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INTRODUCTION It is needless to mention that water; a compound of Hydrogen and Oxygen is a precious natural gift which is very essential

for survival of mankind including animals. The water used for potable purposes should be free from undesirable impurities. The water available from untreated sources such as Well, Boreholes and spring is generally not hygienic and safe for drinking. Thus it is desirable and necessary to purify the water and supply under hygienic conditions for human drinking purpose. As the name implies, the mineral water is the purified water fortified with requisite amounts of minerals such as Barium, Iron, Manganese, etc. whichcan be absorbed by human body. It is either obtained from natural resources like spring and drilled wells or it is fortified artificially by blending and treating with mineral salts. The mineral water shall be manufactured and packed under hygienic conditions in properly washed and cleaned bottles in sterilized conditions. The global packaged water industry consist the sale of flavored and unflavored. In India there is sale of only still unflavored water. The industry in Asia-pacific region is growing at rate of 13.2% generating annual revenues of $15 billion in 2009. In India the packaged water sector is the fastest growing sector and the total market size is around Rs 2000 crores. There are more than 500 brands present in the industry and the market is mainly controlled by organized sector. The health consciousness among the people, improper water supplies and unpredictable municipal water supply are the various factors, which have caused the growth of the sector. The strong growth rate and lower entry barriers have attracted many players. The major players in the market include Parle Bisleri, Kinley, Aquafina, Oxyrich and Bailley. With the growing competition the established players are undergoing a makeover. The major players have introduced new bottle shapes, labels and communication campaign. The off trade channel, which consists of distribution of bulk-packaged water, is growing on the grounds of unreliable supply of water in many cities during summer. The unorganized players have major presence in the off trade business. The flavored water segment is a niche category and has presence in No India and major cities in India. rth As the consumer base increases the growth rate for packaged water is expected to increase. The market operates on lower margins, the unit prices are expected to increase on account of high costs in packaging and transpo rtation. The major players after the rebranding exercise are now concentrating on expansion of their manufacturing and distribution capacities. The major players are trying to establish themselves in bulk water business through brand equity whereas the unoganized r players are resisting them through differentiation.

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y y y

There are vari politi al parties protesti agai st the pri i g of mi eral water. There is stable government at the centre with liberal policies. The government has imposed price ceiling on packaged water.

y y y y y

There is an increase in per capita income. Most of the people are from middle and upper middle class. companies in Tier 1 and 2 cities. Expansion of multinationals, IT and B There is no licensing policy adopted in this sector. There is availability of cheap labor.

The government is promoting new bottling plants through public-private partnership.

y y y y

Packaged water was earlier considered as a status symbol. Packaged water is now the only source of pure drinking water in areas where there is scarcity of water. The packaged water is considered to be safe as compared to ordinary tap water. There is an increase in health consciousness of people.

y y

The bundling of technologies like distillation, reverse osmosis, activated carbon filter, etc helps in better quality of water. There has been a shift in packaging from bottles made of glass to bottles made ofPET. This helps in recycling and reducing environmental pollution.

y y y y

Governed by PF and BIS standard. BIS has provided standards for mineral and drinking water. The BIS approval was made mandatory from 1999. Mineral water should be packed in clean, colorless, transparent, odorless, tamper proof bottles made up of polyethylene. PF and BIS lays standard for metals like lead, mercury, arsenic, aluminum and barium.


The use of Plastic for packaged water increases environmental pollution. The increase in consumption of packaged water causes depletion of valuable fossil fuels.

PROJECT RATIONALE Redhakhol and its surrounding areas is a land of many streams of water, there is ample opportunity to bottle this water locally and for export. As the awareness of water born diseases is increasing coupled with modern trends of living the market of packaged mineral water is growing faster than the supply. There is thus the opportunity forinvestment in this sector. The market for purified packaged / mineral water is a growingmarket. Usually the top target market for packaged mineral water follows the perception. The stronger the distribution the more successful will be the new brand. While exports are very lucrative there will be implementation of WTO, for open and competitive commodity pricing and tough market competition.

VISION Our vision is to be the dominant player in the branded water business where the second player is less than 20% of our business. MISSION We are in the business to serve the customer. He is the most important person. He is the only one who pays. He deserves the best quality and presentation at a worth of the price. We must have world-class quality, at the lowest production & distribution cost. This will make us an unbeatable leader, and will have satisfied loyal customers. VALUES Integrity, Leadership, Teamwork, Co-operation, Quality, Passion, Openness and Transparency.

Basically the idea on which we are about to work is to produce mineral water in affordable range. The basic concept of our campaign is to develop and launch such mineral water, which should be healthy, safe drinking water at very low price as compared to others. Majority people in our country dont have high purchasing power and they cannot afford the high price for drinking water. Human capital always plays an important role in the success of any organi ation and gives an edge to organi ation over others. We have the best management and administrating executives, which have brains full of innovations and creativity to start and keep this campaign successful. This proposed project presents an investment opportunity for establishing packaged drinking water plant for providing pure drinking water. The proposed product line will consist of bottles of 500 ml bottle and 1.5 liters bottle.After successful introduction of the new brand of packaged water the product line may be extended to 20 liters jar and 1.5 liters cans. The market for mineral water has been showing a mushroom growth trend over the last few years. The countrys market is very small on a global scale and was estimated at 33 million liters a year by the end of 1992. The last three years have shown more growth and the market have been estimated to grow 70 million liters and the per capita consumption is 0.5 liter. The annual growth rate for packaged water is 40%. According to a study conducted in 2001, India registered the highest growth of 140% in 2000 amongst the countries in Asiaand Middle East region. The potential markets for packaged / mineral water consist of foreigntourists and foreigners working in India, hotel industry, patients (bottle water is alsoused to avoid the possible consumption of contaminated water) and travelers. Moreover, thepackaged / mineral water has been emerging as a daily preference of the elite class. The project can bottle 30,000Ltr of water per day, the si e of bottles will be 1.5 Ltrand 500 ml to make the water convenient and attractive to end users. The project would be set up in Redhakholwhere allthe required infrastructure and amenities are available.

y y y y y y y

To earn a reputation for being an innovative, trend setting brand. To be positioned as a lifestyle oriented, vibrant and contemporary product. Build strong relationships with our suppliers to secure a preferential supply of the best quality products. Insisting on customer satisfaction in all areas of our organi ation to attribute the retention of an ever-increasing customer base. Establish the position of market leader in 5 years A bottled water plant for providing pure and portable drinking water to society. The purposed product line will consist of 500 ml & 1.5 ltr bottle in local market of Orissa at the initial stages and then move to 20 ltr jar and 1.5 ltrcans water.

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Water Shortage and Health Awareness Driving Bottled Water Consumption in India. The Indian market is estimated at about Rs 1,000 Crore and is growing at whopping rate of 40 per cent. By 2012, it will reach Rs 4,000 -5,000 Crore with 33 per cent market for natural mineral water. According to a national-level study, there are more than 200 bottled water brands in India and among them nearly 80 per cent are local brands. While India ranks in the top 10 largest bottled water consumers in the world, its per capita per annum consumption of bottled water is estimated to be five liters which is comparatively lower than the global average of 24 liters. Today it is one of India's fastest growing industrial sectors. Between 1999 and 2004, the Indian bottled water market grew at a compound annual growth rate (CAGR) of 25 per cent - the highest in the world. The total annual bottled water consumption in India had tripled to 5 billion liters in 2004 from 1.5 billion liters in 1999. Global consumption of bottled water was nearing 200 billion liters in 2006.


MARKTS AND MARKETING ANALYSIS Unfortunately sufficient safe potable water is not available everywhere in the country, either harmful chemical substances are found in the layers of earth which enter into water or it may be contaminated due to pathogenic micro-organisms. If such water is consumed, the body suffers from water born diseases. Due to this, it has become imperative to process and bottle safe potable water for the mankind in prevailing conditions.

The demand for purified water becomes more during summer season. Although some companies have already entered in the bottling of safe potable water and mineralised water, but still huge gap is there in between demand and supply at all metropolitan-cities and towns. The product is widely accepted in offices, restaurants, railway stations, airport, bus stands, hospitals and to some extent even in rich households. So there is good scope for establishing the units for processing and bottling plain and mineralised drinking water in different parts of the country.

Target Market
The most important decision about the product will decide what people we want to attract, i.e. our target audience. Our product has equal benefit for everybody. Well have to focus on the all group of ages. Everything about our product is designed to bring those people to our site. The reason of choosing full market coverage is to be a market leader in future. We want to provide pure Mineral Water. The lifestyle of our target audience is different because they belong to different age groups. They are adaptable to change and like change in their lives. The Mineral Water completes the both objectives. They also influence the decision making of their parents to buy the product.

CONSUMER ANALYSIS GEOGRAPHICAL AREA: At the initialstage we have target the market of three district of Orissa i.eAngul, Sambalpur&Dhenkanal and subsequently we will capture entire Orissa market. POPULATION:
Geographical Area Orissa Angul Dhenkanal Sambalpur Total Population 36,804,660 1,140,003 1,066,878 935,613 % Population Growth 16.25 18.62 12.56 15 Litracy 19,837,055 671433 639363 544861 % Litracy Rate 63.08 68.79 69.42 67.25

* As per the Census data of 2001

The above data shows that there is approximately total 30 lakh population in those three districts as pure drinking water is a basic need so there is a huge demand for packaged drinking water.

TIME DIMENSION: As water is a basic need it has its demand in all the seasons but in summer season due to increase in temperature the demand of chilled packaged drinking water is high and also due to more number of industries in those district the temperature remains high through out the year than other districts of Orissa. DEMOGRPHIC FACTOR:

y Target all age groups


Lower and Middle-income class

SOCIAL DIMENSION: Water is consumed by every living being irrespective of the age, gender or cast. ECONOMIC DIMENSION: Class: According to our economic system we divided class into three tires that are described under a table and also the number of people belongs to it.
Class % Population High class 30 Middle class 40 Lower class 30

Income: According to the class we distributed the income. That show under table:
Class Monthly Income Higher class 30,000- Above Middle class 5,000 30,000 Lower class Bellow 5,000

COMPETITOR ANALYSIS: The bottled packaged water industry is a part of beverage industry that again comes under fast moving consumer goods. According to American agency the worlds bottled packed water is expected to reach $65.9bn by 2012. The causebehind this is population rising, consumer buying pattern, life style trends and growing level of health consciousness. The existing brand in beverage industry is paying attention and movinginto bottled packed water, as they have good brand image and the opportunity is very huge in this industry. Eg. Pepiso coca cola According to industry life cycle the bottled packed industry is at mature state and the most of the market is covered by the Bisleri, Aquafina, Kinley and Ozone. But when it comes to the pouch packaged drinking water there are very few local players i.e Bubbles & Mahanadi. In the district Angul, Sambalpur&Dhenkanal due to high temperature and more medium income group people there is a huge demand for pouch drinking water. As the competitors manufacturing units are far from the target

market their transportation cost is more and distribution channel is weak for which there is a gap between actual demand and supply in the market.

PORTERS FIVE FORCESANALYSIS Threat of entry: As the number of Bottled packaged water consumption is increasing in all over the world, the opportunity for other players in increasing rapidly. In the bottled packaged industry the entry barrier is low. The entry barrier is low due to local low production cost, less amount of capital, easy to access government and legal law, local production law, less legal and government barrier and low switching cost.The existing brand in beverage industry is paying attention and movinginto bottled packed water, as they have good brand image and the opportunity is very huge in this industry. Eg. Pepiso coca cola According to industry life cycle the bottled packed industry is at mature state and the most of the market is covered by the Bisleri, Aquafina, Kinley and Ozone. So the pressure for new entrants to capture the market is very high. But according to still there are many local player that covered the 26% of the market.But when we observe the product on differentiation the different among product is very less or equal lent to nil. According to product differentiation the threats of entrants is high. But the overall threat of new entrants is medium. Bargaining power of suppliers: The bargaining power of supplier is low, as the suppliers include municipal water system, bottles and plastic cap, label printer filtration and deionization equipment, plastic grains and etc. Sometimes the bargaining power of suppliers is depends on geographical location and the technology adopted by the organization. The recyclable bottle used by the company needs advanced technology or some dependant, like other packaging industry as the packaging cost is high. But the large availability of suppliers leads to less bargaining power.The bargaining power of supplier may include the inventory stock of bottles. Overall bargaining power of supplier is less. Bargaining power of buyer: As the bottled packed water industry comes in oligopoly industry. The no of producer is less thus the bargaining power of suppliers is less. The bargaining power of buyer is depends on the price and product. The availability of product also affects the bargaining power of buyers. Availability of substitute is also affects the bargaining power. As the competition is not much high, there are mainly five to ten producer like Bisleri, Aquafina, Kinley, Oxyrich and Pure life so the customers do not have any advantage moving from one brand to other brand. The product differentiation is almost zero, so the bargaining power of customer is low. Sometimes it depend upon

the geographical location, segment of consumers both rural and urban population, consumer buying behavior and consumer preferences.

Substitute product: The availability of substitute is coffee, soft drink, juice and tea. The substitute of product affects the price and market. The availability of substitute provides the option to customer and customer can switch from one product to other. Every country always appreciates the beverage industry. The availability of various health drinks, juice, carbonic and no carbonic drinks and availability of taste changed the consumer preferences. Consumer is using various health drinks, carbonic and non carbonic drinks to quench the thirst. The total size of food industry in India is almost $ 65.6 billion and soft drinks (juices and carbonated beverage) contain $ 1 billion. Indian soft drink market consumption in a year is 284 million crates. Soft drink market is highly seasonal in nature, consumption in during offseason is 15 million crates and in peak season is around 25 million crates per month. In urban area Consumption of soft drinks is 75% of whole Indian market. Multinational companies Coca-Cola and PepsiCo dominate Indian soft drink market. In India mineral water market is $50 million and 65 million in crates. The monthly average consumption of mineral water is 4.9 million crates that increase in peak season to 5.2 million (Non-alcoholic beverage market in India, 2009). So we can draw that the bottled packed water consumption in India is one third of the total beverage industry. Rivalry: The degree of rivalry and the competition affects the price, quality, profit and revenue in an industry. As the market is almost on saturation state, and the industry refers the oligopoly competition so there is a high competition to increase the market share. The market is dominated by the very few players like Bisleri(%), Aquafina(%), Kinley(%) and Oxyrich, and they are trying to increase their market share by product introduction, price, packaging and volume of water. As there is no much difference among the product by different competitor, the rivalry is only in terms of service and of marketing strategy. The intensity of rivalry is low as there is limited player and the product is not price sensitive.According to Indian beverage association the market will grow by in 2012, the market shows the high growth rate so the competition is less. SITUATIONAL ANALYSIS Aqua safe is a new company in the market. Aqua Safe for the first time is launching its mineral water due to great demand of mineral water at cheaper price. DEMAND ANALYSIS:

The potential markets for bottled / mineral water consist of foreign tourists and foreigners working in Pakistan, hotel industry, patients (bottle water is also used to avoid the possible consumption of contaminated water for the patients) and travelers. Moreover the bottled / mineral water has been emerging as a daily preference of the elite class. Indiahas been facing the problem of drinking water shortage. This further integrates the demand for pure drinking water in all cities. There are around 26 players in the bottled water sector. According to the industry sources, the number of bottlers scales up well above 70 during summer season due to increased demand for drinking water. PROJECTED DEMAND The weather is the main dynamic that may bring changes in the market size of the purified drinking water as the daily water requirement increases in summer. When launching a new brand of purified water for market, weather is the main dynamic, which should be given proper consideration. The advertisement including TV and print media is expected to bring changes in the demand. However, it is suggested that the new brand of purifies bottled water is launched in the start of summer season. The entrepreneur have to match the brand launching time with the advertisement and weather that would drive the demand of bottles water and willingness of consumers to switch towards new brands. DEMAND SUPPLY GAP: In the first phase of the launch of the new brand, availability will also play the key role in attracting the customers. Since, the perception of the product is also directly related with is availability so it is suggested that the strategy for the availability of the product be designed according to the target market. MARKET TRENDS Market trend is headed toward a more sophisticated and aware customer. The preference for high-quality and low product is increasing as customers are learning to appreciate the qualitative differences.

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We are providing high quality Mineral Water The price per quality is very attractive We have effective advertising plan Weakness Week financial position New brand in the market



Low & a bit high income group

Strong distribution channel of competitorsStrong Positioning of competitors

Pricing Strategies

Distribution strategy

Promotional strategy

Communication strategy

PRICING STRATEGIES Every marketing task including pricing should be directed towards a goal, Management should decide on its pricing objective before determining the price itself. The pricing objectives are as follows

 Profit oriented:
y y

To achieve a target return To maximize profit

 Sales oriented:
y To increase sale volume y To maintain or increase market share  Penetration PRICING: The Company is currently relying on market penetration pricing e.g. Lower price as compared to its competitors. This strategy also works well to attract those classes that relate lower prices with higher quality. Thus, in somewhat manner the company has tried to become distinctive.



The company's distribution channel is not very difficult because of the nature of the product. The company has the efficient distribution system that is earning a lot through mass sales.


The company believes in interim distribution of its product through all possible outlets to encourage more sales, greater consumers and maneuver due to the nature of the product. The company's distribution exits in the following two levels:

The company uses the Two Levels Distribution .


Distributo r



The level of distribution which we are using here is two levels of distribution we have our own distributors which bring our product towards retailers to consumer. Our product is distributed for sale through all the major growing stores, departmental stores and even small retail outlets. The reason for adopting all the channels is because of the nature of the product.

Several different methods would be used for the advertising effort e.g.
y y y y

Newspapers Television Adds Advertising hoardings billboards Attractive pamphlets Celebrity endorsement



Price for 250ml pouch water: Aqua Safe Mineral Waters, Rs. 1 (More Profit for the dealer) Bubbles Mineral Waters, Rs. 1

Price for 1.5 Liters:

Aqua Safe Mineral Waters, Rs. 15 Bisleri Mineral Waters, Rs. 15 ( 1ltr)

Price for 20 Liters: PROMOTION Direct consumer is usually expensive because it covers thousands of individual consumers. So we give advertisement in newspaper, commercial break in television, fm radio, advertising behind vehicle, sign board. TECHNICAL ANALYSIS PLANT AND MACHINERY:
Most of the water purification plants being installed in the country are reverse osmosis based. Government also recommends the RO based technology. This feasibility study is based on the reverse osmosis plant. Major machinery forthe Company will be brought from Chennai. The details of the machinery & equipment are as following.

Aqua Safe Mineral Waters, Rs. 40 Bisleri Mineral Waters, Rs. 80

1 2 3 4 5 6 7 8 9 10 11 12

Name of Machinery
Pump Storage tank Sand filter Jumbo filter Carbon filter Reverse Osmosis Mineralization Ozonation Filtration (0.2mq) Ultra violet rays Filling Machine Generator

02 02 01 02 01 01 01 01 01 01 02 01


This feasibility has been developed for a water purification plant with a capacity of 30000 liters per day. The product mix consists of 250 ml pouch, water bottles of 1.5 liters and 20 liter in the ratio of 40%, 40% and 20% respectively.


Capacity 30000 liters/day

Human Resource 14

Machinery Location Local + imported Redhakhol (Chennai)

It had very simple process consisting of physical operations of filtration and Ultra Violet radiation treatment. But today there are more than 26 brands of drinking water available in the market thus showing a substantial growth by the industry.

Installed capacity of our processing unit is 100 percent, which is 30000 liter per day.

Currently the unit is achieving the capacity of 70 percent, which is 21000 liter per day. THE PROCESS FLOW: The first step for setting up a water purification plant is the analysis of source of water. After the chemical analysis, the specifications of the purification plant are set. In the purification plant, source water is stored in the feed water tank, passes through the sand filter for preliminary water filtration. Water then passes through the dosing pump-I where chlorine is added to kill the germs in the water. After the chlorination, water passes through carbon filter. It helps in the maintenance of proper odour and taste of the water. It also removes chlorine from water. Water is then passes from dosing pump-II, where Sodium Meta Bisulphate is added. It helps in dechlorination of water. Water is filtered next and passes through dosing pump-III, where anti scallant is added. It prevents scaling of membrane from calcium, magnesium and biological growth. Water then passes through reverse osmosis module. This stage of the process makes water clear from all the contaminations and minute particles. Water then passes through dosing pump-IV, where minerals are added for taste development. After this stage, water undergoes Ultra Violet treatment to avoid any contamination from bacteria and other microorganisms. Water then passes through automatic washing, filling and capping plant. Here water is filled into bottles. After filling bottles are taken into the warehouse or shipped to the retailers. The complete process flow diagram is as under.




It is suggested that the bottles of 1.5 liter and 20 liter jars capacity should be used. Bottles should be clear. The bottle should give a reflection of light sky blue color, which is considered a natural symbol of the water. This color also adds a tinge of purity. The water should give a shiny and a glossy reflection. The opening of the bottle should be large enough to accommodate outflow and inflow of water. The color and the design will create a positive perception for the new brand. The wrapper of the bottle is suggested to be on four-color printing and should have the following information in addition to the logo of the company. y y y A brief introduction of the company with the address Website address of the company Brand Name

y y

Net volume in System International / Metric system Expiry Date (Best Before Date)

Sl.No 1 2 3 4 5 6 7 8 9 10 Types of Staff Admin& Manager Supervisor Shift In-charge Machine Operator Lab assistant Filler Electrician Driver Sweeper Security Guard TOTAL Account 1 1 2 2 1 2 1 2 1 2 14 30000 15000 12000 10000 10000 6000 6000 5000 4000 6000 360000 180000 288000 240000 120000 144000 72000 120000 48000 144000 1716000 Numbers Required Basic Salary Per Month Total Salaries for the Year

Administrative and General Staff

Total Salaries for the Year 420000 180000 48000

Sl No.

Designation 1 1 1

Basic Salary Per Month 35000 15000 4000

Quality control 1 manager 2 Accountant

3 Office Boy

Sl No.

Sales Staff 2 10000 240000 100000 2 6000 144000

1 Sales Representative 2 Advertising 3 Helper

FINANCIAL ANALYSIS: Estimated Financial Statements

AQUA SAFE MINERAL WATER Income Statement For the Year ended Operating efficiency assumed Sales Cost of good Sold: Raw material consumed Labour Manufacturing expense Depreciation Cost of good Sold Gross Profit Operating Expenses General and Admin. Expenses Selling Expenses Total Operating Expenses Operating Profit Non-Operating Expenses Financial Exp. Amortization of preproduction exp. Workers Welfare Fund (2%) Total Non-operating Exp. Profit before Tax Tax Net Profit after Tax Retained Earning Calculation of Ratios - Gross Margin (%) - Operating Margin (%) - Net Margin (%) 12.91% 11.22% 6.05% 13.79% 12.32% 5.98% 14.42% 13.12% 6.91% 2012 Rs. 100,018,800 81,648,000 2,574,000 966,000 1,913,400 87,101,400 12,917,400 972,000 2013 Rs. 127,008,000 103,680,000 2,831,400 1,062,600 1,913,400 109,487,400 17,520,600 1,069,200 2014 Rs. 157,172,400 128,304,000 3,114,540 1,168,860 1,913,400 134,500,800 22,671,600 1,176,120

726,000 1,698,000 11,219,400 734,067 180,675 224,388 1,139,130 10,080,270 4,032,108 6,048,162 3,628,897.32

798,600 1,867,800 15,652,800 2,510,347 180,675 313,056 3,004,078 12,648,722 5,059,489 7,589,233 4,553,540.04

878,460 2,054,580 20,617,020 1,915,027 180,675 412,340 2,508,042 18,108,978 7,243,591 10,865,387 6,519,232.06


For the Year Ended Sources Operating Profit Add: Dep. &Amort. Equity Other Sources Long Term Loans Total Uses Fixed Asset Pre-Production Exp. Long Term Loans Re-Payment of:. Financial Exp. Tax Paid Profit Distribute Inc/(dec) in Current asset Total Net Cash Inflow/(Outflow) Balance Opening Balance Closing 2011 Rs. 0 0 14,850,000 18,150,000 33,000,000 27,112,279 903,375 0 0 0 0 0 28,015,654 4,984,346 0 4,984,346 2012 Rs. 11,219,400 2,094,075 2013 Rs, 15,652,800 2,094,075 2014 Rs. 20,617,020 2,094,075




1,815,000 734,067 4032108 2,419,265 0 9,000,440 4,313,035 4,984,346 9,297,381

3,630,000 2,510,347 5059488.933 6,830,310 0 18,030,146 (283,271) 9,297,381 9,014,111

3,630,000 1,915,027 7243591.173 9,778,848 0 22,567,466 143,629 9,014,111 9,157,740


Sale Total production capacity Total production capacity Production 1.5 Lit Sale price per bottle @Rs.13 Production 0.5 Lit Sale price per bottle @Rs.10 Total Sales Less Sale Bonus Net Sale 100% production 10,800,000 15 10 2.00% Year 1 70% 7,560,000 5,292,000 79,380,000 2,268,000 22,680,000 102,060,000 2,041,200 100,018,800 Year 2 80% 8,640,000 6,912,000 103,680,000 2,592,000 25,920,000 129,600,000 2,592,000 127,008,000 Year 3 90% 9,720,000 8,748,000 131,220,000 2,916,000 29,160,000 160,380,000 3,207,600 157,172,400

(At70%) 30%

KEY ASSUMPTION Land Working Days in year Shift Operational Hours per Shift Initial Year capacity utilization Cost of registration Cost of land per canal Legal expense Rate per Square ft building Depreciation rate Tax annually Increase in sale annually Increase in direct cost & expenses Debt portion Equity portion Distributable profit to all partners Retained earning Total production per day lit Our total production per day lit Price per 1.5 liter Price per 0.5 liter Months in a year Days in a month Fuel utilization Daily fuel used Monthly fuel consumption Yearly fuel consumption Fuel per liter 70% 6.00% 1200000 50000 900 10% 40% 10% 110% 55% 44% 90% 10.0% 100.0% 70.0% 12 08 12 30 20 600 18000 216000 65 4 360 2 8


30000 21000 Rs. Rs.

Liter per hr Liter Liter

ESTIMATED COST OF PROJECT Fixed Cost Rs. 28,015,654 Initial Working Capital Rs.4984346 Financial Plan

Cost of the Project Land and its Development Building and Civil Work Machinery and Equipment Engineering and Technical Fee Furniture and Fixture Vehicles Preproduction Expense Office Equipment Contingencies Others Interest During Construction Total Fixed Cost Initial Working Capital Total Cost of the Project Net Fixed Assets Means of Finance Debt Bank Name (Punjab National Bank) Total Debt Equity Total Equity and Debt MEANS OF FINANCE: Equity Debt 45% 55%

Local Rs. 5,732,000 6,242,000 7,035,000 100,000 100,000 4,400,000 903,375 78,000 400,000 182,543 2,944,333 28,015,654 4,984,346 33,000,000

Foreign Rs.

Total Rs. 5,732,000 6,242,000 7,035,000 100,000 100,000 4,400,000 903,375 78,000 400,000 182,543 2,944,333 28,015,654 4,984,346 33,000,000



18,150,000 18,150,000


14,850,000 33,000,000

Punjab National Bank

Name of Financier:
Name of Bank Amount of loan Rate Of Interest Period Of Loan Repayment of Interest Repayment of Installment Date of Disbursement of Loan Completion of the Project Date of Commercial Production Date of Repayment of principle No of Principle Due Dates Days Installment 3/31/2011 0 0 6/30/2011 91 0 Punjab National Bank 18,150,000 16% Per Annum 5 Years 360 Quarterly Installment Half Yearly 3/31/2011 31/12/2011 31/3/2012 30/6/2012 6 Installment Amount Total Outstanding of Interest Installment Principle 0 18,150,000 734,067 734,067 18,150,000

9/30/2011 12/31/2011 3/31/2012 6/30/2012 9/30/2012 12/31/2012 3/31/2013 6/30/2013 9/30/2013 12/31/2013 3/31/2014 6/30/2014 9/30/2014 12/31/2014 3/31/2015 6/30/2015 9/30/2015 12/31/2015 3/31/2016 6/30/2016 9/30/2016 12/31/2016 Total

92 92 90 91 92 92 91 91 92 92 90 91 92 92 90 91 92 92 90 91 92 92

0 0 0 1,815,000 1,815,000 1,815,000 1,815,000 1,815,000 1,815,000 1,815,000 1,815,000 1,815,000 1,815,000 18,150,000

742,133 742,133 726,000 734,067 667,920 667,920 587,253 587,253 519,493 519,493 435,600 440,440 371,067 371,067 290,400 293,627 222,640 222,640 145,200 146,813 74,213 74,213 10,315,653

742,133 742,133 726,000 2,549,067 667,920 2,482,920 587,253 2,402,253 519,493 2,334,493 435,600 2,255,440 371,067 2,186,067 290,400 2,108,627 222,640 2,037,640 145,200 1,961,813 74,213 1,889,213 28,465,653

18,150,000 18,150,000 18,150,000 16,335,000 16,335,000 14,520,000 14,520,000 12,705,000 12,705,000 10,890,000 10,890,000 9,075,000 9,075,000 7,260,000 7,260,000 5,445,000 5,445,000 3,630,000 3,630,000 1,815,000 1,815,000

Interest during Construction From 3/31/2011 To 2012 734,067 1,815,000 2013 2,510,347 3,630,000

3/31/2012 2014 1,915,027 3,630,000

2,944,333 2015 1,326,160 3,630,000 2016 737,293 3,630,000

Interest Installments

Name of Civil Contractor:

ALLIED ENGINEERING & SERVICES LIMITED T-23 Vhanja Nagar, Sambalpur- 380052,Orissa, INDIA

Cost of building and civil works Factory Building Office Bottle storage room Washing and mineral filter room Area Sq ft 1,088 816 2,176 Rate per Sq ft 900 900 900 Cost 979,200 734,400 1,958,400

Packaging and labeling Finished Product Storage Room Labs Total Furnishing Total

300 1,456 544 6,380 6,380

900 900 900

270,000 1,310,400 489,600 5,742,000 500,000 6,242,000


BALAJI ION EXCHANGE & CHEMICAL LTD G-14 Balaji Centre, Opp.Gurukul, Drive-In-Road, Memnagar, CHENNAI - 568053, INDIA

Implementation Schedule SL.No. 1 2 3 4 5 6 7 8 9 10 11 12 13 Activities Engineering studies and designing of civil works: Start Complete Construction of building and civil works: Start Order for machinery Order for local machinery Arrival of local machinery at site Order for raw material Trial Runs: Start Complete Start Commercial production December January January February March Jun September November January February Month Year 2011 2011 2012 2011 2011 2011 2011 2011 2011 2011 2011 2012 2012