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MKT624 2nd QUIZ 28 APRIL 2011 Solved by Chauhdary Muhammad Fawad Ahmed (cooolstar@gmail.

com) Question # 1 of 15 ( Start time: 12:23:00 PM ) Total Marks: 1 A companys business model can be based on all of the fundamental factors EXCEPT: Select correct option: High quality Affordability Accessibility Low quality Question # 2 of 15 ( Start time: 12:23:51 PM ) Total Marks: 1 Objectives are the desired ends and __________ is the means to achieve those ends. Select correct option: Strategy Mission Planning Vision

Question # 3 of 15 ( Start time: 12:25:17 PM ) Total Marks: 1 The key belief and core values of the brand is called its __________. Select correct option: Identity Image Persona Source Question # 4 of 15 ( Start time: 12:26:59 PM ) Total Marks: 1 Introducing certain features in a consumer durable product, that customers may see out of your brands character, can ________ your ability to stay contemporary. Select correct option:

Hurt Enhance Supplement Affect Question # 5 of 15 ( Start time: 12:28:35 PM ) Total Marks: 1 Which of the following has to generate revenues, profits and net earning, whether establish through organic growth or acquisition. Select correct option: Brand management Brand Category Brand equity

Question # 6 of 15 ( Start time: 12:30:01 PM ) Total Marks: 1 One of the top responsibilities of senior management is to develop: Select correct option: Business Brand Product Strategy Question # 7 of 15 ( Start time: 12:30:58 PM ) Total Marks: 1 The business growth that takes place because of the internal working of the different parts within an organization is known as which of the following? Select correct option: Acquisition Organic growth Rapid growth Licensing

Question # 8 of 15 ( Start time: 12:31:54 PM ) Total Marks: 1 Strategic objectives deal with: Select correct option:

Staging innovations Share value appreciation Earnings per share Revenue growth Question # 9 of 15 ( Start time: 12:33:08 PM ) Total Marks: 1 According to researches under brand perception, which of the following statements is NOT TRUE? Select correct option: 25 percent of customers spend no time in their decision making 56 percent of customers spend less than 8 seconds in decision making The brand messages must not be so simple and much focused Customers use little information in routine purchases of low involvement items

Question # 10 of 15 ( Start time: 12:34:39 PM ) Total Marks: 1 Which of the following is driving force for customers focal point? Select correct option: Brand picture Brand image Brand value Brand persona

Question # 11 of 15 ( Start time: 12:36:05 PM ) Total Marks: 1 A chain of schools cannot create perceptions of good quality education to children unless its program of teaching relates to the central values of: Select correct option: Children Parents Teachers Society Question # 12 of 15 ( Start time: 12:37:20 PM ) Total Marks: 1 Which of the following is the characteristic of personality of a brand? Select correct option: Logo

Packaging Color Durability

Question # 13 of 15 ( Start time: 12:38:51 PM ) Total Marks: 1 The more customers are knowledgeable of a brands promises, the more they are likely to be: Select correct option: Loyal Satisfied Demanding Unsatisfied

Question # 14 of 15 ( Start time: 12:40:22 PM ) Total Marks: 1 All of the following are the basic principles of a brand contract EXCEPT: Select correct option: Translate into standards Fulfill Good Promises Uncover Bad Promises Fulfill bad promises

Question # 15 of 15 ( Start time: 12:41:53 PM ) Total Marks: 1 When we say that brands are staying contemporary than it means: Select correct option: Bringing about innovations Living up to consumers likes and expectations Engaging into a brand contract All of the given options

Solved by Chauhdary Muhammad Fawad Ahmed (cooolstar@gmail.com)

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