KIMBERLY MORAN-BLAD

(818) 694-3103 cell

km10b1220@westpost.net
SUMMARY
Positions include: Public Relations Senior Account Executive, Communication Dire
ctor, Media Relations, Community Relations, Marketing Manager, Website Content D
irector and Event Manager. Experience encompasses: 14 years of public relations
in business to business, corporate, agency and non-profit work.
EXPERIENCE
PrayFit - Denver, CO
Senior Account Manager
July 2010 - Current
PrayFit - Responsible for creating and implementing media relations campaign to
promote PrayFit, a book scheduled for release in early January 2011.
EXConnection - Denver, CO
Website Content Director
September 2010 - Current
EXConnection - Responsible for managing website content and logistical details
for startup social networking company.
Enfluence Group - Los Angeles, CA
Communication Director
Feb/March 2009, September 2010 - Current
Earth Hour Los Angeles - Communications Director for Earth Hour L.A. a global in
itiative asking people/businesses in over 3,900 cities in 88 counties to turn of
f lights for one hour on March 28, 2009 as a vote in favor of action on climate
change. Los Angeles was designated as a flagship city for the event by the Wor
ld Wildlife Fund (WWF), the leading conservation organization, working in 100 co
untries. I created press material, pre and post event pitching and on-site medi
a management. Participants included the Griffith Observatory, The Getty Center,
Capitol Records, LAX Pylons, Santa Monica Ferris Wheel, Los Angeles City Hall, V
an Nuys City Hall, Staples Center, Nokia Theatre, L.A. Live, American Idol, CSI,
Bones, Family Guy and The Los Angeles Times building.
Sunset Lane Entertainment - Communication Director responsible for promotion of
Executive Producer Salli Frattini's projects and her company Sunset Lane Enterta
inment (SLE).
Bordeaux International Public Relations - Los Angeles, CA
Senior Account Manager
October 2009 - July 2010
Total Woman Gym & Day Spa - Responsible for promoting 9 Southern California loca
tions including wellness programs, new spa services and special events.
Tosca Reno - Responsible for creation of promotional efforts regarding her serie
s of cookbooks and wellness programs.
Jack Lalanne - Responsible for promotion of his book (name).
Signature23 - Los Angeles, CA
Freelance PR
January- February 2009
Signature23 - Responsible for promoting a new skin line created by professional
beach volleyball player Suzanne Stonebarger. Media pitching included product re
views for print, websites and blogs.
Brener Zwikel & Associates (BZA) - Reseda, CA
Senior Account Executive / Account Executive
June 2003 - January 2009
Speedo - I was the Account Executive for Speedo. Responsible for increasing bran
d recognition, increasing exposure of sponsored athletes (Michael Phelps, Dara T
orres, Amanda Beard, etc.), collaborating with sports federations and promoting
event coverage including international work promoting Speedo athletes competing
in the 2004 Athens, Greece Summer Olympics and the 2006 Torino, Italy Winter Oly
mpics.
Awards - 2005 PRSA PRism Award for Sports Programs - Ongoing Organization/Corpor
ate for the "Speedo FASTSKIN FSII"
AVP - I was promoted to Senior Account Executive responsible for directing all d
etails for national and local publicity efforts for an18-city Professional Beach
Volleyball Tour (AVP) for four seasons. My responsibilities included strategic
planning, writing, follow-up and coverage. I created promotional material such
as press releases, media alerts and internal and external correspondence. I pitc
hed pre, on-site and post event coverage to print, television, radio and web med
ia. I provided media at each stop with background material; current statistics a
nd story ideas. I traveled to the 18 event stops prior to the event weekend to
promote preview media coverage, scheduled a media hour the day before each event
and operated the media center for the duration of event. I worked as the AVP li
aison to local promoters for the public relations efforts at each Tour stop. Cre
ated, fostered and maintained a working relationship between the AVP and the pub
lic relations efforts of participating Tour sponsors and/or their public relatio
ns firms. I was responsible for pitching special events within the scope of the
Tour season, including the launch of each season, retirement of top players and
business stories such as the 25th anniversary of the league. I created an end-o
f-the-year report with a summary of all coverage throughout the entire season pr
oviding a dollar value for media coverage. End of the year report was used in sa
les presentations to potential sponsors and promoters.
Sports Museum of Los Angeles (SMLA) - I was the Senior Account Executive respons
ible for the promotion of the grand opening of the new Sports Museum of Los Ange
les (SMLA November of 2008). Created, maintained and executed the strategic pub
lic relations plan for the opening of the museum to the media and the general pu
blic. I was responsible for the creation of all promotional material, web mater
ial, preview and post-event story pitching to print, televeision, radio and web
media. I coordinated a press conference for Los Angeles media prior to the openi
ng and was responsible for scheduling, producing and monitoring interviews. Sch
eduled and coordinated an additional invitation-only event for Los Angeles top e
xecutives, including Mayor Antonio Villaraigosa.
Additional clients - Professional Bowling Association (PBA), AOL (Super Bowl), D
ew Action Sports Tour, California Speedway (NASCAR), Real Pro Wrestling, Profess
ional Bull Riding (PBR), Bank of the West (Celebrity tennis tournament), Long Be
ach Olympic Trials of Swimming.
Octagon - Agoura Hills, CA
Public Relations Account Executive
2001 - 2003
Hi-Tec Adventure Racing Series - I was responsible for the public relations camp
aign for an eight-city Hi-Tec Adventure Racing Series (biking, running, paddling
), which was the largest adventure race series in the world, broadcast on the Ou
tdoor Life Network. My responsibilities included writing and distributing market
ing materials, press kits, press releases, media advisories and website material
as well as preview and post-event pitching to print, television, radio and web
media.
Nautica Malibu Triathlon - I was responsible for the public relations efforts of
the Nautica Malibu Triathlon, an annual celebrity-based triathlon that raised m
oney for the Elizabeth Glaser Pediatric AIDS Foundation. My responsibilities in
cluded creating marketing materials, including press kits, press releases, media
 advisories and web materials, and distribution of a Video News Release (VNR).
Responsibilities also included management of all on-site media, including interv
iews and statistics.
Sweet Deal - Northridge, CA
Sales Representative
2000 - 2001
Planned, organized and presented sales demonstrations for on-site sales of sport
s memorabilia to retail and independent resellers across the United States.
Speegle & Associates - Englewood, CO
Public Relations Coordinator
1998 - 2000
Worked with professional athletes to create and implement image-boosting campaig
ns through national and local media exposure. Campaigns included press releases
, media kits and public appearances.
INTERNSHIPS
Gart Sports Castle - Denver, CO
National Public Relations Representative - Internship
1996-1997
Organized and managed national promotions affiliated with corporate sponsorship,
including the National Hockey League (NHL). I developed promotional advertisin
g for professional athlete appearances and special events. I assisted in develo
ping a citywide annual in-store promotion.
Colorado Children's Campaign - Denver, CO
Public Relations Coordinator - Internship
1996
I assisted in organizing annual Denver Business Awards for more than 250 guests
for an event that recognizes community- and family-friendly companies. Research
ed and compiled data for the Denver Kids Count Report, which detailed informatio
n utilized throughout the state by educational and healthcare professionals. I
assisted in developing legislation and grant proposals for budget allocations fo
r child assistance for a statewide promotion of increased awareness and contribu
tions for neglected children.
William Kostka & Associates - Denver, CO
Marketing Assistant
1995
I acted as a liaison to corporate accounts including Dow Corning and Ford Motor
Company. I developed promotional material for national clients, including inves
tor presentations for proposed projects such as the Denver Pepsi Center. Submit
ted proposed budgeting outlines for promotional events and media coverage.
NON-PROFIT
Denver St. Patrick's Day Parade Committee
PR Freelance
July 2010 - Current
I am working with the St. Patrick's Day Parade Committee on the Queen Colleen ev
ent which crowns a Queen of the St. Patrick's Day parade. I am working to promo
te the Queen to local media in order to promote the upcoming parade and the Iris
h community. In addition to working with the Queen, I am also working with the w
eb site on the social content and applications.
Denver Democrats
PR Freelance
August 2010 - Current
I am working with them on a project by project basis and assist in the writing o
f press releases for approaching events.
Women's Care Cottage - North Hollywood, CA
PR Freelance
December 2010
I worked to promote the annual fundraiser for the Women's Care Cottage, a facili
ty housing homeless mothers and children providing individuals with life needed
amenities such as food, clothing and other assistance.
Project Sunshine - Los Angeles, CA
Chapter Leader
2003 - July 2010
I created the Los Angeles Chapter of Project Sunshine (www.projectsunshine.org),
a non-profit organization providing activities for hospitalized children and th
eir families. The Los Angeles chapter currently has more than 150 volunteers an
d is active at the Los Angeles Children's Hospital and Shriners Hospital.
Awards - October 2003 Self Magazine Rockport "The Differences Inside Award" for
my efforts on behalf of Project Sunshine.
EDUCATION
Colorado State University - Bachelor in Business Administration with an emphasis
in Marketing and a minor in Political Science, 1997
Institute for Public Administration - Irish History and literature - Dublin, Ire
land, 1997
AFFILIATIONS
PRSSA - President of Public Relations Student Society of America 1996
References Available