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THE 2011 IDC

UNIVERSE
sponsored by EMC

ZETTABYTES
(1.8 trillion gigabytes) of information will be created and replicated in 2011and growing fast (it has grown by a factor of 9 in just ve years)

1.8
10
01

Last year WE cracked the 1 zettabyte barrier for the rst time! 1.2 ZETTABYTES OF INFORMATION CREATED AND REPLICATED IN 2010 10010010010
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While of the information in the digital universe is generated by individuals, enterprises have some liability for

75%

80% of information
in the digital universe at some point in its digital life. Over the next decade, the number of "les," or containers that encapsulate the information in the digital universe .... will grow by

IT staff

while the pool of

75x
slightly.

01001 00101 01010

available to manage them will grow only

1.5x

the information that should be protected is protected.

1/2

of the information in the digital universe can be said to have at least minimal security or protection

1/3

Less than

A gigabyte

or more of transient data that we typically don't store (e.g., digital TV signals we watch but don't record, voice calls that are made digital in the network backbone for the duration of a call).

petabyte

of stored content can generate a

1.8 trillion gigabytes

So, like our physical universe, the digital universe is something to behold-

- and more than doubling every two years. That's nearly as many bits of information in the digital universe as stars in our physical universe. 2011, the cost of creating, capturing, managing, and storing information is down to

in 500 quadrillion "les"

1/6
of what it was in 2005.

50%
to

Since 2005, the investment by enterprises in the digital universe has increased

$4 trillion

-- money spent to create, manage, store and derive revenues from the digital u n i v e r s e .

A D E CADE O F D IG ITAL UNIVERSE G R O W T H


EXABYTES

7910

EXABYTES

130

EXABYTES

1227

2005

2010

2015

T HE DIG I TAL UN I V E R S E PA R A D OX :

F A L L I N G C O S T S & R I S I N G INVESTMENT
$18.95 Total Investme nt ( $T) $5 . 2

$ 2.7

$ C o st p e r Gigab y te $0 . 6 6

2005

201 0

2015

(virtual and physical) worldwide will grow by

the number of servers

Over the next decade,

times.
amount of information managed
The by enterprise datacenters will grow by

10

times. times
at least.

50

The the datacenter will have to deal with will will grow by

number of les

75

number of IT professionals
Meanwhile, the

in

1.5 times.
less than

the world will grow by

the Cloud
And while cloud computing accounts for less than IDC estimates that by 2015 nearly

of IT spending today,

2% 20%
cloud.

of the information will be "touched" by cloud computing service providers

Meaning that somewhere in a byte's journey from originator to disposal it will bestored or processed in a

Perhaps as much as

will be maintained in a cloud.

10%

cloud architectures is being


enabled by pervasive adoption of virtualization. Last year was the rst year in which more virtual servers were shipped than physical servers. IDC estimates that today nearly

Much of the current movement to

of the information running through servers is doing so on virtualized systems

10%

20%
in 2015.

IDC estimates that number to grow to more than

This percentage increases along with the size of the organization. Some larger environments today operate with

100%
virtualized systems. 1.4ZB Touched by the Cloud

TH E D IG I TA L U N IV E RS E AND THE P U B LI C C LO U D, 2 0 1 5 7.9ZB 0.8ZB Cloud Services

Total Digital Universe

STUDY

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