Presentation

Samba Tech
About Samba
Brazilian CEO of the
Year in 2009
Clients include Brazil's 5
leading television networks,
top publishing groups, and
retailers, as well as international
brands such as HBO, MTV,
ESPN, and Playboy
Global partner of MIT and part
of the "C-Lab Innovation and
EntrepreneurshIp"
program
Partnership with Google
AdSense to display banners
from Coogle's advertIsers In
Samba's clIents vIdeos
Winner of Red Herring
North America 2010
Online Video Platform leader
in Latin America
86%
Market
x5
* Source: Cisco 20 10 / comScore 2010 US Digital Year in Review
of internet users
watch online videos
of users watch
online videos in work
locations
America is
the fastest growing
region on internet in the
world representing 8%
of the audience
of internet audience in
2012 will be represented
by online videos
Global online videos community surpassed
Will be the growth of online
video advertising spend in
the next 3 years
500%
1 BILLION
users in 2010 representing
the 3
rd
largest country in the world
61%
LATIN
90%
Know-how and Leadership
"n just three years he [Caetano, CED] buIlt hIs
business with a $100,000 loan into a profitable $ 7
million-a-year concern wIth 50 employees"
Sumbus vldeos vlews
50 million/
month
Cloud Computing
Servers
+20.000
"Dne of Brazil's most dynamic
and excItIng fIrms"
Jonathan Lehrich,
"Samba Is amazIngly
just like a Silicon Valley
startup, but In 8razIl"
Marty Cagan,
ex VP of
Platform numbers
videos delivered
+700
million
Traffic
4 PB/
year
In 2008 Samba Tech received a round A investment
of US$ 3 million from DFJ FIR Capital, Petros
(Petrobrs), Previ (Banco do Brasil) e CESAR.
Team
Founder & CEO
8achelor's In Computer ScIence from UF|C and USP, and |8A from Fundao Getlio Vargas
Worked In |otorola's FE0 0epartment and at Concert Technology
Fernando joined Samba Tech in 2008
B.A. from Escola Superior de Propaganda e Marketing, graduate studies at London
School of Marketing and innovation training at MIT
Founded Samba Tech in 2004. Has managed the company from seed stage through
its first investment and 79% CAGR top-line growth over the past two years
CMO
8achelor's In 8usIness from 8|EC, specIalIzatIon In Web 2.0 from the
Universidade de So Paulo
Rodrigo has been with Samba Tech since its founding in 2004.
CFO
8achelor's In EconomIcs from Universidade Federal de Minas Gerais, Specialization in
Finance from Fundao Dom Cabral - FDC
Pedro worked as an auditor at Ernst & Young before joining Samba Tech in 2008
COO
8achelor's In |arketIng from UF|C and SpecIalIzatIon In 8usIness from
Fundao Dom Cabral - FDC
Eduardo has been with Samba Tech since 2005
CTO
Julio Vasconcellos
Adit Vaidya Rafael Truman Manoel Lemos
Simon Olson
Gustavo Caetano
Rodrigo Paolucci
Pedro Milito
Eduardo Zanini
Fernando Campos
Product - Liquid
Monetization
through video
advertising
Syndication
for Video portals and
social networks
Analytic reports
of how the videos are
being watched
Distribution
for any device with
internet access
Encoding
files fit on users device
Easy videos
Control
Security
Capture Distribution
Storage
Cloud Computing
technology
Medias Protection
Geo-block and DRM
Online Video Platform for
management and distribution
Product - Exchange
Videos sent
in HD
Visualization in low
definition
REPROVED
APPROVED
TV NETWORK
ADVERTISING
AGENCY
Technology for contents exchange
between advertising agencies and TV networks
Cloud Computing
storage
Video
encoding
Campaigns
control
Raw file
download
Commentaries
are displayed
for a new
agencies
sending
Videos go to TV
programming
+
Expansion Strategy
This strategy
differentiates Samba
from companies like
YouTube and Vimeo
Samba Tech today
big clients, high average tickets and
mainly media groups and corporations.
Future Long-Tail Clients
T
i
m
e
Long-tail expansion through a Lite version of our OVP with less features and low price
Achieve customers scale through a plug-and play solution that enables a quick
installation. Low average spending and large volume.
Subscription
FEES
Business Model
Pay AS YOU GO
Designated to
media traffic and
storage demands
Designated to Premiumand
Lite accounts for platform
and technology use
Why Samba?
through our products we can link all the players
that deal with online videos: video producers,
advertising agencies, TV Networks and Advertisers,
enabling than to exchange and publish files using in
single and easy-to-use software.
Promising market_
Web based_
Strong culture_
Innovation encouraging_
Samba Labs and Hack Days stimulates employees to
develop new features that can improve our product.
Integrated solution_
Samba is driven just like Silicon Valley startups
with the best environment and quick
development process.
LatAmis the fastest growing region on the
internet in the world. At the end of 2010 more
than 33 million Brazilians watched online video,
representing 86% of the total Brazilian online
population.
As our products are developed in Cloud Computing and
Software-as-a-Service models we can move overseas
using the internet to reach customers worldwide.
Samba products can link all the players that deal with online videos, such as video producers, advertising agencies,
TV Networks and Advertisers, enabling than to exchange and publish files using a single and easy-to-use software.
Gustavo Caetano, CEO Samba Tech
gustavo.caetano@sambatech.com.br
www.sambatech.com