JOE McGOWAN

5857 North Avenue SW a" Mableton, GA 30126 (937) 477-3985 C jm1028f24@westpost.

net

Summary: Over 13 years of Management and Sales experience. Hands-on leader and a
ctive team member with excellent interpersonal, communications and computer skil
ls. Proven track record of training, motivating and producing results through pa
rtnerships for performance and development. Skills include:
a Client Service
a Strategic Planning
a Financial Management
a Bench Building
a New Business Development
a Systemic Training
a Inventory Management
a Management by Inclusion

Experience: Sport Marketing Specialist (Sales)

Dickey Broadcasting- Atlanta, GA 2009-Current
a First 12-months sales-to-budget: exceeded budget by 41% ($160,700+ above budge
t)
a First 12-months new business billing: $211,704 a" more than 53% of period bill
ing was new to the radio station
a Provide multi-platform, results-generating solutions for clients a" Sport-Talk
Radio, Sports Play-by-Play, Web-Banner, Streaming Audio & Event
a Responsible for maintaining client support functions included, but not limited
to: order/entry clarification and confirmation, contract delivery, brand and po
sitioning development, copywriting, commercial production, market research, prom
otional development, cost negotiation, execution of the desires of the client wh
ile enhancing and conveying the integrity of the product.
General Sales Manager
Cumulus Broadcasting- Toledo, OH 2007-2009
a Manager of four radio stations; Duties included team management, sales forecas
ting, calculation and assignment of sales budgets, commercial creative copywriti
ng, strategic management and sales training.
a Exceeded prior year sales in 2008 by more than 5% - in a market that was down
more than 25%.
a Managed inventory effectively to increase average unit rate from $22 to $36 fo
r 2008
a Developed, motivated and trained sales staff of 30+ through training classes,
seminars and sales packages.
Account Executive
Clear Channel- Cincinnati, OH a" WEBN-FM 2007
a Responsible for maintaining client support functions included, but not limited
to: order/entry clarification and confirmation, contract delivery, brand and po
sitioning development, copywriting, commercial production, market research, prom
otional development, cost negotiation, execution of the desires of the client wh
ile enhancing and conveying the integrity of the product.
a Added 15 pieces of new business with 6 months and became the team leader in In
ternet Radio Streaming sales.
a Handled large billers including: Coca-Cola, Dunkin Donuts, 7-Up, Kerry Auto, W
yler Auto, Cincinnati Reds, Grand Victoria Casino, F&S Harley Davidson.
a Secured the single largest second-half (Q3 & Q4) local-direct sale on WEBN in
2007.
Discount Program Sales Account Executive
Clear Channel- Dayton, OH 2006
a Exclusive Dayton seller of Discount Deals Program- a radio program that creati
vely promoted restaurants and other retailers through advertising campaigns both
on-air and on the station web sites with half-priced gift certificates.
a Achieved Top Revenue Generator for Media Markets for the Discount Deal.
Account Executive
Clear Channel- Dayton, OH WTUE/WXEG/WDKF/WONE-WIZE-AM 2004-2006
a Handled large billers a" Coca-Cola, Time Warner, Dayton Gold (Cheeks Gentlemen
as Club).
a Achieved and exceeded budget in 24 of 26 months.
a Provides all other necessary assistance to clients.
Assistant General Manager
Rock Bottom Brewery 2000-2004
a Designed and maintained specific labor and product budgetary goals, as well as
responsible for payroll and general ledger reconciliation.
a Partnered with and directed Assistant Managers on: Bar Operations (annual inve
ntory of + $1mill.) and Bar Best Practices in large part through completion of w
eekly inventory and beverage order, Merchandise vending and Best Practices, Labo
r category control in Front of the House Operations, Training Best Practices and
Philosophy Maintenance.
a Handled all new-hire orientation including: All legal documentation, benefits
explanation and document verification.
a Trained new staff members in philosophies and steps of service. Fortified kno
wledge of sales and service techniques.
a Assisted corporate training team, as a consultant, in initial development and
continuing execution of aThe Road to Empowermenta a" the national Front of the H
ouse and Heart of the House training system and Best Practices.
a Participated in two new-store openings, as well as tenure in the aFloating Man
agera position within the Mid-West Region (Ohio a" Indiana a" Pennsylvania a" D.
C.)

Manager
Maumee Bay Brewing Company Co./Arrowhead Brewing Co. 1996-2000
a Produced and held accountable for weekly sales projections
a Executed site security strategy and redesign
a Developed framework for, and implementation of standardized training
a Participated in: new location opening, new product testing and development, ex
ecution of consultancy directives and branding.
Recognition:
a Web Seller of the Year 2006- Clear Channel Dayton 2006
a Conversion King 2005- Clear Channel Dayton 2005/2006
a Top 5 Seller- Clear Channel Dayton 2005/2006
a Safety Manager (nationally recognized three straight quarters)- 2000 & 2001
Education: University of Phoenix Cincinnati, OH (2004-2007)
Bachelor of Science in Business/Management (awarded 2009)
University of Toledo (1995-1997)
Completed two years towards a B.A. in history
Web: http://www.linkedin.com/in/joemcgowan