safety Practices
- Competitive Market Research and Analysis
- Outstanding Customer Service and Relations
- Superior Interpersonal and Communication Skills
- Excellent Presentation and Negotiation Abilities
- Leadership, Training, and Team Building
- Problem Resolution and Decision Making

SUMMARY OF EXPERIENCE
RETAIL STORE MANAGEMENT AND OPERATIONS
- Directed and coordinated all aspects of daily store operations with focu
s on sales, marketing, merchandising, safety, regulatory compliance and leadersh
ip
- Adhered strict compliance with corporate policies, procedures, and regul
ations toward fulfillment of corporate goals and objectives
- Evaluated financial statements, sales reports, and other performance dat
a to measure goal achievement as well as to determine areas needing cost reducti
on and improvement
LEADERSHIP, TRAINING, AND SUPERVISION
- Determined staffing requirements: coordinated hiring and training of emp
loyees to enhance overall efficiency
- Spearheaded staff, organized schedules, and delegated specific duties an
d responsibilities
- Facilitated training to 230 associates, 16 department supervisors, and 7
assistant store managers to develop competencies and achieve the highest level
of performance
- Fostered a positive working environment and team unity to staff to maint
ain a profitable department and create a premium customer and employee experienc
e
SALES AND MARKETING OPTIMIZATION
- Aggressively prospected new accounts and built a substantial sales funne
l generated by marketing, cold calling, regular communication, appointment setti
ng and meetings
- Formulated innovative marketing strategies, campaigns, and sales promoti
ons to increase brand awareness and elevate sales in an ever-increasingly compet
itive market
- Conducted sales forecasting and strategic planning to ensure the sale an
d profitability of products and services while analyzing business developments a
nd monitoring market trends
CUSTOMER SERVICE AND RAPPORT BUILDING
- Built and cultivated long-term quality relationships with customers, des
igners, contractors and vendors in order to evaluate needs as well as to prepare
proposals and present design specifications
- Regularly interacted with clients to provide prompt response to inquirie
s, to address and resolve complaints under time constraints, as well as to gener
ate sales and new business opportunities

MAJOR ACHIEVEMENTS
ACCOUNT MANAGER ~ INTERCERAMIC TILE, SAN DIEGO, CA 2010–PRESENT
- Achieved the projected sales volume of $3M in 2010
- Served as a significant contributor in innovating new and better process
es and systems for the business
- Prospected and Identified new account opportunities
STORE MANAGER ~ PACIFIC SALES, CARLSBAD, CA 2009–2010
- Exemplified remarkable skills in managing $16M in sales
- Exceeded sales plan consistently by 15% monthly
- Developed strategic plan to secure aggressive and talented individuals f
or back fill positions
BRANCH MANAGER ~ EMSER TILE, SAN DIEGO, CA 2005–2009
- Simultaneously managed two branches with annual sales goals of 9M and 3M
- Maintained constant sales volume
- Motivated sales associates to gain market share through building network
within the community
- Prospected and identified new account opportunities
REGIONAL INSTALLATION MANAGER ~ HOME DEPOT, ORANGE COUNTY, CA 2004–2005
- Administered 16 Home Depot stores installation services offered to the p
ublic, which include kitchen and bath remodels and appliance installations
- Provided expert oversight to corporate annual sales of $200M
- Vendor Contract negations, quality of business, capacity of business, cu
stomer resolution
- Attended State Contractor Board hearing & defended Home Depot Interests
GENERAL MANAGER ~ EXPO DESIGN CENTER, SAN DIEGO / WESTWOOD / MONROVIA, CA
2000–2004
- Obtained a sales goal of approximately $60M yearly
- Handled P&L responsibility for operating a 110,000-square-foot showroom
- Commended for developing and rewarding associates who provided outstandi
ng customer service
- Successfully delivered annual inventory shrink of less than .5
- Recognized for opening new market and store in Westwood Expo within budg
et and time constraints
- Awarded for achieving stellar P&L results and was recognized as the top
performer of the company in 2002
ASSISTANT STORE MANAGER ~ EXPO DESIGN CENTER, MONROVIA, CA 1998–2000
- Led all efforts in providing feedback in the form of annual reviews and
mid-year reviews
- Oversaw all aspects of inventory management and shrink plan implantation
- Greatly surpassed sales goals through demonstration of exemplary perform
ance and dedication
DEPARTMENT SUPERVISOR ~ EXPO DESIGN CENTER, SAN DIEGO, CA 1996–1998
- Commended for managing the #1 flooring department for two years, includi
ng all Home Depot stores
- Consistently exceeded sales goals by displaying high degree of personal
commitment and efficiency
INSIDE SALES REPRESENTATIVE ~ PELLA ARCHITECTURAL PRODUCTS, SAN DIEGO, CA
1994–1996
- Displayed unsurpassed expertise in managing more than 100 inside clients
- Applied dynamic leadership talents in opening retail outlet to meet cust
omer demands
- Played a vital role in inspecting blueprints to ensure compliance of Tit
le 24 of state of California

EDUCATION
GENERAL EDUCATION / LAW ENFORCEMENT ~ Mira Costa College, San Diego, CA: 1988–1990

PROFESSIONAL AFFILIATION
Member, California Professional Association of Specialty Contractors (http://www
.calpasc.org/)