Jl.

Raya Sendang Kasihan A3, Yogyakarta

Telp: +6281-7033-5-7005
E-mail: houseofvalentina@yahoo.co.id
Website: www.houseofvalentina.co.id

March 25, 2011

Messes: Ms. Jessica Smedley

Manager of Ellie Bridal
Canta Cuervos 2 Fortuna
Murcia, Spain 30620

Dear Ms. Jessica Smedley

I am writing to your company about offering you business relationship with our
distributor company on the wedding dresses products. I have read your company profile
and I am interested to sell your products in my country. The opportunity in selling the
products is big, since the demand of wedding dress from Indonesia society is increasing.

We developed the House of Valentina to provide business relationship with a

comprehensive and effective means of transmitting information and to help modernize
distributor methods. We are highly receptive and stimulated to learn through the usage of
cooperation basic material, is widely accepted by suppliers throughout the field. After
you have reviewed our company profile, we would appreciate hearing your comments,
and we will look forward to answering any questions you have about our company.

Once again, thank you for your interest in making business relationship with our
company.

Sincerely,

Anggrecke Valentina Yuricka

The Distributor Manager
 Jl. Raya Sendang Kasihan A3, Yogyakarta
Telp: +6281-7033-5-7005
E-mail: houseofvalentina@yahoo.co.id
Website: www.houseofvalentina.co.id

March 25, 2011

Messes: Ms. Jessica Smedley
Manager of Ellie Bridal
Canta Cuervos 2 Fortuna
Murcia, Spain 30620

COMPANY PROFILE

The House of Valentina is a full-service distributor company provides dresses, export

clothing and designed clothing. Our company was established in 2008 as dresses distributor.
We have own stores which are spread in several cities in Indonesia such as Jakarta, Bandung,
Surabaya, Denpasar and our main store is located in Yogyakarta. Since that time the company
has grown into a multi-state, family-owned distributor with five locations and 60 employees.

KEY PERSONNEL

President : Belinda Peregrin

General Manager : Miley Cyrus
Distributor Manager : Anggrecke Valentina Yuricka
Finance Advisor : Hilary Duff

FACILITIES

Address : The House of Valentina Main Store

Jalan Raya Sendang Kasihan A3, Yogyakarta 55183
Phone : +6281703357005
Facsimile : +6274-9333991
Email : houseofvalentina@yahoo.co.id
Website : www.houseofvalentina.co.id
 Jl. Raya Sendang Kasihan A3, Yogyakarta
Telp: +6281-7033-5-7005
E-mail: houseofvalentina@yahoo.co.id
Website: www.houseofvalentina.co.id

DISTRIBUTION AREA

We have own branches as distributor stores in several cities such as Jakarta, Bandung,
Surabaya, and Denpasar.

PRODUCTS

Wedding Dresses, Kebaya Dresses, and Evening Gown.

PROMOTIONS

Promotions in 2008 until 2010 include celebrating anniversary (2009 and 2010) with
fashion show to show off products and open houses in all branches locations throughout the
year.

PAYMENT

Our company also has several good relationships with national or international bank.
In purposes for loyalty and relationship to flourish there should be trust, commitment and
communication between supplier and distributor. This kind of relationship marketing offers
new opportunities for banks and supplier to proven it is loyalty marketing, within the
framework of a partnership. There are several banks which have marketing relationship with
our company: Mandiri Bank, BNI, and Central Bank.

Sincerely,

Anggrecke Valentina Yuricka

The Distributor Manager
 Jl. Raya Sendang Kasihan A3, Yogyakarta
Telp: +6281-7033-5-7005
E-mail: houseofvalentina@yahoo.co.id
Website: www.houseofvalentina.co.id

March 25, 2011

Messes: Ms. Jessica Smedley
Manager of Ellie Bridal
Canta Cuervos 2 Fortuna
Murcia, Spain 30620

MARKETING PLAN

The House of Valentina is dedicated to developing an International presence for our

company as distributor of clothing products. To do this, we will concern our Market Area to
establish well-selling by following our proven business and marketing plan. We are confident
that if our International partners with the correct tools that work in Indonesia, and adapt them
to the local market, increased sales will follow.

Concept: Create a distribution agent in each national region. Use the proven methods
Distributor Company on Sales, Marketing and Distribution strategy and modify it from the
International region.

1) Stores
Build distributor stores and other equipment that supports the concept in strategic locations.
Stores also can be used as the showcase facility and showroom. (Whole group of products
with the same look and feel, with marketing support).

2) Sales Friendly
Provide full service with sales friendly. Selling one or more products (any number) with
placement in any potential customer.
 Jl. Raya Sendang Kasihan A3, Yogyakarta
Telp: +6281-7033-5-7005
E-mail: houseofvalentina@yahoo.co.id
Website: www.houseofvalentina.co.id

3) Full Services
Our goal is to leverage the House of Valentina brand names so our partners will have
immediate exposure. We will do a major campaign here and across the web to further
promote our partnership.

Stages of marketing plan:

Year 1:
• Create brand awareness
• Develop an existing store as an operational Model and to use as a showroom
• Sell products with characteristics

Year 2:
• Intensify Brand Awareness through campaigns and marketing activity
• Provide intensive support to locations that have purchased products. Product awareness,
marketing, operations and programming.
• Intensify selling the whole concept to products

Marketing Materials available:

Materials:
• Web presence (Utilize Motion layout, add/delete products to focus on market)
• Web Exposure (Use Motion model for blogs, press, keywords)
• Press Release announcing the partnership.
• Press campaign leveraging the
• Catalog’s / Flyers for every product
• Price sheet for region.
• Postcard mailer (mailer with concept, and product specific info.)
• Email blast campaign
• Presentations. Powerpoint about characteristics of products
 Jl. Raya Sendang Kasihan A3, Yogyakarta
Telp: +6281-7033-5-7005
E-mail: houseofvalentina@yahoo.co.id
Website: www.houseofvalentina.co.id

• Video Presentations. Concept as a whole, each product demo, and news.

• Fashion Show. Start with 1- 2 years.
• Demo display.

In Summary, the House of Valentina will build a worldwide promotion of your

products in order to gain fantastic’s selling. We will do a major lead generation campaign to
direct traffic of your product.

Sincerely,

Anggrecke Valentina Yuricka

The Distributor Manager