Terry W.

Peterson
161 Wykoff Drive - Vacaville, CA 95688
Phone: 214-636-0044 - E-mail : Terry.Peterson@SBCGlobal.net
Results-driven executive with proven success in delivering revenue and profit ga
ins in competitive retail and wholesale markets.
P&L Management Sales Leadership Marketing Business Development Operations C
lient Relations Startups Client Product Development
Strong understanding of consumers' buying patterns and trends, experienced in de
signing high impact marketing programs and sales support training.
*Drove startup to $20 million revenue in 1st year, achieved $36 million within
3 years.
*Won coveted Fortune 100 account, outperformed 103 competitors at the 11th hou
r.
*Propelled newly formed company to $65 million profitable revenue in 4 years,
team of 27.
*Delivered 10%-15% profit margins in a industry that 8%-10% was norm with outs
ourcing.
*Instrumental in more than doubling wholesaler's revenue to $160 million.
Solid presentation, communication/negotiation & interpersonal skills, profitable
alliances.
*Grew sales from $20 million to $60 million, positing company for acquisition.
*Won Newsweek 1996 Top 100 Marketing Award for 1st Point-Of-Sale Activation sy
stem.
*Forged new alliance; overcame 4-week supplier delay to ensure on time deliver
y at Christmas.
*Sales awards from Casio, Nintendo, GE, Litronix, Seiko, Bushnell, Westclox, M
r. Coffee,
Norelco, Toastmaster, Oster, AT&T, Sony and Panasonic, Meyer, Krups, etc.
*Build relationships with Walgreen's, CVS, Safeway, Albertsons, Kwik Trip, Ral
ey's, Lucky's,
Gemco, Price Club (Costco today), Longs Drugs, Albertsons, ShopKo, WalMart an
d others.
Competent leader who transforms concepts into opportunities to strengthen revenu
e and competitive edge. Energizes teams to resolve problems, maximize performan
ces and ensure customer satisfaction and loyalty. Track record of hiring/traini
ng/ and mentoring high-potential employees most of whom are in senior leadership
positions.
BA, Business Administration, California State University at Hayward.1969
PROFESSIONAL EXPERIENCE
ID2Guard, Inc. (2ReturnMe ID tags and labels) California
2007 to Oct.2010
President-founder
*Created a unique safe/secure ID tag and label system for resale and marketing
*With two investors created web sites, reporting and tracking systems and high
security.
* Consumer site: www.2ReturnMe.com and Corporate site: www.ID2Guard.com
*Soft launch fall of 2009 with full U C Davis launch in 3-2010 www.2RME.com/uc
davis
*Added Cyber Angel, Entrust America and Tag2Text service in spring 2010.
PDS, Inc.-Universal Debit Systems, LLC & EDS Texas and California 1992 to 2007
President/Senior VP, Sales and Marketing
*Launched startup marketing prepaid services to national retail chains and dis
tributors.
*Managed operations, sales, marketing, finance and customer, vendor partner re
lationship
*Pioneered revolutionary concept of POSA for phone cards/other service at the
register.
*Created targeted sales/marketing programs, maintained profit margins in econo
mic downturn.
*Company sold out in 2007.

VISTA WEST - IMPACT MERCHANDISING CORPORATION (IMC), CA 1982 - 92

Western Region Sales Manager
*Sales responsibility for $165 million revenue stream at IMC, plus sales at Vi
sta West.
*Build IMC from the ground up as premier wholesale distributor. First employee
hired.
*Hired and trained 27 sales reps; developed/implemented programs to exceed ind
ustry rates.
*Improved profitability through contract negotiations with manufacturers.
WRESCO (purchased by Bergen Brunswig 1982) San Francisco, California 1972-1982
Sales Manger - Western Region
* Propelled regional sales to $60 million, grew team to 24 plus 4 groups Hawaii,
Alaska & CO.
* Designed auto-replenishment program, boosting sales productions and efficiency
.
* Generated 6 fold sales increase by introduction of gift catalogue advertisemen
ts 1974-5
* Recognized as top Sales producer out of 28 peers for all 10 years.
Previous executive experience with Rhodes/Liberty House Department Stores. Ear
ned five promotions within 3+ years. (Buyer, merchandise mgr., store manager, st
ores coordinator) Developed the first "Never Out Stock program in 1969" and Sup
erstar Rover Clerk crew and Advanced training for clerks 1970. Gained recogniti
on as "Golden Boy of Retail." and was 1 of 4 executives retained out of 86 durin
g consolidation of 3 LH/Rhoades operating companies. Terry had early management
experience in the fast food (A & W management), bowling center (manager and ins
tructor) and hotel industries (Manager- Advanced Certificate). While in school
and the USAF. Member of USAF all star bowling, football teams Master billiards
instructor.
A minimal base income of $84,000 is not nearly as important as the opportunity t
o be compensated on results. I love setting goals and outperforming them in a ti
mely manner.

References shown below. Relocation available for solid career opportunity

References for Terry W. Peterson

Name Title Company Years Phone #
Carlos Trevino President Prepaid World 18 707-449-0416
Nils Shapiro Sr. VP Marketing Global & API 15 561-741-7378
Perry Snavely Past Partner PDS, Inc. 16 970-476-3360
Dick Sockett President e-Purpose 18 415-845-6560
John Read President Impact Marketings 16 847-421-5401