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Friday, May 28, 2010 Recruitm ent 2010-11

Marketing Aptitude Quiz 2010 - III 1640 Clerical Posts in Union Bank Of
India.
1050 PO's in Uco Bank
1. Marketing is not required for one of the following products ________? 82 PO's Corporation Bank

a)Corporate Loans b)Export Business c)Import Business d)Credit Card

Business e)none Blog Mem bers

2. A ‘Buyers’ Market’ means _______?

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a)buyers are also sellers
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b)sellers are also buyers
c)there are no sellers
d)demand exceeds supply
e)supply exceeds demand
3. Market share analysis helps the track _________?
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a)Share price movements b)percentage share of business c)pricing strategy
for share values d)All of these e)none
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4. Diversification means __________?

a)marketing in different countries Search

b)marketing diverse companies
c)making new, diverse products
d)marketing by diverse sales team
e)none
5. Study of marketing environment means ______________?
a)study of company’s markets, customers and competitors
b)study of economic environment
c)study of current trends
d)All of these
e)none
6. A Market plan includes __________?
a)market objectives b)market research
analysis e)All of these
7. Customization is useful for ______?
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र� व: P ledge to thwart their nefarious
plots ...this will happen nevermore.
र� व: T he 2 6 /1 1 has been etc hed on
our hearts hard as anything .
र� व: T he s ad as pec ts ,A ll the petty
things are being done in the name of
god ,the hybrid bas tards of politic s
and religion in the terror c amps in
P O K mus t be aware that we are here
ready to s pill our every drop of blood
for the motherland and to ruin them.
र� व: I rejec t the religious definitions of
the fanatic s whic h jus tifies the
c)pricing strategy d)situation heinous bloods hed or divides
humanity into different religious
s pec ies .
र� व: rightly s aid naren...the s ac rific es
of the martyrs c ant be forgotten

a)motivating the sales force b)to add variety in marketing c)value added uǝɹɐu »: शु भ रा�ी ...

service d)pleasing target customers e)none

8. Telemarketing campaigns are resorted to ________? Blog Archive

a)avoid cold calls b)avoid buyer resistance c)avoid seller inhibitions ▼ 2010 (129)

d)reaching a wider audience e)All the above ► November 2010 (4)

► September 2010 (3)
9. Customer Retention means ___________?
► August 2010 (3)
a) retaining the customers at the Bank for the full day ► July 2010 (8)
 b)quick disposal ► June 2010 (19)

c)customers dealing with the same bank for long time

d)better standards
e)All the above
10. The Traditional Marketing style involves __________?

a)Telemarketing b)Direct Marketing c)Indirect Marketing d)Digital

General Socio-Economic and
Marketing e)All the above Banking Awareness Quiz ...
Marketing Aptitude Quiz II -
11. Which is the technique used for effective marketing planning? 2010
a)psychological tools for marketing General Awareness Quiz 2010
- 67
b)goal oriented
Bank of Baroda PO exam
Pattern - 2010
c)marketing research
Quiz on Marketing Aptitude
d)physical distribution for bank exams - 2010

e)All the above April Current Affairs 2010 -II

Punjab and Sind Bank GK
12. ‘Niche’ Market means __________? Paper - 2010
a) a free market b)a social market c)equity market d)capital market e)a Current Affairs Quiz 2010 -
66
specified market for the target group
Quiz on Computer Awareness
13. Internal Marketing means _________? for Bank Exams - 2010
Quiz on Current Affairs 2010
a) Selling to oneself b) Selling to the employees c) Selling of samples d) - 65

Selling to foreign markets e)none Corporation Bank PO GK

Paper 2010
14. Marketing in Banks is required for _________? April Current Affairs 2010
a)Getting new customers Punjab and Sind Bank PO
Exam Pattern 2010
b)Retaining existing customers
SBI Clerk Interview
c)Lending Experience II - 2010

d)Accepting of deposits ► April 2010 (18)

► March 2010 (19)
e)All of these
► February 2010 (16)
15. Advertisements are required for __________?
► January 2010 (22)
a)Boosting the production levels ► 2009 (121)
b)Motivating the employees
c)Boosting the sales
Share your know ledge
d)All of these
Anyone interested in sending your
e)none knowledge or experience or previous
papers or material or suggestion, query's
16. A Call means ___________? etc can send to gkquery@gmail.com.
a)calling on friends b)calling on bank employees c)calling on prospective
customers d)calling on insurance employees e)none Total Pageview s
17. For effective selling, salesman should be which of the following ______?
622,076
a)pushy b)aggressive c)timid d)calmness e)talkative
18. Customer Loyalty means _________?
Unq Vsits Online
a)shifting of customers from one bank to another (15-07-09)

b)customers banking with one bank exclusively

 c)customers returning lost items Contributors

d)customers giving gifts to banks Varun Reddy

e)none of these Harivanam

19. Rural Marketing involves ________?

a)selling to farmers and agriculturalists

b)selling to rural households
c)selling to rural industries
d)All the above
e)none
20. Which is the Four C’s of marketing?

a)customer, cost, communication, convenience

b)corporate, cost, communication, convenience
c)consumer, cost, communication, convenience
d)competition, cost, communication, convenience
e)none
Note:

4 P’s vs 4 C’s vs 4V’s:

i)Product vs. Consumer vs. Validity

ii)Price vs. Cost vs. Value

iii)Promotion vs. Communication vs. Vogue

iv)Place vs. Convenience vs. Venue

4 A’s of marketing:
i)Availability
ii)Affordability
iii)Acceptability
iv)Awareness
4 E’s of Marketing:
i)Experience(Product incase of 4 P’s)
ii)Everyplace(Place)
iii)Exchange(Price)
iv)Evangelism(Promotion)
4 R’s of Marketing:
i)Relationships
ii)Retention
iii)Results
iv)Rewards
4 M’s of marketing:
 i)Measurement
ii)Media
iii)Market
iv)Message

Posted by Varun Reddy at 10:07

Labels: Business, Company, Consulting, Customer service, Market share, Marketing, Marketing
and Advertising, Sales

6 Ratings No rating

Reactions:

16 comments:
Ranjana said...
Hi Can you please post the answers too? thank you for your great work
Friday, May 28, 2010 10:35:00 AM

harpre e t said...
1. Import bussiness
2. there are no sellers
3. (d) all
4. Customer Care
Friday, May 28, 2010 12:11:00 PM

raje sh said...
hi varun .. today again i have a query.. till when can we expect the results of SBI... any
idea..and what would be the tentative month of joining for those who clear all
rounds....
Friday, May 28, 2010 3:08:00 PM

puli said...
1.ImportBusiness
2.supply exceeds demand
9.quick disposal
11.all the above
12.a specified market for the target group
13.Selling to the employees
14.all of these
15.boosting the sales
16.calling on prospective customers
17.talkative
20.consumer,cost,communication,convenience
Friday, May 28, 2010 5:06:00 PM

Tanushre e Pal said...

1c
2-
3 - / e (two questions are merged under one )
4c
5d
6-
7c
8-
9c
10 b
11 e
12 e
13 b
14 e
15 c
16 c
17 b
18 b
19 d
20 a
Friday, May 28, 2010 5:27:00 PM

harpre e t said...
1. (c) import business
2. (c) there is no seller
3. (d) all
4. (d)making new , diverse product
5. (d)(all)
6. all
7. (b)to add variety in marketing
8.(d)reaching the wider audience
9. (c)costumers dealing with the same bank for long time
10.(c) Indirect marketing
11.(e) All the above
12.(E) a specified market for target group
13.(b)Selling to employees or (e)(none)
14.(e) All of these
15.(c) Boosting the sale
16.(c) calling a prospective customer
17. (c) timid
18.(b)customers banking with one bank exclusively
19 .(d) All of above
20. (a) customer,cost,communication, convenience
Friday, May 28, 2010 5:51:00 PM

Alfre d said...
1. Import Business
2. Supply exceed demand
3. Percentage share of business
4. Making new, diverse products
5. All of these
6. Situation analysis
7. T o add variety in marketing
8. All of the above
9. Customer dealing with the same bank for long time
10. Direct marketing
11. All the above
12. A specific market for the target group
13. Selling to the employees
14. All of these
15. Boosting the sales
16. Calling on prospective customers
17. Aggressive
18. Customer banking with one bank exclusive
19. All the above
20. Consumer, cost, communication, convenience
Friday, May 28, 2010 9:09:00 PM

Anonymous said...
2 (e) ie supply exceeds demand.
refer this http://www.investorwords.com/641/buyers_market.html
Friday, May 28, 2010 10:39:00 PM

raje sh said...
hi varun sorry to trouble u again and again....can u please me earlier question..
Saturday, May 29, 2010 8:31:00 AM
Anonymous said...
varun dis is 2nd tym dat sum nonsense people write sum crap on shout box, using my
name in front of me, please do sumthing
Saturday, May 29, 2010 10:35:00 AM

Anonymous said...
varun..thnx for ths information on all 4's of mktg...
Saturday, May 29, 2010 12:49:00 PM

Varun Re ddy said...

Anonymous:
can you mention your name?How can i know that your name is misused?
If you dont want to reveal here send mail to gkquery@gmail.com in detail.
Saturday, May 29, 2010 12:50:00 PM

Nare nde r said...

hi.. Varun.. good evng...

Some ques.. from BANK of BARODA Socio-GK Awareness paper held on 30.5.2010

1. T he Nobel Prize 2009 in Literature goes to - Herta Muller

2. Manmohan Singh visit Bhutan to attend - 16th SAARC SUMMIT

3. European Footballer of the Year 2010 - Barcelona's Lionel Messi

4. New (26th) chief of the Indian Army is - Gen. Vijay Kumar Singh (V.K.Singh)

5. Dadha Shaeb Falke Ratan Award goes to - Devanand (Actor/director)

6. International World Water Day is held annually on 22 March

7. Winner of Under-19 Cricket World Cup - Australia

8. Which movie's music not composed by A.R. Rehman - Fashion (Music Director:
Salim-Sulaiman)

9. China's Player Lin Dan relate to the game - Badminton

10 Jawaharlal Nehru Award for International Understanding is an international award

presented by

the Government of India founded in 1965

11. Many Lives, Many Masters is writen by - Dr. Brian Weiss

12. Green Revolution II relate to - Eastern & North Eastern Areas

13. Benchmark Prime Lending Rates (BPLR) replace with Base Iterest Rates policy.

14. T he agriculture sector contributed 18% to GDP 2009 but 17.2% in 2008

15. Winner of 58th Senior National Volleyball Championship 2009-10 - ?

16. T erm not related to Football game - Outswinger

17. Sodium Sulphate(Na2So4) is not a chemical fertilizer

18. Bank with highest international branches(15 countries) - Bank Of Baroda

19. Man who not receive Padmashree Awards - Abhishek Bachchan

20. T ata Power to generate 5 MW from geothermal, solar plants in Gujarat

21. Out of every rupee spent in the budget, 29 paise is coming from borrowing
22. IMF Recommends G-20 Impose T axes on Bank Liabilities, Profits

23. SLR stands for Statutory Liquidity Ratio

24. T he Jansankhya Sthirata Kosh (the National Population Stabilisation Fund) will
focus on

involving the civil society in ‘responsible parenthood strategy’, called ‘Prerna’.

25.Village Health & Nutrition Days (VHND's) is odd name in group of

DPCP/HARIYALI scheme

26. ASHA(Accredited Social Health Activist) scheme makes ”health for all” launched
in regard to

Health & Nutrition

27. Government is set to provide Rs.16500 Cr to public sector banks to boost capitals

28. Allocation Package of Rs 1200 Cr. assistance for drought in Bundelkhand

29. Project T iger was launched by the Indian Government in 1973-74.

30. Budget allocates Rs.100 crore to New Pension Scheme

31. Kawasaki setup plant in india by May 2010 to produce - Motorcycles

32. 1Que. is on Fundamental rights of a child in regards to current RT E (Right to

Education)

33. Que. on Duties of SEBI(Securities and Exchange Board of India).

bye..............Narender
Sunday, May 30, 2010 7:32:00 PM

sourabhi said...
Hi varun

i did 60/75 in LR and 40/50 in QA

38/50 in eng
and 30/50 in gk and 30/50 in marketing.

Will i get a call for interview

Sunday, May 30, 2010 11:26:00 PM

graphics said...
[b]Hello Narendra..[/b]
You provided wonderful information about the questions asked in BOB PO..
T hanks for providing valuable information..

Sorry but I would like to comment on [b]question no. 5 [/b]that u posted..

In question paper they asked
Dadha Shaeb Falke Award not Dadha Shaeb Falke Ratan Award..
and Dadha Shaeb Falke Award goes to V.K.Morthy so answer is None of T hese..

Sorry once again to interfere in wonderful question list u provided..

[b]One more confusion[/b]

16. T erm not related to Football game - Outswinger ( I think answer is LOVE)
Me do not have that much knowledge this is my first attempt maybe I am wrong..

[b] Other question in GK [/b]

1. In recent news bank gain Non-Performing-Assets What do you mean by this??----
 Me didn't attend this one..
2. Dr. Pranav Sen is related to ??--- Me didn't attend
3. One CRR base question.. If RBI increases CRR what does that mean--- Answer is
option A.
4. Why India can't Import Uranium from Australia-- Answer is Due to NPT
5. How can a bank cut its Operational cost ---- I attended but not sure abt ans.
6. One question related to PLRA - Base lending rate
7. On which services Bank charges fees... don't know the ans..
8. One question about inflation.. don't remember exactly.. If a price of goods increase
in market ---- I think ans. is Demand pull inflation
9. Per capita Income --- 37,000
10. How to control liquidity in Market--- Monetary Policy..
11. T hird research center in Antarctica--- Bharti
12. Recently a bank announced that its Profit jumps 35% from previous quarter and
told that this profit increase was due to Cost Control. What are they ?? -- didn't attend
13. Main source of Income of Bank-- Issuing AT M and opening bank branches( not
sure)
14. RBI said that rupee is over valued what does it mean-- Options are long didn't
remember.
15. SEBI wanted FIIs to divulge the structure of their Offshore entities.. Why?? -- Me
didn't attend..

My attempt not so good..

LR - 49 ( 100% accuracy)
Quant/DI -- 39 ( 100% accuracy)
Eng -- 34 ( 90% accuracy)
GK -- 37 ( 96% accuracy)
Marketing -- 38 ( not sure abt. accuracy)
T otal -- 197/275
Not good performance but hope for best..
T hanks Varun and others who are providing valuable information regarding GK and
Marketing.. Sorry once again Narendera

Regards..
Monday, May 31, 2010 9:38:00 AM

Varun Re ddy said...

Sourabhi:
Very good attempt in LR, QA and Eng. Good Attempt in Gk and Mark.But what about
accuracy?If it is around 95%(Especially in Gk and Mark) definitely you will get a call
for interview.check your gk answers in the above post.
Monday, May 31, 2010 9:39:00 AM

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