STUDY OF PRESENT AND POTENTIAL CLIENT OPINION OF EYEADS & 360 DEGREE ADVERTISING IN EYEADS

By YASWANTH REDDY.K Reg. No. 21109631114

A PROJECT REPORT submitted to the DEPARTMENT OF MANAGEMENT STUDIES in partial fulfillment for the award of the degree of

MASTER OF BUSINESS ADMINISTRATION DEPARTMENT OF MANAGEMENT STUDIES RAJALAKSHMI ENGINEERING COLLEGE CHENNAI- 602105 JUNE 2011

BONAFIDE CERTIFICATE Certified that the project report titled A STUDY ON OPINION OF PRESENT AND POTENTIAL CLIENTS OF EYEADS PRIVATE LTD & 360 DEGREE ADVERTISING IN EYEADS is the bonafide work of Mr. YASWANTH REDDY.K (Reg. no. 21109631114) who carried out the work under my supervision. Certified further that to the best of my knowledge, the work reported herein does not form part of any other project report or dissertation on the basis of which a degree or award was conferred on an earlier occasion on this or any other candidate.

Signature of the student Name :K.YASWANTH REDDY

Signature of the Guide Name Address : Dr. SHANKAR.S : Rajalakshmi Engineering College

Roll No.: 200911116 Reg.No. : 21109631114

Designation : DEAN

Signature of the HOD Name : Prof. T.C.Thomas Signature of the External Examiner Designation: Head of the Department

ACKNOWLEDGEMENT It is a great pleasure for me to acknowledge all those who have helped and supported me to lead my project to success. First of all, I would like to thank God Almighty for blessing me with his grace and taking my endeavor to a successful culmination. I am thankful to our director Mr. P. S. PANDYAN, B.Tech., B.L., M.B.A., IAS (Retd.), Dean Mr. S. SANKAR, Head of the Department Mr. T. C. THOMAS and all faculty members of the Department of Management Studies for their guidance. I acknowledge with thanks for the support and encouragement of Dr. S.SANKHAR, my Academic Guide without whose help this project would not have been accomplished. I express my sincere gratitude to Mr. RAVI BABU, Senior branch Manager of EYEADS PVT. LTD. for giving me a great opportunity to do my project in their esteemed organization. I am very grateful to Ms. GAUTHAMY., and all the staff and employees of EYEADS PVT. LTD., for guiding me in a proper way to achieve my goal. I am very glad to thank Dr. S. RENGANARAYANAN, Principal, Rajalakshmi Engineering College for giving me this opportunity to do this project work I thank my parents and friends for their moral support.

K.YASWANTH REDDY

ABSTRACT
To overview the functions of EYEADS and to have detail study of working of the advertising agency , departmental overview experience. The objective is to Study the opinion of Present clients in EYEADS to know the expectations of present clients and their amount of their satisfaction , with suggesting appropriate steps to increase amount of satisfaction. To study the opinion of potential clients requirements and suggest the steps to be followed and to obtain them in their client list with minimum steps. To have a over view about how the interest viewers and followers of advertisements vary from person to person and to have a this in mind while designing ads. and to have real time work

TABLE OF CONTENTS CHAPTER 1. 1.1. 1.2. 2. 2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8 2.9 3. 3.1 3.2 3.3 3.4 4 4.1 4.2 4.3 4.4 4.5 4.6 4.7 TITLE Advertising Introduction Introduction to advertising agency Introduction To EYEADS About History Company statements Capability Brand Matrix Recommendation 360 degrees Perception Types of advertisements Departments Purpose of the study Objectives Functions of agency Limitations, Review of literature. Research methodology Research design Data collection Sampling Sampling method Statistical tools Percentage Analysis Chi square test PAGE NO 1 1 1 6 6 6 6 7 7 8 8 9 10 12 12 12 13 13 16 16 16 16 16 17 18

5 5.1

Analysis Analysis of present clients of EYEADS and suggestions for betterment.

22 22

5.2 5.3

Opinion of general public regarding advertisements. Analysis of potential clients of EYEADS and suggestions for betterment 58 42

6 6.1 6.2 6.3

Verdict Findings Suggestions Conclusion

75 75 76 77

LIST OF TABLES

Sl. No. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46

LIST OF TABLES Types of advertisements Table showing the observed frequency Table showing the expected frequency Table showing the calculation of chi square test Inference Table showing the observed frequency Table showing the expected frequency Table showing the calculation of chi square test Inference Business dealing with Relationship between client and agency Media Vehicle Frequency of advertisement Location of target customers Extent of awareness created by agency Response from client service dept Quality of ads maintained by agency Extent of enhancement of brand identity Creative works Time mgt No. of choices Infrastructure & website Satisfaction Employee response to changes Meeting held Market info Competitor analysis Extent to which your ad stands out from others Value for money AGE Variation Gender Daily following media vehicles Where do you find news paper ads more attractive Favorite programs Ads you look interestingly For what kind of ads you get attracted to Based on what you Shop mostly News papers you follow TV channels you follow regularly frequency of shopping what kind of Exteriors you get attracted to New vehicles you like Information about new things What are unavoidable ads according to you Your daily TV viewing time Personal interest

PAGE No. 9 18 18 19 19 20 20 21 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58

LIST OF FIGURES Sl. No. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 LIST OF FIGURES Departments of EYEADS Business dealing with Relationship between client and agency Media Vehicle Frequency of advertisement Location of target customers Extent of awareness created by agency Response from client service dept Quality of ads maintained by agency Extent of enhancement of brand identity Creative works Time mgt No. of choices Infrastructure & website Satisfaction Employee response to changes Meeting held Market info Competitor analysis Extent to which your ad stands out from others Value for money AGE Variation Gender Daily following media vehicles Where do you find news paper ads more attractive Favorite programs Ads you look interestingly For what kind of ads you get attracted to Based on what you Shop mostly News papers you follow TV channels you follow regularly frequency of shopping what kind of Exteriors you get attracted to New vehicles you like Information about new things PAGE No. 10 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55

36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54

What are unavoidable ads according to you Your daily TV viewing time Personal interest How advertisement helps an organization? Media preferred for organization Target customers How do you choose an agency What is the important characteristic of agency How does Relationship between agency-client last long Ad budget Ad-Campaign helps during New ad methods Ad Reach more for Most attractive elements of choosing of agency According to you what is heart of agency Consumer density Type of ads look for Appeal for you ads Benefits expected from agency

56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74