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The problem:

New patients are getting harder to find The competition is hotting up The economy is getting tougher
The solution:

About Chris

An effective and co-ordinated 21st-century marketing campaign A new patient consultation process that works
The Answer:
We are pleased to announce a special one-day only event for owners and team members, to be held on Saturday 17th September 2011 at Tylney Hall, Hook, Hampshire RG27 9AZ
Chris Barrow has been active as a consultant, trainer and coach to the UK dental profession for over 15 years. This year, he was voted second most influential person in UK dentistry for the second year running. His current focus is as Principal of The Dental Business Club, creating training, consultancy and coaching services for the top UK independent practices. Chris is a NonExecutive Director at Genix Healthcare, where he continues to help the company with overall strategy, marketing and management development. As a speaker he is dynamic, energetic and charismatic enough to captivate audiences of any size. His style is casual, open and authentic and being naturally caring and funny hes as easy to talk to as he is to listen to. Chris was one of the UKs first business coaches, which means few others can match his 15 years experience. Ask Chris what motivates him, and hell say its to help people succeed in their lives and businesses more quickly and easily than he did.

Theme:

Your essential marketing plan for delivering 21st century independent dentistry
Speaker: Chris Barrow
Expect a lively and thought-provoking presentation by one of the UKs leading voices in the business of dentistry. You will come away with a better understanding and context-based examples of the following essential aspects to any dental practice marketing plan:

3 Know how to understand your customers, their perceptions, their 3 Understand the importance of web-based and social media marketing 3 Make sure your Word of Mouth referral systems are robust and
popular with your team and your patients expectations, your competition and your target market

3 Know how to develop relationships with your customers to sell more


to them and get them to refer to you - again and again environment, creating visibility in your local market when to use it

3 Be able to implement networking skills within a social and business 3 Have a clear understanding of interruption marketing and know
How to book:
Please contact Cat at Elmsleigh House Dental Clinic on 01252 713797 or email cat@elmsleighhouse.com to book your place. Cost: 295 per person* (Limited places available) Available to all dentists, principals, managers and treatment co-ordinators.

Lunch will be provided Start: Refreshments and registration at 08:30 Finish: 16:30
*Cheques made payable to DBNC Ltd Send to: 6 Station Hill, Farnham, Surrey, GU9 8AA

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