7.

2 Problems with Standards Ch 7 : Avoiding and Managing Common Mistakes and Problems
- assuming all countries to have the same standards is one of the most common error that businesses make when they enter foreign markets - e.g. production standards, service standards, quality standards, or ethical standards - mistakes can be very inconvenient and costly - when imported or exported products dont meet consumers expectations, customers may reject them, and the importer or exporter will be unsuccessful - therefore, businesses research, examine and make sure standards are met before launching the product in a market - if a countrys market is large enough, importers can inuence the standards by dealing with reputable international rms - e.g. British clothing manufacturers producing apparel for North American markets using the North American size chart ( international market), and for domestic market (Britain) using British size chart Production Standards - National Television System Committee (NTSC) is the broadcast standard used in United States, Canada, Mexico, and Japan - Phase Alternating Line ( PAL) is the broadcast standard for Australia, the United Kingdom, much of Europe, Singapore, and Hong Kong. - Systm lectronique Couleur Avec Mmoire (SECAM) is used in France, Greece, the Middle East, and most of Eastern Europe. - importer or exporter of videotapes, DVDs, VCRs, TV sets, DVD players, or other television related entertainment system needs to be aware of these standards for each country. - countries have different electrical standards - International Organization for Standardization (ISO) establishes technical standards worldwide - the Standards Council of Canada is Canadas representative on the ISO - ISO helps member countries to agree on standards for specications and criteria - the ISO facilitates the exchange of goods and ideas around the world - e.g. toy safety, water quality, window glass, insulation, and etc. Ethical Standards - companies often try to lower expenses by importing from or investing in foreign factories whose ethical standards are different from Canadian standards - this type of business relationship can ruin the businesss reputation - many Canadian businesses prefer not to deal with companies that they believe buy from or invest in foreign businesses that use child labour , have improper health and safety standards for workers, environmentally destructive, locate at places with corruptive govt., use animals in product- testing labs, or business that provide military equipment to other nations - different countries have different values and ethical standards - boycotts : organized campaigns to refuse purchasing a companys or a countrys products - result that can affect even multinational corporations

By : Rita, Richard, Daniel, Kazuki & Jackie