Академический Документы
Профессиональный Документы
Культура Документы
ELECTRONICS
Market Overview 2
Competitive Advantages 9
Electronics Production(2004-05)
Strategic
Commn. & Broad. Electronics
Eqpt. 6%
9%
Computers Components
18% 18%
Industrial
Electronics
15%
Consumer
Electronics
34%
Source: http://www.mit.gov.in/dbid/eproduction.asp#2
Consumer electronics
Industrial Electronics
The Industrial electronics segment includes products that are used by other
industries, such as process control instrumentation, automation systems, Test
and measuring (T&M) instruments and medical instruments.
Computers
Strategic Electronics
Electronics Components
S
6
4 0
1999-2000 2000-01 2001-02 2002-03 2003-04 2004-05
Source: http://www.mit.gov.in/dbid/eproduction.asp#2
Consumer electronics
3500
3000
US$ million
2500
2000
1500
1000
500
0
1999-2000 2000-01 2001-02 2002-03 2003-04 2004-05
Source: http://www.mit.gov.in/dbid/eproduction.asp#2
These trends are a reflection of increasing consumption and aspiration levels
among Indian consumers, driven by demographic and lifestyle changes. As
these trends are positive for the future, the outlook for consumer electronics
segment is quite positive.
Industrial Electronics
1800
1600
1400
US$ million
1200
1000
800
600
400
200
0
1999-2000 2000-01 2001-02 2002-03 2003-04 2004-05
Source: http://www.mit.gov.in/dbid/eproduction.asp#2
Computers
1000
800
600
400
200
0
1999-2000 2000-01 2001-02 2002-03 2003-04 2004-05
Source: http://www.mit.gov.in/dbid/eproduction.asp#2
The industry, in the area of PCBs, connectors, diskettes and
CDs, experienced a positive growth.
600
500
US$ million
400
300
200
100
0
1999-2000 2000-01 2001-02 2002-03 2003-04 2004-05
Source: http://www.mit.gov.in/dbid/eproduction.asp#2
1400
1200
US$ million
1000
800
600
400
200
0
1999-2000 2000-01 2001-02 2002-03 2003-04 2004-05
Source: http://www.mit.gov.in/dbid/eproduction.asp#2
Growth in this segment has been almost stagnant over the past 5 years.
Electronics Components
The key product groups that have driven growth in components include CTV
picture tubes, optical discs, PCBs, connectors, ferrites, etc. Growth in this
segment has been primarily due to growth in the user segments, viz, CTVs,
PCs, etc. As such, the outlook is also positive.
1200
1000
800
600
400
200
0
1999-2000 2000-01 2001-02 2002-03 2003-04 2004-05
Source: http://www.mit.gov.in/dbid/eproduction.asp#2
Exports
Electronics Exports
1800
1600
1400
US$ million
1200
1000
800
600
400
200
0
1999-2000 2000-01 2001-02 2002-03 2003-04 2004-05
Source: http://www.mit.gov.in/dbid/eproduction.asp#2
However, exports of electronic goods from India have been
growing consistently and constituted about 2.64 per cent
of India’s overall exports in 2003-04. For the year ending
March 2005, the export of electronic goods from India
E
increased by 16 per cent to US$1,950 million as compared
L to US$1,675 million in the year ending March 2004.
E
C
T Segment-wise Exports
R
Electronic components segment contributes the highest towards
O
the total electronics exports. The major export items include
N
passive components, such as capacitors and resistors; wound
I components; CD-ROMs; connectors; color picture tubes and
C computer components/assemblies, such as head stacks;
S memory modules and RFID products. In 2003-04 India
exported US$ 817 million worth of electronics components,
which formed 48 per cent of the total electronics export.
Other key segments that contributed to exports include
industrial electronics, computers and consumer electronics,
8 with exports of US$ 329 million, US$ 313 million, and US$ 179
million respectively in 2003-04.
Electronics Exports(Segment-wise)
1000
800
600
US$ million
400
200
0
1999-2000 2000-01 2001-02 2002-03 2003-04
Consumer Electronics Industrial Electronics Computers Components
Source: http://www.mit.gov.in/dbid/eproduction.asp#2
While the Electronics sector in India is currently small, there are several
advantages that India offers that can be effectively leveraged to achieve higher
growth. These can be categorised under four heads:
• Manpower
• Market Demand
• Supporting institutions and
• Policy and Regulatory Support
India’s human resources advantage derives from three key features – Availability
in terms of numbers, Capability in terms of the right skills and Low costs.
India’s cost of skilled labour is among the lowest in the world. For example,
average labour rate per employee in the electronics sector is about
$3,000 per year. Labour cost as a percentage of value added is only
21 per cent in India as compared to 23 per cent in China and
30 per cent in Taiwan. Taking advantage of this many MNCs
have set up manufacturing bases in India for domestic
consumption as well as exports.
E
L
Many multinational companies in the electronics sector have
E leveraged India’s manpower advantage to grow in the domestic
C marke, as well as source products and services from India.
T Examples include:
R
O
N Kodak
I
Kodak has a camera manufacturing and assembly plant near
C
Bangalore, which produces over four million units per year.
S
Around 60 -70 per cent of this centre’s products are exported
to the US, Europe, West Asia and the Far East in 2003.
10 Siemens
Motorola
Electrolux
Philips
Several Philips India employees are working on key regional/ global Philips
projects, committees and assignments. Several managers who started as
employees of Philips in India are now based in Philips organisations across the
world.
Samsung
On the whole the domestic market in India is very attractive from the point
of view of the electronics sector, and current trends indicate high growth
potential for the sector in the future.
Some of the key trends that have a positive impact on the
sector are:
• Growing consuming class (defined as people having annual
E income of
US$ 980 (INR 45000) or above) that has greater disposable
L
income and propensity to spend. It has been estimated by
E
NCAER that this group will constitute over 80 per cent of
C the population of India by 2009-10
T
• Lifestyle changes such as greater exposure to global trends
R
and increasing affinity for convenience and lifestyle products
O
• Increasing urbanisation, emergence of nuclear double income
N
families
I
C • Low penetration levels of most consumer durables. For
example, in 2002, only 66 per cent of middle-income
S
households had a TV set, only 28 per cent of the urban
households possessed a refrigerator, while just a little over
15 per cent owned an air cooler. Despite a population of
more than 1 billion people, only 16 million computers were
12 used in India in March 2005.
• Increased government and private industry spending on
sectors such as defence and aerospace. The Indian aviation
sector, for example, has placed orders for more than 350
aircrafts with a list price of about US$ 26 billion.
India’s capabilities and infrastructure in the IT sector are well recognised. The
presence of a mature service industry in India can accelerate the growth of
the electronics sector.
Flextronics
Canon India
Canon India set up its Software Development Centre (SDC) in Delhi, which is
one of the six such cutting edge technology centres of its kind. It is ISO
9001:2000 certified with CMM level 3 status. Software Development Centre
undertakes contract software development from Canon Inc., Canon
Development Americas and Canon Information Systems Research, Australia.
For example it was involved in developing software for Office Imaging
Products division of Canon Inc., Japan.
Government Regulations and Support
Regulations
WTO regime which came in force in 2005, results in zero customs duty on
imports of all telecom equipment. 217 IT/electronic items were covered under
the Information Technology Agreement (ITA) of the WTO for complete
customs tariff elimination by 2005.
Out of these 217 items, several items were already at NIL customs duty. In
fact, IT/electronics was the first sector in India to face complete customs tariff
elimination. The ITA-1 would result in intensifying competition as more
imported products will be easily available at lower prices.
FDI
• All proposals that require an Industrial License include (i) items requiring an
Industrial Licence under the Industries (Development and Regulation) Act,
1951; (ii) more than 24 per cent foreign equity investment for units
manufacturing items reserved for small scale industries; and (ii) all items
which require an Industrial Licence in terms of the locational policy notified
by government under the New Industrial Policy of 1991.
RBI grants automatic permission for foreign technology agreement in all areas
of electronics and IT provided:
• Royalty payments do not exceed 5 per cent of domestic sales and 8 per
cent of exports. (The royalty rates are net of taxes).
• The payments are subject to an overall ceiling of 8 per cent of total sales
over a period of 10 years from the date of agreement or over 7 years
period from the date of commencement of commercial production,
whichever is earlier. Application for investment under the automatic
process is to be made to the RBI and approval is generally granted
within three weeks.
FIPB Approvals
Philips
E
Philips in India is a subsidiary of Royal Philips Electronics of
L the Netherlands. It is promoted by Koninklijke Philips
E Electronics N V.
C
T Philips India Limited (PIL) is a leader in lighting, consumer
R electronics, semiconductors, domestic appliances and personal
care with an unmatched range of products backed by superior
O
design and technology. PIL also has an excellent distribution and
N
after-sales service network. Philips has a plant each in Thane,
I Pune, Loni-Kalbhor, Mohali and Baroda and three plants in
C Kolkata. The revenue in the year 2004 was US$ 524 million
S and the net profit was
US$ 22 million.
Mirc Electronics
Samsung
Solectron
Flextronics
Jabil Circuits
Jabil Circuit operates a 51,000 sq. ft. plant in Pimpri, which the provider took
over from Philips in 2002. The Pimpri plant manufactures TV analog monitor
cards and certain audio products for Philips. All production
today is for the Indian market. In December 2004,
Jabil Circuit opened a 175,000-square-foot facility in
Ranjangaon that offers printed circuit board assembly,
E enclosure integration, and distribution and repair services,
L along with in-region design service support. The site serves the
E consumer, instrumentation, networking, peripherals and
C telecommunications industries.
T
R
LG
O
N LG Electronics India Pvt. Ltd. (LGEIL) is a wholly owned
I subsidiary of LG Electronics, South Korea. It has a plant each
C in Noida and Pune. Its products include TV, air-conditioner,
S refrigerator, washing machine, monitor, vacuum cleaner and
projector. LG India Pvt. Ltd. recorded a growth of 37 per cent
from the consumer electronics division, contributing to
46 per cent of the total turnover in 2003.
20
India will be a high growth market in the electronics
sector in the medium term
Many key players in the sector have definite plans for their
Indian operations
Samsung
Canon has set itself a revenue target of approximately US$ 150 million by
2007 with a leadership position across all product categories. Canon is
bolstering its India marketing efforts with an investment of US$ 4 million in
advertising, market research, retail expansion, in-store branding and training
programmes.
Electrolux
LG
LG is also planning to invest over US$ 208 million in India in the next three
years to expand the business.
Philips
Philips expects to invest close to US$ 150 million in India over the next few
years.
The confidence expressed by the players in making such growth plans for India
reflects the potential of the Indian electronics sector. This sector is emerging
as one of the most attractive in India, and will be key to India’s emergence as
a global sourcing hub for products and services.
CONTACT FOR INFORMATION
22
DISCLAIMER
This publication has been prepared for the India Brand Equity Foundation (“IBEF”).
All rights reserved. All copyright in this publication and related works is owned by IBEF.
The same may not be reproduced, wholly or in part in any material form (including
photocopying or storing it in any medium by electronic means and whether or not
transiently or incidentally to some other use of this publication), modified or in any
manner communicated to any third party except with the written approval of IBEF.
This publication is for information purposes only. While due care has been taken during
the compilation of this publication to ensure that the information is accurate to the best
of IBEF’s knowledge and belief, the content is not to be construed in any manner
whatsoever as a substitute for professional advice.
IBEF neither recommends nor endorses any specific products or services that may have
been mentioned in this publication and nor does it assume any liability or responsibility
for the outcome of decisions taken as a result of any reliance placed on this publication.
IBEF shall in no way, be liable for any direct or indirect damages that may arise due
to any act or omission on the part of the user due to any reliance placed
or guidance taken from any portion of this publication.