Emkay shares

Introduction

Setting paradigms and then shifting them is how we define our business at Emkay. Guided at each step,
since its inception in 1995, by the mission to build a seamless world of Investment Opportunities, Emkay
Global, along with Emkay Commotrade Ltd., Emkay Insurance Brokers Ltd., and Emkay Fincap Ltd.,
offers comprehensive Investment solutions to more than a lac satisfied customers throughout the length
and breadth of the country.

From Equity to Commodities, from Financial Advisory to Investment Banking, from Mutual Funds to
Wealth Management, from Insurance Broking to IPOs, we have tried to offer the most comprehensive
avenues for investments.

In our journey from Emkay Share to Emkay Global, we have left no stone unturned in the last 15 years to
offer you the best. We are embracing every opportunity – Big and Small, to build bridges that help
investors reach their financial destinations.It is the confidence that our customers place in us, that has
seen us grow and retain our rich clientele, which includes Foreign Institutional Investors, Domestic Mutual
Funds, Hedge Funds, Banks, Insurance Companies, Private Equity Firms, Corporate and Industrial
Houses, Businessmen and High Net worth Individuals.

Emkay Global Financial Services Limited is a name that reckons trust, integrity, growth and a passion to
perform. We have over the years, chiseled the world of Investment Opportunities for you… A world that
empowers you with TIMELY INFORMATION to make that split second decision; A world that equips you
with the RIGHT TOOLS to timely execute those decisions; and a world that gives you the POWER OF
CHOICE so that you don’t compromise on the best and reach your financial goals effortlessly.

We at Emkay Global believe that Your Success is Our Success!!!

 Company History
Emkay Global marked its genesis as Emkay Share and Stock Brokers Private Limited. The company was
promoted by two enterprising Chartered Accountants, Mr. Krishnakumar Karwa and Mr. Prakash
Kacholia, on January 24, 1995. The company subsequently got listed on the BSE and the NSE in 2006.

The journey that was embarked upon 15 years ago has enabled Emkay to grow into a Rs. 130 crore plus
net worth company, with over 350 retail outlets spread across the country. Emkay invites everyone to join
it on this very rewarding journey and reap the benefits of a resurgent India.

Membership: BSE, NSE, BSE Trading & Clearing Member (derivatives), CDSL (depository participant),
BSE (debt markets) and NSE Trading & Clearing Member (derivatives).
 Company Philosophy
We have always believed that your success is our success. It's the only truth of every business. And we
have built our foundation around this philosophy. Every endeavor at Emkay is to ensure success -
success of its clients, employees, partners, investors and of the society at large. And we have been doing
this since 1995.

We consider ourselves as a Services & Solutions company and not a financial product disseminator. We
understand that needs differ, and hence, no one size fits all. Our ultimate aim is to delight the people,
whose lives we touch and every fraction of our existence works towards achieving this, every single
second.

Emkay's Mission
 "To provide our clients with Secure, Customised & Comprehensive financial solutions to achieve
sustained growth."

Emkay's Values
 To be fair, empathetic and responsive in serving our clients.
 To respect and reinforce our fellow employees and the power of teamwork.
 To strive relentlessly to improve what we do and how we do it.
 To always earn and be worthy of our customers' trust.
Corporate Structure

Emkay Fincap Limited (EFL), a 100 per cent subsidiary of EMKAY, is a RBI registered Non Deposit
taking NBFC. The firm was incorporated on May 16, 2005 for carrying out share financing activities. The
company went public on February 14, 2006.
Emkay Commotrade Limited (ECL), a 100 per cent subsidiary of EMKAY, was incorporated on January
5, 2006 and carries out commodity broking business. ECL is a member of the two popular commodity
exchanges - MCX Commodity Exchange and NCDEX Commodity Exchange. ECL offers trading in many
commodities such as bullion (gold, silver), energy (crude oil, natural gas), metals, food grains (rice,
maize), spices, oil and oil seeds and others.
Emkay Insurance Brokers Limited (EIBL), a 100 per cent subsidiary of EMKAY, was incorporated on
March 8, 2007 as a direct Insurance broker as per the IRDA regulations. Focusing on life and non-life
businesses, the company aims to benefit from its huge existing retail client base and existing corporate
relationships.
Emkay Investment Managers Ltd (EIML), a 100 percent subsidiary of EMKAY was established to carry
on the business of Portfolio Management Services. The company aims to serve the existing and potential
PMS clients more effectively.
 Key Milestones
 2010: Successfully closed QIP of equity shares of Jubilant Organosys
  2008: Launched the Investment Banking Business
  2008: Crossed the landmark of Rs. 100 crore topline
  2007: Launched IRDA approved insurance broking subsidiary
  2006: Incorporated and launched RBI approved NBFC
  2006: Commenced commodity broking
  2006: Successfully launched Rs. 75 crore IPO and listed on BSE/NSE
  2005: Converted into a public limited company
  2000: Executed first trade in Sensex Futures and Sensex Options
  1999: Commenced equity broking on NSE
  1996: Commenced equity broking on BSE
  1995: Year of incorporation

 Management Profile
 Key Personnel

Mr. Krishna Kumar Karwa, Managing Director & CFO+
 Mr. Prakash Kacholia, Managing Director+

Mr. Ajay Parmar, Head - Institutional Research+

Mr. Anish Damania, Business Head - Institutional Equity+

Mr. Atul Shah, Head - Commodities+

Ms. Divya Gandhi, Head - General Insurance & Principal Officer+

Mr. Hemang Mamtora, Vice President – Equity Advisory Desk+

Mr. Om Ahuja, Head - Private Wealth Management & Strategy+

Mr. Rahul Rege, Business Head - Retail+

Mr. Rahul Sahasrabuddhe, Company Secretary & Compliance Officer+

Mr. Rajesh Sharma, Chief Operating Officer+

Ms. Ruth Singh, Head - HR+

Mr. Sandeep Singal, Co Head - Institutional Equities+

Mr. Sandeep Sharma, Head - Investment Banking+

Mr. Vijay Saraf, Vice President - Private Client Group+

Institutional equities

 Overview
Emkay Global has demonstrated capabilities in the Institutional Equities space and has proven worthy of its
clients trust since inception. It caters to a wide clientele comprising leading domestic and international
institutional investors, Pension Funds, Hedge Funds, Mutual Funds, Insurance companies, and Banks. We value
our relationships and have, over the years, actively hosted management meets, con-calls, conferences and
company visits for companies under our coverage.

We have been rated by Asia Money Brokers Poll in 2010 among top Indian brokerage houses in various
categories including Small Cap Research, Execution, Sales Service, Overall Country Research et al.
 We have also been awarded as the 'Best Brokerage' Rank 2 at the Thomson Reuters Starmine Awards 2010-11.

Capabilities

Emkay Institutional Equities prides itself on a process driven sales and a state of the art order management
system. We have the capability to execute DMA and one touch DMA orders. We have both Bloomberg and
Reuters for accepting orders and news feeds.

Emkay is a pioneer in marketing making for long dated options and commands a significant market share in the
same. Our execution expertise is further demonstrated through basket orders, rolling long/short positions from
expiring to next month’s futures series, managing given gamma position of an option book, executing algorithm
based strategies, et al.

 Our People
Our people do not just strengthen our business, they personify strength. Their experience and training enables
them to identify with our clients’ needs and thereby service them professionally and proficiently.

 An 11 people sales team serves long funds alone

 A 5 people sales team exclusively serves the prop desks
 A 26 people strong dealing desk for that split second execution
 A 5 people dedicated options desk; all working towards one motto – ‘customer delight’

 Research
Emkay's research capability, particularly in mid caps is not unknown. Our 23 Research Analysts
actively cover 125 companies and 100 are under soft coverage. Our di verse and profound
research touches all important aspects including research on cost of carry, put -call ratio
analysis, volume and open interest analysis, implied volatility analysis amongst others.

Wealth management

 Overview
Emkay helps you to systematically plan and execute financial strategies based on an in-depth understanding of
your needs, your appetite for risk and the products that are available in the market.

We follow a three-step process for managing your wealth

Step 1 - Understanding your needs and goals

Different individuals have diverse needs and goals in life. The practice of wealth management tries to ensure that
your finances support these goals at every stage of your life. So, our first step to developing your customized
investment portfolio is analyzing your needs and goals.
Step 2 - Executing investments
While channeling your finances towards achieving your goals, we take in to account aspects like your cash flow
requirements and your risk appetite. A right balance is struck between investing in liquid assets and in medium
and long term investments. We suggest investment across various asset classes such as stocks (equities),
mutual funds, debt assets etc. in varying proportions, depending on your profile. This helps in optimizing returns
and ensuring risk mitigation through a diversified portfolio.
Step 3 - Reviewing portfolio at regular intervals
With constant changes in the business and economic environment it is important to review the portfolio from time
to time and make necessary alterations whenever necessary. This helps in aligning the portfolio to the
investment objective.

 Wealth Management Products

 Equity & Derivatives
 Overview

Emkay Global Financial Services Ltd. is listed on both the BSE and the NSE, and offers trading opportunity in
both the cash and derivatives segments. Through a network of more than 350 outlets, Emkay promises easy
accessibility to the investor fraternity across the country. The strength of our research is not unknown, and we
ensure the availability of our various research publications to our clients in a timely manner.

Why Equities?
Equity as an asset class generally provides better compounded annual returns compared to other asset classes
like gold, real estate, bonds and government securities over a long term horizon. Since the returns from equity
are closely linked to economic growth of a country, this investment avenue becomes more lucrative in emerging
economies like India.

Equity investments are often considered risky since the stock markets promptly react to corporate performance,
economic slowdown, government policies, natural disasters and socio-political factors, etc. Investors can
however minimize the investment risk by following a disciplined approach i.e. investing regularly, having a long
term horizon, taking informed investment decisions, diversifying their portfolio and monitoring their portfolio
regularly.

Why Derivatives?
There are broadly two ways in which investors can benefit from derivatives
 Maximize profits: Derivative products enable you to leverage your investments, i.e. hold an open position that is
a multiple of the amount that you invest. This is because you only pay a fraction of the value of the transaction.
As a result, if the markets move in your favour, you stand to benefit by a much greater return than you would
have received if you had invested in the cash market. The caution, however, is that derivatives are a double
edged sword - so if the markets move against you, you stand to lose much more too!
 Minimize losses: You can also use derivative instruments to cap your losses. By paying a relatively small
amount as premium, you can ensure that your losses are limited to the value of the premium paid, and your profit
potential can be left open.

Procedure

Offline Investing
Opening accounts
To invest through an Emkay outlet near you, you need to open a trading account with us. To register, fill up an
application form and submit proof of residence, identity, etc and pay the account opening fees.

Meeting margin requirements

To start trading in derivatives (futures and options), you are required to deposit an initial margin with Emkay.
Also, the mark to market margin needs to be maintained on a daily basis. This is computed on the daily changes
in the closing price of the derivative contract for as long as the derivative contract is open.

Placing an order
To place an order, you need to either give us instructions telephonically or by way of personal visits to our office.
In case of a telephonic order, we after verifying your identity, will place your order into the system and inform you
about the status. When the order is executed, you are provided with a contract note within a day, confirming your
position in the contract.

Making/receiving payments
To pay for the initial margin and also to maintain mark-to-market margins, you have the option of either
depositing a sufficient amount upfront, while entering into a derivative contract, or submitting an additional
margin cheque when the margin account turns negative.

On settlement of the contract, we will issue a cheque towards the final settlement amount to you. You have the
option to retain the amount in your trading account. In such a case, instead of issuing settlement cheques, we
credit your trading account with the settlement amount.

Ledger reconciliation
You can get regular ledger statements for periodic financial reconciliation for various market transactions.

Online Investing
For investing online, you need to open a trading and a demat account. To register, fill up an application form and
submit proof of residence, identity, etc. and pay the account opening fees.

Placing an order
You are provided with a login name, password and trading password, which will enable you to enter your trading
account. You can place the order online by logging onto this trade account. In case you do not have the time to
constantly monitor the market, due to your busy schedule, you can set After Market Orders. These will help you
manage your portfolio more efficiently.

Making/receiving payments
Since an online account is an integrated system which connects your demat, trading and bank account, transfer
of funds from bank to trading account and vice versa becomes very easy and saves time as compared to
submitting physical cheques.

Trading in derivatives through the online system is even more seamless since the mark to market margin is
directly debited/credited to the trading account on a daily basis and you don't have to keep a constant track of
payments to the broker. In case your trading account does not have sufficient margin to cover the mark to market
requirement, you can easily transfer funds online and keep you position active. Secondly, due to the ease in
trading, you can frequently change stop loss levels as per your convenience, which may be difficult in case of the
offline system. A small delay in communication could lead to losses while trading in derivatives and hence the
online system facilitates derivative traders.

Online portfolio watch

You can watch the gain/loss in your portfolio, live when the market is open. This helps you take quick buy/sell
decision, effecing the need to compute the required exit/entry level.

Contract note maintenance

As is mandatory, we issue contract notes to our clients within 24 hours from the trade. A contract note is a
confirmation of the trade on the exchange. It provides the complete trade details to you. Contract notes are also
useful for year-end reconciliation as they help you compute your profit and loss and they provide valid
documentary proof of investment transactions.

Under the online system, you can opt for your contract notes via email. Online investing also gives you the option
to see your previous contract notes with the click of your mouse.

Ledger account maintenance

Online accounts provide you with a ledger statement in the system which can be verified after every transaction
and can also be used for reconciliation purposes at a later date, in case of any ambiguity.

Other services
Online accounts also provide statements like transactions during a particular period and statement of gain/loss
for a particular period. This saves a lot of time while conducting periodic reconciliation of accounts. Broker's
statement on gain/loss also works as a documentary evidence of short term or long term profit / losses for
income tax purposes, if required.

Research tools
We also provide investment advice for trading and delivery based transactions directly on the trading terminal,
thus ensuring that you don't need to shift away from the market watch to view the calls / advice. It also works as
an additional decision making tool while taking positions in the market.

Online broking
 overview

Technological advancements have reinvented trading procedures, allowing electronic transactions to come a full
circle. The Broking business is not left untouched. In fact it has been one of the most widely and successfully
impacted. With online broking, it takes just a few clicks to "buy" or "sell" units. Your bank, trading and demat
accounts are connected and all you need to do is log on to your account at your convenience to execute the
trade. The servers of the e-broking portals are linked to the stock exchanges, facilitating trade at live market
rates. Moreover, the security systems help prevent frauds and protect confidentiality of your account.

About emtrade

Emkay's online-broking service 'Emtrade' offers you a convenient avenue for e-investments in equity, derivatives,
Mutual Funds and IPOs. It integrates your banking, broking and demat accounts for easy and prompt processing
and execution of trades. Besides the convenience of trading from anywhere in the world, the portal facilitates
access to multiple depositories and banks, instant fund transfer and trade confirmation as well as access to live
quotes on BSE (cash) and NSE (cash and derivatives), latest news update and intraday technical and delivery
calls and research reports which help you in your decision making. We understand that different investors have
different trading requirements and therefore bring to you 2 different trading platforms to choose from - depending
upon your trading volume and frequency.

If you have a limited trading requirement, and prefer investing to trading, the 'Emtrade-Web' software
system is ideal for you. The features of the platform include:
 Instant Loading
 Works behind a Proxy
 Live Streaming quotes
 Multiple Watch lists
 NSE & BSE Access
 Single order form for Cash and Futures and Options
 Point and Click order entry
 Hot Key Functions
 Market Depth Window
 Online Fund Transfers
If you are an active trader, 'Emtrade-XL' is the ideal trading platform for you. It uses state of art
technology to provide
 Fully Customizable display
 Real-Time market data
 Advanced Alert capabilities
 View multiple market watch simultaneously
 Track your orders real time
 Real time position updates
 Derivative chain: Multiple script entry at a single click
 Lock terminal option
 Trading Calls
 Historical and Intraday Charts
 Online Fund Transfers

Benefits of online trading and investment

 Reduces your dependence on the broker/distributor - With your busy routine, regular visits to your broker's
office in order to trade could be difficult. With online trading you can conduct your trades, from the comfort of
your home or office. You will have access to live quotes on your own screen and can place an order,
accordingly. You will also be able to view other information like trading volumes, the day's high/low for a stock or
the index, etc.
 Where purchasing other investment products, such as mutual funds and IPOs are concerned, e-broking
facilitates faster and hassle-free access to meeting your investment needs.
 Integrated platform that links your bank account, trading account and demat accounts - Online
trading/investing ensures that the whole trading/investing process is seamless. It allows you to transfer funds for
your purchases and trading requirements through net banking, which is integrated in the trading platform. You
can also withdraw funds or view your holding statement whenever you like. The contract notes are available
online too. With just one login, you gain access to all the information you require.
 Paperless transactions - When you invest online, the transaction is virtually paperless. While trading in shares,
these get debited or credited automatically from/to your demat account once the trade is executed. In the case of
other products too, your application is paperless. Further, there is no need to issue or receive cheques as the
amount can be transferred online through net banking. The contract notes and confirmations are also posted in
the digital format; these can be printed whenever required.
 Access to analytical tools and statistics - You can refer to charts and graphs for various stocks and indices.
Tools for intraday trading are also available online. Intraday and short term trading calls are available from
technical analysts during market hours.
 One-stop shop - Your online account is a gateway to various other products like IPOs and mutual funds. Filling
up and submitting of mutual fund and IPO forms is a tedious and time consuming process. Also, there is high
degree of documentation involved. With online trading, you can invest by just logging on to the online trading
account.
 Access to research reports - We provide fundamental calls on stocks and sectors along with detailed reports
are available online for long term investors.
 Saves time and money - Saving precious time is one of the striking benefits of the online product. Though the
charges may be at par with offline investing, investors save on other heads such as telephone calls, travelling to
the broker's office for cheques and delivery instruction slips etc.
 Trade from anywhere in the world - With an online trading account you can trade from your own account from
any part of the world during market hours.
 Clients can place orders even after the market hours - Clients can place buy/sell orders even after closing of
the market. This gives the client complete flexibility in terms of time of placing orders unlike offline trading where
the orders can be placed only during the active dealing room hours. If the client places an order after market
hours it will get executed the next day if there is a buyer or seller available at the rate at which the order is
placed.
 Dedicated customer service team - In case you have any queries or face a problem, there is a dedicated
customer support team which will resolve the issue as soon as possible. The customer support team is available
from 9 am to 6 pm on all working days. The customer service team is just a phone call away and can be
contacted on 022-66175400 or on 1800-270-9999. Queries can also be mailed to emtrade@emkayglobal.com.
 Voice recording system to record orders over the phone - If you place an order over the phone, the same is
recorded. This safeguards your interest in case the dealer enters a wrong order.
 Easy availability of intraday and midterm calls - You can see intraday and midterm calls for trading and
investment generated by the research team on the terminals along with target and stop loss levels.
 You can place different types of orders - You have an option of placing different types of orders on the online
platform. You can choose from various options like delivery and intraday which comes with an auto square off
facility. This facility ensures that the intraday open positions are squared off automatically towards the end of the
trading session, even if you forget to do so during market hours.
 Lower brokerage charges - Online trading is a more cost effective option vis-à-vis offline trading as the
operating costs involved are lower.
 Various brokerage plans to choose from - Investors and traders can choose from a wide array of brokerage
plans on offer depending upon their trading style. Irrespective of being an intermittent investor or a heavy trader,
we have just the right kind of brokerage scheme to suit your trading needs without making a huge dent in your
investments.
 Other benefits - Online accounts come with other benefits such as setting price alerts for various stocks and
indices, single window access to both stock exchanges (NSE, BSE) in the cash and derivatives segments, etc

Myths about online investing

 Online investing is costly - Getting a new online trading account involves a onetime cost. This one time
amount is charged to the trader as the broker spends a large sum of money developing the online
system/software. This cost is nominal in the long term if you consider the convenience of trading online.
Other charges such as brokerage, transaction charges, demat charges, etc., are generally at par with the
offline service. Eventually, online trading is the cheaper option because the degree of paper work involved is
much lower. It also helps to save precious time and money for both, you as well as your broker.
 Online investing is unsafe - Online trading is perceived as an unsafe option as online frauds are increasing
at an alarming rate. Accessing online trading accounts from public computers makes it more vulnerable to
hacking. If proper care is taken it is very difficult to hack an online trading account.
Generally an online account is protected with a double password; one for the login and another for
transaction. Although both the login and the transaction passwords are keyed in at the same time, if one of
the passwords falls into the wrong hands, there is always the other one for protection. This is the reason why
double passwords are given for such a platform.
If proper secrecy of passwords is maintained there is very little to worry about. Furthermore, details such as
your login id, password, list of holdings, balance with the broker, transaction history, etc. are kept completely
confidential.
 When you have an online account you cannot trade offline - Even if you have an online account you can
trade through the traditional offline route. Sometimes you may not have access to the internet or you may not
wish to trade online. At such times, all you have to do is call up the dealer and place an order.
 Investing online is a cumbersome process - When you are not used to investing online, at first glance it
may appear to be a cumbersome process. Much to the contrary, online trading is quiet a simple process and
anyone with a basic knowledge of computers can trade online. In fact, it is a more convenient way to
invest/trade as it integrates your bank account and demat account with your trading account and does away
with a bulk of the paperwork.
 Quotes appearing onscreen are not real-time - Quotes appearing on the screen are real-time, if you have
a trading terminal installed on your computer. In case of web based / browser based trading, the rates are
updated very frequently and are almost real-time, if the internet speed is sufficient.
 Only access to NSE is available to online traders - You can trade on both the exchanges simultaneously
through our online trading platform. Further, you can trade in both the cash and derivatives segments
through the same account.

FAQ
1. What is online Trading/Investing?
Online trading / investing provides an internet based platform through which you can invest in equities,
derivatives, mutual funds and IPOs.

2. How does online trading work?

Online trading works the same way as offline trading. In the case of online trading, you yourself can place an
order, instead of calling up your broker's dealing room.

3. Can I trade offline if I have an online trading account?

Yes, you can trade offline as well as online if you opt for an online trading account.

4. If I want to invest online, what are the trading options that Emkay offers?
At Emkay, you can choose from two modes of trading, viz. Emtrade Web and Emtrade XL. Emtrade Web is a
browser based service which can be accessed from anywhere. Emtrade XL is an application which needs to be
installed on your PC. The Emtrade XL software comes with additional features like real time rates, instant intra-
day and historical charts etc.

5. How safe is online trading?

Online trading is quite safe if it is used properly. The basic precautions for safe online trading include ensuring
that you maintain secrecy regarding your user id and password. Also you should avoid accessing your online
trading account from a public computer, like for instance in an internet café.

6. Can I trade if I don't have money in the pool account? Can I use the equity holdings in my demat
 account as margin against my trades?
Yes. You are allotted a limit for trading against the shares in your demat account. Once your order is executed,
you have to transfer the requisite amount to the pool account. You can buy shares worth the latest value of the
holding in the DP with Emkay but this limit may vary depending upon the haircut limit applied on the total
holdings.

7. Do I need a demat account to trade online?

No. If you do not have a demat account you can open an online trading account which comes with a built in
demat account.

8. My bank does not provide online banking. Can I trade online in this case?
In case your bank does not support online funds transfer, transaction can be done with the help of a cheque.
Secondly, you can open a new bank account for online transactions, with any of the following banks viz. HDFC
Bank, ICICI Bank, Axis Bank, Bank of India, Yes Bank, Corporation Bank, Oriental Bank of Commerce, South
Indian Bank, Bank of Rajasthan, Vijaya Bank, Federal Bank, Karnataka Bank and Allahabad Bank. We have a tie
up with these banks for direct funds transfer facility.

9. Can I trade online if I don't have access to my PC?

In the case of an Emtrade Web account, you can trade from any part of the world. But in the case of an Emtrade
XL account, you can trade only from a computer on which the application is installed.

Emkay Commotrade Limited, a 100 per cent subsidiary of Emkay Global Financial Services Ltd,
was incorporated on January 5, 2006 and carries out commodity broking business. It is a member of the two
popular commodity exchanges - MCX Commodity Exchange and NCDEX Commodity Exchange. Emkay
Commotrade offers trading in many commodities such as bullion (gold, silver), energy (crude oil, natural gas),
metals, food grains (rice, maize), spices, oil and oil seeds and others.
Emkay Commotrade equips you with reliable research, based on a technical and fundamental study of all major
commodities. It also continuously works towards recommending various trading strategies which you can use to
enhance your commodities trading experience.

When you choose to trade through Emkay Commotrade, you not only receive personalized service but enjoy the
benefit of a delivery mechanism made easy! Emkay Commtrade is your veritable guide and gateway into the
world of commodities trading.

Why emkay?

 Trade at both the major exchanges- Emkay Commotrade Ltd offers you the facility to trade on two of the major
commodity exchanges of the country.

o Multi Commodity Exchange of India Ltd (MCX)- The exchange started operations in November 2003 and is
headquartered in Mumbai-the financial capital of India. MCX is a demutualised nationwide electronic multi
commodity futures exchange facilitating online trading, clearing and settlement operations for the futures market.
The exchange is set up by Financial Technologies and has recognition from Government of India.
o National Commodity and Derivative Exchange, Mumbai (NCDEX)- Based in Mumbai, NCDEX is a nation-
level de-mutualised on-line commodity exchange that currently facilitates trading in 57 commodities. NCDEX
offers facilities to its members through about 550 centres throughout India. The reach will gradually be expanded
to more centres.
 Trade from anywhere in India- Emkay, with its huge network of branches across the length and breadth of the
country, is always within your reach, even in the remotest of locations. This gives you the facility to trade from
anywhere in India. Large numbers of people across the country participate in the futures market through Emkay's
rapidly expanding online trading terminal network. Our huge branch network also works round-the-clock to keep
you abreast with the latest and timely local, national and international agri-information.
 We believe in improving the awareness levels of the traders through seminars, free in-house literature and
interactive site sessions, which help them to trade in a more efficient way.
 Reliable research- We, at Emkay, strongly believe in providing our clients with valuable trade information and
financial expertise that would help them in identifying and benefitting from profitable opportunities and help them
in achieving their financial goals. Emkay has an expert team of dedicated research analysts who provide our
clients with accurate and up to date information on the market.
 Personalized Services- Unlike outfits where a client is only a number, at Emkay we work towards ensuring that
our clients receive personal attention. Our people are dedicated to providing clients with the best financial
brokerage services. We understand that each trader has different needs. That's why at Emkay, it has been our
steadfast endeavour to provide our customers with services that match their needs. We strive to make trading in
commodity futures as simple and as beneficial as possible. Our rich experience and strong IT infrastructure
helps us to provide customized direct services through our back office systems, nation-wide connectivity and
website.

 Delivery mechanism made easy- We facilitate physical delivery in various commodities through our associate
company "Cambridge Securities" which has Sales Tax Registration number in various states across India.

Stamp Duty Rates:

The indicative stamp duty rates in Maharashtra are as under:
Sr. No. Commodity Stamp Duty Rate
1 Bullion Rs. 1 for every unit of 1kg of gold or part thereof Rs. 1 for every unit of
50kg of silver or part thereof
2 Oil Seeds Rs. 1 for every 10,000kg (100 quintal or 10MT) of oilseed or part
thereof
3 Yarn / Non-mineral Rs. 1 for every 10,000kg or part of thereof the value
Oils/Spices of any kind
4 Cotton Rs. 1 for every unit of transaction of 4,500kg or part thereof

Mutual Funds
Overview-

Access to a diversified portfolio with a low investment, professional fund management, tax savings, liquidity, etc.
are some of the factors that have contributed to making mutual funds an integral component of an investment
portfolio.

At Emkay, we believe that mutual funds enable you to fulfill your various life goals ranging from regular income
generation to capital appreciation to planning for a secure retirement. There is a scheme for one and all. The key
is to select schemes which will take you closer to your goals. Armed with this belief, we have emerged as one of
the market leaders for advisory in mutual fund investments.

Rather than arbitrarily recommending the 'top-performer', we:

 Use our in-depth research analysis to provide our clients with independent and unbiased solutions.
 Seek to first understand our client's investment objectives, his risk taking ability and the investment horizon.
 Then recommend the best basket of schemes across various categories, to build a portfolio unique to his needs.
 Monitor the portfolio regularly, to ensure that the performance is as per expectations.

Schemes and offers

Believing in the philosophy 'not one size fits all', and, 'past performance is not a guarantee for future
performance', we believe in giving you access to a variety of mutual fund schemes across fund houses. You can
invest in schemes offered by:

AIG Global Investments ING

Axis Mutual Fund JM
Benchmark JP Morgan
Bharti Axa Kotak Mahindra
Birla Sun Life LIC
Canara Robeco MF Mirae
DBS Chola Morgan Stanley
Deutsche Principal
DSP Black Rock Quantum
Edelweiss Reliance
Fidelity Sahara
Fortis SBI
Franklin Templeton Sundaram BNP Paribas
HDFC Tata
HSBC Taurus
ICICI Prudential UTI
IDFC

Recommended Investment Portfolios-

At Emkay, we believe that there are some who wish to invest with no particular financial goal in mind -
they are looking only at wealth build-up. To cater to this segment, we have created 3 mutual fund
investment portfolios based on the risk appetite of the investors. So, if you are one of them, then, allocate
your investment as per the recommended portfolio which matches your risk taking ability.

Low risk appetite

If you are a low risk taker, we understand that capital preservation with stability of income is of importance
to you. Hence, we recommend an investment portfolio which is more aligned towards debt vis-à-vis
equity. A nominal exposure to equity is recommended to marginally improve the overall returns without
taking on undue additional risk.

Typically, we recommend the following portfolio allocation

Mutual Fund Allocation
Scheme Type (in %)
Debt 70 - 100
 Equity 0 - 30

Medium risk appetite

If you are a medium risk taker, we understand that you wish to strike a balance between long-term growth
and safety of capital. Hence, we recommend an investment portfolio where debt and equity enjoy a
similar proportion.

Typically, we recommend the following portfolio allocation

Mutual Fund Allocation
Scheme Type (in %)
Debt 65 - 100
Equity 0 - 35

High risk appetite

In case you have a high risk appetite, we understand for you capital growth over the long term is
important. Hence, we recommend an investment portfolio which is more aligned towards equity vis-à-vis
debt. A nominal exposure to debt is recommended to lend stability to the portfolio.

Typically, we recommend the following portfolio allocation

Mutual Fund Allocation
Scheme Type (in %)
Debt 0 - 20
Equity 80 - 100
Why Emkay?-

 Strong research:

By investing in a strong, in-house research team, we are always updated not only with schemes'
performances but also their investment rational and future outlook. Hence, we are able to sift through
thousands of schemes to arrive at the chosen few which would be quality performers in the future.
 Client profiling:
We study individual needs of our clients to determine a portfolio tailor-made to meet their requirements
based on their risk tolerance.
 Portfolio tracking:
Believing that the work does not end at investing, Emkay regularly monitor client portfolio and provides
periodic portfolio report updates on:
o Portfolio performance
o Portfolio composition
o Profit/loss statements
o Summary of investments
o Capital gains details
o Dividend income statements
o Sector exposure
o Stock specific exposure
 Integrated approach:
At Emkay, we integrate our resources and expertise to provide solutions to our clients which exceed their
expectations. We constantly thrive to build long standing one-on-one relationships with our clients.
The next step*
If you wish to appoint Emkay to create a mutual fund portfolio which is unique to your investment needs,
you can call us on 022 - 6612 1284
 Alternately, if you have already identified the scheme(s) that you wish to invest in, you can either invest
by visiting any of our offices/branches or through the online mode.

Remember, if you are investing in a fund house for the first time, you will need to submit a KYC (Know
Your Customer) form. This form can be collected from any of our offices/branches. Alternately, you can
download it from www.amfiindia.com. The duly completed form along with photocopies and original proof
of identity and address and PAN card need to be submitted to us. We will in-turn forward it to the mutual
fund house, who will give an acknowledgement that all information mentioned in the form is correct.
On receipt of the acknowledgement from the fund house towards the KYC form, you can begin investing.

Investing offline
 Collect the application form from our office.
 Submit the completed form along with a copy of the PAN Card and the KYC acknowledgement received,
along with the cheque/DD drawn in favour of the scheme.
 On successful application, your bank account will be debited and you will be allotted units based on the
prevailing day's NAV.
A copy of the PAN card also needs to be submitted if the investment sum is greater than Rs. 50,000/-
Investing online
 You need to open a broking account with us.
 Complete the transaction order. The bank account which is linked to the trading account will be debited
with the investment sum and you will be allotted units based on the prevailing day's NAV.

Initial Public Offerings(ipo)

Overview

Investing in Initial Public Offerings (IPOs) has emerged as an exciting investment proposition in
recent times. If invested with proper advice, IPOs can be an extremely rewarding investment option
as returns from IPOs can be quick and handsome. The listing premium attached (the difference
between the issue price and price at which the company is listed on the bourses) is attracting more
and more investors towards IPOs. Another positive aspect of investing in IPOs is that unlike the
secondary market transactions, there is no brokerage added to the cost of acquisition here. Also,
easy funding is available for those who don’t have sufficient funds to apply for the issue. Further,
leveraging enables you to apply for greater number of shares.

Why emkay?

Investing in selective IPOs has always been rewarding. Investing without studying the company
fundamentals can have severe financial repercussions as many times highly priced IPOs list at a discount
to the issue price. Thus, if you need to liquidate immediately on listing, you would incur heavy losses.

To ensure that you do not meet with such a fate, Emkay offers an unbiased view on each and every IPO
which hits the market. The recommendation ('Apply' or 'Do not apply') is arrived at after studying the
company’s fundamentals, future growth drivers, risks attached, etc. The offer document is studied with a
microscope.

In addition, Emkay's online trading platform, offers the facility of investing in IPOs online giving you added
conveniences. With the help of this service, you can apply instantly and that too without any paperwork.
You can also avail of the various funding options available in case you do not have the investment sum at
the moment.

PMS
Overview

Emkay Private Wealth Management, a part of Emkay Global Financial Services Ltd., provides an entire
gamut of financial services – right from Asset Management, Investment Advisory, Equity and Commodity
Execution to Insurance Broking. Our flexible and powerful end-to-end wealth management solutions help
our clients achieve their financial goals.

At Emkay, we are guided by a strong philosophy of providing our clients with investment solutions that
offer maximum returns at minimal risks. This forms an integral part of our wealth management offerings
and adds value to our services. The core of our processes revolves around qualitative assessment of
investments, their performance and management. We pick only those companies for investment that
have been consistent performers and are led by a strong management team, rather than merely focusing
on returns.

We employ a rigorous research and selection process that constructs a quality portfolio. This not only
preserves your investment but also ensures that your money gains access to the best avenues.

We understand the critical importance of consistent performance, which is why our goal is to achieve
reasonable, but consistent pace of growth.

Last but not the least, we adopt a balanced risk adjustment strategy to achieve the set objectives,
focusing on investments with superior risk-adjusted returns.

Our services

Our range of services encompasses:

 Personalised investment solutions
We offer bespoke investment management services that are designed to achieve your specific
investment objectives, with an emphasis on high level service. We observe a strong client focus, which is
crucial for the success of our client-relationship. Our specialist team employs its extensive knowledge and
expertise, working closely with you, to make a difference.
 Research and brokerage facilities
We are well-equipped with strong in-house research and brokerage capabilities, with modern, state-of-the
art trading and risk management systems.
 Expertise of a skilled management team
We have a dedicated and seasoned team of investment managers and analysts, who specialise in
identifying investment opportunities and selecting portfolio picks. At Emkay, you can be assured that you
are working with a team who is not only skilled but is also well-versed with the ‘nuts and bolts’ of wealth
management.
 Constant portfolio tracking
We keep a constant track of your portfolio, adjusting the portfolio composition so as to make the most of
the prevalent market scenario.
 Regular booking of profits
Regular profit booking helps in converting paper gains into actual profits. This is done in a systematic
manner through proper analysis and observation.
 Convenience
When you partner with us, we handle all the administrative aspects of your investment while you gain the
convenience of paperless, hassle-free investing.
 Customised service
We provide tailor-made services designed to meet individual goals and objectives. We also adapt our
investment process to suit your changing requirements, over time.
 Transparency
As part of our highly personalised service, we furnish regular reports to keep you updated on the progress
of your portfolio. During the course of your investment, you receive periodic statements that report
transactions and asset holdings, which keep the process transparent and free of discrepancies.

Our pms offering

PMS – Equity
Investment Approach
We keep a regular tab on the capital markets with a view to identify low-risk opportunities arising in
special situations. We are constantly on the lookout for 'dark-horses', which offer potential advantage due
to under-ownership, temporary down-phase or lack of extensive analysis and trading history. We base
our judgement not only on relative returns, but on absolute returns, which helps us minimise volatility and
downside risks in our clients’ portfolios. In a bid to maximise profitability, we adopt a highly disciplined
approach to selling, while minimising churn and transaction costs.

Our strong research based process demands that we employ a meticulous approach to pick up
investment worthy companies, guided by four basic ideas –

Investment value is assessed by a thorough and rational analysis of facts, while creating analytical
models that help identify robust businesses run by high quality management, at reasonable prices.
Risk Management Strategies
We describe risk as the long-term erosion of capital. Thus, we adopt a strategy which is best suited to
minimise this capital erosion. For this, we concentrate on investments that offer superior risk-adjusted
returns, while maintaining a superior asset quality with Price/Book ratios as our fundamental decisive
factors. While we are keen on exploiting downside volatility, we understand that it is equally important to
heed the aggregate liquidity of the portfolio and move to cash in the absence of reasonable investment
 opportunities. Over and above, our portfolios are diversified across various industries to hedge the
inherent risks and also include derivatives that make it cost-effective.

Investment Process

Investment Eligibility
 Minimum investment: Rs. 25 lac
 Management fee: 2 per cent - 2.5 per cent (charged on a quarterly basis in arrears)
 Performance fee: NIL
PMS – Mutual Funds (Empower Multimanager Portfolio)
Empower Multimanager Portfolio (EMP) aims at creating investment portfolios with significant
emphasis on striking a balance between risks and returns. We employ rigorous research techniques to
select a diverse range of mutual funds that deliver consistent and superior long-term rewards, on a risk-
adjusted basis. This is an actively managed portfolio creating wealth over the long-term through dynamic
asset allocation.
Benefits of EMP
 Cost effective
This portfolio employs a reduced cost structure, eliminating excessive churning of portfolio; thereby
minimising costs (both direct and indirect) to the investor.
 Diversification
As this portfolio comprises only in mutual funds, it derives the benefits of diversification. Since the capital
is spread across various asset classes, the inherent risk gets mitigated.
 Well-aligned to attain objectives
Being an actively managed portfolio, the investments are constantly monitored and are re-aligned at
regular and appropriate intervals to keep them in tune with the stated objectives.
 Unbiased approach
Our investment rationale and strong research based processes ensure that the investments are not
inclined towards any particular manufacturer or service provider.
 Asset rebalancing
Timely profit booking ensures that the asset allocation is reshuffled at regular intervals and fresh
allocations are made during different market conditions to make the most of the available opportunities.
 Investment Approach
In our endeavour to manage our clients’ wealth effectively, we employ the most comprehensive process
for selecting funds that we believe are worthy of investing. Our selection of the top three investment-
worthy mutual funds is based on the following two parameters:
Image
The objective is to invest in funds with not just high returns, but also low risk and volatility. Weightages
 are assigned to the risk-reward ratios based on their level of importance, to arrive at funds with minimum
risk and volatility. This ensures that returns are not the sole deciding factor for investments.
 Risk management strategies
We employ a 'Dynamic Asset Allocation' strategy for managing risk while achieving higher risk-adjusted
returns. Over a period of time, this risk management strategy provides superior risk-adjusted results,
overcoming the impact of inflation and taxes, giving you real returns. With a change in the economic
climate, the portfolio is rebalanced and realigned after factoring in the attractiveness of various mutual
funds and their return probabilities. This way, the portfolio's exposure to declining markets is reduced,
diminishing the effect of bear markets, while preserving capital as well as realising gains.
 Investment process

Investment Eligibility
o Minimum investment: Rs. 10 lakh
o Management fee: 1.25 per cent per annum (charged on a quarterly basis)

Alternative Investments
Overview

Stock markets have historically given superior returns as compared to other asset classes and thus, offer
an ideal avenue to invest your money in. But investing in stocks also comes with an inherent risk. The
volatile nature of equities may not be suitable for a section of investors like retired people, investors who
need to park their treasury surplus for a few days or few weeks, etc. since equity investments do not
assure capital protection. Alternate investments compliment equity by acting like a diversification tool for
risk takers as well providing capital protection options to the risk averse.
 Why emkay?

At Emkay, we focus on providing financial and investment solutions rather than selling investment
products to the investors. Our wide array of products is well suited for different types of investors,
irrespective of their financial needs and risk profiles. We constantly guide and advise you through our
team of well qualified investment advisors, who are backed by a strong and competent research team.
Our research team conducts detailed market analysis and uses its expertise to arrive at sound investment
decisions for investors.

.emkay offering

Structured Products
Structured products are a combination of various investment products such as equities, fixed income
products and derivative products. Two or more investment options are clubbed together to arrive at a
single product in order to reduce the risk or to increase the potential returns. Various permutations and
combinations can be used to devise different structured products from time to time. You can invest in
products which best suit your financial needs.

Primarily there are two types of structured products available with Emkay.

 Fixed coupon products: Fixed coupon products assure a basic rate of return on the investment. Using
such products helps in better financial planning since the rate of return is pre-defined. Fixed coupon
products are ideal for people seeking capital protection along with a steady rate of return on their
investments. Typically, these structured products provide better returns than the fixed income options
available in the market. However, like most investment avenues, these products too, have a risk attached
with them. A fixed coupon product usually has an interest rate risk associated with it. Though the risk of
underlying investment may remain, it is mitigated by suitably diversifying across various instruments.

Before investing, you need to assess the factors such as credit quality of the underlying security, fund
management and the upfront charges associated with the product. Also, don’t forget to keep in mind the
minimum coupon assured while taking an investment decision.
 100 per cent Capital Protected Non-Fixed Coupon: Another interesting option available in this category
assures 100 per cent capital protection, but there is no minimum guarantee on the rate of return. The rate
of return may vary depending on market conditions. Generally, both the downsides as well as the upsides
in such a product are capped. In case the market moves in a favourable direction, the potential returns
are substantially better than the returns from fixed income products. Also, since the downside is capped,
the capital invested is safe and the investor will always get the invested amount back.

This product is most suitable for investors who seek wealth creation and are ready to take a limited risk.
These risks emerge because the returns depend on the performance of the market. Thus, this product is
always subject to the associated market risks.

Before investing in such a product, you should check if the investment objective of the product matches
with yours. Also, the investment horizon and various charges need to be checked before investing.
Fixed Deposits
Company Fixed Deposits: Company deposits are a very lucrative option for investors seeking fixed
returns on their investment. There are a host of corporates which accept fixed deposits at attractive rates
of interest for their working capital needs. The rate offered differs from company to company, but are
generally better than the rates offered by banks on their fixed deposits. These deposits come in various
terms, ranging from six months to five years.
Though the returns from company fixed deposits are better than those of most banks, the associated risk
may also be greater. You should be very careful while investing in company fixed deposits due to the risk
of default on the part of the company. However, if the company has a consistent financial track record,
then the risk is minimised to a great extent.
 Bond Investments
 Company Bonds: Bonds are debt instruments with a fixed coupon rate. They are backed with sufficient
assets and bond holders have the right to claim the assets of the company if it goes into liquidation. In
case of company bonds, there are two types of bonds viz. convertible and non convertible bonds.
Convertible bonds, on maturity, are converted into equity shares in a predefined conversion ratio. In case
of non convertible bonds, the principal amount is refunded to the bond holder at maturity along with the
interest due.
 PSU Bonds: Bonds issued by companies in which the government holds more than a 50 per cent stake
are called PSU bonds. These bonds are perceived to be safer than company bonds as the issuing
company has government support and the chances of going into liquidation for such companies are quite
low.
 Government Bonds: Bonds issued directly by the Government of India are called government bonds.
These are more commonly referred to as G-Secs or Government securities. These are perceived to be
the most secured investment options for investors as the default risk in G-secs is virtually zero.

Depository
Overview

Experience a secure, hassle free and convenient mechanism of holding your securities electronically, with
Emkay's demat and back office services. Emkay Global Financial Services Ltd. is one of the leading
depository participants with the Central Depository Services (India) Limited (CDSL).
We offer retail clients a seamless platform and the ease of accessing both, demat as well as back office
accounts in a single service format, where both the accounts are linked.

With a wide spread network of 65+ branches across India and a team of qualified and dedicated
professionals, Emkay is equipped to offer you quality demat services at competitive prices.

Process flow

Settlement/Payment cycle when customer buys shares

Day Transaction Day Party with obligation Activity
Day 1 T (SAY MONDAY) CUSTOMER BUYS SHARES OF A PARTICULAR COMPANY
Day 2 T+1 (TUESDAY) CUSTOMER FUNDS TO BE PAID BY CUSTOMER TO EMKAY
FOR SHARES PURCHASED
DAY 3 T+2 EMKAY EMKAY TRANSFERS FUNDS TO STOCK
(WEDNESDAY) EXCHANGE
DAY 3 T+2 STOCK EXCHANGE STOCK EXCHANGE TRANSFERS SHARES TO
(WEDNESDAY) EMKAY
DAY 4 T+3 (THURSDAY) EMKAY SHARES PURCHASED ON DAY 1 ARE
REFLECTED IN THE CUSTOMER'S DEMAT
ACCOUNT BY EVENING AND ARE MADE
AVAILABLE FOR DELIVERY TRADE.

Note:
The table depicted above is applicable to delivery trades (the stock exchanges follow a system whereby the shares bought
today will move into the demat account of the customer in T+2 Days). However in the case of BNSTG, the customer may
 buy shares of a company today and sell 75% of the shares bought the very next day. The facility of BNSTG is available only
for a list of scrip that we specify.

Settlement/payment cycle when customer sells shares:

Day Transaction Day Party with obligation Activity
Day 1 T (SAY MONDAY) CUSTOMER PLACES A SELL ORDER TO SELL
SHARES LYING IN HIS/HER DEMAT
ACCOUNT
Day 2 T+1 (TUESDAY) CUSTOMER SHARES TO BE SOLD SHOULD BE
AVAILABLE IN THE DEMAT ACCOUNT OF
EMKAY
DAY 3 T+2 (WEDNESDAY) EMKAY EMKAY TRANSFERS SHARES TO STOCK
EXCHANGE
DAY 3 T+2 (WEDNESDAY) STOCK EXCHANGE STOCK EXCHANGE TRANSFERS FUNDS
TO EMKAY
DAY 4 T+3 (THURSDAY) EMKAY FUNDS DUE TO CUSTOMER FOR THE
SHARES SOLD ARE REFLECTED IN HIS
TRADING ACCOUNT.

Features and benefits

 Quick account opening.

 Reliable and efficient execution of your transactions.
 One of the lowest service charges.
 Easy access to holding and transactions (through EASI).
 Instant disposal of settlement obligations.
 Experienced professionals to cater to all your service needs.

Fee schedule

Demat Account For Securities:

Values in INR

For Corporate Scheme 1 Scheme 2

Account Opening
Stamp Duty or documentation charge NIL NIL
POA(Optional) 100/- 100/-
Fax Indemnity (Optional) 200/- 200/-
AMC 700/-
 Transactions (Debit)
A. Off-Mkt, on mkt, inter depository 1400/- 10/-
Unlimited transactions per year (only to Emkay's per debit
pool account) transaction
with emkay
A.off-mkt, on mkt, inter depository Rs. 25 Rs. 25
(outside emkay) For all other transactions For all other
transactions
Pledge
Creation 50/- 50/-
Closure 50/- 50/-
Invocation 50/- 50/-
Demat Rs. 2 per certificate Rs. 2 per
Rs. 50 courier and follow up charges certificate
Rs. 50 courier
and follow up
charges
Remat Charges Rs. 50 or 0.02% of the market value Rs. 50 or
whichever is higher 0.02% of the
market value
whichever is
higher
Delivery Instruction slips Rs. 20 for 10 leaves Rs. 20 for 10
Rs. 40 for 20 leaves leaves
Rs. 40 for 20
leaves

Note:
 All charges are inclusive of CDSL charges
 Out of pocket charges will be charged extra
 Delayed payment liable to interest of 1.5% per month
 Charges are subject to change from time to time at the discretion of Emkay Global Financial Services Ltd. (DP)
 In case of delays in the payment of charges demat account will be frozen for all operations till such time all dues are cleared
subject to 30 days notice from the due date.
 All instructions for transfer must be received in physical form from the clients up to 4.00 p.m. on T+1 for pay in of securities.
Late instructions would be accepted at the BO holder's sole risk and responsibility.
 Once the client opts for Scheme 2 and if he wants to shift to the other scheme within a year, no amount will be refunded.

Values in INR

For Individuals Scheme 1 - suitable for Scheme 2 - suitable

traders for investors
Account Opening
Stamp Duty or NIL NIL
documentation charge
POA (Optional) 100/- 100/-
 Fax Indemnity 200/- 200/-
(Optional)
AMC
Individual 200**
Transactions (Debit)
A. off-mkt, on mkt, inter 600 10
depository. Unlimited transactions per per debit transaction
year (only to Emkay's pool with emkay.
account).
B. off-mkt, on mkt, inter Rs. 25 Rs. 25
depository (outside For all other transactions. For all other
emkay). transactions.
Pledge
Creation 50/- 50/-
Closure 50/- 50/-
Invocation 50/- 50/-
Demat Rs. 2 per certificate Rs. 50 Rs. 2 per
courier and follow up certificate Rs. 50 courier
charges and follow up charges
Remat charges Rs. 50 or 0.02% of the Rs. 50 or 0.02% of the
market value whichever is market value whichever
higher is higher
Delivery Instruction Rs. 20 for 10 leaves Rs. 20 for 10 leaves
slips Rs. 40 for 20 leaves Rs. 40 for 20 leaves

Note:
 All charges are inclusive of CDSL charges
 Out of pocket charges will be charged extra
 Delayed payment liable to interest of 1.5% per month
 Charges are subject to change from time to time at the discretion of Emkay Global Financial Services Ltd. (DP)
 In case of delays in the payment of charges demat account will be frozen for all operations till such time all dues are cleared
subject to 30 days notice from the due date.
 All instructions for transfer must be received in physical form from the clients up to 4.00 p.m. on T+1 for pay in of securities.
Late instructions would be accepted at the BO holder's sole risk and responsibility

Demat Account For Commodities:

Values in INR

Individual Corporate
Account Opening
Stamp Duty or documentation charge Rs. 200 upfront Rs. 200 upfront
AMC Rs. 500 upfront Rs. 1000 upfront
Transactions (Debit)
 Off-mkt,on mkt, inter depository Rs. 50 per transaction Rs. 50 per transaction
Demat Rs. 50 per transaction Rs. 50 per transaction
Remat Rs. 50 per transaction Rs. 50 per transaction
Pledge
Creation 100/- 100/-
Closure 100/- 100/-
Invocation 100/- 100/-
Delivery Instruction Slips Rs. 20 for 10 leaves Rs. 20 for 10 leaves
Rs. 40 for 20 leaves Rs. 40 for 20 leaves

Note:
 All charges are inclusive of CDSL charges
 Out of pocket charges and warehouse charges will be charged extra
 Delayed payment is liable to interest of 1.5% per month
 Charges are subject to change from time to time at the discretion of Emkay Global Financial Services Ltd. (DP)
 In case of delays in the payment of charges demat account will be frozen for all operations till such time all dues are cleared
subject to 30 days notice from the due date.

FAQ
1. What is a depository?
A depository is a firm or a company that holds investors' securities in electronic form. An investor cannot
open an account directly with a depository but through a depository participant.

2. Which depositories are there in India?

India has only two depositories-National Securities Depository Ltd (NSDL) and Central Depository
Services Ltd (CDSL) out of which the former is the first depository to begin operations in India, whereas
CDSL followed next. The services offered by both these depositories are similar and almost all traded
companies listed with NSDL are also available with CDSL.

3. Who is a depository participant?

A depository appoints intermediaries or agents to offer demat services to investors. These are called
Depository Participants (DPs). Investors open their accounts with DPs, who in turn opens the account
with the depository. A DP maintains an investor's demat account and takes care of all transaction and
holding requirements of investors. Emkay is a DP of CDSL.

4. Who is a Beneficiary Owner (BO)?

The investor who holds a demat account is a BO. In case of a joint account, the account holders will be
beneficiary holders of that joint account.

5. What is a BO Id?
The demat account number of the beneficiary holder(s) is known as the BO Id.

6. What is a DP Id?
A DP Id is the number of the depository participant allotted by the depository.
7. Why open a demat account?
At present, almost all stocks are traded in the dematerialized form, hence it is necessary that you have a
demat account in order to buy and sell stocks. Over and above this, there are many advantages of having
a demat account such as no bad deliveries, no risk of loss, mutilation or theft of share certificates, no
stamp duty for transfer of shares, reduced paper work, fast settlement etc.

8. Can an investor open only a Demat account with Emkay without having to open a Trading
Account?
Emkay has a commercial policy as per which, only those investors who have a trading relationship with
Emkay can open a demat account. Therefore, new clients have to open both, demat and trading accounts
together under a single form for opening a demat account.

9. Can a minor open a demat account with Emkay?

In view of the commercial policy of Emkay and incapability of a minor to enter into a contract, Emkay does
not accept the application of minors.

10. Can a client open multiple demat accounts?

A client can open multiple accounts provided he cites valid reasons for opening of such account, but
discretion is entirely with the DP.

11. Is submission of Pan mandatory while opening a demat account? Yes, provision of Pan is
compulsory for all individuals, including a minor, housewife or NRI. 12. If a prospective client loses his
PAN card and is in the process of obtaining a duplicate one, can he open an account with a mere
provision of the Pan card number only?
No, copy of the Pan card is mandatory.

13. What additional documents are required for a NRI account?

The following documents are required - copy of valid passport, foreign address proof, declaration for
complying with FEMA, bank statement indicating the nature of account and in person verification done by
appropriate foreign authority or by a DP staff at the branch.

14. Can a client change his name or status in a demat account?

No, correction in name and status of the client is not allowed in a demat account once it is opened. The
only option is to close the old account and open a fresh account with a revised name and status.

15. What is the procedure for changing address, bank details, email id, phone numbers in a demat
account?
The client needs to submit an account modification form along with a proof.

16. Who can appoint nominees and is it compulsory?

Yes, it is mandatory for the DP to obtain nomination form from a non corporate account holder (s)
(individual/ NRI/Foreign National categories), duly filled and signed by all holders. If the account holder
does not want to nominate anyone, such a holder should select the option "I/WE DO NOT WISH TO
NOMINATE" in the nomination form.

17. Will the benefits of account devolve on the nominee in case of death of the holder?
In case of death of sole holder, the benefits of the account automatically devolve on the nominee;
however in case of joint account, the benefits will pass on to the joint holder first. But the claimant has to
undergo transmission procedure for claiming benefits as legal heir.

18. Can a minor be a nominee?

Yes.

19. What is the procedure for dematerialization of physical shares to a demat account?
The client has to lodge his physical shares along with a Demat Request Form (DRF). DRF is available
with all branches /franchisees of EMKAY.
20. Is it permissible to convert electronic holding into physical holding?
Yes, it is allowed, and the process is known as rematerialistion of shares. The client can apply for remat
of shares through a Remat Request Form (RRF), the format of which is available with all branches and
franchisees of EMKAY.

21. What is the difference between EASI and EASIEST facilities? How to register for them?
EASI and EASIEST facilities are provided by CDSL and not by Emkay; however, to register for such
facilities the client needs to open an account with EMKAY and register the same through EMKAY with
CDSL.

Through EASI the client can only view the holding status of his demat account whereas with EASIEST,
the client can transfer his shares for pay in or otherwise but only to the trust account selected by him. The
trust account may be the pool accounts of the broker through whom he is trading.
22. If a client has physical shares in the names A and B whereas his account is in the reverse
order of B and A, can he apply for dematerialization of shares to DP of EMKAY?
He can, provided he executes a Transposition form and lodges the same with physical shares and DRF.

23. Can a client pledge his shares lying in his demat account?
Yes, but both, the pledgor and pledgee should have their account with same depository (in our case it is
CDSL) only.

24. What is the difference between off market and inter-depository transactions?
Off market means transfer of shares from one account to another account where both the accounts are
with the same depository (CDSL) whereas in case of inter-depository transactions, the accounts are with
different depositories, i.e., CDSL and NSDL.

25. Is it compulsory to execute Power of Attorney (PoA) in favour of the broker?

It is not compulsory but POA will obviate the need to give any Delivery Instruction Slips (DIS) for all on
market transactions.

26. Is it necessary to give DIS for off market and inter depository if client has already given POA?
Yes, since the POA is valid only for on market transactions.

27. What is fax indemnity?

If a client is not able to send the original DIS, he can send a fax copy of the instructions and later he can
forward the original by courier, but for that he has to execute a fax indemnity.

28. What precautions need to be taken while forwarding DRFs?

For each ISIN, a separate DRF is to be used. Moreover, certificate numbers, distinctive numbers and
number of shares should be correctly written and the same should tally with physical certificates attached
with the DRF. The client should sign at two places, i.e., 'Signature with DP' and 'Signature with RTA'. The
DRF should have the correct BO id of the client.

29. What is a declaration for off market and why it has to be given?
As per CDSL, a client needs to give a valid reason if he is transferring his shares without consideration, in
a prescribed form of declaration. However, this declaration is applicable only in case of old format of DIS.
The new format of DIS is duly incorporated with such declaration.

30. What is Smart Facility?

SMART stands for SMS Alerts Related to Transactions, in which investors registered with DP will receive
alerts for all types of debits, subject to a maximum of four debits in a day, as well as for credits due to IPO
allotments and corporate actions.
 Dos and don’ts

Do's
 Register for CDSL's internet based facility 'EASI' to monitor your demat account yourself. Contact your
DP for details.
 Register for CDSL's SMS Alert facility - SMART, and obtain alerts for any debits or credits due to a
corporate action, in your dreamt account.
 Accept the DIS book from your DP only if each slip has been pre-printed with a serial number along with
your demat account number and keep it in safe custody.
 Always mention the details like ISIN, number of securities accurately. In case of any queries, please
contact your DP or broker.
 Ensure that all demat account holder(s) sign on the DIS.
 Please strike out the any blank space on the slip.
 Cancellations or corrections on the DIS should be initialed or signed all the account holder(s).
 Submit the DIS ahead of the delivery date for all type of market transactions. DIS can be issued with a
future execution date.
 Intimate any change of address or change in bank account details to your DP immediately.
 Check the demat performance of the issuer company with your DP before deciding to send certificates for
demat. The list of companies whose demat request are pending is published at www.cdslindia.com.
 Before sending securities for demat, record the distinctive numbers of the securities sent.
 Before granting Power of Attorney to anyone, to operate your demat account, carefully examine the
scope & implications of powers being granted.
 The demat account has a nomination facility and it is advisable to appoint a nominee, in case of sole
account holders.
 Ensure that, both, your holding and transaction statements are received periodically as instructed to your
DP. You are entitled to receive a transaction statement every month if you have any transactions, and
once a quarter if there have been no transactions in your account, only in case of Holding.

Don'ts
 Do not leave your instruction slip book with anyone else.
 Do not sign blank DIS as it is equivalent to a bearer cheque.
 Avoid over-writing, cancellations, misspellings, changing of the name and quantity of securities.

We request you to meticulously follow the above instructions, to avoid any problems in operation of your
demat account.

Financing Options
Loan Against Approved Shares (fixed loan and line of credit)-
If you are holding shares that feature in the list of 'approved shares' of Emkay, you can make use of your
existing portfolio to raise funds. The facility offers you an instant access to funds without liquidating any
part of your portfolio.

Loan type
Emkay offers fixed loans as well as a line of credit against shares. Based on your requirements, you can
choose one that suits your needs best.
Eligibility
Any person who owns the approved shares can avail the facility irrespective of his age or profile.

Documentation
You will initially need to sign a loan agreement with Emkay. A separate demat and bank account also
need to be opened. Other documents which need to be submitted are the application form, certified copy
of last two years income tax returns, address proof and photo identification along with a copy of pan card,
latest demat and bank statement, details of shares to be pledged, details of outstanding loan taken by the
applicant if any, etc. Also the signatures of the applicants should be attested by the banker. In case the
loan amount is over Rs. 1 crore, a certified copy of balance sheet and profit and loss account or net worth
certificate certified by a chartered accountant are required.
Loan sum
The minimum amount of loan available is Rs. 5 lakhs.
Loan term
The minimum period for the loan is three months and maximum period is 1 year. After one year, the loan
facility can be renewed.

Interest rate
The present rate of interest for fixed loans is 13.5 per cent p.a. and for line of credit is 14 per cent p.a.
Also in case of the latter, an additional charge of 0.5 per cent is applicable on the unutilised amount for
the unutilised period.

Maintaining the margin

The loan amount sanctioned could range from 40 per cent to 60 per cent of the value of the approved
shares pledged. In case the value of the pledged shares slips, you are required to pay the differential in
order to maintain the margin. In case the amount is not paid and the value of the portfolio pledged slips
below the threshold limit, the amount will be recovered by selling the shares and the amount will be
adjusted against the outstanding loan amount.

Loan disbursement
Once the applicant submits the documents, the loan amount is approved. Clients need to submit a few
post application documents along with the stamp duty as applicable in the respective state and the shares
needs to be pledged. Once the formalities are done disbursement is released in 7 working days.

Loan repayment
Loan repayment needs to be done within the specified tenure mentioned in the agreement

Loan Against Mutual Fund Units (fixed loan and line of credit

If you are holding mutual fund units that feature in the list of 'approved units' of Emkay, you can make use
of your existing portfolio to raise funds. The facility offers you an instant access to funds without
liquidating any part of your portfolio. (Note, this loan is applicable to all mutual fund categories, except
those that come with a lock-in, i.e. Equity Linked Savings Schemes (ELSS) and Fixed Maturity Plans
(FMPs).

Loan type
Emkay offers fixed loans as well as a line of credit against shares. Based on your requirements, you can
choose one that suits your needs best.

Eligibility
Any person who owns the approved units can avail the facility irrespective of his age or profile.

Documentation
You will initially need to sign a loan agreement with Emkay. Other documents which need to be submitted
are the application form, certified copy of last two years income tax returns, address proof and photo
identification along with a copy of pan card, latest demat and bank statement, details of shares to be
pledged, details of outstanding loan taken by the applicant if any, etc. Also the signatures of the
applicants should be attested by the banker. In case the loan amount is over Rs. 1 crore, a certified copy
of balance sheet and profit and loss account or net worth certificate certified by a chartered accountant
are required.
Loan sum
The minimum amount of loan available is Rs. 5 lakh.
Loan term
The minimum period for the loan is three months and maximum period is 1 year. After one year the loan
facility can be renewed.

Interest rate
The present rate of interest for fixed loans is 13.5 per cent p.a. and for line of credit is 14 per cent p.a.
Also in case of the latter, an additional charge of 0.5 per cent is applicable on the unutilised amount for
the unutilised period.

Maintaining the margin

The loan amount sanctioned is 40 per cent of the value in case of equity oriented funds and 30 per cent
of the value in case of debt oriented funds. In case the value of the pledged units slips, you are required
to pay the differential in order maintain the margin. If the amount is not paid and the value of the portfolio
pledged slips below the threshold limit, the amount will be recovered by selling the units and the same will
be adjusted against the outstanding loan amount.

Loan disbursement
Once the applicant submits the documents, the loan amount is approved. Clients need to submit a few
post application documents along with the stamp duty as applicable in the respective state and the mutual
fund units needs to be pledged. Once the formalities are done disbursement is released in 7 working
days.

Loan repayment
Loan repayment needs to be done within the specified tenure mentioned in the agreement

IPO financing

In case you wish to take full advantage of leverage and make most of the opportunities available in the
IPO market, you can opt for the IPO Financing service offered by Emkay. IPO Financing is a scheme
wherein you as an investor provide the margin amount, and the financier finances the remaining amount
at an agreed rate of interest and other mutually agreed upon terms and conditions.

Eligibility
Any person who can arrange for the margin money can avail the facility.

Documentation
A separate demat and bank account also need to be opened. Other documents which need to be
submitted are the application form, certified copy of last two years’ income tax returns, address proof and
photo identification along with a copy of pan card, latest demat and bank statement, details of shares to
be pledged, details of outstanding loan taken by the applicant if any, etc. Also the signatures of the
applicants should be attested by the banker. In case the loan amount is over Rs 1 crore, a certified copy
of balance sheet and profit and loss account or net worth certificate certified by a chartered accountant
are required.

Loan sum
The minimum amount of loan available is Rs. 1 crore.
Loan term
The minimum period for the loan is 13 days and maximum till you receive the refund.
Interest rate
The interest rate depends on the IPO and shall be the most competitive in the market.

Your contribution
You need to put at least 5 per cent of the application amount as margin or contribution.

Process
The demat and bank account opened are in joint with the financer. After allotment, you will receive a
refund of the excess application money. The financer will deduct the interest cost and the sum lent from
this refund and will give you the balance (if any). Once this sum is received, you can transfer the shares
from this demat account to your demat account.