Name:

G.Kalpana

Date:7-06-20111

Instructions: Time Allotted is one hour The test aims to judge the secondary research and basic analytical skills of the candidate. Use of any free search tool is permitted The candidate should ensure that all sources are mentioned after each answer The test is divided in three sections. Passing all sections is mandatory Any attempts at plagiarism will lead to disqualification Questions: Part-I Who is the largest retailer in the US in terms of revenue? What is the latest market cap of Zee Ltd in USD? Name any three mobile phone brands running the Android operating system What is the total number of 5-Star hotels in Greece? What is the tax free limit for Indian senior citizens for the Assessment Yea r 2012-13? Part-II Arrange the following mega-projects by their costs in INR: Airbus A380 Large Hadron Collider, Geneva, Switzerland Trans-Alaska Pipeline System, Alaska, USA Millau Viaduct, Millau, France State the total government expenditure value in USD terms and percentage con tribution towards total GDP for Colombia in 2009 What was the market size of packaged foods in Brazil for 2008? What is the defence expenditure as a percentage of GDP in Israel for 2010? What was the software piracy rate in Zimbabwe in the year 2009? Part-III Perform SWOT analysis for Google Inc.

Part-I 1. Wal-mart is the largest retailer in the US in terms of revenue generated.

2.Market Capitalisation. 3.Samsung,LG,Motorola,Sony Ericsson. 4.176 5,Senior Citizens has been enhanced from Rs. 2,40,000 to Rs. 2,50,000. A new cat egory of very Senior Citizens, 80 years and above, has been created who will be eligible for a higher exemption limit of Rs. 5,00,000. Part II 1. 82,00,00,000 INR 2.$231.793US Billions is the total Government expenditure and 1.452 % is the pe rcentage contribution to the total GDP for Colombia in 2009. 3.19 % 4. 6.7 % 5. 92 % Part III Introdution: Google was started as research project by two Stanford PhD students named Sergy Bin and larry page. They registerd the Domain name google.com in th e year 1997 and in september 1998, it became privately owned incorporated Google Inc.With its extensive research on search algorithms and use of state of the ar t technology, Google successfully established its brand name in internet search engines market. By the year 2004, Google came up covering over 75% of US web sea rch market. Though Google is a dominating player in internet searching market, i t has to compete with its rivals in this field where there is no long time entry barrier. Google can expand / change its business model to survive in this best search engine race. SWOT analysis: Strengths: It has established a brand name for itself and is considered to be the number on e search engine on the web. The speed and simplicity of its search engine is quite reliable and user friendl y. It has a market cap of $185.61 billion according to Yahoo Finance , Dec 5, 2009. It has a war chest of $22 billion according to Adam Ostrow, Oct 15, 2009. It is considered to be among the top 10 brands in the U.S. It gets reputation by its popularity which proceeds by its word of mouth publici ty, so it doesn t need to put much effort in marketing its search engine. It offers many products and services i-e; Desktop products, Mobile products, Web products, Hardware products. It has a low operation cost regarding its products and services. Weaknesses: It is dependent mostly on its search based advertising. There is the risk of facing dead ends for the users, who find the citation but n ot the whole text. It has lack of focus regarding the service of search engine. Spammers usually take advantage of google s ranking technology bycreating sites th at contain a lot of links by which they end up getting higher ranks. Its link-based ranking tech. mostly didn t work on actual traffic analysis. Its cost-per-click advertising charge & ranking policy makes it difficult for th

e clients to predict the positioning of their ads and their costing as per se. Its contextual advertising is considered less effective regarding sales generati on, and the algorithms behind the search are erroneous. Opportunities: It has vast opportunities for reaching new groups/segments and reaching for new contents. Easy expert search, which can be integrated using open-url. Using higher value content on the web. It can relive the trend like Yahoo! and MSN and become a mass market portal for users that will increase switching costs for its potential users. It can add localized vendors paid advertisements on the localized search. It can merge with an already existing mass market portal to cover more ground re garding its users. It can provide more services to the hand-held devices to capture more market tha t goes past the conventional internet. Threats: It can lose control over the indexing policy. The censorship will be imposed which will render many services to be less effect ive. Library services becoming less visible. Users ending up not getting to the institutional subscription. The disappearance of informational skills. Competition from firms like Yahoo, MSN. Legal trials. Federal lawsuit regarding the collection of search habits of the consumers, whic h erodes public perception. It will lose a considerable amount of revenue if its contacts with portals like AOL. Conclusion: It is not recommended for Google to merge with mass-market portal. Though that w ould help Google in securing users and advertisers but it would also harm Google s independent growth. Google has cutting edge technology and excellent minds behi nd it and it should use that in providing users with 100% relevant search result s. Though rival portals are coming up with strategies to handcuff users but fina lly users would choose the one who gives most accurate search results. As far as profit is concerned, locking in maximum market from quality services would auto matically help Google in attracting more number of advertisers to make revenue f rom. Thus, Google should keep updating its technology and services with the same simp licity and comprehensiveness as it has been providing since its establishment.