Discount rate 0.

12 Beginning
Retention Rate 0.8 Middle
End
Time frame Beginning
Customer lifetime value per customer
Period Customer df 3.5
#NAME? 100 #NAME?
#NAME? 80 #NAME?
#NAME? 64 #NAME?
#NAME? 51.2 #NAME?
#NAME? 40.96 #NAME?
#NAME? 32.768 #NAME?
#NAME? 26.2144 #NAME?
#NAME? 20.97152 #NAME?
#NAME? 16.777216 #NAME?
#NAME? 13.4217728 #NAME?
#NAME? 10.73741824 #NAME?
#NAME? 8.589934592 #NAME?
#NAME? 6.871947674 #NAME?
#NAME? 5.497558139 #NAME?
#NAME? 4.398046511 #NAME?
#NAME? 3.518437209 #NAME?
#NAME? 2.814749767 #NAME?
#NAME? 2.251799814 #NAME?
#NAME? 1.801439851 #NAME?
#NAME? 1.441151881 #NAME?
#NAME? 1.152921505 #NAME?
#NAME? 0.922337204 #NAME?
#NAME? 0.737869763 #NAME?
#NAME? 0.59029581 #NAME?
#NAME? 0.472236648 #NAME?
#NAME? 0.377789319 #NAME?
#NAME? 0.302231455 #NAME?
#NAME? 0.241785164 #NAME?
#NAME? 0.193428131 #NAME?
#NAME? 0.154742505 #NAME?
#NAME? 0.123794004 #NAME?
#NAME? 0.099035203 #NAME?
#NAME? 0.079228163 #NAME?
#NAME? 0.06338253 #NAME?
#NAME? 0.050706024 #NAME?
#NAME? 0.040564819 #NAME?
#NAME? 0.032451855 #NAME?
#NAME? 0.025961484 #NAME?
#NAME? 0.020769187 #NAME?
#NAME? 0.01661535 #NAME?
#NAME? 0.01329228 #NAME?
#NAME? 0.010633824 #NAME?
#NAME? 0.008507059 #NAME?
#NAME? 0.006805647 #NAME?
#NAME? 0.005444518 #NAME?
#NAME? 0.004355614 #NAME?
#NAME? 0.003484491 #NAME?
#NAME? 0.002787593 #NAME?
#NAME? 0.002230075 #NAME?
#NAME? 0.00178406 #NAME?
#NAME? 0.001427248 #NAME?
#NAME? 0.001141798 #NAME?
#NAME? 0.000913439 #NAME?
#NAME? 0.000730751 #NAME?
#NAME? 0.000584601 #NAME?
#NAME? 0.000467681 #NAME?
#NAME? 0.000374144 #NAME?
#NAME? 0.000299316 #NAME?
#NAME? 0.000239452 #NAME?
#NAME? 0.000191562 #NAME?
#NAME? 0.00015325 #NAME?
#NAME? 0.0001226 #NAME?
#NAME? 9.80797E-05 #NAME?
#NAME? 7.84638E-05 #NAME?
#NAME? 6.2771E-05 #NAME?
#NAME? 5.02168E-05 #NAME?
#NAME? 4.01735E-05 #NAME?
#NAME? 3.21388E-05 #NAME?
#NAME? 2.5711E-05 #NAME?
#NAME? 2.05688E-05 #NAME?
#NAME? 1.6455E-05 #NAME?
#NAME? 1.3164E-05 #NAME?
#NAME? 1.05312E-05 #NAME?
#NAME? 8.42498E-06 #NAME?
#NAME? 6.73999E-06 #NAME?
#NAME? 5.39199E-06 #NAME?
#NAME? 4.31359E-06 #NAME?
#NAME? 3.45087E-06 #NAME?
#NAME? 2.7607E-06 #NAME?
#NAME? 2.20856E-06 #NAME?
#NAME? 1.76685E-06 #NAME?
#NAME? 1.41348E-06 #NAME?
#NAME? 1.13078E-06 #NAME?
#NAME? 9.04626E-07 #NAME?
#NAME? 7.23701E-07 #NAME?
#NAME? 5.7896E-07 #NAME?
#NAME? 4.63168E-07 #NAME?
#NAME? 3.70535E-07 #NAME?
#NAME? 2.96428E-07 #NAME?
#NAME? 2.37142E-07 #NAME?
#NAME? 1.89714E-07 #NAME?
#NAME? 1.51771E-07 #NAME?
#NAME? 1.21417E-07 #NAME?
#NAME? 9.71334E-08 #NAME?
#NAME? 7.77068E-08 #NAME?
#NAME? 6.21654E-08 #NAME?
#NAME? 4.97323E-08 #NAME?
#NAME? 3.97859E-08 #NAME?
#NAME? 3.18287E-08 #NAME?
#NAME? 2.54629E-08 #NAME?
#NAME? 2.03704E-08 #NAME?
#NAME? 1.62963E-08 #NAME?
#NAME? 1.3037E-08 #NAME?
#NAME? 1.04296E-08 #NAME?
#NAME? 8.3437E-09 #NAME?
#NAME? 6.67496E-09 #NAME?
#NAME? 5.33997E-09 #NAME?
#NAME? 4.27197E-09 #NAME?
#NAME? 3.41758E-09 #NAME?
#NAME? 2.73406E-09 #NAME?
#NAME? 2.18725E-09 #NAME?
#NAME? 1.7498E-09 #NAME?
#NAME? 1.39984E-09 #NAME?
#NAME? 1.11987E-09 #NAME?
#NAME? 8.95898E-10 #NAME?
#NAME? 7.16718E-10 #NAME?
#NAME? 5.73375E-10 #NAME?
#NAME? 4.587E-10 #NAME?
#NAME? 3.6696E-10 #NAME?
#NAME? 2.93568E-10 #NAME?
#NAME? 2.34854E-10 #NAME?
#NAME? 1.87883E-10 #NAME?
#NAME? 1.50307E-10 #NAME?
#NAME? 1.20245E-10 #NAME?
#NAME? 9.61963E-11 #NAME?
#NAME? 7.6957E-11 #NAME?
#NAME? 6.15656E-11 #NAME?
#NAME? 4.92525E-11 #NAME?
#NAME? 3.9402E-11 #NAME?
#NAME? 3.15216E-11 #NAME?
#NAME? 2.52173E-11 #NAME?
#NAME? 2.01738E-11 #NAME?
#NAME? 1.61391E-11 #NAME?
#NAME? 1.29112E-11 #NAME?
#NAME? 1.0329E-11 #NAME?
#NAME? 8.2632E-12 #NAME?
#NAME? 6.61056E-12 #NAME?
#NAME? 5.28845E-12 #NAME?
#NAME? 4.23076E-12 #NAME?
#NAME? 3.38461E-12 #NAME?
#NAME? 2.70769E-12 #NAME?
#NAME? 2.16615E-12 #NAME?
#NAME? 1.73292E-12 #NAME?
#NAME? 1.38633E-12 #NAME?
#NAME? 1.10907E-12 #NAME?
#NAME? 8.87254E-13 #NAME?
#NAME? 7.09803E-13 #NAME?
#NAME? 5.67843E-13 #NAME?
#NAME? 4.54274E-13 #NAME?
#NAME? 3.63419E-13 #NAME?
#NAME? 2.90735E-13 #NAME?
#NAME? 2.32588E-13 #NAME?
#NAME? 1.86071E-13 #NAME?
#NAME? 1.48857E-13 #NAME?
#NAME? 1.19085E-13 #NAME?
#NAME? 9.52682E-14 #NAME?
#NAME? 7.62146E-14 #NAME?
#NAME? 6.09717E-14 #NAME?
#NAME? 4.87773E-14 #NAME?
#NAME? 3.90219E-14 #NAME?
#NAME? 3.12175E-14 #NAME?
#NAME? 2.4974E-14 #NAME?
#NAME? 1.99792E-14 #NAME?
#NAME? 1.59834E-14 #NAME?
#NAME? 1.27867E-14 #NAME?
#NAME? 1.02293E-14 #NAME?
#NAME? 8.18348E-15 #NAME?
#NAME? 6.54678E-15 #NAME?
#NAME? 5.23742E-15 #NAME?
#NAME? 4.18994E-15 #NAME?
#NAME? 3.35195E-15 #NAME?
#NAME? 2.68156E-15 #NAME?
#NAME? 2.14525E-15 #NAME?
#NAME? 1.7162E-15 #NAME?
#NAME? 1.37296E-15 #NAME?
#NAME? 1.09837E-15 #NAME?
#NAME? 8.78694E-16 #NAME?
#NAME? 7.02955E-16 #NAME?
#NAME? 5.62364E-16 #NAME?
#NAME? 4.49891E-16 #NAME?
#NAME? 3.59913E-16 #NAME?
#NAME? 2.8793E-16 #NAME?
#NAME? 2.30344E-16 #NAME?
#NAME? 1.84276E-16 #NAME?
#NAME? 1.4742E-16 #NAME?
#NAME? 1.17936E-16 #NAME?
#NAME? 9.43491E-17 #NAME?
#NAME? 7.54792E-17 #NAME?
#NAME? 6.03834E-17 #NAME?
#NAME? 4.83067E-17 #NAME?
#NAME? 3.86454E-17 #NAME?
#NAME? 3.09163E-17 #NAME?
#NAME? 2.4733E-17 #NAME?
#NAME? 1.97864E-17 #NAME?
#NAME? 1.58291E-17 #NAME?
#NAME? 1.26633E-17 #NAME?
#NAME? 1.01307E-17 #NAME?
#NAME? 8.10452E-18 #NAME?
#NAME? 6.48362E-18 #NAME?
#NAME? 5.18689E-18 #NAME?
#NAME? 4.14952E-18 #NAME?
#NAME? 3.31961E-18 #NAME?
#NAME? 2.65569E-18 #NAME?
#NAME? 2.12455E-18 #NAME?
#NAME? 1.69964E-18 #NAME?
#NAME? 1.35971E-18 #NAME?
#NAME? 1.08777E-18 #NAME?
#NAME? 8.70216E-19 #NAME?
#NAME? 6.96173E-19 #NAME?
#NAME? 5.56939E-19 #NAME?
#NAME? 4.45551E-19 #NAME?
#NAME? 3.56441E-19 #NAME?
#NAME? 2.85153E-19 #NAME?
#NAME? 2.28122E-19 #NAME?
#NAME? 1.82498E-19 #NAME?
#NAME? 1.45998E-19 #NAME?
#NAME? 1.16798E-19 #NAME?
#NAME? 9.34388E-20 #NAME?
#NAME? 7.4751E-20 #NAME?
#NAME? 5.98008E-20 #NAME?
#NAME? 4.78407E-20 #NAME?
#NAME? 3.82725E-20 #NAME?
#NAME? 3.0618E-20 #NAME?
#NAME? 2.44944E-20 #NAME?
#NAME? 1.95955E-20 #NAME?
#NAME? 1.56764E-20 #NAME?
#NAME? 1.25411E-20 #NAME?
#NAME? 1.00329E-20 #NAME?
#NAME? 8.02633E-21 #NAME?
#NAME? 6.42106E-21 #NAME?
#NAME? 5.13685E-21 #NAME?
#NAME? 4.10948E-21 #NAME?
#NAME? 3.28758E-21 #NAME?
#NAME? 2.63007E-21 #NAME?
#NAME? 2.10405E-21 #NAME?
#NAME? 1.68324E-21 #NAME?
#NAME? 1.34659E-21 #NAME?
#NAME? 1.07728E-21 #NAME?
#NAME? 8.61821E-22 #NAME?
#NAME? 6.89457E-22 #NAME?
#NAME? 5.51565E-22 #NAME?
#NAME? 4.41252E-22 #NAME?
#NAME? 3.53002E-22 #NAME?
#NAME? 2.82401E-22 #NAME?
#NAME? 2.25921E-22 #NAME?
#NAME? 1.80737E-22 #NAME?
#NAME? 1.4459E-22 #NAME?
#NAME? 1.15672E-22 #NAME?
#NAME? 9.25373E-23 #NAME?
#NAME? 7.40298E-23 #NAME?
#NAME? 5.92239E-23 #NAME?
#NAME? 4.73791E-23 #NAME?
#NAME? 3.79033E-23 #NAME?
#NAME? 3.03226E-23 #NAME?
#NAME? 2.42581E-23 #NAME?
#NAME? 1.94065E-23 #NAME?
#NAME? 1.55252E-23 #NAME?
#NAME? 1.24201E-23 #NAME?
#NAME? 9.93612E-24 #NAME?
#NAME? 7.94889E-24 #NAME?
#NAME? 6.35911E-24 #NAME?
#NAME? 5.08729E-24 #NAME?
#NAME? 4.06983E-24 #NAME?
#NAME? 3.25587E-24 #NAME?
#NAME? 2.60469E-24 #NAME?
#NAME? 2.08375E-24 #NAME?
#NAME? 1.667E-24 #NAME?
#NAME? 1.3336E-24 #NAME?
#NAME? 1.06688E-24 #NAME?
#NAME? 8.53506E-25 #NAME?
#NAME? 6.82805E-25 #NAME?
#NAME? 5.46244E-25 #NAME?
#NAME? 4.36995E-25 #NAME?
#NAME? 3.49596E-25 #NAME?
#NAME? 2.79677E-25 #NAME?
#NAME? 2.23741E-25 #NAME?
#NAME? 1.78993E-25 #NAME?
#NAME? 1.43195E-25 #NAME?
#NAME? 1.14556E-25 #NAME?
#NAME? 9.16445E-26 #NAME?
#NAME? 7.33156E-26 #NAME?
#NAME? 5.86525E-26 #NAME?
#NAME? 4.6922E-26 #NAME?
#NAME? 3.75376E-26 #NAME?
#NAME? 3.00301E-26 #NAME?
#NAME? 2.40241E-26 #NAME?
#NAME? 1.92192E-26 #NAME?
#NAME? 1.53754E-26 #NAME?
#NAME? 1.23003E-26 #NAME?
#NAME? 9.84025E-27 #NAME?
#NAME? 7.8722E-27 #NAME?
#NAME? 6.29776E-27 #NAME?
#NAME? 5.03821E-27 #NAME?
#NAME? 4.03057E-27 #NAME?
#NAME? 3.22445E-27 #NAME?
#NAME? 2.57956E-27 #NAME?
#NAME? 2.06365E-27 #NAME?
#NAME? 1.65092E-27 #NAME?
#NAME? 1.32074E-27 #NAME?
#NAME? 1.05659E-27 #NAME?
#NAME? 8.45271E-28 #NAME?
#NAME? 6.76217E-28 #NAME?
#NAME? 5.40974E-28 #NAME?
#NAME? 4.32779E-28 #NAME?
#NAME? 3.46223E-28 #NAME?
#NAME? 2.76978E-28 #NAME?
#NAME? 2.21583E-28 #NAME?
#NAME? 1.77266E-28 #NAME?
#NAME? 1.41813E-28 #NAME?
#NAME? 1.1345E-28 #NAME?
#NAME? 9.07603E-29 #NAME?
#NAME? 7.26082E-29 #NAME?
#NAME? 5.80866E-29 #NAME?
#NAME? 4.64693E-29 #NAME?
#NAME? 3.71754E-29 #NAME?
#NAME? 2.97403E-29 #NAME?
#NAME? 2.37923E-29 #NAME?
#NAME? 1.90338E-29 #NAME?
#NAME? 1.52271E-29 #NAME?
#NAME? 1.21816E-29 #NAME?
#NAME? 9.74531E-30 #NAME?
#NAME? 7.79625E-30 #NAME?
#NAME? 6.237E-30 #NAME?
#NAME? 4.9896E-30 #NAME?
#NAME? 3.99168E-30 #NAME?
#NAME? 3.19334E-30 #NAME?
#NAME? 2.55468E-30 #NAME?
#NAME? 2.04374E-30 #NAME?
#NAME? 1.63499E-30 #NAME?
#NAME? 1.30799E-30 #NAME?
#NAME? 1.0464E-30 #NAME?
#NAME? 8.37116E-31 #NAME?
#NAME? 6.69693E-31 #NAME?
#NAME? 5.35754E-31 #NAME?
#NAME? 4.28603E-31 #NAME?
#NAME? 3.42883E-31 #NAME?
#NAME? 2.74306E-31 #NAME?
#NAME? 2.19445E-31 #NAME?
#NAME? 1.75556E-31 #NAME?
#NAME? 1.40445E-31 #NAME?
#NAME? 1.12356E-31 #NAME?
#NAME? 8.98847E-32 #NAME?
#NAME? 7.19077E-32 #NAME?
#NAME? 5.75262E-32 #NAME?
#NAME? 4.60209E-32 #NAME?
#NAME? 3.68168E-32 #NAME?
#NAME? 2.94534E-32 #NAME?
#NAME? 2.35627E-32 #NAME?
#NAME? 1.88502E-32 #NAME?
#NAME? 1.50801E-32 #NAME?
#NAME? 1.20641E-32 #NAME?
#NAME? 9.65129E-33 #NAME?
#NAME? 7.72103E-33 #NAME?
#NAME? 6.17683E-33 #NAME?
#NAME? 4.94146E-33 #NAME?
#NAME? 3.95317E-33 #NAME?
#NAME? 3.16254E-33 #NAME?
#NAME? 2.53003E-33 #NAME?
#NAME? 2.02402E-33 #NAME?
#NAME? 1.61922E-33 #NAME?
 1
0.5
0

e per customer

3.5 0.1 0.12 0.14 0.16

0.6
0.7
0.8
0.9