Case study Greene King

(a) (i) Describe the corporate culture at Greene King before the changes were made? Ans: Corporate culture at Greene King before the changes were made mentioned below:(i) (ii) (iii) Greene King Brewing Company is found to be conservative, hierarchical, and loyal to product and ingrained habit. Company wasnt look about their competitor, employee dont focus on production, lack of urgency to complete the assign tasks. Labs are not updated, short age of trained staff and problem of beer storage and handling process. (a) (ii) Suggest two problems that this might have had for the business ? Ans: Two major problems that is related to business is ignorance of the competitor or lacked in external focus, such as Greene King has to face the huge impact of selling the beer because of ignorance of the competitor, same as changes in taste, quality, late completion of order, shortage of trained staff also be the major problem to run the business, all these problems can be found in Greene King Brewing Company. (b) Ans: Greene King changed corporate strategy. Explain this statement using examples When the Rooney Anand was appointed as a managing director in Greene King Focus on production utilize underused assets like labs of the company were upgraded, training of staff began in every department to taste the beer , no compromise about the quality , Publicans and their staff also trained to sell the beer and advice about storage and handling given to them . Start selling the beer to wider audiences, with out putting off core buyers. Through all these changes company gained ISO 9001 quality status certificate.

from the article? Brewing Company the following changes has been taken place:-

Created by Atif

(c) Ans:

Explain how social factors might affect the sales of beer and wine? Social factors that affect the sales of beer and wine, we assume that where these

are selling religious restrictions there as a result sale of beer and wine prohibited, so these can not be sale vast amount. Government intervention also affects the sale of wine and beer, for example Govt campaign launched there to stop the ratio of drink user as a result demand of wine and beer goes down. Taste of the people change; they move to wine rather than beer so the sale of beer goes down same as demand of beer increase in people so the demand of wine goes down. New brand of wine and beer launched by different competitor so the demand of wine and beer goes down because of people move to new product of wine and beer etc. (d) Ans: Evaluate the operation of Greene King using SWOT analysis ? In SWOT analysis of Greene King we have observe the threat in first paragraph

because, Beer drinking in the UK is decline. Overall sales have fallen 9 % over the last decade. Wine is more demand full in women rather than beer. Cask ale is in even more trouble, with a 7 % fall in 2002 alone all these situations are the danger sign for Greene King . If we code the paragraph But some companies are still in there and fighting. Greene King Brewing Company sees the decline in tastes for ales as a chance to push up its market share. Its brands include IPA, Abbot Ale, Ruddles County and Old Speckled Hen. It now has a 15.4 % market share. Here we observe the opportunity in SWOT analysis because some companies are still sacrificing. In third paragraph indicate about the weakness and strength of the Greene King, such as company was conservative, hierarchical, represent the weakness of the company where as loyal to products represent the strength of the company and ingrained habits where as good beer, good brands, and strong customer relationship shows the strength of the company. In this statement what people lacked in external focus they made up for in passion: theyd bleed Greene King, But the focus on production lacked urgency and looking at the outside world shows the weakness of the company.

Created by Atif

In fourth paragraph we observe that more strength and less weakness because changes has been made by Rooney Anand who was the managing director of the company. In fifth Paragraph through SWOT analysis we observe the strength and opportunity because they must have to change to increase the sells of product. In Last paragraph we observe the opportunity there because company believe that every opportunity has to taken to make good product and good sells.

Created by Atif