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Download this Document for Free

2
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0

COMPARATIVE STUDY ON TRACTOR INDUSTRY WITH

SPECIAL REFERENCE TO SONALIKA TRACTORS

DONE AT INTERNATIONAL TRACTORS LIMITED

MASTER OF BUSINESS ADMINISTRATION

Session 2008-10

SUBMITTED TO :

SUBMITTED BY:

RAMAN KUMAR(LECTURER)

VARUN BAWA

JALANDHAR

MBA 3RD SEM

ROLL NO. 174

CT INSTITUTE OF MANAGEMENT AND

TECHNOLOGY

5
6
7
1

ACKNOWLEDEMENT

No management study is complete without practical experience. Being an MBA student I know

that creativity and practice both are essential elements of management

We would like to pay my sincere thanks to Mr.Gurvinder Singh for providing me a golden

chance to undergo summer training for gaining practical knowledge.

We express our sincere thanks to Marketing Deptt. Team , who has given us a chance to get

summer training at SONALIKA TRACTORS. We are highly thankful to him for allowing me to

work at very interesting project at ITL.

We express our sincere thanks to Dr. Gurvinder Singh (HR Head) for their sympathic

understanding and valuable co- operation.

We are highly thankful to all the staff members of marketing departments for providing their

support and co operation.

VARUN BAWA

CONTENTS

INTRODUCTION TO COMPANY

3-43

REVIEW OF LITERATURE

44-48

RESEARCH METHODOLOGY

49-56

DATA ANALYSIS AND

INTERPRETATION

8
57-68

CONCLUSIONS AND

SUGGESTIONS

69-71

BIBLIOGRAPHY AND

ANNEXURE

72-74

9
10
11
12
2

PART-A
INTRODUCTION

13
14
15
4

1.1 HISTORY OF SONALIKA GROUP

FOUNDER ± Mr. L.D.Mittal

Sonalika Group - Sonalika group is one of the top automobile and agriculture machinery

manufacturers in India. Apart from tractors its product line includes multi utility vehicles, three

wheelers, engines and various farm equipments and implements. Established in 1969, Sonalika

group since the inception has tried to understand customer need to be facilitating them with its value

for money products. The Company has a state of art manufacturing facilities, spread in acres, located

in the free shrubs of Punjab and Himachal Pradesh.

Sonalika is the one of the top 3 tractor manufacturing companies in India, other products include of,

Multi utility vehicles, engines and various farm equipments. Today the group stands tall with an

approximate turnover of 5000 Crore INR. An average growth of 30% makes it one of the fastest

growing corporate in India. It is also one of the few debt free companies. Group has strength of about

2000 employee technocrats. The company works on the maxims of low production cost and clean

and safe environment. Such efforts have fetched the company the accreditation like ISO 9001 and

ISO 14001. History reveals that innovation is the key to continued progress and when applied to

technology that touches human life, it can unfold a whole new economic phenomenon that has the

power to change the world. With unique initiatives like the Thought leadership Forum, Leadership

Forum, we have been able to create a unique platform for learning through success stories of

industry leaders. The success saga of Sonalika Group a business conglomerate having prime

interest in agricultural & auto machinery goes back to nearly 5 decades. The corporate philosophy

embedded in trust, quality and commitment has helped the group to carve out a niche for itself in the

highly competitive world of Machinery. Sonalika is the fastest growing tractor company registering

growth over growth

A Project Report
on Sonalika

16
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• Health & Medicine
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• Government Docs
• How-To Guides/Manuals
• Magazines/Newspapers
• Recipes/Menus
• School Work
• + all categories
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• Recent

People

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• Students
• Researchers
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27
 •
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/ 76

Download this Document for Free

28
29
30
0

COMPARATIVE STUDY ON TRACTOR INDUSTRY WITH

SPECIAL REFERENCE TO SONALIKA TRACTORS

DONE AT INTERNATIONAL TRACTORS LIMITED

MASTER OF BUSINESS ADMINISTRATION

Session 2008-10

SUBMITTED TO :

SUBMITTED BY:

RAMAN KUMAR(LECTURER)

VARUN BAWA

JALANDHAR

MBA 3RD SEM

ROLL NO. 174

CT INSTITUTE OF MANAGEMENT AND

TECHNOLOGY

31
32
33
1

ACKNOWLEDEMENT

No management study is complete without practical experience. Being an MBA student I know

that creativity and practice both are essential elements of management

We would like to pay my sincere thanks to Mr.Gurvinder Singh for providing me a golden

chance to undergo summer training for gaining practical knowledge.

We express our sincere thanks to Marketing Deptt. Team , who has given us a chance to get

summer training at SONALIKA TRACTORS. We are highly thankful to him for allowing me to

work at very interesting project at ITL.

We express our sincere thanks to Dr. Gurvinder Singh (HR Head) for their sympathic

understanding and valuable co- operation.

We are highly thankful to all the staff members of marketing departments for providing their

support and co operation.

VARUN BAWA

34
35
36
2

CONTENTS

INTRODUCTION TO COMPANY

3-43

REVIEW OF LITERATURE

44-48

RESEARCH METHODOLOGY

49-56

DATA ANALYSIS AND

INTERPRETATION

57-68

CONCLUSIONS AND

SUGGESTIONS

69-71

BIBLIOGRAPHY AND

ANNEXURE

72-74

37
38
39
3

PART-A
INTRODUCTION

40
41
42
4

1.1 HISTORY OF SONALIKA GROUP

FOUNDER ± Mr. L.D.Mittal

Sonalika Group - Sonalika group is one of the top automobile and agriculture machinery

manufacturers in India. Apart from tractors its product line includes multi utility vehicles, three

wheelers, engines and various farm equipments and implements. Established in 1969, Sonalika

group since the inception has tried to understand customer need to be facilitating them with its value

for money products. The Company has a state of art manufacturing facilities, spread in acres, located

in the free shrubs of Punjab and Himachal Pradesh.

Sonalika is the one of the top 3 tractor manufacturing companies in India, other products include of,

Multi utility vehicles, engines and various farm equipments. Today the group stands tall with an

approximate turnover of 5000 Crore INR. An average growth of 30% makes it one of the fastest

growing corporate in India. It is also one of the few debt free companies. Group has strength of about

2000 employee technocrats. The company works on the maxims of low production cost and clean

and safe environment. Such efforts have fetched the company the accreditation like ISO 9001 and

ISO 14001. History reveals that innovation is the key to continued progress and when applied to

technology that touches human life, it can unfold a whole new economic phenomenon that has the

power to change the world. With unique initiatives like the Thought leadership Forum, Leadership

Forum, we have been able to create a unique platform for learning through success stories of

industry leaders. The success saga of Sonalika Group a business conglomerate having prime

interest in agricultural & auto machinery goes back to nearly 5 decades. The corporate philosophy

embedded in trust, quality and commitment has helped the group to carve out a niche for itself in the

highly competitive world of Machinery. Sonalika is the fastest growing tractor company registering

growth over growth

A Project Report
on Sonalika

43
Download this Document for FreePrintMobileCollectionsReport Document

This is a private document.

Info and Rating

Follow

varun_bawa251915

Share & Embed

Related Documents

PreviousNext

1.

p.

p.

44
 p.

2.

p.

p.

p.

3.

45
 p.

p.

p.

4.

p.

46
 p.

p.

5.

p.

p.

47
 p.

6.

p.

p.

p.

7.

48
 p.

More from this user

PreviousNext

1.

66 p.

65 p.

81 p.

2.

49
 60 p.

75 p.

77 p.

3.

82 p.

50
 103 p.

61 p.

4.

32 p.

58 p.

51
 76 p.

5.

87 p.

Recent Readcasters

Add a Comment

Submit

Characters: 400

52
 Send me the Scribd Newsletter, and occasional account related
communications.

Discover and connect with people of similar

interests.

Publish your documents quickly and easily.

Share your reading interests on Scribd and

social sites.

Email
address:
Submit

Upload a Document

Search Documents

• Follow Us!
• scribd.com/scribd
• twitter.com/scribd
• facebook.com/scribd

• About
• Press
• Blog
• Partners
• Scribd 101
• Web Stuff
• Scribd Store
• Support
• FAQ
• Developers / API
• Jobs
• Terms
• Copyright
• Privacy

Copyright © 2011 Scribd Inc.

Language:

English

53
54