Polly Jenkins

Phone: 919.830.2105
Fax: 919.848.9778
pollyjenkins@ctc.net
3413 Van Hessen Dr. Raleigh, NC 27614
Results-driven Marketing Professional - Coordinator/Manager/Director
OBJECTIVE
To join your company utilizing my years of experience in marketing, communicatio
ns, budgeting, operations and management to benefit the growth and development o
f the organization.
Professional History
* Consultant - Various clients - marketing real estate in Raleigh and Asheville
* Marketing Director - Largest residential real estate developer in Raleigh
* Marketing Manager & Director - Largest new homes sales & marketing companies i
n Raleigh
* Consultant - Fundraising for United Way, Wake Education Partnership & Planned
Parenthood in Raleigh
* Account Executive - 10-person ad agency in Asheville
* Partner - 5-person ad agency in Hendersonville
* Creative Director - Ad agency in Hendersonville
Skills and Attributes
* Excellent interpersonal, verbal and written communications
* Superb organizational and procedural abilities
* Identify problems quickly and find effective solutions
* Able to "juggle" many projects and prioritize tasks to meet objectives
* Lead by example and motivate others to reach their potentials (goal setting)
* Knowledgeable in social media and internet marketing - on and off-line researc
h
* Proficient in Microsoft Word, Excel and Power Point applications

PROFESSIONAL EXPERIENCE
Consultant
(Present)
Marketing and advertising projects for residential sales firms, builders and dev
elopers. Responsible for research, marketing plans and budgets, communications
and advertising, secret shops, copywriting, media placement and website develop
ment.
* Clients include Ammons Communities, Coldwell Banker Advantage New Homes, Tinge
n Construction, Scenic Homes, MetroStudies, TMM Real Estate, Fonville, Morisey &
Barefoot New Homes
Wakefield Development Co., Raleigh, NC (1999-2007)
Sr. Marketing Director: Responsible for the marketing, budgeting, operations and
staffing/sales for three master-planned residential communities with homes rang
ing from $200s to more than $1 million. Responsible for corporate branding and
communications.
Notable Achievement: Generated over 200 home sales for $61 million at the Macki
ntosh on the Lake community in Burlington, NC. As a start-up community, it com
manded more than 13 percent of the new homes sales in the marketplace with an av
erage sales price of more than $100,000 above the market average.
* Prepared multi-million dollar community marketing plans and budgets.
* Oversaw secondary and primary market and competitive research.
* Involved in product research; including pricing structure and builder product
offerings.
* Directed and managed advertising and promotions, including Realtor and homeown
er relation programs.
* Worked closely with PR/Ad agencies to accomplish marketing and sales goals.
* Event planning and execution; such as grand openings, homesite release launche
s and Realtor functions.
* Oversaw website development and execution of internet marketing and lead-base
programs.
* Coordinated public and media relations opportunities for each of my communitie
s.
* Hired, trained and supervised teams in community discovery centers.
* Selected and oversaw merchandising of model homes.
* Worked closely with builder teams and their agents to accomplish sales goals.
* Worked with development team to create land plans, streetscapes, product and a
menity offerings in sync with the community vision.
* Involved in the development of community HOA documents and serve on community
ARB's.
Fonville Morisey & Barefoot Builder Marketing Group, Raleigh, NC
(1997-1999)
Marketing Manager: Managed the marketing for 13 communities and supported more
than 20 sales agents.
Notable Achievement: Developed a short-term promotion to introduce a new custom
builder team in a Cary neighborhood where a national builder had just left. W
ithin the six-week period 12 of the 16 homes sold for a total dollar volume of $
4.8 million. The promotion won recognition on a local and national level that y
ear. The promotion won a MAME award that year.
* Developed and implemented community marketing programs.
* Worked closely with sales managers and on-site associates to help them achieve
their sales successes.
* Responsible for preparing and presenting marketing programs to my developer an
d builder clients.
* Created organizational systems and procedures, which several of my associates
implemented as well.
Coldwell Banker Howard Perry & Walston New Homes, Raleigh, NC
(1995-1997)
Marketing Director: Responsible for a five-person marketing department that han
dled the marketing for more than 30 communities.
Notable Achievement: Turned an under-achieving marketing department into a prof
it center for the division. Instituted several systems and procedures to track
projects and job costs. And redefined job roles and established a peer review p
rogram that improved morale and increased productivity.
* Managed an in-house marketing department.
* Prepared all community marketing plans and budgets.
* Oversaw all creative direction for community advertising and for the new homes
division.
* Worked with the division president in all new business presentations.
* Oversaw market research.
* Evaluated marketing programs and made adjustments when necessary.
OTHER WORK EXPERIENCE
Fundraising professional for local Education Partnership, United Way and Planned
Parenthood in Raleigh, NC, until I went back to school to earn a degree in Comm
unications/Public Relations.
Owned a five-person advertising agency in Hendersonville, NC, and worked as a cr
eative director and account service for two ad agencies in Hendersonville and As
heville, NC.

EDUCATION
North Carolina State University, Raleigh, NC: BA - Communications/Public Relati
ons
Graduated Magna cum Laude in three years (Sept. 1991 - Dec. 1994).
ADDITIONAL INFORMATION
LICENSE - North Carolina Provisional Brokers License (inactive).
AFFILIATIONS - Wake County Home Builders Association & Triangle Sales and Market
ing Council, 1995 - Present. Served on the TSMC Executive Committee as Members
hip Chair, 2005.
PROFESSIONAL ENRICHMENT - Four IRM courses: Institute of Residential Marketing,
1997. Seminars: National Home Builders Association, marketing summits & numer
ous sales training workshops. Awards: National, regional and local marketing
awards over the years.