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The document provides a 6-month dollar plan and assortment plan for a boys' department of a store. The plans include sales targets, stock levels, purchase amounts and markdowns by month. It also breaks down planned purchases by classification and price points for tops. The target market is middle class families looking for on-trend, practical clothing at a mid-price range store.
The document provides a 6-month dollar plan and assortment plan for a boys' department of a store. The plans include sales targets, stock levels, purchase amounts and markdowns by month. It also breaks down planned purchases by classification and price points for tops. The target market is middle class families looking for on-trend, practical clothing at a mid-price range store.
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The document provides a 6-month dollar plan and assortment plan for a boys' department of a store. The plans include sales targets, stock levels, purchase amounts and markdowns by month. It also breaks down planned purchases by classification and price points for tops. The target market is middle class families looking for on-trend, practical clothing at a mid-price range store.
Авторское право:
Attribution Non-Commercial (BY-NC)
Доступные форматы
Скачайте в формате PDF, TXT или читайте онлайн в Scribd
Objective: Acting as assistant buyer for the boys section of a department
store, to use information from a 6 month plan to create an assortment http://www.gap.com/browse/outfit.do?cid=67466&oid=OUT22331 plan before going to market SIX-MONTH DOLLAR PLAN
DEPT. NAME Boys DEPT. # 3902
BUYER Emma Peters Target Market: FALL AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY SEASON TOTAL Middle class $ families looking SALES $ Last Year 225.0 300.0 210.0 255.0 390.0 120.0 1,500.0 to create simple, Monthly % 15% 20% 14% 17% 26% 8% 100.0 % Inc/Dec 4.0% 4.0% 3.8% 3.9% 4.1% 4.2% 4.0% on-trend outfits Plan 234.0 312.0 218.0 265.0 406.0 125.0 1,560.0 for their children Monthly % 15% 20% 14% 17% 26% 8% Revised without breaking Actual the bank. They STOCK/SALES Last Year 3.9 3.0 4.1 3.6 2.5 6.3 5.7 seek practical and RATIO Plan 3.9 3.0 4.1 3.6 2.5 6.3 5.7 easy to care for clothing for a $ 876.8 BOM STOCK $ Last Year 877.5 900.0 861.0 918.0 975.0 756.0 850.0 avg. variety of (Retail) Plan 912.6 936.0 828.4 954.0 1,015.0 525.0 600.0 824.4 occasions, and Revised Actual prefer one-stop $ shopping for the MARKDOWNS $ Last Year 89.5 45.0 66.0 51.5 134.0 64.0 450.0 whole family by Plan % to Sales 93.6 40.0% 46.8 15.0% 67.6 31.0% 53.0 20.0% 140.0 34.5% 66.3 53.0% 467.3 30.0% visiting a % by department Month 20.0% 10.0% 14.5% 11.3% 30.0% 14.2% 100.0% Store Image: Mid-price range Revised store. Actual department store featuring $ trendy but practical clothing for Last Year 337.0 306.0 333.0 363.5 305.0 278.0 1,922.5 PURCHASES $ every occasion in a large range (Retail) Plan Revised 351.0 251.2 411.2 379.0 56.0 266.3 1,714.7 of styles Actual
All numbers in thousands
http://www.gap.com/browse/subDivision.do?cid=6172 PURCHASES BY CLASSIFICATION, PERCENTAGE, AND DOLLARS
EP/KD Season Class
Purchase Purchase Classification Percent X s = s
Sweaters 6% 1,714.7 $ 102.9
ASSORTMENT PLAN FOR TOPS BY
Knit tops 20% 1,714.7 342.9 PRICE LINE, UNITS, AND DOLLARS
Shirts 10% 1,714.7 171.5
EP/KD $ by Price # of Price Class Classification Line % Units Line Total Suits and dress coats 5% 1,714.7 85.7