The first telecoms event dedicated exclusively to SIP

16-18 March 2009 Kempinski Hotel Bristol, Berlin

WHY SHOULD YOU ATTEND?

Establish how to optimise SIP trunking business models and enhance value adds Understand how to develop profitable mass market SIP services Learn how SIP and IMS are being used to develop innovative and convergent business applications Take part in key industry discussions on how to improve the interoperability of SIP

Key Industry Speakers

Wulf Bauerfeld, Executive Consultant, Deutsche Telekom Nuno Silva, Head of Unit SIP & IMS Service Layer, Portugal Telecom Luis Angel Galindo, Founder & Chairman WIMS2.0, Telefnica Dr Gnther Pospischil, Mobile Service Network Head of Architecture Services Projects, mobilkom austria Roberto Gavazzi, TLC Project Manager, Telecom Italia Alex Rootham, Senior Network Architect, Telus Canada Professor Thomas Magedanz, Head of NGN Department, Fraunhofer Fokus Romain Testard, Infrastructure Development Specialist, BT Maziar Nadjm, Community Product Manager, BSKYB Sean O Sullivan, CTO, DIAL2DO Christian Stredicke, CEO, SNOM Zoltan Herzegh, Technical Product Manager, Business VoIP, TeliaSonera John Moroney, Director, Octegra

Post-Conference Workshop
Wednesday 18th March 2009

Understanding how to optimise SIP trunking with SIP connect

Workshop led by: SIP Forum

How Do You Register?

Call: +44 (0)20 7017 7483 Email: registrations@iir-telecoms.com Web: www.iir-conferences.com/sip

Researched & Produced By:

16-18 March 2009 Kempinski Hotel Bristol,

Conference Day One Monday 16th March 09

09.00 09.25 Registration and Coffee

Examining how to manage the incompatibility of SIP with other common multimedia standards including Adobe Flash and Windows Multimedia

Welcome Address
Nicola Maci-Friedmann Conference Producer IIR Telecoms & Technology
12.20

Speaker to be confirmed. Please visit www.iir-conferences.com/sip for updates

Understanding how the new wave of Voice2.0 players are using SIP for fun and profit
Evaluating how SIP is being used by todays innovative voice startups Determining how SIP is being used and deployed - is this mainly for consumers, enterprises or both? Outlining the roadmap for these innovative SIP services as IMS becomes more prevalent for operators

09.30 09.40 09.50

Opening Remarks From The Chair Speed Networking Understanding how Telus IMS team is using SIP to build its Next Generation environment
Exploring Telus operational experiences of SIP and IMS Bringing new applications into an IMS lab environment Managing the practicalities of dealing with VPNs, NATs and firewalls in an IMS lab Overcoming the challenges associated with SIP and IMS when team members have different levels of understanding of the standards used Determining how SIP fits into the Telco2.0 picture

Sean O Sullivan CTO DIAL2DO

13.00 14.10 Lunch

Understanding how to develop and integrate a SIP-based multimedia conferencing platform

Building an IMS-based application server and intelligent voice server to enable multimedia conferencing over SIP Establishing how SIP can provide scalability and optimal performance for audio conferencing services - why is this more effective than other methods? Safeguarding service levels by primarily using the TDM network with IP gateways - enhancing QoS by using wideband codex - using local networks for conferencing traffic

Alex Rootham Senior Network Architect Telus Canada

10.30

Leveraging open APIs to attract SIP developers on to your network

Evaluating the commercial benefits of developing a truly open API environment for SIP developers Attracting developers that can provide click-to-dial, real time multimedia services and online networking communities - will SIP developers prefer to go Over The Top (OTT)? Examining the status of the ongoing industry work to form an alliance of operator APIs to improve application development processes and interworking - programming interfaces and libraries

Romain Testard Infrastructure Development Specialist BT (Awaiting final confirmation)

14.50

Enhancing your SIP trunking offers with innovative VAS

Understanding how to segment your business customer base and determining their technical and commercial requirements Establishing how to provide access from home to the full range of communication services that are received at work Developing disaster recovery features that include voicemail Determining whether multimedia conferencing capabilities can add value to your SIP trunking offer

Dr Gnther Pospischil Mobile Service Network Head of Architecture Services Projects mobilkom austria
11.10 11.40 Morning Refreshments

Evolving SIP to effectively manage multimedia messaging and services

Managing the challenges associated with the lack of SIP maturity when deploying multimedia messaging and video streaming Pinpointing the necessary SIP requirements to ensure end-to-end connectivity for multimedia services Determining which codex compression rates in the SIP invite will enable optimal quality 15.30

Zoltan Herzegh Technical Product Manager, Business VoIP TeliaSonera

Evaluating the role of SIP in the WIMS2.0 Initiative

Luis Angel Galindo Founder & Chairman WIMS2.0 Telefnica
late addition case study

16.10

Afternoon Refreshments

To Register Please Call: +44 (0) 20 7017 7483 Fax: +44 (0) 20 7017 7825

Berlin

16.50

Examining how IMS and SIP services can offer value to businesses and corporate networks
Identifying the services and applications that can offer real value to your business customers Examining the benefits of connecting SIP enabled corporate networks to an IMS infrastructure - how can an IMS-based proposition offer additional benefits that are not provided by unified communication servers and SIP trunking? Assessing the features and capabilities of deploying virtual PBXs for enterprise customers - convergent applications and services, including FMC, presence and messaging - innovative enterprise applications

Building a language and database for effective M2M communication

Wulf Bauerfeld Executive Consultant Deutsche Telekom

10.20

Analysing the future of PBX a perspective from a handset developer

Evaluating the role of the PBX in terms of operator strategy and customer satisfaction - do customers want the PBX to remain in their premises? - does it matter if the PBX is local or hosted? - should operators invest resources into developing a PBX strategy? Determining the pros and cons of peer-to-peer media relay Overcoming the challenges associated with SIP phones Developing services with other standards when it is necessary - XMPP and HTTP Understanding how to integrate mobile phones and ATAs Optimising QoS for SIP trunking - VLAN - IPv6 - VPN - MPLS

Roberto Gavazzi TLC Project Manager Telecom Italia

17.30

Developing strategies to radically improve QoS for SIP trunks

Examining and managing the difficulties associated with the lack of service quality standardisation for SIP trunks Determining how to measure and evaluate QoS levels for SIP trunking traffic and achieve carrier grade quality Understanding the steps that can be taken to develop accountable SLAs between carriers for SIP trunks Considering cost and quality when deciding whether to use the PSTN or MPLS networks to carry SIP trunks

Interactive Panel

Christian Stredicke CEO SNOM

11.00 11.30 Morning Refreshments

Panellists will be drawn from the speakers of the day

18.00 18.10

Leveraging SIP to exercise call cost control

Determining how to achieve an ROI from SIP networks Using SIP to control how calls are set up and managed - avoiding legacy infrastructure and the PSTN Establishing how to control codex choices and bandwidth for both data and voice traffic - enabling higher volumes of traffic at reduced costs Benefiting from some of the IMS components that enable a single view of the customer to ensure optimal quality for high value segments - carrying out cost quality routing

Chairs Summary of the Day Followed by Networking Drinks

Conference Day Two Tuesday 17th March 09

09.00 09.30 09.40 Registration and Coffee

Opening Remarks From The Chair Evaluating the potential for using SIP as the main protocol for Machine-To-Machine (M2M) communication
Determining whether SIP is the most appropriate protocol to manage M2M communication considering - resource intensive messages - coding, encryption and security - compatibility and interoperability with vendors and service providers Establishing how to embed SIP in the small systems or devices used for M2M communication Developing best practice for naming and numbering M2M systems and devices over SIP

Speaker to be confirmed. Please visit www.iir-conferences.com/sip for updates

12.10

Understanding how BSKYB is using SIP to develop innovative community-based services

Maziar Nadjm Community Product Manager BSKYB
late addition case study

12.50 14.00

Lunch

Benchmarking the end-to-end performance of SIP services and infrastructure

Evaluating the different methods available to test the performance of SIP services and infrastructure - balancing the scalability of the solution with the costs

Visit: www.iir-conferences.com/sip Email: registrations@iir-telecoms.com

Post-Forum Workshop
Wednesday 18th March 2009

Assessing and comparing the service levels and performance of SIP-based components, SIP applications and SIP servers Carrying out interoperability testing of proprietary standards and SIP extensions

Professor Thomas Magedanz Head of NGN Department Fraunhofer Fokus

14.40

Understanding how to optimise SIP trunking with SIP connect

Workshop led by: SIP Forum
09.30 10.00 10.20 11.00 Registrations and Coffee Opening Remarks and Introduction: The Why and What of SIPconnect The SIP Trunking Value Proposition SIPconnect Compliance Process Overview Topics include A Discussion of the Application Process The Compliance Survey License Agreement Overview Discussion of the Certification Committee Getting practical feedback from actual SIP Trunking/SIP connect deployments. Topics include: How to use SIPconnect in your existing interoperability program to significantly reduce resource requirements How real-world service providers improved the economics of SIP Trunking services NAT/Firewall Issues The additional requirements needed to provide a successful SIPconnect Trunking service. Lunch SIPconnect Deep Dive This session will provide a section-bysection review of the SIPconnect technical recommendation, with identification of key areas of interoperability and review of the latest SIPconnect compliance survey results. 14.40 15.00 Closing Remarks and Q&A End of Workshop

Examining the latest developments around the SIP-I protocol that enable efficient IP interworking for mobile traffic
Replacing the existing ISUP protocol to enable the efficient routing of mobile circuit switch based traffic over core networks using IP Establishing how to switch traffic from the mobile circuit switch on to the IP backbone and then back again whilst ensuring optimal service quality Analysing the results of the GSMA SIP-I projects recent interoperability tests between different vendor softswitches Evaluating the role of SIP-I in the GSMAs IPX initiative

Speaker to be confirmed. Please visit www.iir-conferences.com/sip for updates

15.20 15.40 Afternoon Refreshments

Developing Strategies for SIP-Based Unified Communications

Defining Unified Communication and the business benefits that it provides Identifying the additional services that SIP-based services provide. What enterprise features does this enable? What consumer features does this enable? Identifying the commercial value of SIP-based Unified Communications. Assessing strategic options for vendors and operators

12.00

John Moroney, Director, Octegra

16.20

Panel Session - Evaluating the security measures that are available to safeguard SIP
Comparing the effectiveness of both Session Traversal Utility Using NAT (STUN) and interactive connectivity establishment as methods to manage SIP security Understanding how to optimise Session Border Controllers (SBC) to enhance security Managing the complexities of maintaining security whilst ensuring service continuity - effectively traversing multiple firewalls - sensitivity of firewalls to SIP Protecting SIP trunking interfaces to deter malpractice and security intrusions

Interactive Panel

13.00 13.40

Panellists will be drawn from the speakers of the day

17.00 17.10

Chairs Summary of the Day

End of Conference

16-18 March 2009 Kempinski Hotel Bristol, Berlin

We are delighted to announce the first SIP event dedicated specifically to telecoms professionals. Following the evolution of enterprise and business communication services and understanding how to maximise revenues from these segments will be central to the intensive three-day conference programme. You will also learn about the innovative convergent services being developed for mass market consumers.

Highlights from SIP Services & Trunking

Hear how Portugal Telecom has deployed IMS and SIP to develop innovative mass market services Learn how BT is integrating a SIP-based multimedia conferencing platform Hear how Deutsche Telekom is optimising SIP to develop effective Machine To Machine (M2M) communication Assess how mobilkom austria is developing open APIs to attract Web2.0 SIP-based developers Hear how Telus Canada is developing SIP trunking services for its enterprise customers

Expected breakdown of attendees Who will attend?

Head of Technology, Network Director, Head of Network, Network Manager, Network Consultant, Chief Network Architect, Core Network Architect, Network Solutions Architect, Business Transformation Consultant, Systems Engineer, Head of IMS Deployment, Head of NGN, SIP & IMS Engineer, Head of Voice, Head of Multimedia Messaging, VOIP Manager, Principal VOIP Engineer, Network Wholesale Manager, Interconnection Director, SS7 Engineer, Signalling Manager and more

Operators Regulators Vendors Consultants Others

50% 2% 44% 2% 2%

If you want to make the most of the commercial opportunities at the event and raise your company profile, please call Russell Bacon, Senior Business Development Manager, by telephone: +44 (0)20 7017 7104 or by email: rbacon@iir-conferences.com

For speaking opportunities, please contact the Conference Producer for the event, Nicola Maci-Friedmann, by telephone: +44 (0)20 7017 7985 or by email: nmaci-friedmann@iir-conferences.com

Media Partners:

www.eurocomms.com

www.mobilein.com

www.sipcenter.com

www.sipforum.org

To Register Please Call: +44 (0) 20 7017 7483 Fax: +44 (0) 20 7017 7825

16-18 March Kempinski Hotel Bristol, Berlin

Venue & Accommodation Details

CG2524 CW/C

Kempinski Hotel Bristol, Berlin, Germany, Kurfrstendamm 27, 10719 Berlin, Germany Tel: +49 (0)30 8843 40 Fax: +49 (0)30 883 6075 Email: reservations.bristol@kempinski.com www.kempinski-berlin.de
To book your accommodation for SIP Services & Trunking and take advantage of the IIR discount, please complete the hotel booking form that will be sent to you with the confirmation of your conference booking. Alternatively you can download it from the website at www.iir-conferences.com/sip

Unable to attend?
Nothing compares to being there - but you need not miss out.
Simply tick the box, send the form along with payment. Your password for the online docs will be sent to you within 4 weeks of the event being held. Online Docs @ 499 (excl VAT) Visit the website for samples and other available documentation. Fax the form to : +44 (0)20 7017 7825 We regret that we can only accept payment by credit card.

Your VIP number is on the address label. If there is no label, please quote
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Step 1 Decide what you want to attend

Title Full Event Date

For more than one delegate please photocopy this form.

Code CG2524CW CG2524C

Monday 16th Wednesday 18th March 09

VISAS
If you are likely to need a visa to attend, please book early

Two Day Conference Monday 16th Tuesday 17th March 09

SIGNIFICANT GROUP DISCOUNTS AVAILABLE!

Contact Anthony Streeter Tel: +44 (0)20 7017 7145 astreeter@iir-conferences.com

Step 2 Work out the price

Price available for registration Price available for registration Full Price BEFORE 16/01/09 (Tick box) BETWEEN 16/01/09 & 13/02/09 (Tick box)
Complete Package (Conference plus workshop) Two Day Conference Only
Personal details 1st delegate 2nd delegate To assist us with future correspondence, please supply the following details: Mr/Mrs/Ms First Name Last Name Head of Department: Booking Contact: Company: .........................................................................................................Address (if different from label above).................................................................................................................. .........................................................................................................................................................................................................................................Postcode:....................................................... Tel: .....................................................................Fax: ..........................................................................Email: ...................................................................................................................................... No. of employees on your site: 1) 0-49 2) 50-249 3) 250-499 4) 500-999 5) 1000+ Nature of your companys business:..............................................................................................
Yes!, I would like to receive information about upcoming events via (please tick) email fax By giving you my email address I am giving ONLY IIR companies the permission to contact me by email

2495 + 19% = 2969.05 1695 + 19% = 2017.05

First Name Last Name

2695 + 19% = 3207.05 1795 + 19% = 2136.05

Job Title

2895 + 19% = 3445.05 1895 + 19% = 2255.05

Department

(The conference fee includes 3 course lunch, refreshments and full conference documentation. The fee does not include travel or hotel accommodation. Please photocopy this form for multiple bookings.)

Mr/Mrs/Ms

Job Title

Department

Signature .....................................................................................................................................................................................................

Step 3 Easy ways to pay

All registrations must be paid in advance of the event

Cheque. .............. Enclosed is our cheque in favour of IIR Ltd Please ensure that the Conference Code CG2524CW/C is written on the back of the cheque. Bank transfer - Full details of bank transfer options will be given with your invoice on registration Credit Card. Please debit my: Visa Amex Eurocard Mastercard Card No: ................................................................................................................................................................
CCV No ..................................................................................................................................... Expiry Date: ..................................................

Card Owner's Billing Address:...............................................................................................................................................................................................................................................................................

Signature: ......................................................................................... Please note that cards will be debited within 7 days of your registration on to the conference
Delegates are kindly requested to bring confirmation of payment with them to the event. Staff at the registration desk will request a credit card payment from delegates when payment has not yet been received.

Step 4 Five easy ways to register

Telephone: +44 (0)20 7017 7483 Please remember to quote CG2524CW/C E-Mail registrations@iir-telecoms.com Web www.iir-conferences.com/sip By Fax Complete and send this registration form to: +44 (0)20 7017 7825 Post Complete and return the registration form together with payment to: Customer Service Manager, IIR Ltd, Cyan House, 1 Canada Road, Byfleet, Surrey, KT14 7BF
Data Protection - The personal information shown on this form, and/or provided by you, will be held on a database and may be shared with other companies in the Informa Group in the UK and internationally. If you do not wish your details to be available to other companies in the Informa Group please contact the Database Manager at the above address, Tel +44 (0)20 7017 7077, Fax +44 (0)20 7017 7828 or email: integrity@iirltd.co.uk. Occasionally your details may be obtained from, or made available to, external companies who wish to communicate with you offers related to your business activities. If you do not wish to receive these offers, please tick the box What Happens If I Have to Cancel? - Confirm your cancellation in writing (letter or fax) on or before 2nd March 2009 and receive a refund less a 10% + VAT service charge. If you cancel between this date and 9th March 2009 then you will receive a 50% refund. Regrettably, no refunds can be made for cancellations received less than one week prior to the conference. A substitute delegate is welcome at no extra charge. Incorrect Mailing - If you are receiving multiple mailings or you would like us to change any details or remove your name from our database, please contact the Database Manager at the above address, Tel +44 (0)20 7017 7077, Fax +44 (0)20 7017 7828 or email:integrity@iirltd.co.uk - quoting the reference number printed on the mailing label. Additional Requirements - Please notify IIR at least one month before the conference date if you have any additional requirements e.g. wheelchair access, large print etc.

Visit: www.iir-conferences.com/sip Email: registrations@iir-telecoms.com