JENNIFER RODRIGUEZ

2666 Hammil Court

Simi Valley, CA 93065
805.732.4484 jr11254ea@westpost.net
SALES/MARKETING - LEADERSHIP
Key Account Relations / Competitive Intelligence / B2B / Team Building / Coachin
g CRM / Consultative & Solution Sales / Strategic Partnerships / Project Manager
/ Franchise Owner
Independent Consultant / Channel Development / Leadership / Entrepeneur
SUMMARY
Sales professional with an accomplished creative marketing background in operat
ions, marketing campaign development and increasing profitability / productivity
. Provides innovative strategies in highly competitive markets complemented by
a track record of increasing revenues, leading sales teams and developing polic
ies that improve quality and efficiencies. Develops and executes a comprehensiv
e plan to open new territories. Leverages existing relationships with increased
market share and profitability. Recognized by senior executives and consisten
tly requested as project manager for initiatives that result in revenue growth,
more competitive compensation and incentives, new product development and improv
ed centralized and decentralized client services. Sales and marketing expertise
nurturing strategic alliances while collaborating with vendors and suppliers im
plementing cost savings strategies. Builds, coaches and mentors dynamic teams,
leading through change management. Drives multimillion-dollar revenue growth an
d profitability for finance, insurance and direct marketing companies. Develope
d strategic channel and alliance partnerships, generating top market share. Mana
ged rapid growth for emerging businesses. Championed best practices with custom
er relationship management.
PROFESSIONAL EXPERIENCE

INDEPENDENT CONSULTANT September 2010 - Present

Workforce development and recruiting / Compensation and incentive plan design /
Marketing and advertising support / Project management / Employee performance st
andards and evaluations / On-boarding
COX ENTERPRISES / VALPAK, Los Angeles 2005 - May 2010
Sales Director
Directed and led sales team of 16 for direct marketing company. Coordinated and
executed processes for strategic sales and marketing. Maximized sales staff pe
rformance. Developed tracking systems, forecasting and budgeting. Accountable t
o P&L targets. Fostered relationships with key accounts and prospects. Led thro
ugh change management and oversaw annual budgets of $5M. Generated personal sal
es of $3M.
* Expanded scope of job through organizational restructuring and cost-per sale r
ealignment and successfully increased revenues 16% annually by coaching and ment
oring a top performing sales team.
* Grew profits $2M during an environment of constant change including leadership
, reduction in support staff and economic fluctuations. Developed and designed p
lan to secure existing revenue while implementing growth tactics, instituting re
search and data collecting systems. Grew client base by 20% monthly and sustain
ed profits.
* Opened and grew new sales territory by developing systematic plans for pre-lau
nch and measureable milestone targets that gauged the advancement of the markets
.
JENNIFER RODRIGUEZ PAGE TWO
AIG / VALIC, California 2004 - 2005
NEW YORK LIFE, California
2002 - 2004
Long Term Care and Insurance Agent / Financial Advisor
Collaborated with financial advisors on life insurance and long term care cases.
Developed and conducted large group account seminars. Utilized innovative, ta
rgeted, pro-active sales approach, channel merchandising and development program
s by leveraging strategic alliance and channel partner relationships. Built stra
tegic partnerships and key account relationships. Prospected, networked and col
d called generating sales of $6M. Fostered relations with potential clients and
established rapport to conduct in depth needs analysis.
ADVO, INC., California
Area Sales Manager 2000 - 2002
Managed, coached and mentored sales team of 16. Covered five state territories (
CA. NV., AZ., and NM., OR for a $2B provider of marketing services.)
* Promoted to lead sales team, boosting sales $2M during management turnover. I
nherited troubled, underperforming position and assigned an additional three sta
te territory. Led complete audit on all accounts and met with each client and s
ales rep individually. Recruited, trained and coached new staff. Sales team gr
ew revenues 30% and retained 100% of clients on acquired territory.
* Led a multi-state virtual sales force. Maximized costs and technology for eff
iciency and results.
Earlier, Senior Sales Executive, Advo, Inc 1996 - 2000
Santa Barbara and Ventura County, California
* Built territory to top 10% in market through prospecting and networking. Hire
d to establish and grow territory with no experience or training. Prospected and
closed 3 new accounts in the first week. Established networks, fostered long-t
erm relations with clients and built pipeline. Grew territory and was top perfo
rmer in the country in first year, increasing revenues $3M.
Entrepreneurial Experience

Independent Business Owner, Amway / Quixtar 1994 - 2008

Lead a large, nationwide organization of 200 independent distributors. Provided
leadership and coaching while being accountable to a diverse support team. Achi
eved platinum direct level status.
* Developed confidence in individuals through training, mentoring and coaching.
Supported and built a large organization and a profitable product business.
* Presented and facilitated at local and regional events informing, instructing
and inspiring. Hosted key speakers and event coordination frequently.
* Instrumental in developing training programs and materials. Conducted "train
the trainer" instruction.
EDUCATION / TRAINING / SKILLS
BS, California State University, Chico
Training
Selling Power Sales Leadership Conference (Selling Power Organization)
Advanced Competitive Training
Leadership and the One Minute Manager (Cox Enterprises)
Leadership Styles and Coaching to Peak Performance