SYNOPSIS

Title- THE SCENARIO OF AN ORGANISED RETAIL STORE ,VISHAL MEGA MART SHILLONG-01 NAME-ANUPAM DEBNATH REGISTRATION NO.520940741

Semester- MBA 4th

SIKKIM MANIPAL UNIVERSITY SHILLONG CENTRE

RESEARCH OBJECTIVES 1. 2. 3. 4. 5. To understand the scenario of and organised retail store. To understand the problems by the sales personnel of different sections of the store. To understand the needs and wants of the customers who have the purchasing power. Improve customer satisfaction. Increase footfall of the store.

Research methodology

SOURCE OF DATA

Primary data -s secondary data

The data obtained is from personally observing and present in the store to gather information METHODS The communication approach employed is Structured Questioning that is, Personal Interview with the aid of Printed Questionnaires.

Introduction
RETAILING .... WHAT IS IT ALL ABOUT???? Retailing consists of the business activities involved in selling goods and services to consumers for their personal, family or household use. It is the last stage in the distribution process. Retailing is the interface between the producer and the individual consumer buying for personal consumption. This excludes direct interface between the manufacturer and institutional

buyer such as the government and other bulk customers. A retailer is one who stocks the producer's goods and is involved in the act of selling is the last link that connects the individual consumer , at a margin of profit. As such , retailing is the last link that connects the individual consumer with the manufacturing distribution chain Selling directly to the customers Selling in smaller units/quantities, breaking the bulk Present in neighborhood Very high in numbers Recognized by their service levels Fitting any size and or location

Retailing Formats in India

Malls Specialty Store Discount Stores Department Stores Hypermarkets/ Supermarkets Convenience stores MBO's

LimitatioThere were a number of constraints involved during the research. The

limitations are as follows:

There was time constraint which gave me less time to get myself involved in the work culture

The project also suffers from the drawbacks of sampling method The study of Vishal Mega Mart, Shillong will differ from the other stores with similar target market of Vishal Retail Limited

Conclusions
a) Most customers in Shillong visit the store when there are discount offers. b) Newspapers advertisements and announcements on the radio are the most effective

advertising media in Shillong c) People response well to Vishal Mega Mart d) Standing in a long queue for billing is tiring for the customers it caters people from other districts of Meghalaya such as Jowai and Tura e) High range products are slow moving in Shillong f) if close competitors like big Bazaar come to Shillong, it will face a lot of threats and may affect the weekly sales.