Survey on

Corporate Social Responsibility (CSR)

企業社會責任調查報告
Press Conference
新聞發佈會
15.4.2011
 Agenda
議程
• Background of the Survey 調查背景
• Respondents Demographics 受訪者
• Survey Findings 結果
• Recommendations 建議
• Q&A 答問環節
Background of the Survey

Our Objective
How the Survey was Done
Respondent Demographics
Our Objective

• A lot of recent debates and protests

• Enforcement of minimum wages
• Raising fares by public utilities
• Urban real-estate development
• Conservation issues
• and many more…

• Seemingly a growing consent of urging

Corporate to fulfill Social Responsibilities
 Our Objective

To understand the public perception about

Corporate Social Responsibility (CSR)

• their understandings
• their evaluation
• their suggestions for improvements
• CSR in their company

• This survey was an effort under CUMBA CSR

Conference 2011
About the Survey
• Between 29 Mar and 11 Apr
• Online Questionnaire
• Open to Public
• Invitation sent via alumni network, social
network
• 351 Full Responses Collected
 Demographics of Respondents

Age Income Education Level

70% of respondents aged 76% of respondents earned Respondents with degree or above

<40 >20k per month 96%

Marital Status Residence
Respondent is a parent Permanent Resident of HK

31% 85%
Survey Findings 調查結果
the Four-Part Survey 四大分類
1) Respondents’ Understanding on CSR
對企業社會責任的理解

2) Respondents’ Evaluation of CSR in Hong Kong

對香港企業執行社會責任情況的評價

3) Respondents’ Idea of improvements

對改進方法的意見

4) Respondents’ views on their companies’ CSR

initiatives
任職的公司中有關企業社會責任的工作
Respondents’ Understanding on CSR
對企業社會責任的理解

Businesses Bear Social Responsibility

when Making Legitimate Profit
企業在爭取盈利的同時應負有社會責任

92%
Strongly Agree or Agree in a scale of 5

CSR is Important to
Sustainable Business Growth
企業社會責任對企業持續增長重要

73%
Strongly Agree or Agree in a scale of 5
 Motives for CSR Initiatives
倡議企業社會責任的動機

市場行銷/ 品牌
公關策略
長期戰略投資 / 展示工具
經營模式及決 提升大眾利益
策的一部分
Percentage with respect to 351 respondents
How about Cost? 成本

NOT Paying more Accept

To absorb extra cost due to CSR Practices Any raise on price for good CSR Practices
即使企業社會責任產生附加成本，也不願轉化為客戶成本 企業良好地履行社會責任，願意接受任何程度的價格提升

46% 11%
with 9% believes there should be no added cost
What Problems Can be Resolved by CSR
企業社會責任可解決什麼問題
Percentage with respect to 351 respondents

減少污染 改善勞資關係 改善工作生 減低仇視商界 減低仇富 提高社會階 消除貧富分化

活平衡 級流動性
 How Businesses in HK
Are Performing?

香港企業在社會責任方面表現如何?
Are We Doing Enough?
How we Rate Ourselves?
Why?

Performance by Aspects
Performance by Industries
 Are Businesses in HK Doing Enough?
香港企業在社會責任方面做足夠嗎?
Businesses in Hong Kong are
NOT Doing Enough in CSR 不足夠

75%
Strongly Disagree or Disagree in a scale of 5

Businesses in HK Fulfill CSR

Worst than Advanced Economies
較先進國家的企業做得差

58%
Strongly Disagree or Disagree in a scale of 5
Underlying Reasons for Under-Performance
做得不足的潛在原因

主要關 缺少意識 缺少執行知 與企業性質 缺少政府 缺少相關 其他

注利潤 識和能力 不匹配 支持 規範
Percentage with respect to 351 respondents
Best-Performing Aspects 表現最佳項目

• Compliance with legal

requirements
遵守法律要求 66.95%

• Cash donation
慈善捐獻 56.70%

• Honesty & Fairness in

transactions
誠實及公平經營 24.79%

Percentage with respect to 351 respondents

Worst-Performing Aspects 表現最差項目

• Assurance on employee benefits

保證員工利益 60.40%

• Environmental protection
環境保護 57.55%

• Honesty & Fairness in

transactions
誠實及公平經營 40.46%

• Accountability on undesirable
incidents
對意外事故負責 30.2%
Percentage with respect to 351 respondents
Best-Performing Industries
表現最佳行業

• Banking & Finance

銀行/金融
• Professional Services
專業服務
• Insurance
保險
• Transportation / Logistics
交通/物流

Percentage with respect to 351 respondents

Industries to be Improved
有待改善行業

• Property / Real Estate

房地產

• Building & Construction

建築

• Retail
零售

• Hospitality / Food & Beverages

酒店 / 餐飲

Percentage with respect to 351 respondents

How would CSR in HK
be entrenched?
如何實行
Feasible Ways for Major Stakeholders

Government 政府
Business Community 商界
General Public 市民大眾
For the Government
給政府的建議

Provide Financial Incentives

提供財政獎勵
50%
Influence via Regulations

以法例影響
22%
Establish Non-Enforcing Guidelines

建立非強制性指引
9%
Percentage with respect to 314 respondents who participated this part
For the Business Community
給商界的建議

Inject Terms in Business Contract

在商業合同中
33% 列入相關條款

Enforce Self-Discipline

實行自我約束
18%
Influence via Business Associations

通過商業團體
17% 互相影響

Percentage with respect to 314 respondents who participated this part

For the General Public
給市民大眾的建議

Enforce Customers’ Power

執行消費者權力
44%
Raise Awareness via Education

通過教育提升
39% 社會意識

Percentage with respect to 314 respondents who participated this part

Concluding Thoughts
總結
What do We Learn from this Survey?

How should We Act Accordingly?

 Concluding Thoughts 總結
• High expectation from the public 大眾期望高
– tackle social issues 針對社會問題

• Consumers are unlikely to absorb extra cost 消費者不願額外支付

– potential cost pressure 潛在成本壓力

• CSR Performance varies by industries 各行業表現不同

• Consumers are ready to enforce their power
消費者可隨時執行消費者權力

• Government can facilitate the improvement 政府可促進改善

• Greater challenge for businesses 企業面臨更大挑戰

– balance expectation with profit margin 期望和利潤之間取得平衡
– triple bottom-line ( environment, economy, social well-being )
三重底線 (環境、經濟 、社會 )
Thank You
謝謝 Press Conference
新聞發佈會
15.4.2011
11 May 2011
Global Partnership
for a Sustainable Future
• Sustainability in Investment and Business
Decisions
• Emerging CSR-Related Businesses
• Leading CSR Practitioners
• CSR in Mainland China
• CSR Challenges and Issues

Register Online
http://cumbacsr.baf.cuhk.edu.hk
16 Prominent Speakers
16 Prominent Speakers
 Register Online
http://cumbacsr.baf.cuhk.edu.hk