Integrated enterprise applications delivered with SAP Business Suite software enable enterprises like yours to execute and

optimize business and IT strategies. SAP Business Suite enables you to perform essential, industry-specific, and business-support processes with modular solutions that are designed to work with other SAP and non-SAP software.

Organizations and departments in all industries can deploy our business applications in a stepwise manner to address specific business challenges on their own timelines and without costly upgrades. Our business applications provide better insight and visibility across organizations, improve operational efficiency and effectiveness, and increase your flexibility to address business change.

You can incrementally adapt and tailor SAP Business Suite applications through enhancement packages that alleviate the need for costly and time-consuming upgrades. SAP Business Suite applications increase visibility across departments and business silos - improving your ability to make clear business decisions and eliminating process bottlenecks.

Services-Enabled Business Applications

Built on an open, service-oriented architecture (SOA) - and powered by the SAP NetWeaver technology platform, SAP Business Suite applications offer companies like yours the opportunity to develop practices for greater differentiation and to integrate business processes that enable your company to compete more effectively in your industry.

SAP Enterprise Support

SAP Enterprise Support services help reduce the total cost of ownership of SAP Business Suite applications with integrated life-cycle management capabilities. The holistic support offering accelerates innovation and decreases implementation cycles by providing experts, tools, and best practices that simplify testing, reduce customization effort, and control operational risk and cost. Get more information about SAP Enterprise Support.

SAP Business Suite software provides best industry practices with industry-specific applications and the core applications of SAP Business Suite:

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SAP Customer Relationship Management SAP ERP (enterprise resource planning) SAP Product Lifecycle Management SAP Supply Chain Management SAP Supplier Relationship Management

CUSTOMER RELATIONSHIP MANAGEMENT (CRM) SOFTWARE FROM SAP

More than ever, in today's challenging business environment, best-run companies are staying focused on their most valuable assets their customers. Companies seek to retain their best customers and maximize the effectiveness of every customer interaction whether it's sales, service, or marketing.

Unlike other CRM software, the SAP Customer Relationship Management (SAP CRM) application, part of the SAP Business Suite, not only helps you address your short-term imperatives to reduce cost and increase your decision-making ability but can also help your company achieve differentiated capabilities in order to compete effectively over the long term

SAP has helped best-run companies in more than26 industries to achieve excellence in all aspects of customer relationship management.

With SAP CRM, marketers gain the essential business insights needed to make intelligent decisions, sharpen their focus on customers to drive demand and increase customer retention, and better manage marketing resources to do more with less. Key SAP CRM marketing capabilities include:

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Marketing resource and brand management Campaign management Segmentation and list management Real-time offer management Loyalty management E-marketing

Key Marketing Benefits of SAP Customer Relationship Management

SAP CRM enables you to:

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Align marketing resources to support organizational objectives Understand the returns on your marketing spend Accelerate marketing processes with increased visibility and control Drive customer demand with targeted marketing messages Identify and retain high-value customers with customer loyalty programs Establish a standard, streamlined marketing process with a central marketing platform

ERP SOFTWARE FROM SAP

A sound foundation is necessary to compete and win in the global marketplace. The SAP ERP application supports the essential functions of your business processes and operations efficiently and are tailored to specific needs of your industry.

SAP ERP, an application included in SAP Business Suite software, delivers these solutions:

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SAP ERP Financials SAP ERP Human Capital Management SAP ERP Operations SAP ERP Corporate Services

For current customers, SAP enhancement packages now offer you the benefit of improving and extending your SAP ERP software without the cost of major upgrades. For example, you can leverage SAP Master Data Governance delivered via an SAP enhancement package to help govern financial master data used in consolidation and operational chart of accounts.

Meet today's challenges in finance with industry-leading financial management software in SAP ERP Financials. Complete, industry-specific, scalable and global SAP ERP Financials enables your teams to address changing financial reporting standards, improve cash flow, and manage financial risks.

Support your strategic business activities with these features and functions:

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Financial and management accounting Improve confidence in financial reporting. Financial analytics Develop business plans and budgets and track performance Receivables management Streamline customer-to-cash processes and improve control of cash flow.

Treasury applications Hedge financial risk and comply with accounting standards.

SAP PRODUCT LIFECYCLE MANAGEMENT (PLM)

To survive in an ever-changing global environment, creating and delivering innovative and market differentiating products and services is what distinguishes your company from the competition. The SAP Product Lifecycle Management (SAP PLM) application provides you with a 360-degree-support for all product-related processes - from the first product idea, through manufacturing to product service. With our PLM software, you can:

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Create and deliver innovative products that fulfill or create market demand Optimize your product developing processes and systems to speed products to market ensuring compliance to industry, quality and regulatory standards

Become more agile than your competitors and able to react and take advantage of market and competitive opportunities across your business networks

SAP PLM is part of the SAP Business Suite, which gives organizations the unique ability to perform their essential business processes with modular software that is designed to work with other SAP and non-SAP software. Organizations and departments in all sectors can deploy SAP Business Suite software to address specific business challenges on their own timelines and without costly upgrades.

SAP SUPPLY CHAIN MANAGEMENT

You face enormous pressure to reduce costs while increasing innovation and improving customer service and responsiveness. SAP Supply Chain Management (SAP SCM) enables collaboration, planning, execution, and coordination of the entire supply network, empowering you to adapt your supply chain processes to an ever-changing competitive environment.

SAP SCM is part of the SAP Business Suite, which gives organizations the unique ability to perform their essential business processes with modular software that is designed to work with other SAP and non-SAP software. Organizations and departments in all sectors can deploy SAP Business Suite software to address specific business challenges on their own timelines and without costly upgrades.

SAP SCM can help transform a linear, sequential supply chain into a responsive supply network in which communities of customer-centric, demand-driven companies share knowledge, intelligently adapt to changing market conditions, and proactively respond to shorter, less predictable life cycles. SAP SCM provides broad functionality for enabling responsive supply networks and integrates seamlessly with both SAP and non-SAP software. The application:

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Delivers planning and execution functions that are integrated by design Supports best practices and provides preconfigured software for enabling collaborative business, accelerating implementation, and reducing costs

Is recognized by key industry analysts as the market-leading SCM application

SAP SUPPLIER RELATIONSHIP MANAGEMENT

Many businesses are seeking to increase bottom-line cost savings delivered by sourcing and procurement functions. By focusing onprocurement operations as profit centers, forward-looking companies are strengthening supplier relationships and making procurement a more strategic partner in the organization.

The SAP Supplier Relationship Management (SAP SRM) application automates, simplifies, and accelerates procure-to-pay processes for goods and services. With SAP SRM, you can reduce procurement costs, build collaborative supplier relationships, better manage supply bases, and improve your bottom line with innovative offerings and a faster time to market.

Part of the SAP Business Suite family of business applications, SAP SRM delivers an integrated offering for automating goods and services procure-to-pay processes and extending the value delivered by SAP Business Suite. To see exactly how SAP SRM can add value to your company, view the SAP Business Maps.