LUIS COLLAZO

2100 Anthony Ave., Apt. 5BN Bronx, NY 10457

(646)377-2557 lc10f0ed4@westpost.net
QUALIFICATIONS
Entrepreneurial Leadership ~ Consultative Sales & Marketing ~ Strategic Pla
nning & Execution
Client Relationship Building ~ Staff Training & Development ~ Customer Quali
ty Assurance
Bilingual, results-driven Professional with expertise in advertising sales that
include print and e-marketing. Demonstrated success in generating high volume s
ales and building partnerships with diverse clientele. Effective at assessing cl
ient needs, creating sales propositions, and developing strategies to achieve bu
siness goals. Adept at solution selling and collaborating with cross-functional
teams. Fluent in Spanish. Willing to travel and relocate.
PROFESSIONAL EXPERIENCE & ACCOMPLISHMENTS
ATT ADVERTISING & PUBLISHING, YELLOWPAGES.COM, Pleasanton, California 2003-Pre
sent
Area Sales and Operations Manager - Cyber Sales (2008-Present)
* Promoted to supervise three managers with over 40 employees.
* Recognized as company's fastest growing Area Sales Manager, the only growth di
vision of ATT Advertising Solutions.
* Led team from 25% of goal to over 100% by initiating a new sales channel for p
rint and SEM products
* Developed policies and procedures for union contract.
Area Sales Manager (2007-2008)
* Designed, implemented, and monitored print/online sales campaigns(SEM) and exe
cuted campaign optimizations.
* Supervised 11 sales staff, conducted performance reviews, and devised correcti
ve actions for performance issues.
* Facilitated employee trainings in areas of job design, performance standards,
and execution of selling practices.
* Ensured effective implementation of strategic/operating plans through strategi
c/tactical direction to sales team.
* Recruited, interviewed, hired, disciplined and terminated a high-caliber team
of sales and marketing representatives.
* Initiated, developed, and maintained positive relationships with key decision-
makers in multiple industry segments.
Sales Representative (2003-2007)
* Engineered online and print marketing programs as well as provided search engi
ne solutions on various sites.
* Devised and implemented comprehensive online marketing strategies, SEM and Yel
lowpages.com
* Employed consultative and persuasive selling, fact-finding, and deal negotiati
on practices to secure contracts.
* Achieved 199% of quota in 2006, 136% in 2005, and 205% in 2004 through consult
ative selling practices.
VERIZON DIRECTORIES, California 1997-2003
Advertising Consultant / Sales Representative
* Developed marketing programs in phonebook yellow pages, white pages, and onlin
e products for businesses.
* Three-Time Recipient, CEO Award presented to two highest ranking salesperson t
hroughout local office.
* Selected as 1 of 11 out of 5000 Sales Representatives nationwide into 200% Clu
b for stellar sales performance.
* Championed 179% of quota in 2001 and 186% in 2000 through exceptional consulta
tive selling techniques.
LOS ANGELES COMMUNITY SERVICES CENTER, Los Angeles, California 1994-1995
Outreach Specialist
* Recruited, trained, and supervised hundreds of health education outreach volun
teers on program initiatives.
* Devised health education marketing materials and delivered presentations to bu
siness and community groups.
EDUCATION
UNIVERSITY OF SOUTHERN CALIFORNIA, Los Angeles, California
Bachelor of Arts in Political Science, 1991
PROFESSIONAL AFFILIATION
Membership Director, SAN FRANCISCO CASTRO LIONS CLUB 2005-Present
~ Awarded Lion of the Month in March 2007 and Outstanding Service Member Award i
n 2005-2006.