BANGLADESH OPEN UNIVERSITY

SCHOOL OF BUSINESS

REQD : 4623 Subject: Project. RRC: Dhaka Name : Kazi Ahmed Hasan ID No. : 082 71 812 034. Mobile : 01730 - 451527 E-mail: kazihasan2009@gmail.com Signature: -------------------------------Date: ---------------------------------

Title of The Project: Developing A Business To Business Marketing Plan For Textile Yarn Marketing. A Case of CRC Textile Mills Ltd. Justification:
(1). To know about the present position of the organization in market place. (2). To know about the organizations opportunity and threads for market share. (3). To know about the competitor strength and weakness for competitive market. (4). To know about organizations marketing strategy and developing trends. (5). To learn about organizations total supply chain management. (6). To gather knowledge about organizations stakeholders.

Objectives:
(1). Review of the marketing environment. A study of organizations markets, customers, competitors and the overall economic, political, cultural and technical environment ; covering developing trends as well as the current situation. (2). Review of the detailed marketing activity. A study of the companys marketing mix ; in terms of 4 Ps. (Product, Price, Place & Promotion). (3). Review of the marketing system. A study of the marketing organization, marketing research systems and current market objectives and strategies.

Scope of the Study:

(1). This marketing plan only developing for CRC Textile Mills Ltd. (2). This plan discuss about business to business marketing. (3). It is a study of special type of Textile Yarn market as like as cotton slub & 100% viscose yarn marketing. (4). We discuss about the competitor who producing same types of product. (5). Main focus of this plan is increase sales 10% with in December, 2011.

Methodology:
(1). Management Interviews: Here, we will collect and document "verbal" growth plan, including our vision, key accomplishments to date, mission-critical challenges and opportunities, key objectives and goals, and growth strategies by discussing with Managing Director, Executive Director & Director (Marketing) in CRC Textile Mills Ltd. (2). Strategic Market Research: In this phase, we size the relevant market place, analyze competitors, profile existing and prospective customer groups, and assess the business opportunity. The market size and customers data will be collected from Bangladesh Bank, BKMEA & BGMEA website. Also, competitor information will be gathered from BTMEA web site & directory. (3). Checkpoint Document: At this stage, we will deliver a "checkpoint" document to confirm that we are in agreement with our regarding the strategic direction of the plan. (4). Additional Research and Strategy Work: After incorporating our feedback from the "checkpoint" document, we will begin additional research regarding our business strategy and communication strategy. (5). Draft Plan: Next, we will provide a draft of the deliverables, which typically include an Executive Summary, Integrated Financials and a complete business plan. (6). Review and Revise: In this phase, we will review the draft plan and discuss the focus, wording, and flow of the document. We will incorporate any necessary revisions and refinements, and prepare the revised plan. (7). Package and Finalize: The final stage will be involved creating a clean, professional document, with graphical enhancements, that will be copy-edited, formatted, and ready to be presented to stakeholders and investors.

Tools:
(1). SWOT Analysis: Detail the strengths, weaknesses, opportunities and threats in industry. (2). Porter's 5 Forces analysis: Analyze the activities of current and future competitors; our own company; substitutes for the products our company markets; the industry suppliers; and customers. 3

Bibliography:
(1). J. B. Quinn, "Strategies for Change: Logical Incrementalism" (Richard D. Irwin, 1980). (2). William M. Luther, The Marketing Plan, How to Prepare and Implement It (Third Edition, 2001). (3). Malcolm Mc Donald, Marketing Plans, How to Prepare Them, How to Use Them (Fifth Edition, 2002). (4). Steven Diller, Nathan Shedroff, Darrel Rhea, Marketing Meaning, Meaningful Customer Experiences (2006). (5). Graham Friend and Stefan Zehel, Guide to Business Planning (Second Edition, 2008). (6). David Aaker, Developing Business Strategies (Sixth Edition, 2006). (7). WIKIPEDIA, ( http://en.wikipedia.org/wiki/Marketing_plan). (8). KNOW THIS.COM ( http://www.knowthis.com/principles-of-marketingtutorials/how-to-write-a-marketing-plan/ ). (9). MPlans.Com ( http://www.mplans.com/sample_marketing_plans.php ). (10).Centre for Business Planning(http://www.businessplans.org/market.html). (11). WebSite MarketingPlan.Com (http://www.websitemarketingplan.com/ ).