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JO LYNN DEAL

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Cell: (386) 527-0871 Email: jd1131f38@westpost.net
Portfolio: jolynndeal.com Linkedin: linkedin.com/in/jolynndeal
VICE PRESIDENT: COMMUNICATIONS / MARKETING / PUBLIC RELATIONS
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C-level communications executive named "outstanding business leader" by Volusia/
Flagler Business Report. Over 15 years experience in diverse leadership roles, i
ncluding as a Fortune 1000 senior executive. Expertise at building high-performa
nce teams to create communications that shape perceptions and strengthen brand e
quity.
QUALIFICATIONS & EXPERTISE
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*Branding & Identity Development *Crisis Communications
*Strategy, Vision & Mission Planning *Communications Leadership
*Media & Public Relations *Team Building
KEY ACCOMPLISHMENTS & VALUE
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* Project Leader at Fortune 1000 company for integration of multi-million dollar
Information System. As the Director for Florida operations with Michael Foods,
I led the integration of a complex software interface and IT landscape for the
Florida division.
*Project Leader for corporate re-branding of multi-million dollar company. This
2007 re-branding repositioned the company for a $6M expansion. As the Chief Com
munications Officer, I drove the vision, strategy and development of all corpora
te communications using a variety of mediums: media events, editorial strategies
, annual report, quarterly newsletter, Board of Directors communications, CEO co
mmunications, executive speeches, videos, podcasts, stakeholder events, and emer
ging media.
"Jo Lynn covered all aspects of the re-branding...it was not a simple agency fac
elift." L. Baker, CPC Board
*Chief Strategist for internal communications to reshape organizational culture.
I integrated internal communication channels to inform and connect 180+ employ
ees within a tri-county region. I developed an Intranet communications system to
bring corporate values and culture alive for employees.
"Jo Lynn provides extraordinary support for operational initiatives." R. Zychows
ki, CPC CEO 2005-2008
*Spearheaded program advancement and delivery of client Mentor Program. I was a
sked by the CEO to overhaul a fledgling Mentor Program. I completely restructure
d the program, cultivated relationships with business partners to recruit high-c
aliber mentors and expanded the program using a Workforce Florida grant.
"The agency mentor program is superior to similar programs..." Senator Evelyn Ly
nn
*Communications Strategist tasked with protecting the corporate reputation. Ove
r the past 15 years, I have served as a primary spokesperson and have led commun
ications for new service launches, an organizational redesign, a CEO transition,
multiple high profile announcements, and during crisis situations both regional
and national in scope.
"Jo Lynn has the ability to look forward to potential organizational issues..."
S. Cooke, DBIA
*Principal advisor for mission-driven public relations and fund development. I d
eveloped strategic communications and marketing campaigns to support key initiat
ives and build media relations. My fund development strategies resulted in $6M
in State funding, $1M in DOT funding, and $600,000 in new revenue.
COMMUNITY PARTNERSHIP FOR CHILDREN - DAYTONA BEACH, FL 09/2006 - present
Chief Communications and Marketing Officer
DAYTONA BEACH INTERNATIONAL AIRPORT - DAYTONA BEACH, FL 04/2000 - 09/2006
Executive Marketing Specialist, Business Development and Public Relations
MICHAEL FOODS, INC. - MINNEAPOLIS, MN 06/1994 - 03/1999
Executive Director, Florida Operations
RECOGNITIONS & AWARDS
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2010 Image Award, Grand All Image Award, Judges' Award, Award of Distinction - F
PRA
2007 Outstanding Business Leader by the Volusia/Flagler Business Report
2003 Volusia County Employee of the Year
2001 Nominated for Outstanding Achievement-Women of the Workplace Award
EDUCATION & TRAINING
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Bachelor of Science, Business Administration, Minor: Marketing (University of Ce
ntral Florida)
AchieveGlobal Professional Leadership Certification
SOFTWARE EXCELLENCE
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Graphic Design: Adobe Photoshop
Web Development: Dreamweaver
eMarketing: Social media resources (Facebook, YouTube, Twitter, LinkedIn)
Database Management: Microsoft Access, E-tapestry
Desktop Publishing: Publisher
LEADERSHIP
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*Board Member, Florida Public Relations Association, VP Public Relations
*Board Member, Food Brings Hope Initiative
*Board Member, Volusia County Women's Network

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