Академический Документы
Профессиональный Документы
Культура Документы
7 SEPTEMBER 2010
Table of Contents
Pharmaceutical
PHARMACEUTICAL
The Brazilian pharmaceuticals market generated total revenues of $12,011.3M in 2009, representing a compound annual growth rate (CAGR) of 8.4% for the period spanning 20052009 In comparison, the US and Canadian markets grew with CAGRs of 2.8% and 5.6% respectively, over the same period, to reach respective values of $276,681.9M and $23,213.9M in 2009 Alimentary/metabolism sales proved the most lucrative for the Brazilian pharmaceuticals market in 2009, generating total revenues of $1,810M, equivalent to 15.1% of the market's overall value
s
In comparison, sales of central nervous system generated revenues of $1,591.3M in 2009, equating to 13.2% of the market's aggregate revenues
PHARMACEUTICAL
PHARMACEUTICAL
The Healthcare & Pharmaceuticals market comprises of six segments: Therapeutic purposes Alimentary/Metabolism Central Nervous System Cardiovascular Respiratory Oncology
BRAZIL PHARMACEUTICALS MARKET GEOGRAPHIC SEGMENTATION
PHARMACEUTICAL
s s
The key buyers of prescription drugs in the pharmaceutical market are end users such as institutions like hospitals, clinics, private and national health services, Individuals and health practitioners The market is highly competitive, forcing a high level of customer service and meeting pricing and regulatory pressures The process of producing a novel drug is extremely costly and includes high intellectual knowledge and expensive marketing strategies New entrants may be enticed by growing revenues, however will face extreme competition from large international incumbents like Novartis and GlaxoSmithKline Substitute products are few and far between Alternative therapies have become popular, however they are heavily scrutinized by the medical profession Generic substitute products are more of a threat to OTC medicines rather than prescriptive medicines
PHARMACEUTICAL
Supplie Pow e r r
Produc dispe bility t nsa Buye inde nde e r pe nc Ba kw a inte tion c rds gra
Buy r size e 5 4 3 2 1 0
Oligopsony thre t a Low-c switc ost hing Undiffe ntia d produc re te t Te nc to sw itc nde y h
Thre t of Substitute a s
Ne Entra w nts
PHARMACEUTICAL
FACTORS INFLUENCING EXPECTED NEW ENTRIES IN THE PHARMACEUTICALS MARKET IN BRAZIL (2009)
Low-c switc ost hing 5 Ma t grow th rke Undiffe ntia d produc re te t 4 3 We k bra a nds Sc leunimporta a nt 2 1 0 LittleIP involve d Low fixe c d osts Supplie a c ssible rs c e Distribution a c ssible ce Littlere tion gula Inc umbe a quie e nts c sc nt
FACTORS INFLUENCING THE THREAT OF SUBSTITUTES IN THE PHARMACEUTICALS MARKET IN BRAZIL (2009)
Low-c switc ost hing 5 4 3 2 1 0 Be fic l a rna ne ia lte tive Che p a rna a lte tive
PHARMACEUTICAL
$2,000 1,500 1,000 500 0 2005 2006 2007 10.9% 13.3% $1,138.1 $1,262.6 $1,430.8
$1,704.3 19.1%
$1,761.0
1.3%
1.3%
1.3%
1.2%
1.5% 1.0%
3.3%
10% 5% 0%
191.5
193.9
196.3
198.7
0.5% 0.0%
2008
2009
2006
2007
2008
2009
8.0% 6.0%
6.9%
2007
2008
2009
PHARMACEUTICAL
The Brazilian pharmaceuticals market generated total revenues of $12,011.3M in 2009, representing a compound annual growth rate (CAGR) of 8.4% for the period spanning 2005200. In 2014, the Brazilian pharmaceuticals market is forecast to have a value of $17 bn, an increase of 41.6% since 2009 The performance of the market is forecast to decelerate, with an anticipated CAGR of 7.2% for the five-year period 2009-2014, which is expected to drive the market to a value of $17,004.5M by the end of 2014 Comparatively, the US and Canadian markets will both grow with CAGR of 2.5% over the same period, to reach respective values of $312,927M and $26,302.6M in 2014
s
$18 15 12 9 6 3 0 2009 2010 2011 2012 2013 2014 22.1% 25.4% 27.2% 29.2% 31.3%
23.7%
$2 1
$3 1
$4 1
PHARMACEUTICAL
100%
12-Jun-08
13-Oc t-09
24-Ma r-10
03-Se p-10
M. Cap $122,363
Revenue $45,075
P/E 14.4 x
s
DESCRIPTION
Engages in the research, development, manufacture and marketing of branded drugs, generic pharmaceutical products, preventive vaccines, diagnostic tools and consumer health products Engages in the discovery, development, manufacture and marketing of pharmaceutical products, over the counter medicines and health related consumer products
s
99,835
43,667
8,514
11.7 x
PHARMACEUTICAL
NA
NA
NA
NA
Engages in the development, manufacture and commercialization of pharmaceuticals (generic and branded), consumer healthcare, hospital and personal hygiene products
s
10
OTC Pharmaceutical
OTC PHARMACEUTICAL
The Brazilian OTC pharmaceuticals market generated total revenues of $3.6 bn in 2008, representing a compound annual growth rate (CAGR) of 8.9% for the period spanning 20042008 In comparison, the US and Canadian markets grew with CAGRs of 3.3% and 3.6%, respectively, over the same period, to reach respective values of $23.6 bn and $2.4 bn in 2008 The cough and cold preparations segment was the most lucrative for the Brazilian OTC pharmaceuticals market in 2008, generating total revenues of $662.6M, equivalent to 18.4% of the market's overall value In comparison, the vitamins and minerals segment contributed revenues of $654.2M in 2008, equating to 18.1% of the market's aggregate revenues
s
OTC PHARMACEUTICAL
$4.0
12% 10% 8%
3.0
2.0 $ .6 2 1.0 $ .8 2 $ .1 3 $ .3 3
$ .6 3
6% 4% 2%
0%
OTC PHARMACEUTICAL
The Healthcare &Pharmaceuticals market comprises of six segments: Cough and cold preparations Vitamins and minerals Analgesics Traditional medicines Indigestion preparations
BRAZIL PHARMACEUTICALS MARKET GEOGRAPHIC SEGMENTATION
Other 30.4%
Ca da na 10.7% Bra zil 7.2% Mexico 6.3% US 70.1% Rest of the America s 5.7%
10
OTC PHARMACEUTICAL
Local distributors have less buyer power than the large supermarkets, due to their smaller size. However, certain buyers integrate backwards in this market, which increases pressure on market players, thus increasing buyer power at the same time Suppliers include manufacturers of active pharmaceutical ingredients (API) and are most often supplied to pharmaceutical companies under contractual arrangements, increasing switching costs and enhancing the power of suppliers Market entry is made more difficult by the product development costs where a new drug is concerned and by the need to obtain approval for products from the regulatory authorities Prescription drugs are the main substitute, but the threat they pose is weak: they are often only used in situations where no adequate OTC remedy exists. Rivalry is strong, with increasing consolidation among the market players leading to bigger companies and more competition. However, the market growth in the Brazilian OTC drugs market mitigates rivalry somewhat, which is assessed as a moderate force
FORCES DRIVING COMPETITION IN THE OTC PHARMACEUTICALS MARKET IN BRAZIL (2008) DRIVERS OF BUYER POWER IN THE OTC PHARMACEUTICALS MARKET IN BRAZIL (2008)
Buye Pow e r r 5 4 3 2 1 0
Produc dispe bility t nsa Buye inde nde e r pe nc Ba kw a inte tion c rds gra Fina ia musc nc l le
Supplie Pow e r r
Buy r size e 5 4 3 2 1 0
Oligopsonythre t a Low-c switc ost hing Undiffe ntia d re te produc t Te nc to sw itc nde y h
Thre t of Substitute a s
Ne Entra w nts
Pric se e nsitivity
11
OTC PHARMACEUTICAL
12
OTC PHARMACEUTICAL
FACTORS INFLUENCING EXPECTED NEW ENTRIES IN THE OTC PHARMACEUTICALS MARKET IN BRAZIL (2008)
Low-c switc ost hing 5 Undiffe ntia d re te Ma t grow th rke 4 produc t 3 We k bra a nds Sc leunimporta a nt 2 1 0 LittleIP involve d Low fixe c d osts Supplie a c ssible rs c e Distribution a c ssible ce Littlere tion gula Inc umbe nts a quie e c sc nt
5 Undiffere SUBSTITUTES FACTORS INFLUENCING THE THREAT OFntiated Marke g t row th 4 product IN THE OTC PHARMACEUTICALS MARKET IN BRAZIL 3 (2008) Weak brands Scale unim portant 2 1 Low-c 0 switc ost hing Little IP involved Low fixed costs 5 4 3 Supplie acce rs ssible Little re ulation g 2 Distribution accessible 1 Incum nts acquie nt be sce 0 Be fic l a rna ne ia lte tive Che p a rna a lte tive
Low-cost switching
13
OTC PHARMACEUTICAL
Othe r 6.6%
$200 150
$184.1
$186.1 1.1%
$188.1 1.1%
$190.0 1.0%
$191.9 1.1%
$743.9 3.7%
$783.3
$820.9 4.8%
6.6%
5.3%
2006
2007
2008
2004
2005
2006
2007
2008
14
OTC PHARMACEUTICAL
The Brazilian OTC pharmaceuticals market experienced a deceleration in rate of growth over the period spanning 2004-2008. This trend is expected to continue over the next five years The performance of the market is forecast to decelerate, with an anticipated CAGR of 6.5% for the five-year period 2008-2013, which is expected to lead the market to a value of $4.9 bn by the end of 2013 Comparatively, the US and Canadian markets will grow with CAGRs of 3% respectively, over the same period, to reach respective values of $27.3 bn and $2.8 bn in 2013
s
$6 7.8% 4 7.3%
6.8%
$ .6 3
$ .9 3
$ .1 4
$ .4 4
$ .7 4
$ .9 4
0%
15
OTC PHARMACEUTICAL
8 .7 7 % 7 .1 5%
12-Jun-08 22-Nov-08 03-May-09
J&J Abbott
Othe r 66.8%
02-Jan-08
13-Oct-09
24-Mar-10
03-Se p-10
Sa nofi
M. Cap $162,319
Revenue $61,897
P/E 13.4 x
s
DESCRIPTION
Engages in the manufacture of health care products and provides health care related services for the consumer, pharmaceutical and medical devices and diagnostics markets Engages in the research, development, manufacture and marketing of healthcare products Engages in the discovery, development, manufacture and sale of pharmaceuticals and medical products
78,555
39,592
6,779
11.6 x 13.7 x
78,321
30,765
5,746
16