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Irrigation is an artificial application of water to the soil. It is used to assist in the growing of agricultural crops, maintenance of landscapes, and revegetation of disturbed soils in dry areas and during periods of inadequate rainfall. Additionally, irrigation also has a few other uses in crop production, which include protecting plants against frost,[1] suppressing weed growing in grain fields[2] and helping in preventing soil consolidation.[3] In contrast, agriculture that relies only on direct rainfall is referred to as rain-fed or dryland farming. Irrigation systems are also used for dust suppression, disposal of sewage, and in mining. Irrigation is often studied together with drainage, which is the natural or artificial removal of surface and sub-surface water from a given area. Irrigation is also a term used in medical/dental fields to refer to flushing and washing out anything with water or another liquid.

Present extent
In the middle of the 20th century, the advent of diesel and electric motors led for the first time to systems that could pump groundwater out of major aquifers faster than it was recharged. This can lead to permanent loss of aquifer capacity, decreased water quality, ground subsidence, and other problems. The future of food production in such areas as the North China Plain, the Punjab, and the Great Plains of the US is threatened. At the global scale 2,788,000 km (689 million acres) of agricultural land was equipped with irrigation infrastructure around the year 2000. About 68% of the area equipped for irrigation is located in Asia, 17% in America, 9% in Europe, 5% in Africa and 1% in Oceania. The largest contiguous areas of high irrigation density are found in North India and Pakistan along the rivers Ganges and Indus, in the Hai He, Huang He and Yangtze basins in China, along the Nile river in Egypt and Sudan, in


Surface irrigation

In surface irrigation systems, water moves over and across the land by simple gravity flow in order to wet it and to infiltrate into the soil. Surface irrigation can be subdivided into furrow, borderstrip or basin irrigation. It is often called flood irrigation when the irrigation results in flooding or near flooding of the cultivated land. Historically, this has been the most common method of irrigating agricultural land. Where water levels from the irrigation source permit, the levels are controlled by dikes, usually plugged by soil. This is often seen in terraced rice fields (rice paddies), where the method is used to flood or control the level of water in each distinct field. In some cases, the water is pumped, or lifted by human or animal power to the level of the land.
Localized irrigation:

Brass Impact type sprinkler head Localized irrigation is a system where water is distributed under low pressure through a piped network, in a pre-determined pattern, and applied as a small discharge to each plant or adjacent to it. Drip irrigation, spray or micro-sprinkler irrigation and bubbler irrigation belong to this category of irrigation methods.
Sprinkler irrigation

In sprinkler or overhead irrigation, water is piped to one or more central locations within the field and distributed by overhead high-pressure sprinklers or guns. A system utilizing sprinklers, sprays, or guns mounted overhead on permanently installed risers is often referred

to as a solid-set irrigation system. Higher pressure sprinklers that rotate are called rotors and are driven by a ball drive, gear drive, or impact mechanism. Rotors can be designed to rotate in a full or partial circle. Guns are similar to rotors, except that they generally operate at very high pressures of 40 to 130 lbf/in (275 to 900 kPa) and flows of 50 to 1200 US gal/min (3 to 76 L/s), usually with nozzle diameters in the range of 0.5 to 1.9 inches (10 to 50 mm). Guns are used not only for irrigation, but also for industrial applications such as dust suppression and logging.

Sprinklers can also be mounted on moving platforms connected to the water source by a hose. Automatically moving wheeled systems known as traveling sprinklers may irrigate areas such as small farms, sports fields, parks, pastures, and cemeteries unattended. Most of these utilize a length of polyethylene tubing wound on a steel drum. As the tubing is wound on the drum powered by the irrigation water or a small gas engine, the sprinkler is pulled across the field. When the sprinkler arrives back at the reel the system shuts off. This type of system is known to most people as a "waterreel" traveling irrigation sprinkler and they are used extensively for dust suppression, irrigation, and land application of waste water. Other travelers use a flat rubber hose that is dragged along behind while the sprinkler platform is pulled by a cable. These cable-type travelers are definitely old technology and their use i s limited in today's modern irrigation projects.


y y y y

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Competition for surface water rights. Depletion of underground aquifers. Ground subsidence Underirrigation or irrigation giving only just enough water for the plant (e.g. in drip line irrigation) gives poor soil salinity control which leads to increased soil salinity with consequent build up of toxic salts on soil surface in areas with high evaporation. This requires either leaching to remove these salts and a method of drainage to carry the salts away. When using drip lines, the leaching is best done regularly at certain intervals (with only a slight excess of water), so that the salt is flushed back under the plant's roots. Overirrigation because of poor distribution uniformity or management wastes water, chemicals, and may lead to water pollution. Deep drainage (from over-irrigation) may result in rising water tables which in some instances will lead to problems of irrigation salinity. Irrigation with saline or high-sodium water may damage soil structure.

1.3 Sprinkler Irrigation Systems in India

Sprinkler Irrigation is a method of applying irrigation water which is similar to rainfall. Water is distributed through a system of pipes usually by pumping. It is then sprayed into the air and irrigated entire soil surface through spray heads so that it breaks up into small water drops which fall to the ground. Sprinklers provide efficient coverage for small to large areas and are suitable for use on all types of properties. It is also adaptable to nearly all irrigable soils since sprinklers are available in a wide range of discharge capacity. Sprinkler system is an unique irrigation system. It is designed to ensure maximum water saving, combining high quality, affordability and ease of installation. All the products are made out of high strength & chemical resistance engineering plastics to achieve functional satisfaction and to maintain cost economics. All sprinklers undergo extensive quality testing in our well equipped state of the art lab. Moreover, performance of the products are also tested in the field to ensure uniform water distribution and higher efficiency

Suitable for almost all field crops like Wheat, Gram, Pulses as well as Vegetables, Cotton, Soya bean, Tea, Coffee, and other fodder crops. Suitable for Residential, Industrial, Hotel, Resorts, Public & Government Enterprises, Golf Links, Race courses.


For l t decade t e scarcit of water have been reali ed. For enough water for the crops in farm is not being provided. So to remove all these problems drip irrigation system and sprinkler irrigation system have been introduced. In India the whole economy of the nation is dependent of agriculture business so it play a great role in economy of state and nation. BALSON POLYPLAST LTD.was establish in the year 1999. It was a very small company, which employed 10 workers and was simply involved in HDPE pipes. Because of enthusiasm of the founder, BALSON group has launched sprinkler irrigation system and drip irrigation system in the market. The invention has been an inherent characteristic of balson polyplast ltd. After the launch of drip irrigation system and sprinkler BALSON POLYPLAST has began to its succession and expansion of the business. By the passage of time it become more popular in the market and has now colored life of the people with more convenience and comfort.

Products & Services: Balson has excellent product range includes, HDPE pipe & fittings, Integral dripline, online drip, mini & micro sprinkler irrigation, landscape & garden irrigation system with full range of accessories. Balson Polyplast Pvt. Ltd. is manufactures and markets advanced irrigation technologies all over India. The company success relies upon quality product, quick and prompt services and customer satisfaction Quality First: Balson (An ISO 9001) certified company is equipped with ultra modern machinery to produce high quality of irrigation products as per Indian and ISO standards under strict supervision. Strategies for future growth: Balson Irrigation System is poised as a major player in the agro irrigation market. It will be accomplished by focusing on large & fast growing markets, strategic partnership, joint ventures & maintaining its reputation for outstanding quality, innovation and service.


Name of the company:

Balson Polyplast pvt ltd .

Year of the commencement: 2000 Registered office : 104, royal complex, bhutkhana road, dhebar road, rajkot 360002. Phone no : (o)(0281)2228156,2240972 (f)(02827)253121 Fax no: E-mail: Website Promoters Accounting year Auditors Banker Weekly off : : : : : : : 0281 2240972 balsonpolyplast@yahoo.co.in www.balsonpolyplast.com Jamanbhai Baldha 1 april to 31 march P.Ghansyam & co. Indian bank Wednesday

Business type No. Of employees Annual turnover Member affiliates

: : : :

exporter / importer / manufacturer 60 Rs 15 crores Sau. Plastic manu. Association

2.2 Management committee


The board of director of BALSON POLY PLAST PVT. LTD. is as below. Name Mr . Jamandhai Baldha Mr. Ashokbhai Vaghasia Mr. Rameshbahi Dobariya Mr. Ramesh patel Mr. Nilesh Munagra Mr. H.V.Nimbark Mr. S.N. Rajpara Mr. N.S. Mody Mr. M.Y. Hathi : : : : : : ; : : Designation Chairman & Managing director Executive Director Director General Manager General Manager (Technical) Manager (utility & Maint.) Manager ( Qyality control) Manager (Forge Shop) Ass. Manager (Forge Shop)

Vision statement To be one of leading supplier of high quality forgings. Semi-finished & fully machined products to automotive industry and other core Engineering Industries In India & overseas countries By year 2012. Core purpose Deliver superior product through technological improvement and operational excellence Core Values Expectations and need of customers long term business relations recognition through quality & commitment continual improvement social responsibility team work. Milestone As a matter of fact we are the only Indian company to be approved by


Organi ation structure is the presentation of the division of authority responsibility. It changes according to the company and working system it helps to conduct, control and co-ordination to the activities of company. It sets the limits boundaries for the efficient performance by its members, delimiting responsibilities controls the resources.

and keep and and

BALSON follows the method of line organi ation structure. All the levels of management are involved in growth and structure of industry. In line organi ation, authority flows down from top to bottom and responsibility flows up from bottom to top. The head of each department is supreme and authori ed only for the person who is his down line and responsible for the person who is his op line. He controls person below him by virtue of his position. The command slopes from general manager to workers.


Balson provides full range of services start from to define customer's need to run the project. Land Scaping Dust Suppression Green House Irrigation Systems Turnkey Project Mini and Micro Irrigation Systems Agronomical Services Gun Sprinkler Irrigation Systems Agro Based Projects Garden Irrigation Systems Agri-Clinical Services Humidity Control Systems Technical Know-How Poultry Farm, Stud Farm and Cattle shed cooling systems


Drip Irrigation system Inline Drip OD: Class: Operating Pressure: Spacing: Online Drip OD: Class: 12 mm to 20 mm 1 to 4 Classes 0.5 to 2.5 Kg/cm2 30 to 150 cm 12 mm to 32 mm 1 to 4 Classes Accessories

Sprinkler Irrigation system Full range of 40 mm to 140 mm Sprinkler Pipe Different types of Nozzle available suitable for crops Uniform water distribution to every corner of field Creating Rainy atmosphere Ease of Irrigation Application Suitable Nozzle Materials (Brass & Plastic)

HDPE Pipe & Fittings

Dia: 20 mm to 315 mm Water Supply (Potable & Industrial) Drainage & Sewerage Chemical, Slurry Transportation Dredger Pipelines Mines Irrigation (Drip & Sprinkler) Column Pipe for Bore and Submersible motor


Gas Distribution and Transportation Transportation of LPG, CNG, Coal Gas, Compressed Air, etc. Continuous coils available up through 6" Heat fused, fully restrained, leak proof joint Non-toxic, environmentally safe Durability, long term sustained strength and integrity

Duct Pipe Duct for use as underground optical cable conducts Flexible and light-weight Superior corrosion, chemical, weather and abrasion resistance Ease of handling, shipping and installation Custom colours and sizes available


Accessories Filters: Disc, Screen, Hydro-Cyclone, Sand/Gravel Compression Fittings Valves (Electric & Mechanical) Fertilizer Tanks Digital Controller Pressure Gauges



3.1 CONSUMER BUYING BE AVIOR PROCESS: What influences consumers to purchase products or services? The consumer buying process is a complex matter as many internal and external factors have an impact on the buying decisions of the consumer. When purchasing a product there several processes, which consumers go through. These will be discussed below.

1. Problem/Need Recognition How do you decide you want to buy a particular product or service? It could be that your DVD player stops working and you now have to look for a new one, all those DVD films you purchased you can no longer play! So you have a problem or a new need. For high value items like a DVD player or a car or other low frequency purchased products this is the process we would take. However, for impulse low frequency purchases e.g. confectionery the process is different.

2. Information search So we have a problem, our DVD player no longer works and we need to buy a new one. Whats the solution? Yes go out and purchase a new one, but which brand? Shall we buy the same brand as the one that blew up? Or stay clear of that? Consumer often go on some form of information search to help them through their purchase decision. Sources of information could be family, friends, neighbours who may have the product you have in mind, alternatively you may ask the sales people, or dealers, or read specialist magazines like What DVD? to help with their purchase decision. You may even actually examine the product before you decide to purchase it.

3. Evaluation of different purchase options. So what DVD player do we purchase? Shall it be Sony, Toshiba or Bush? Consumers allocate attribute factors to certain products, almost like a point scoring system which they work out in their mind over which brand to purchase. This means that consumers know what features from the rivals will benefit them and they attach different degrees of importance to each attribute. For example sound maybe better on the Sony product and picture on the Toshiba , but picture clarity is more important to you then sound. Consumers usually have some sort of brand preference with companies as they may have had a good history with a particular brand or their friends may have had a reliable history with one, but if the decision falls between the Sony DVD or Toshiba then which one shall it be? It could be that the a review the consumer reads on the particular Toshiba product may have tipped the balance and that they will purchase that brand.


4. Purchase decision Through the evaluation process discussed above consumers will reach their final purchase decision and they reach the final process of going through the purchase action e.g. The process of going to the shop to buy the product, which for some consumers can be as just as rewarding as actually purchasing the product. Purchase of the product can either be through the store, the web, or over the phone. 5. Post Purchase Behavior Ever have doubts about the product after you purchased it? This simply is post purchase behavior and research shows that it is a common trait amongst purchasers of products. Manufacturers of products clearly want recent consumers to feel proud of their purchase; it is therefore just as important for manufacturers to advertise for the sake of their recent purchaser so consumers feel comfortable that they own a product from a strong and reputable organization. This limits post purchase behavior. i.e. You feel reassured that you own the latest advertised product.


Consumer behaviour is affected by many uncontrollable factors. Just think, what influences you before you buy a product or service? Your friends, your upbringing, your culture, the media, a role model or influences from certain groups? Culture is one factor that influences behaviour. Simply culture is defined as our attitudes and beliefs. But how are these attitudes and beliefs developed? As an individual growing up, a child is influenced by their parents, brothers, sister and other family member who may teach them what is wrong or right. They learn about their religion and culture, which helps them develop these opinions, attitudes and beliefs (AIO) . These factors will influence their purchase behaviour however other factors like groups of friends, or people they look up to may influence their choices of purchasing a particular product or service. Reference groups are particular groups of people some people may look up towards to that have an impact on consumer behaviour. So they can be simply a band like the Spice Girls or your immediate family members. Opinion leaders are those people that you look up to because your respect their views and judgements and these views may influence consumer decisions. So it maybe a friend who works with the IT trade who may influence your decision on what computer to buy. The economical environment also has an impact on consumer behaviour; do consumers have a secure job and a regular income to spend on goods? Marketing and advertising obviously influence consumers in trying to evoke them to purchase a particular product or service. Peoples social status will also impact their behaviour. What is their role within society? Are they Actors? Doctors?Office worker?and mothers and fathers also? Clearly being parents affects your buying habits depending on the age of the children, the type of job may mean you need to purchase formal clothes, the income which is earned has an impact. The lifestyle of someone who earns 250000 would clearly be different from someone who earns 25000. Also characters have an influence on buying decision. Whether the person is extrovert (out


going and spends on entertainment) or introvert (keeps to themselves and purchases via online or mail order) again has an impact on the types of purchases made. MASLOWS HIERARCHY OF NEEDS Abraham Maslow hierarchy of needs theory sets out to explain what motivated individuals in life to achieve. He set out his answer in a form of a hierarchy. He suggests individuals aim to meet basic psychological needs of hunger and thirst. When this has been met they then move up to the next stage of the hierarchy, safety needs, where the priority lay with job security and the knowing that an income will be available to them regularly. Social needs come in the next level of the hierarchy, the need to belong or be loved is a natural human desire and people do strive for this belonging. Esteem need is the need for status and recognition within society, status sometimes drives people, the need to have a good job title and be recognised or the need to wear branded clothes as a symbol of status.Self-actualisation the realisation that an individual has reached their potential in life. The point of self-actualisation is down to the individual, when do you know you have reached your point of self-fulfilment? But how does this concept help an organisation trying to market a product or service? Well as we have established earlier within this website, marketing is about meeting needs and providing benefits, Maslows concept suggests that needs change as we go along our path of striving for self-actualisation. Supermarket firms develop value brands to meet the psychological needs of hunger and thirst. Harrods develops products and services for those who want have met their esteem needs. So Maslows concept is useful for marketers as it can help them understand and develop consumer needs and wants.


There are four typical types of buying behaviour based on the type of products that intends to be purchased. Complex buying behaviour is where the individual purchases a high value brand and seeks a lot of information before the purchase is made. Habitual buying behaviour is where the individual buys a product out of habit e.g. a daily newspaper, sugar or salt. Variety seeking buyingbehaviour is where the individual likes to shop around and experiment with different products. So an individual may shop around for different breakfast cereals because he/she wants variety in the mornings! Dissonance reducing buying behaviour is when buyer are highly involved with the purchase of the product, because the purchase is expensive or infrequent. There is little difference between existing brands an example would be buying a diamond ring, there is perceived little difference between existing diamond brand manufacturers.


1.) RESEARCH OBJECTIVE: To know the buying behavior of consumers towards sprinkler irrigation system 2.) SUB OBJECTIVE: To know the product use . To know substitute of the companys product. To know the customer relationship of company 3.) RESEARCH DESIGN: Here both types of research techniques are used.  Exploratory research  Conclusive research

4.) EXPLORATORY RESEARCH: a. Secondary data: i. Internet ii. Brochure b. Primary data: i. In depth interview

5.) CONCLUSIVE RESEARCH: Descriptive single cross sectional design a. Descriptive research i. Survey method b. Interviewing method i. Personal interview

6.) RESEARCH INSTRUMENT: a. Questionnaire


7.) TARGET POPULATION DEFINITION: a. Target population : All consumers who are using the sprinkler irrigation b. Sampling element system. c. Sampling unit system. d. Extent e. Time f. Sampling frame : A consumer who has using the sprinkler irrigation : A consumer who has using the sprinkler irrigation : Rajkot district : 2010 : Not available

8.) SAMPLING TECHNIQUE: a. Non probability technique i. Convenience sampling



SAMPLE SIZE DETERMINATION: Z=(max.-min.)/6 Z=(27-6)/6 =3.5 Max.land in ac. 27,min. 6

Confidence level 95% is 1.96 Error = .97 N= (Z6)2/e = (3.5*1.96)2/0.97 = 50



Q-1 Do they use sprinkler irrigation system or not?

Respondent 50

yes 50 (Table: 5.1)

No 0

Sprinkler system users




(Graph:5.1) Interpretation: From the above chart it is clearly see that as far as the users of sprinkler irrigation system is concern as per research all consumers means farmers are use the system100%.


Q-2 According to you which is the best and easy way to pay ?

Respondent 50

Cash 28 (Table: 5.2)

Credit 22

Forms of paymnt



Cash Credit


Interpretation: The main constrain of farmer to purchase the equipment and systems are financial status. According to graph more then50% means 56% of total consumer are purchase on cash basis while only 44% people prefer to purchase on credit. It may due to high interest charges or funds available with farmers.


Q- 3 Are you aware about the BALSON POLYPLAST ?

Responden 50 (Table: 5.3)

yes 50

No 0

Aware abou co pany

Yes 0% No



Interpretation: As per graphical presentation the BALSON POLYPLAST is 100% known by the farmers, why because the research is based on the product of Balson only. Out of 50 sample of farmers all the farmers are aware about the company and its product.


Q- 4

hich kind of product are you aware?

Products Respondent

Sprinkler irrigation 29

HDPE pipes 10

Drip irrigation 8

MDPE pipes 3

Total 50

(Table: 5.4)

Aware o produc s

6% 16%

sprinklers irriga ion Drip irriga ion



HDPE pipes DPE pipes


Interpretation: As far as the products of the company is concern the BALSON produce and sales many farm equipments like, Sprinkler irrigation system, HDPE PIPES ,MDPE pipes, Drip irrigation etc. As per research 58% of total farmers aware about sprinkler irrigation system,20% HDPE pipe ,and 16%,6% of drip and MDPE pipes respectively.


Q- 5

hy such specific product are you use?

Factors Respondent

Price 10

Easily available 10

Effective 12 (Table: 5.5)

Quality 11

Offers 7

Total 50

Factors for purchase

Price Easily available


Interpretation: The buying behavior of any product mainly known from the factors which are influence to purchase the product. From the chart we can see that the consumers are more concern with effectiveness of the system 24%. Then comes quality of the product 22%, availability is 20%,and price also at same rate to former. So the farmers give more attention to the quality and effectiveness and least concern with price and offers. It may be due to government subsidies.

2 %


Quality Offers



Q-6 Purchase time of product?

Time Monsoon Winter Summer Total

Respondent 4 19 27 50 (Table: 5.6)

Time of purchase




winter summer


Interpretation: The farmer purchase the sprinkler irrigation system throw out the year but on the basis of time of crop and showing of seeds. Out of 50 respondent 54% install the system during summer while 38% people install in winter and only 8% farmers are in monsoon ti e. It may m due to rainy season and full availability of water.


Q- 7 Dose distributors offer credit facility on BALSON Products?

Facility Yes No

Respondent 50 0 (Table: 5.7)

Total 50 50

Credit facility

Yes No 100%



The chart clarify that all the 50 respondents gets credit facility from the dealers or distributors of BALSON POLYPLAST. The most important factor to buy the product is the credit facility provided by thr sellers. As we know the farmers has main problem wi h cash on hand and so t the credit available for purchase of the products.for the sprinkler irrigation as per companies policy dealers provide some credit to farmers.



hich benefits dealer provides on cash purchase?

Benefits Cash discount Promotional offers

Respondents 31 19 (Table: 5.1)

Total 50 50


on ca h urcha e

38% Cash discount 62%

promotional offers

(Graph:5.8) Interpretation:

The benefits which are available from the company is mainly three types like, Price discount, quality discount and promotional offers, among them the graph shows 50% respondents gets price discount , while 26%,24% for promotional offers and quality discou respectively. nt


Q-9 Are you satisfied with packaging?

Packaging Highly Dissatisfied Dissatisfied Indifferent satisfied Highly satisfied

Respondent 0 3 19 22 6 (Table: 5.9)

Total 50 50 50 50 50



Highly dissatisfy

38% 44%

Dissatisfy Indifferent
Satisfy Highly satisfy

(Graph:5.10) Interpretation: As far as the satisfaction level with the system is concern with the help of likert scale of five point the graph shows that 44% respondents are satisfy with the packaging of the parts of the whole system and 38% are indifferent while 12% of them are highly satisfy. From this analysis we can say that farmers are satisfy with the packaging.


Q- 10

hich kind of packaging are you prefer?

Type of packaging Plastic Paper box

Respondent 24 26 (Table: 5.10)

Total 50 50

Type of packaging

48% 52%

plastic Paper box


Interpretation: The company provides the parts and all the equipments in mainly two type of packaging which are in the plastic cover and In paper box. And from the analysis it can see that 5 of 2% total respondents prefer paper box because it is more safety and easy to transport. While only48% respondents are prefer plastic cover for packaging.


Q- 11 Dose distributor provides promotional inputs as guidance for product use?

Promotional inputs Yes No

Respondents 36 14 (Table: 5.11)

Total 50 50

Promotional inputs


72% No



As far as promotional guidance for the installation and use of the sprinkler irrigation system is concern there is mini book is provided by company but some time dealers also make some inputs as guidelines for the betterment of farmer to use the system 72% respondents are get the guideline while 28% of them are not getting the proper installation guidance.


Q- 12 Does company interacts with end consumers?

Time of interact Respondents

Once in year 29

Very often 21 (Table: 5.12)

Never 0

Total 50

Interact with consumers



Once in year

Very often Never



BALSON POLYPLAST pvt.ltd. is leading company in the irrigation system so it is more concern about its consumer and values for its farmers so the AGRI EXIBITION , CEMINARS, GROUP MEETINGS, etc conduct in the agri year. 58% respondent take the benefits of above mentioned interaction p lants and 42% farmer still out of these good interaction sessions. So the company provide good work but some where problem arise in the whole interaction with the farmers.


Q-13 Do you have any substitute products in the market?


Market share % Balson polyplast pvt.ltd 55 Parixit polymer ltd. 15 Ranix polymer ltd 10 Others 20 (Table: 5.13)

Areawise market share

Ronix pol mer ltd. Parixit pol mer ltd.


Balson pol plast Pvt.ltd.

(Graph:5.13) Interpretation: For these question the farmers are in answer YES but as per marketing of the irrigation system and pipes area wise in case of Rajkot,Amreli, Junagadh the BALSON is higher sellers in these areas. As we go with percentage wise 55% of balson, 15% of parixit industries limited,10% of Ronix polimer limited,and remaining 20% of other companies like national and inter national level companies. So the research says that in the three district BALSON has market potential for the current products and new products also.


Q- 14 Would you purchase the similar product in future from the company?

As far as the re purchase of the products or concern almost 80% farmers are in affirmative answer, because of quality, timely delivery and price are the various factors which strongly attract the consumers to repurchase the product from the same company.while 20% respondents has problem in case of area wise selling system and distributors policy of selling.So that negligible part can be minimize with prompt action by the company and dealers



Objective of research was to identify consumer awareness, consumer buying behaviors. Research was carried out for this purpose in the Rajkot. The data was collected through structured questionnaire in which 50 consumers I contacted for their views on various aspects of the study.

As per the response obtained and through detailed analysis of it, the facts can be summarized as follow. 1. BALSON POLYPLAST is the leader of sprinkler irrigation market with 58% market sale, parixit polymers is the second largest player with 22% market share. Others are at third position with only 12% market sale. 2. Most influencing factor for keeping above system is quality and prompt service in their views. Punctuality is later in their consideration, while margin and credit facility remain last in their ladder. For consumption of Balson polyplast, consumer attributed product and quality as the only influencing factor. 3. Consumer HDPE pipes and other pipes consumption pattern suggest get majority of consumer use irrigation system, but still farmers and hotels, mall builder etc, users have a noticeable sales. By capturing such consumers there is use potential for Balson polyplast to increase its sales of sprinklers, drip system and pipes. 4. Consumer gets higher rank to quality followed by easily installation as an important factor influencing the consumption of sprinkler irrigation system and easy availability were also considered. 5. Alternative product for preference indicate bright prospect for Balson polyplast. Competition customers give preference to Balson as their alternative choice. Diverting such customers towards Balson polyplast can be a market opportunity. Balson polyplast also has some fraction of loyal customer who do not prefer any of competitors band as a substitute of Balson polyplast. The base of such loyal customer should be increased to reinforce its market leader position. 6. Baffling results are found with concern to varity awareness some people are not well aware with pipes and latest parts and system. Data show that unawareness is not high but for such well known brand it must be considered by Balson polyplast advertising wing.


7. SUGGESTIONS 1. It is observed that some fraction of respondent who consume Dutron and parixit prefer balson as an alternative company, thus by converting such prospective customers into first time research, users Balson can realize increase in sales figure. 2. By increasing frequency of advertising and proving display materials, Balson can simulate retailer to store more sprinkler irrigation system and consumer to buy more. Consumer product use can be increased. 3. No doubt Balson is a very strong producer of systems in the plastic industry but for sprinkler irrigation system product Balson has a poor image in the mind of consumer compare to other companies. So it is necessary to build a positive band image of Balson irrigation systems. 4. Many consumer complain about the products such as sprinklers and pipes are not well packaged and proper . So the that should be made soft and also we can make it of round and vertical shape.




Time constraint. Resources constraint. Bias on part of respondents. Farmers were hesitant in giving responses. Inexperience on part of interviewers. Limited area of study.



As we know that is market Balson polyplast pvt.ltd leader in irrigation system. It has great believeness among people since 2000.

After analysis of various data and face-to-face conversation with people, it is found that maximum people wants to purchase different types of irrigation system because of less rain in areas and scientific farming also government provides subsidies.

Maximum people say that they do not believe in private sector to buy irrigation system. They feel more price in private sector. The company produce and sales the systems and parts of it as per the policy and recommendation of GGRC. After making the research and analysis I comes to know that Balson has strong market share in Rajkot district, with some near by areas but as far as national and inter national marker is concern there is also need for extra activities regarding improvement of sales.

It is also found that, there is no problem to convince people who are educated and doing farming with the use of latest technology and equipments, but in suburban and village area it is great problem to make them to bhy and install the irrigation system.



Web sites: http://www. Balson polyplast.com/hestory.html http://www.ggrc.com/info/html http//www. en.wikipedia.org/wiki/irrigation/html Book referred: (1) Naresh K Malhotra and Satya Bhashan Dash (Marketing research) . 5th edition, (Pearson publication) (2) Lavin and Rubin (Statistic for management) 7th edition ,( Pearson publication.)