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The Coca-Cola Company Profile

1 Coca-Cola Plaza Atlanta, GA 30313 United States Phone : 404-676-2121 800-438-2653 http://www.thecoca-colacompany.com

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Table of Contents
Company Overview Key Information Key Financials Company Rankings Key People Company Description Company History Industry Information People People Board Members Biographies Muhtar Kent Gary P. Fayard Edmund R. (Ed) Steinike Alexander B. (Alex) Cummings Historical Events Company Financials Financial Summary Annual Income Statement Quarterly Income Statement Annual Balance Sheet Quarterly Balance Sheet Annual Cash Flow Quarterly Cash Flow Earnings Estimates Financial Market Data Historical Financials Competition Competitors List Competitive Landscape 1 1 1 1 2 3 4 7 8 9 11 11 12 13 13 14 15 15 15 17 18 19 20 21 22 23 24 25 26 26 28

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Company Overview
1 Coca-Cola Plaza Atlanta, GA 30313 United States Phone : 404-676-2121 800-438-2653 http://www.thecoca-colacompany.com Coke is it -- it being the world's #1 soft-drink company. The Coca-Cola Company (TCCC) owns four of the top five soft-drink brands (Coca-Cola, Diet Coke, Fanta, and Sprite). Its other brands include Minute Maid, Powerade, and Dasani water. In North America it sells Groupe Danone's Evian; it also sells brands from Dr Pepper Snapple Group (Crush, Dr Pepper, and Schweppes) outside Australia, Europe, and North America. The firm makes or licenses more than 3,000 drinks in some 200 nations. In late 2010 TCCC bought out its leading bottler, Coca-Cola Enterprises (CCE), and renamed it Coca-Cola Refreshments USA.

Key Information
DUNS Number Location Type Subsidiary Status Manufacturer Company Type Plant/Facility Size (sq. ft.) Owns/Rents Foreign Trade Accountant Total Employees 1-Year Employee Growth Employees At This Location Year of Founding or Change in Control Primary Industry Primary SIC Code Primary NAICS Code Tradestyle Latitude/Longitude 003296175 Headquarters No Yes Public 621,000.00 Rents Imports / Exports Ernst & Young LLP 139,600 50.43% 8,000 1886 1049:Carbonated Beverages 20860000:Bottled and canned soft drinks 312111:Soft Drink Manufacturing Coca-Cola 33.76949 / -84.397269

Key Financials
Fiscal Year-End Sales ($ M) 1-Year Sales Growth Net Income 1-Year Net Income Growth Total Assets Market Value Prescreen Score December $35,119.00M 13.32% $11,809.00M 73.05% $72,921.00M $153,489.81M Low Risk

Company Rankings
72 in FORTUNE 500 S&P 500 Dow Jones Industrials Dow Jones Global Titans 38 in FT Global 500

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Key People
Name Mr. Muhtar Kent Mr. Gary P. Fayard Mr. Edmund R. (Ed) Steinike Mr. Guy Wollaert Ms. Rhona Applebaum Mr. Alexander B. (Alex) Cummings Jr. Ms. Ceree Eberly Mr. Brian P. Kelley Ms. Connie D. McDaniel Ms. Carletta Ooton Title Chairman and CEO EVP and CFO VP and CIO SVP and CTO VP and Chief Scientific and Regulatory Officer EVP and Chief Administrative Officer SVP and Chief People Officer Chief Product Supply Officer VP and Chief Internal Audit VP and Chief Quality and Product Integrity Officer

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Company Description
The deal, valued at $12 billion (including nearly $9 billion in debt), targeted CCE's North American operations and strengthens Coke's direct control of its distribution, enabling the beverage maker to get its products to market more efficiently and to respond more quickly to evolving customer preferences. Coca-Cola Refreshments USA operates as a wholly owned subsidiary of TCCC. CCE's North American business accounted for about 75% of CocaCola's US product volume and nearly all of its Canadian product volume. Before the deal was completed, CCE generated about 15% of Coca-Cola's worldwide beverage sales. Its largest customer in North America was WalMart, which brought in 13% of its revenues in 2009. TCCC announced the buyout plan in early 2010, following rival PepsiCo's lead when it acquired its two largest bottlers. Also as part of the CCE deal, a new company retaining the Coca-Cola Enterprises name was formed, and it was composed of its predecessor's European operations. The newly formed Coca-Cola Enterprises acquired TCCC's bottling units in Norway and Sweden and has the option to take over Coke's bottling division in Germany. In a bid to partner with another top-five soda supplier, TCCC in 2010 inked a 20-year deal with Dr Pepper Snapple Group valued at about $715 million. As part of the agreement, Coca-Cola will distribute the Dr Pepper brand throughout the US and Canada Dry in the Northeast, and it will distribute the Canada Dry, C'Plus, and Schweppes brands in Canada. The beverage brands were previously distributed by CCE. TCCC owns 32% of Mexico's bottler Coca-Cola FEMSA and 23% of European bottler Coca-Cola Hellenic Bottling. FEMSA, now the largest independent Coke bottler following the CCE deal, has been expanding its operations and noncarbonated offerings. In 2011 it acquired Panama's Grupo Industrias Lcteas, a producer of milk, yogurt, ice cream, juices, and nectars. Responding to criticism that it sells unhealthy products, Coke acquired a majority stake in the UK smoothie maker innocent ltd, which controls more than two-thirds of the UK smoothie market, in 2010; although Coke's share of innocent is 58%, innocent's founders retained operational control of the company. The deal furthered Coke's European expansion plans and helps it grow its noncarbonated drinks business. In addition, the company is quick to point out that its portfolio contains more than 700 low- and no-calorie products. In a similar deal, Coke initially bought a 40% share in Honest Tea, the tea and organic beverage company, in 2008. In March 2011 Coke acquired the remaining stake in the firm and retained Honest Tea's founder and chief executive Seth Goldman to run the business. The company's plans to expand its juice operations in China hit a snag in 2009. It was forced to abandon its $2.5 billion offer to buy the Chinese juice company Huiyuan Juice Group after the Chinese government declined to approve the deal on the grounds that it would squeeze out local competition. Coke said that it would, instead, approach expansion in the Chinese market by growing its existing brands and introducing new products. The 700-product number was certainly helped by Coke's use of Rebiana, a no-calorie sweetener, a table-top sweetener developed in conjunction with agricultural giant Cargill. Rebiana is said to sweeten without adding calories, while at the same time producing a natural flavor. Rebiana is made from the South American herb stevia. Having received FDA approval in 2008 for the herb's use in food and beverage manufacturing (i.e., given GRAS [generally regarded as safe] status), Coke rolled out stevia-sweetened Sprite Green and two flavors of Odwalla juice in the US that December. In 2009 the company began removing the word "Classic" from its prominent place on its flagship US cola products, saying that the reason for the word's being had disappeared. "Classic" was added during the 1980s when the company, having changed the formula for its cola, sought to win back the public, which had soundly rejected the "New Coke." (New Coke was subsequently distributed sparingly by the company and in 2004 quietly dropped.) Although "Classic" is no longer as prominent on the company's cola products, it appears as the phrase "Coke Classic original formula" in a less conspicuous place on product packaging. Neville Isdell, who came out of retirement in 2004 to help turn the company around, retired as chairman and CEO in 2008. Muhtar Kent, former company president and COO, succeeded Isdell as CEO and retained the title of president. Kent, who was born in New York City, holds dual US and Turkish citizenship, and known as a skilled tactician, led Coke's 2007 acquisition of Energy Brands, the largest acquisition in company history. Warren Buffett's Berkshire Hathaway owns 9% of Coca-Cola.

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Company History
Atlanta pharmacist John Pemberton invented Coke in 1886. His bookkeeper, Frank Robinson, named the product after two ingredients, coca leaves (later cleaned of narcotics) and kola nuts. By 1891 druggist Asa Candler had bought The Coca-Cola Company, and within four years the soda-fountain drink was available in all states; it was in Canada and Mexico by 1898. Candler sold most US bottling rights in 1899 to Benjamin Thomas and John Whitehead of Chattanooga, Tennessee, for $1. The two designed a regional franchise bottling system that created more than 1,000 bottlers within 20 years. In 1916 Candler retired to become Atlanta's mayor; his family sold the company to Atlanta banker Ernest Woodruff for $25 million in 1919. Coca-Cola went public that year. The firm expanded overseas and introduced the slogans "The Pause that Refreshes" (1929) and "It's the Real Thing" (1941). To keep WWII soldiers in Cokes at a nickel a pop, the government built 64 overseas bottling plants. Coca-Cola bought Minute Maid in 1960 and began launching new drinks -- Fanta (1960), Sprite (1960), TAB (1963), and Diet Coke (1982). In 1981 Roberto Goizueta became chairman. Four years later, with Coke slipping in market share, the firm changed its formula and introduced New Coke, which consumers soundly rejected (thus, Coca-Cola Classic was born). In 1986 it consolidated the US bottling operations it owned into Coca-Cola Enterprises and sold 51% of the new company to the public. Goizueta also engineered the company's purchase of Columbia Pictures in 1982. (Columbia earned Coke a $1 billion profit when it sold the studio to Sony in 1989.) In 1995 it bought Barq's root beer. Goizueta died of lung cancer in 1997; while he was at the helm, the firm's value rose from $4 billion to $145 billion. Douglas Ivester, the architect of Coca-Cola's restructured bottling operations, succeeded him. An agreement to buy about 30 Cadbury Schweppes beverage brands -- including Canada Dry, Dr Pepper, and Schweppes -- outside the US and France was scaled down because of antitrust concerns. Completed in 1999, the deal also excluded Canada, much of continental Europe, and Mexico. (Cadbury in 2008 spun off its beverage division, which became Dr Pepper Snapple Group.) A battered Ivester resigned in 2000; president and COO Douglas Daft was named chairman and CEO. Coca-Cola began its largest cutbacks ever, slashing nearly 5,000 jobs, and later agreed to pay nearly $193 million to settle a race-discrimination suit filed by African-American workers. To fortify its portfolio in the fast-growing noncarbonated drinks segment, Coca-Cola acquired Mad River Traders (teas, juices, sodas) and Odwalla (juices and smoothies) in 2001. The company also bought a 35% interest (San Miguel Corporation owned the rest) in bottler Coca-Cola Philippines from Coca-Cola Amatil. (In 2005 Coke bought the remaining percentage of the Philippine bottler.) The company announced the creation of a huge beverage and snack distribution joint venture with Procter & Gamble, but the multibillion-dollar operation fell apart before it could begin. Coca-Cola also announced that it would invest $150 million to build bottling facilities in China. In 2002 Coca-Cola introduced Vanilla Coke, its biggest new product launch since the disastrous New Coke debacle. The company also secured distribution rights to Danone's Evian brand in North America and paid about $128 million when it formed a joint venture (CCDA Waters, LLC) with Danone to produce, market, and distribute Danone's bottled water in the North America (including Dannon and Sparkletts brands, under license). Also in 2002 Steven Heyer, president and COO of Coca-Cola Ventures and Coca-Cola Latin America, was named Coca-Cola's new president and COO. (The company's former president, Jack Stahl, had left after a reorganization in 2001.) As part of the restructuring initiated by Daft in 2000, another 1,000 employees (half in Atlanta) were laid off in 2003 after the company decided to combine several business units under the Coca-Cola North America umbrella. The company laid off 2,800 employees worldwide in 2003. Those layoffs led one former employee to sue, claiming the soft drink maker improperly accounted for funds, discriminated against minorities, and in 2000 rigged test marketing of frozen Coca-Cola at a Virginia Burger King. Coca-Cola said it does not violate general accounting principles and does not discriminate. However, the company said it had already disciplined employees involved in the Burger King tests, and Coke executive Thomas Moore, who led the fountain drinks division responsible for the questionable tests, resigned. Coke also agreed to pay Burger King as much as $21 million to settle the matter. Coke said in 2003 it would reduce its revenue by $9 million to make up for accounting errors from the fountain drinks division that managed the troubled tests. Coke later settled its dispute with the former employee who first raised concerns about Coke's conduct, agreeing to pay $500,000 in severance and legal costs. Later in 2003 trouble broke out for the company overseas. Claims surfaced in India that both Coke and Pepsi bottled in that country contain traces of DDT, malathion, and other pesticides that exceed government limits. Both Coke and Pepsi denied the reports in a joint press conference. Government labs cleared the colas, saying the drinks were safe, but not before both soft drink companies saw sales dip by as much as 50% in a two-week period. Trying to boost the younger consumer's interest in its flagship cola, Coca-Cola launched new marketing and ad campaigns in 2003. Efforts included changing graphics on Coke bottles and cans back to a more traditional look.

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as long as people consistently drink two glasses a day. Coca-Cola rolled out a lime version of its Diet Coke in 2004. (The non-diet version came out in 2005.) The flavor joined diet cherry, lemon, and vanilla. In making the announcement, Coca-Cola said it also had reformulated its lemon flavor so that it tastes "lighter." Also in 2004, Coke opened an online music store in the UK called MyCokemusic.com. A month later, Coke began selling its Dasani bottled water in the UK and 19 other countries. Later in 2004 the company recalled Dasani water in Europe because of elevated levels of bromate. In addition, Daft retired as Coca-Cola's chairman and CEO in 2004 and former Coca-Cola HBC CEO E. Neville Isdell replaced him. Responding to the growing awareness by consumers of health problems associated with obesity and inactive lifestyles, in 2004 Coca-Cola created The Beverage Institute for Health & Wellness, a beverage research and educational operation, which the company hopes will lead to the creation of more healthful beverage products. Having introduced Minute Maid products in Russia in 2004, Coke furthered its juice presence in the country with the 2005 purchase of Russian juice maker Multon. Coke bought the company in conjunction with Coca-Cola Hellenic Bottling Co. Later that year, Coke began test marketing a Mountain Dew-like drink named Vault in Alabama, North Carolina, and Tennessee. (Surge, a previous Mountain Dew competitor tried by Coke, failed in testing.) In 2005 the company announced the phasing out of Vanilla Coke and introduction of Black Cherry Coke. In 2005 Coke bought Danone's 49% stake in their North American bottled-water venture for about $100 million. The joint venture never turned a profit during its three-year run, but Coke hopes full ownership of the Dannon and Sparkletts brands will prove profitable. Coke still shares North American import and marketing rights of Danone's premier water brand Evian, which although the world's top-selling bottled water, has seen declining in US sales. The company's rivalry with PepsiCo goes beyond soda to juice products (Coca-Cola's Minute Maid vs. PepsiCo's Tropicana), bottled water (Dasani vs. Aquafina), and other noncarbonated products. Feeling pressure to stay competitive with these faster selling beverages, Coca-Cola introduced an energy drink, Full Throttle, in 2005. Also in 2005, Coke also announced a revamping of its global marketing team, announcing the retirement of Sandy Allen, president of its European division. In an effort to expand its international product offerings, later that same year it acquired Brazilian juice maker Sucos Mais for some $48 million. New drinks introduced in 2006 included Vault (a Mountain Dew knock-off). That year, Blak, a coffee-flavored Coke (with half the calories and twice the caffeine of a regular Coke that was in development for two years) was first test-marketed in France and subsequently introduced in the US. (The pricey soda -- $1.99 for an 8-ounce bottle -was discontinued in the US in 2007 due to poor sales.) Boosting its drinks in the reduced-calorie category, in 2006 the company introduced a so-called "calorie-burning" drink called Enviga, a green-tea-based drink. It is marketed through a joint venture with Nestl . (The joint venture, called Beverage Partners Worldwide, primarily focuses on black tea drinks.) The company also launched a new line of premium coffee and tea beverages called Far Coast in 2006. The drinks were launched in Canada along with Far Coast concept stores, where consumers can taste test the flavors. The company expanded its reach into coffee further with a deal with coffeehouse chain Caribou Coffee. Coca-Cola and Caribou created a new line of ready-to-drink iced coffee beverages. Bowing to the public's growing concern about childhood obesity, in 2006 Coke, along with Pepsi, Cadbury Schweppes (whose beverage operations later became Dr Pepper Snapple Group), and the American Beverage Association, agreed to sell only water, unsweetened juice, and low-fat milks to public elementary and middle schools in the US. As for high schools, the agreement calls for no sugary sodas to be sold and one-half of the offered drinks to be water, diet sodas, lemonade, or iced tea. The agreement was facilitated by former president Bill Clinton. Saying that it had lost market share to Apple's iTunes Music Store, Coke announced the 2006 shut-down of its UK music-download site Mycokemusic. That year, Coke also joined with Coca-Cola FEMSA to buy top Brazilian juice maker, Jugos del Valle, for $440 million. Still concentrating on Brazil, the next year coke bought Brazil's bottled tea and beverage maker, Leao Junior. The purchase added more than 60 new products to Coke's Brazilian portfolio. The purchase of the maker of smartwater and vitaminwater, Energy Brands (also known as Glacau), saw Coke forking over some $4 billion in cash in 2007. Energy Brands became a separate operating unit of Coca-Cola North America. Another addition to its non-cola offerings took place in 2007, when the company acquired Fuze Beverage, an alternative juice and tea producer, for about $250 million. Forming a joint venture with Coca-Cola FEMSA that year, Coke acquired of the soft drink assets of Colombia's Agua Brisa bottled water from SABMiller. Coke also purchased the San Miguel Corporation's 63% share of Coca-Cola Bottlers Philippines for $590 million. The 2007 purchase made Coke the sole owner of the Philippine bottler. In February 2008 the company acquired a 40% stake in the tea and organic beverage company Honest Tea. Coke in 2009 bought a minority stake of UK smoothie maker Innocent and upped its share to 58% in early 2010. In 2010 it bought out the North American bottling and distribution business of Coca-Cola Enterprises (CCE). The deal was valued at $12 billion (including nearly $9 billion in debt).

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1995.

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Industry Information
Hoover's Industries > Beverages > Nonalcoholic Beverages > Carbonated Beverages ( primary ) > Coffee & Tea > Energy, Sports, Health & Nutritional Drinks > Juice > Water & Ice > Food > Flavorings, Spices & Other Ingredients Primary SIC Code 20860000 : Bottled and canned soft drinks Primary NAICS Code 312111 : Soft Drink Manufacturing Denotes In-depth Industry Insight by Hoover's Editorial Staff

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People
Employees
Title Chairman and CEO EVP and CFO VP and CIO SVP and CTO VP and Chief Scientific and Regulatory Officer EVP and Chief Administrative Officer SVP and Chief People Officer Chief Product Supply Officer VP and Chief Internal Audit VP and Chief Quality and Product Integrity Officer EVP and Chief Marketing and Commercial Officer SVP and Chief Customer and Commercial Officer EVP; President, Bottling Investments and Supply Chain SVP Global Business and Technology Services SVP Integrated Marketing Communications and Capabilities SVP Global Community Connections; Chairperson, The Coca-Cola Foundation VP and SVP Research and Innovation SVP and General Counsel SVP and Corporate Treasurer SVP Global Public Affairs and Communications SVP Global Customer Channel Leadership SVP Sparkling Sports Energy Water VP Global Design VP Strategic Planning VP Supply Chain Name Mr. Muhtar Kent Mr. Gary P. Fayard Mr. Edmund R. (Ed) Steinike Mr. Guy Wollaert Ms. Rhona Applebaum Mr. Alexander B. (Alex) Cummings Jr. Ms. Ceree Eberly Mr. Brian P. Kelley Ms. Connie D. McDaniel Ms. Carletta Ooton Mr. Joseph V. (Joe) Tripodi Mr. Jerry S. Wilson Mr. Irial Finan Mr. Harry L. Anderson Ms. Wendy Clark Ms. Ingrid Saunders Jones Mr. Bilal Kaafarani Mr. Geoffrey J. (Geoff) Kelly Mr. David M. Taggart Mr. Clyde C. Tuggle Ms. Bonnie P. Wurzbacher Mr. Santiago Blanco Mr. David Butler Mr. John M. Farrell Mr. Rick Frazier 65 Age 58 58 52 Salary $1,200,000.00 $741,600.00 ---54 $700,000.00 ----55 56 53 --$787,500.00 ------------Bonus --------------------------

66

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Title VP; President, The McDonald's Division Director Group Marketing Pacific VP Science Director Diplomatic Relations VP Strategic Security and Aviation VP and Investor Relations Officer VP and Corporate Treasurer VP Global Connections VP and Director Mergers and Acquisitions VP Corporate Social Responsibility VP Public Affairs Strategic Projects VP and Director Flavor Ingredient Supply VP; President, Global Business Services VP and Controller VP Corporate Supply Chain President and General Manager, Coca-Cola Philippines President, ASEAN Business Unit President and General Manager, Sparkling Beverages, Coca-Cola North America President, South Latin Business Unit Director Operations, France President, Eurasia and Africa Group Regional Director, South Asia and Latin America, Bottling Investments Group President and CEO, Coca-Cola Refreshments USA Chairman, Coca-Cola China President, Iberian Business Unit

Name Mr. Javier C. Goizueta Mr. John Hackett Dr. Eddie R. Hays Ms. Janet A. Howard Mr. James A. Hush Mr. Jackson Kelly Mr. Christopher P. (Chris) Nolan Mr. Ivan Pollard Ms. Marie D. QuinteroJohnson Mr. John C. Reid Mr. Barclay T. Resler Ms. Mary M. G. Riddle Ms. Ann T. Taylor Ms. Kathy N. Waller Mr. Frederick P. Yochum Mr. Guillermo Aponte Mr. Manuel Arroyo Ms. Katie J. Bayne Mr. Francisco Crespo Bentez Ms. Vronique Bourez Mr. Ahmet C. Bozer Mr. R. Steve Buffington Mr. Steven A. (Steve) Cahillane Mr. Steve K. W. Chan Mr. Marcos de Quinto

Age

Salary ----------

Bonus --------------------------

57

-----

52

-------

44

46 50

-------

44

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Board Members
Title Chairman and CEO Director Director Director Director Director Director Director Director Director Director Director Director Director Director Name Mr. Muhtar Kent Mr. Herbert A. (Herb) Allen II Mr. Ronald W. (Ron) Allen Mr. Howard G. Buffett Mr. Barry Diller Mr. Evan G. Greenberg Ms. Alexis M. Herman Mr. Donald R. (Don) Keough Ms. Maria Elena (Mel) Lagomasino Mr. Donald F. McHenry Mr. Sam Nunn Mr. James D. Robinson III Mr. Peter V. (Pete) Ueberroth Mr. Jacob Wallenberg Mr. James B. Williams Age 58 71 69 56 69 56 63 84 60 74 71 75 73 55 77

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Biographies
Muhtar Kent, Age 58
Title held since 2010 : Chairman and CEO Current Company Titles
2010 - Present : Chairman and CEO 2009 - 2010 : Chairman, President, and CEO 2008 - 2009 : President, CEO, and Director 2006 - 2008 : President, COO, and Director 2005 - 2006 : President, China, Japan, Eurasia, Middle East, Russia, Ukraine and Belarus

Current Company Compensation History Salary Bonus


2009 : 2008 : 2007 : 2006 : $1,200,000.00 $1,100,000.00 $1,000,000.00 $773,077.00 -----

Total
$18,813,012.00 $13,990,171.00 ---

Other Company Affiliations


Director, Special Olympics, Inc. Trustee, Ronald McDonald House Charities, Inc.

Biography Muhtar Kent is Chairman of the Board and Chief Executive Officer of The Coca-Cola Company. Mr. Kent joined The Coca-Cola Company in Atlanta in 1978 and has held a variety of marketing and operations roles throughout his career. In 1985, he was appointed General Manager of Coca-Cola Turkey and Central Asia. From 1989 to 1995, he served as President of the Company's East Central Europe Division and Senior Vice President of Coca-Cola International, with responsibility for 23 countries. Between 1995 and 1998, Mr. Kent served as Managing Director of Coca-Cola Amatil-Europe, covering bottling operations in 12 countries. From 1999 until his return to The Coca-Cola Company in May 2005, he served as President and CEO of the Efes Beverage Group, the majority shareholder of Turkish bottler Coca-Cola Icecek. Headquartered in Istanbul and listed on the London and Istanbul Stock Exchanges, Efes is a publicly traded beverage enterprise whose Coca-Cola and beer operations extend from the Adriatic to the Pacific Ocean. Under Mr. Kent's leadership, Efes experienced extraordinary growth, with triple-digit revenue growth and a 250 percent increase in market capitalization. During that time, in addition to taking Efes Breweries International public on the London Stock Exchange, Mr. Kent also served as a board member of Coca-Cola Icecek. Mr. Kent was named President and Chief Operating Officer of The Coca-Cola Company's North Asia, Eurasia and Middle East Group from 2005 until early 2006, where he was responsible for the operations across a broad and diverse geographic region that included China, Japan and Russia. Mr. Kent served as President of Coca-Cola International through most of 2006, responsible for operations outside of North America, until his appointment as President and Chief Operating Officer of The Coca-Cola Company, overseeing all operations of the business, including Bottling Investments. He succeeded Neville Isdell as Chief Executive Officer of the Company on July 1, 2008, and as Chairman of the Board of Directors on April 23, 2009. Mr. Kent holds a bachelor of science degree in economics from Hull University, England, and a master of science degree in administrative sciences from London City University.

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Source : Company Web Site, 2011

Gary P. Fayard, Age 58


Title held since 2003 : EVP and CFO Current Company Titles
2003 - Present : EVP and CFO 1999 - 2003 : SVP and CFO 1994 - 1999 : VP and Controller

Current Company Compensation History Salary Bonus


2009 : 2008 : 2007 : 2006 : 2005 : 2004 : 2003 : $741,600.00 $732,777.00 $687,387.00 $616,298.00 $566,475.00 $540,750.00 $533,333.00 -$1,100,000.00 --$1,565,000.00 $838,500.00 $650,000.00

Total
$5,755,536.00 $7,123,004.00 $6,881,970.00 -----

Other Company Affiliations


Director, Coca-Cola FEMSA, S.A.B. de C.V.

Past Company Affiliations


Director, Coca-Cola Refreshments USA, Inc. Director, Panamerican Beverages, Inc.

Biography Gary P. Fayard, CFO, joined the company in 1994 as VP and controller. Mr. Fayard was promoted to his current position in 2003. He currently serves on the boards of directors of the company's two largest public bottling partners, Coca-Cola Enterprises and Coca-Cola FEMSA. Mr. Fayard also serves on the Board of the Atlanta Area Council of the Boy Scouts and The University of Alabama Board of Visitors. He is a member of the American Institute of CPAs. He previously has served on the Financial Accounting Standards Advisory Council and the American Assembly at Columbia University, as well as the Boards of the Alliance Theater and American Kidney Foundation. Prior to joining the Company, Mr. Fayard served 19 years with Ernst & Young, concluding his service there as a Partner, Area Director of Audit Services and Area Director of Manufacturing Services. Mr. Fayard is a graduate of The University of Alabama. Source : Company Web Site, 2010

Edmund R. (Ed) Steinike, Age 52


Title held since 2010 : VP and CIO Current Company Titles
2010 - Present : VP and CIO

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2010 - 2010 : CIO 2004 - 2007 : Chief Development Officer and CIO, North America 2002 - 2004 : CTO

Past Company Affiliations


CIO, ING North America Insurance Corporation Director, Visiprise, Inc.

Biography Mr. Ed Steinike is Vice President and Chief Information Officer (CIO) for The Coca-Cola Company. He is responsible for the leadership of the Company's information technology strategy, services and operations. Mr. Steinike began his tenure at The Coca-Cola Company as Chief Technology Officer in 2002, responsible for all technology, including networks, data centers, operations, data warehousing and systems architecture. From 2004 to 2007, Mr. Steinike was the Company's Chief Development Officer and CIO for Coca-Cola North America. In this role, he worked closely with the business to leverage technology for delivering business results and introduced key applications in finance, business planning, consumer web services, customer relationship management, supply chain and innovation. From 2007 to 2010, Mr. Steinike was at ING Insurance, where he served as Executive Vice President and Chief Information Officer. While at ING, he was responsible for all aspects of customer and information technology systems/services. Prior to joining The Coca-Cola Company, Mr. Steinike worked at General Electric from 1976 to 2002, holding positions of increasing responsibility in manufacturing, service, engineering and IT; including CIO for GE Energy Services and GE Medical Systems. Mr. Steinike is a member of various CIO associations and serves on the board of advisors for the College of IT at Georgia Southern University. He has a Bachelor of Science degree in Electrical Engineering from Marquette University. Source : Company Web Site, 2010

Alexander B. (Alex) Cummings, Age 54


Title held since 2008 : EVP and Chief Administrative Officer Current Company Titles
2008 - Present : EVP and Chief Administrative Officer 2008 - 2008 : Chief Administrative Officer 2001 - 2008 : President and COO, Africa Group

Current Company Compensation History Salary Bonus


2009 : 2008 : 2004 : 2003 : 2002 : $700,000.00 $643,127.00 $492,812.00 $483,500.00 $425,000.00 -$950,000.00 $638,300.00 $629,375.00 $675,000.00

Total
$4,772,663.00 $7,179,379.00 ----

Other Company Affiliations

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Apr 13, 2011 PAGE 13

Director, Coca-Cola Hellenic Bottling Company S.A. Director, Coca-Cola Bottling Co. Consolidated Trustee, Clark Atlanta University Director, Africare

Biography Mr. Alexander B. Cummings is Executive Vice President and Chief Administrative Officer (CAO) of The Coca-Cola Company. The CAO structure consolidates key global Corporate functions in a purposeful approach to effectively support the business operations of The Coca-Cola Company. Key global Corporate functions include Legal, Human Resources, Global Community Connections, Strategic Planning, Information Technology, Research & Innovation, Science, Global Quality and Product Integrity, Transformational Productivity and Strategic Security. Born in Liberia, West Africa, Mr. Cummings joined The Coca-Cola Company in 1997 as Region Manager, Nigeria. In 2000, he was named President of the Company's North & West Africa Division. In March 2001, he became President and Chief Operating Officer of the Africa Group, responsible for the Company's operations in Africa, encompassing a total of 56 countries and territories across the continent. Prior to joining the Company, Mr. Cummings held several positions with The Pillsbury Company in the U.S. In his last role as Vice President of Finance for Pillsbury International, he had financial responsibility for a growing $1.2 billion international branded food business with operating companies in 16 countries. Mr. Cummings serves on the boards of Africare and Clark Atlanta University. Mr. Cummings also is a board member of CocaCola Hellenic Bottling Company, a publicly traded (Athens and NYSE) bottler of The Coca-Cola Company, and Coca-Cola Bottling Co. Consolidated, also a publicly traded bottler of The CocaCola Company (NASDAQ). He is a member of the Executive Leadership Council. In addition, Mr. Cummings has previously served on the Advisory Board of The African Presidential Archives & Research Center, The Corporate Council on Africa, The African-America Institute, The Center for Global Development's Commission on U.S. Policy toward Low-Income Poorly Performing States (LIPPS), and the following bottling partner entities of The Coca-Cola Company: CocaCola Sabco (Pty.) Ltd., Equatorial Coca-Cola Bottling Company, and The Coca-Cola Bottling Company of Egypt. Mr. Cummings holds a B.S. degree in Finance and Economics from Northern Illinois University and an MBA in Finance from Atlanta University. Source : Company Web Site, 2011

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Apr 13, 2011 PAGE 14

Historical Events
Date
2008-07-01 2007-12-06

Event
Top Executive Change Top Executive Change

Details
Muhtar Kent succeeded E. Neville Isdell, who remained chairman. The company announced that Muhtar Kent will succeed E. Neville Isdell on 07/01/2008; Isdell will remain chairman.

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Apr 13, 2011 PAGE 15

Company Financials

Financial Summary
Company Type Fiscal Year-End 2010 Sales 1-Year Sales Growth 2010 Net Income 1-Year Net Income Growth Prescreen Score Auditor Public NYSE: KO Headquarters December $35,119.00M 13.32% $11,809.00M 73.05% Low Risk Ernst & Young LLP

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Apr 13, 2011 PAGE 16

Annual Income Statement


All amounts in millions of US Dollars except per share amounts.

Revenue Cost of Goods Sold Gross Profit Gross Profit Margin SG&A Expense Depreciation and Amortization Operating Income Operating Margin Nonoperating Income Nonoperating Expenses Income Before Taxes Income Taxes Net Income After Taxes Continuing Operations Discontinued Operations Total Operations Total Net Income Net Profit Margin Diluted EPS from Continuing Operations Diluted EPS from Total Operations Diluted EPS from Total Net Income Dividends per Share

Dec 2010 35,119.00 12,693.00 22,426.00 63.86% 13,158.00 1,443.00 8,449.00 24.06% 6,210.00 (416.00) 14,243.00 2,384.00 11,859.00
11,809.00 -11,809.00 11,809.00 33.63% 5.06 5.06 5.06 1.76

Dec 2009 30,990.00 11,088.00 19,902.00 64.22% 11,358.00 1,236.00 8,231.00 26.56% 821.00 (106.00) 8,946.00 2,040.00 6,906.00
6,824.00 -6,824.00 6,824.00 22.02% 2.93 2.93 2.93 1.64

Dec 2008 31,944.00 11,374.00 20,570.00 64.39% 11,774.00 1,228.00 8,446.00 26.44% (902.00) (105.00) 7,439.00 1,632.00 5,807.00
5,807.00 -5,807.00 5,807.00 18.18% 2.49 2.49 2.49 1.52

Dec 2007 28,857.00 10,406.00 18,451.00 63.94% 11,199.00 1,163.00 7,252.00 25.13% 841.00 -7,873.00 1,892.00 5,981.00
5,981.00 -5,981.00 5,981.00 20.73% 2.57 2.57 2.57 1.36

Dec 2006 24,088.00 8,164.00 15,924.00 66.11% 9,616.00 938.00 6,308.00 26.19% 297.00 6,578.00 1,498.00 5,080.00
5,080.00 -5,080.00 5,080.00 21.09% 2.16 2.16 2.16 1.24

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Apr 13, 2011 PAGE 17

Quarterly Income Statement


All amounts in millions of US Dollars except per share amounts.

Quarter Ending Revenue Cost of Goods Sold Gross Profit Gross Profit Margin SG&A Expense Depreciation and Amortization Operating Income Operating Margin Nonoperating Income Nonoperating Expenses Income Before Taxes Income Taxes Net Income After Taxes Continuing Operations Discontinued Operations Total Operations Total Net Income Net Profit Margin Diluted EPS from Continuing Operations Diluted EPS from Total Operations Diluted EPS from Total Net Income Dividends per Share

Dec 2010 10,494.00 4,279.00 6,215.00 59.22% 4,511.00 1,443.00 1,159.00 11.04% 5,472.00 (390.00) 6,241.00 457.00 5,784.00
5,771.00 -5,771.00 5,771.00 54.99% 2.47 2.47 2.46 0.44

Sep 2010 8,426.00 2,918.00 5,508.00 65.37% 3,064.00 934.00 2,344.00 27.82% 343.00 13.00 2,700.00 633.00 2,067.00
2,055.00 -2,055.00 2,055.00 24.39% 0.88 0.88 0.88 0.44

Jun 2010 8,674.00 2,955.00 5,719.00 65.93% 2,878.00 611.00 2,763.00 31.85% 374.00 (14.00) 3,123.00 741.00 2,382.00
2,369.00 -2,369.00 2,369.00 27.31% 1.02 1.02 1.02 0.44

Mar 2010 7,525.00 2,541.00 4,984.00 66.23% 2,705.00 295.00 2,183.00 29.01% 21.00 (25.00) 2,179.00 553.00 1,626.00
1,614.00 -1,614.00 1,614.00 21.45% 0.69 0.69 0.69 0.44

Dec 2009 7,510.00 2,651.00 4,859.00 64.70% 2,978.00 1,236.00 1,780.00 23.70% 199.00 (19.00) 1,960.00 382.00 1,578.00
1,543.00 -1,543.00 1,543.00 20.55% 0.66 0.66 0.66 0.41

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Apr 13, 2011 PAGE 18

Annual Balance Sheet


All amounts in millions of US Dollars except per share amounts.

Assets Dec 2010 Current Assets Cash Net Receivables Inventories Other Current Assets Total Current Assets Net Fixed Assets Other Noncurrent Total Assets
8,517.00 4,430.00 2,650.00 5,982.00 21,579.00 14,727.00 36,615.00 72,921.00

Dec 2009
7,021.00 3,758.00 2,354.00 4,418.00 17,551.00 9,561.00 21,559.00 48,671.00

Dec 2008
4,701.00 3,090.00 2,187.00 2,198.00 12,176.00 8,326.00 20,017.00 40,519.00

Dec 2007
4,093.00 3,317.00 2,220.00 2,475.00 12,105.00 8,493.00 22,671.00 43,269.00

Dec 2006
2,440.00 2,587.00 1,641.00 1,773.00 8,441.00 6,903.00 14,619.00 29,963.00

Shareholder's Equity Dec 2010 Preferred Stock Equity Common Stock Equity Total Equity Shares Outstanding (M)
-31,003.00 31,003.00 2,292.00

Dec 2009
-24,799.00 24,799.00 2,303.00

Dec 2008
-20,472.00 20,472.00 2,313.56

Dec 2007
-21,744.00 21,744.00 2,310.98

Dec 2006
-16,920.00 16,920.00 2,343.80

Liabilities Dec 2010 Current Liabilities Accounts Payable Short-Term Debt Other Current Liabilities Total Current Liabilities Long-Term Debt Other Noncurrent Total Liabilities
1,887.00 9,376.00 7,245.00 18,508.00 14,041.00 9,369.00 41,918.00

Dec 2009
1,410.00 6,800.00 5,511.00 13,721.00 5,059.00 5,092.00 23,872.00

Dec 2008
1,370.00 6,531.00 5,087.00 12,988.00 2,781.00 4,278.00 20,047.00

Dec 2007
1,380.00 6,052.00 5,793.00 13,225.00 3,277.00 5,023.00 21,525.00

Dec 2006
929.00 3,268.00 4,693.00 8,890.00 1,314.00 2,839.00 13,043.00

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Apr 13, 2011 PAGE 19

Quarterly Balance Sheet


All amounts in millions of US Dollars except per share amounts.

Assets Quarter Ending Current Assets Cash Net Receivables Inventories Other Current Assets Total Current Assets Net Fixed Assets Other Noncurrent Total Assets

Dec 2010
8,517.00 4,430.00 2,650.00 5,982.00 21,579.00 14,727.00 36,615.00 72,921.00

Sep 2010
10,509.00 3,720.00 2,259.00 6,617.00 23,105.00 9,145.00 21,839.00 54,089.00

Jun 2010
7,735.00 4,001.00 2,363.00 4,475.00 18,574.00 8,931.00 20,939.00 48,444.00

Mar 2010
5,684.00 3,705.00 2,327.00 5,492.00 17,208.00 9,036.00 21,159.00 47,403.00

Dec 2009
7,021.00 3,758.00 2,354.00 4,418.00 17,551.00 9,561.00 21,559.00 48,671.00

Shareholder's Equity Quarter Ending Preferred Stock Equity Common Stock Equity Total Equity Shares Outstanding (M)

Dec 2010
-31,003.00 31,003.00 2,292.00

Sep 2010
-27,906.00 27,906.00 2,309.46

Jun 2010
-25,518.00 25,518.00 2,307.05

Mar 2010
-24,872.00 24,872.00 2,305.12

Dec 2009
-24,799.00 24,799.00 2,303.00

Liabilities Quarter Ending Current Liabilities Accounts Payable Short-Term Debt Other Current Liabilities Total Current Liabilities Long-Term Debt Other Noncurrent Total Liabilities

Dec 2010
1,887.00 9,376.00 7,245.00 18,508.00 14,041.00 9,369.00 41,918.00

Sep 2010
-8,937.00 8,334.00 17,271.00 4,456.00 4,456.00 26,183.00

Jun 2010
-7,282.00 6,652.00 13,934.00 4,427.00 4,565.00 22,926.00

Mar 2010
-7,216.00 6,367.00 13,583.00 4,419.00 4,529.00 22,531.00

Dec 2009
1,410.00 6,800.00 5,511.00 13,721.00 5,059.00 5,092.00 23,872.00

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Apr 13, 2011 PAGE 20

Annual Cash Flow


All amounts in millions of US Dollars except per share amounts.

Dec 2010 Cash and Cash Equivalents at the Beginning of Year Net Cash Provided in Operating Activities Net Cash Provided by Investing Activities Net Cash Provided by Financing Activities Net Increase/Decrease in Cash and Cash Equivalents Cash and Cash Equivalents at the End of Year
7,021.00 9,532.00 (4,405.00) (3,465.00) 1,496.00 8,517.00

Dec 2009
4,701.00 8,186.00 (4,149.00) (2,293.00) 2,320.00 7,021.00

Dec 2008
4,093.00 7,571.00 (2,363.00) (3,985.00) 608.00 4,701.00

Dec 2007
2,440.00 7,150.00 (6,719.00) 973.00 1,653.00 4,093.00

Dec 2006
4,701.00 5,957.00 (1,700.00) (6,583.00) (2,261.00) 2,440.00

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Apr 13, 2011 PAGE 21

Quarterly Cash Flow


All amounts in millions of US Dollars except per share amounts.

Quarter Ending Cash and Cash Equivalents at the Beginning of Year Net Cash Provided in Operating Activities Net Cash Provided by Investing Activities Net Cash Provided by Financing Activities Net Increase/Decrease in Cash and Cash Equivalents Cash and Cash Equivalents at the End of Year

Dec 2010
10,509.00 9,532.00 (4,405.00) (3,465.00) 1,496.00 8,517.00

Sep 2010
7,735.00 7,224.00 (2,713.00) (885.00) 3,488.00 10,509.00

Jun 2010
5,684.00 4,310.00 (1,338.00) (1,875.00) 714.00 7,735.00

Mar 2010
7,021.00 1,326.00 (1,368.00) (1,043.00) (1,337.00) 5,684.00

Dec 2009
8,846.00 8,186.00 (4,149.00) (2,293.00) 2,320.00 7,021.00

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Apr 13, 2011 PAGE 22

Earning Estimates
Current Quarter Mar 11 Average Estimate Number of Analysts High Estimate Low Estimate Year ago EPS Growth Rate Consensus Recommendation $0.87 12 $0.89 $0.84 $0.80 8.75% Next Quarter Jun 11 $1.18 11 $1.21 $1.11 $1.06 11.06% Current Year Mar 11 $3.87 16 $3.93 $3.80 $3.49 10.91% Next Year Mar 11 $4.28 12 $4.36 $4.15 -10.59% Moderate Buy

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Apr 13, 2011 PAGE 23

Financial Market Data


Current Information
Last Close (12-Apr-2011) 52-Week High 52-Week Low 60-Month Beta Market Cap Shares Outstanding Dividend Rate Dividend Yield # of Institutional Holders Latest Short Interest Ratio $66.90 $67.84 $49.47 0.59 $153,489.81M 2,294.32M 1.88 2.63% 2,159 1.50 Price/Sales Ratio Price/Book Ratio Price/Earnings Ratio Price/Cash Flow Ratio Return on Assets Return on Equity Current Ratio Long-Term Debt/Equity % Owned by Institutions Latest Net Insider Transactions 4.44 4.95 13.23 16.37 19.42% 42.32% 1.17 0.76 67.96% 12,948

Growth Revenue Growth EPS Growth Dividend Growth

12 Month 13.32% 72.70% 7.32%

36 Month 6.77% 25.34% 8.97%

60 Month 8.74% 19.92% 9.46%

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Apr 13, 2011 PAGE 24

Historical Financials
Income Statement
Year
Dec 2010 Dec 2009 Dec 2008 Dec 2007 Dec 2006 Dec 2005 Dec 2004 Dec 2003 Dec 2002 Dec 2001

Revenue ($ M)
35,119.00 30,990.00 31,944.00 28,857.00 24,088.00 23,104.00 21,962.00 21,044.00 19,564.00 20,092.00

Net Income ($ M)
11,809.00 6,824.00 5,807.00 5,981.00 5,080.00 4,872.00 4,847.00 4,347.00 3,976.00 3,979.00

Net Profit Margin


33.63% 22.02% 18.18% 20.73% 21.09% 21.09% 22.07% 20.66% 20.32% 19.80%

Employees
139,600 92,800 92,400 90,500 71,000 55,000 50,000 49,000 56,000 38,000

2010 Year-End Financials


Debt Ratio Return on Equity Cash ($ M) Current Ratio Long-Term Debt ($ M) Shares Outstanding (M) Dividend Yield Dividend Payout Market Cap ($ M) 45.29% 42.32% 8,517.00 1.17 14,041.00 2,292.00 2.63% 0.35 150,744.83

Stock History
Year
Dec 2010 Dec 2009 Dec 2008 Dec 2007 Dec 2006 Dec 2005 Dec 2004 Dec 2003 Dec 2002 Dec 2001

FY High
65.88 59.45 65.59 64.32 49.35 45.26 53.50 50.90 57.90 60.99

Stock Price ($) FY Low


49.47 37.44 40.29 45.56 39.36 40.31 38.30 37.01 42.90 42.40

FY Close
65.77 57.00 45.27 61.37 48.25 40.31 41.64 50.75 43.82 47.15

High
13.02 20.29 26.34 25.03 22.85 22.19 26.75 28.76 47.07 38.12

P/E Low
9.78 12.78 16.18 17.73 18.22 19.76 19.15 20.91 34.88 26.50

Per Share ($) Earns. Div.


5.06 2.93 2.49 2.57 2.16 2.04 2.00 1.77 1.23 1.60 1.76 1.64 1.52 1.36 1.24 1.12 1.00 0.88 0.80 0.72

Book Value
13.53 10.77 8.85 9.41 7.22 6.87 6.59 5.75 4.76 4.57

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Apr 13, 2011 PAGE 25

Competitors List
Company Alamance Foods American Beverage Aquaterra Corporation Bazi Britvic Chiquita Brands Clearly Canadian Clement Pappas Cliffstar Cott Cranberries Limited Danone Danone Water Del Monte Foods Del Monte Pacific Dole Food Dr Pepper Snapple Group (Top Competitor) Faygo Fiji Water Florida's Natural Fresh Del Monte Produce Freshco Gatorade Goya Great Western Juice Hansen Natural Hawaiian Springs Hornell Brewing Impulse Energy USA IZZE Jamba Jones Soda Kirin Holdings Company Kraft Foods Leading Brands Monarch Beverage (GA) Mountain Valley Gross Revenue Net Profit Margin ---(150.32%) 4.78% 1.78% (184.27%) --3.03% -9.08% -7.94% 1.44% (0.50%) 9.37% ---1.75% ----16.26% ----(7.89%) (34.78%) 2.16% 8.36% 0.03% --Net Operating Cash Flow

--$80.00M $2.27M $1,558.15M $3,227.43M $10.62M --$1,803.30M -$19,854.15M $3,694.79M $3,739.80M $330.66M $6,892.61M $5,636.00M --$0.00M $3,552.90M $4.70M --$2.10M $1,303.94M --$1.80M -$262.65M $17.56M $24,700.93M $49,207.00M $19.51M $5.04M --

---($2.11M) $238.47M $97.86M ---$178.40M -$3,281.20M -$355.90M $81.31M $147.64M $2,535.00M ---$197.40M ----$229.04M ----($0.95M) ($3.46M) $2,058.78M $3,748.00M $4.21M ---

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Apr 13, 2011 PAGE 26

Company Naked Juice National Beverage National Grape Cooperative Naumes Nestl (Top Competitor) Nestl Waters Ocean Spray Old Orchard PepsiCo (Top Competitor) Pernod Ricard Red Bull Silver Springs South Beach Beverage Southern Gardens Citrus Sun-Rype Sunny Delight Suntory Holdings Tree Top Tropicana Unilever Welch's Wet Planet Beverages

Gross Revenue

Net Profit Margin -6.50% --9.76% ---10.93% 13.37% ----3.31% --------

Net Operating Cash Flow

-$593.47M $673.11M -$103,679.18M $1.24M $1,900.00M $107.76M $57,838.00M $8,643.07M $1,820.65M ---$138.16M -$22,974.00M $364.96M -$57,074.32M $0.00M --

-$54.38M --$17,277.62M ---$8,448.00M $1,470.82M ----$5.76M --------

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Apr 13, 2011 PAGE 27

Competitive Landscape
Companies listed are Top Competitors. Key Numbers The Coca-Cola Company $35,119.00M 139,600 $150,744.83M The Coca-Cola Company 63.86% 40.56% 33.63% 42.32% 19.42% 25.93% PepsiCo, Inc. Nestl S.A. Dr Pepper Snapple Group, Inc. $103,679.18M -$5,636.00M 19,000 $7,873.60M Industry Market

Annual Sales ($ M) Employees Market Cap ($ M) Profitability

$57,838.00M 294,000 $103,286.73M PepsiCo, Inc.

Nestl S.A. Dr Pepper Snapple Group, Inc. 58.86% 13.73% 9.76% 21.68% 9.95% 14.92% 60.20% 14.57% 9.37% 18.70% 5.99% 9.51%

Gross Profit Margin Pre-Tax Profit Net Profit Margin Return on Equity Return on Assets Return on Invested Capital

54.05% 14.23% 10.93% 33.27% 11.70% 17.86%

53.45% 25.71% (5.77%) (9.28%) (3.88%) (5.44%)

30.57% 10.96% 3.29% 5.28% 0.88% 2.43%

Valuation

The Coca-Cola Company 4.44 13.23 4.95 16.37 The Coca-Cola Company 42.6 5.1 72.0 0.6 8.6 16.74%

PepsiCo, Inc.

Nestl S.A. Dr Pepper Snapple Group, Inc. 1.65 16.92 4.33 10.59 1.66 17.83 3.52 3.70

Industry

Market

Price/Sales Ratio Price/Earnings Ratio Price/Book Ratio Price/Cash Flow Operations

1.86 17.04 4.98 12.72 PepsiCo, Inc.

2.99 14.62 4.33 13.09 Industry

1.48 -2.23 10.10 Market

Nestl S.A. Dr Pepper Snapple Group, Inc. 42.5 5.3 68.4 1.0 8.6 24.44% 37.0 8.9 41.2 0.6 9.9 35.81%

Days of Sales Outstanding Inventory Turnover Days Cost of Goods Sold in Inventory Asset Turnover Net Receivables Turnover Flow Effective Tax Rate

34.5 8.9 41.1 1.1 10.6 23.01%

45.3 6.8 53.6 0.7 8.1 --

43.2 7.6 47.9 0.3 8.4 --

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Apr 13, 2011 PAGE 28

Financial

The Coca-Cola Company 1.17 0.85 2.35 0.76 20.43

PepsiCo, Inc.

Nestl S.A. Dr Pepper Snapple Group, Inc. 1.11 0.56 2.27 0.48 18.57 0.98 0.66 3.60 0.69 7.41

Industry

Market

Current Ratio Quick Ratio Leverage Ratio Total Debt/ Equity Interest Coverage

1.11 0.80 3.21 1.17 10.12

1.19 0.87 2.35 0.68 15.42

1.46 1.30 5.80 1.08 7.61

Per Share Data

The Coca-Cola Company $15.05 $1.76 $4.09 $1.34 $6.12 $13.51 $31.78

PepsiCo, Inc.

Nestl S.A. Dr Pepper Snapple Group, Inc. $35.47 $1.26 $5.53 $1.09 $2.59 $13.54 $32.01 $23.23 $0.90 $10.45 ($0.13) $7.53 $10.98 $39.55

Industry

Market

Per Share Data Dividend Per Share Cash Flow Per Share Working Capital Per Share Long-Term Debt Per Share Book Value Per Share Total Assets Per Share Growth

$35.84 $1.89 $5.23 $1.06 $12.61 $13.38 $42.96 PepsiCo, Inc.

$17.29 $1.19 $3.95 $1.27 $5.52 $11.94 $28.08 Industry

$20.22 $0.53 $2.97 $2.50 $12.25 $13.47 $78.15 Market

The Coca-Cola Company 13.32% 73.05% 72.70% 7.32% 6.77% 25.45% 25.34% 8.97%

Nestl S.A. Dr Pepper Snapple Group, Inc. (2.08%) (42.19%) 50.31% 80.53% 3.01% 4.28% (50.20%) 33.81% 1.90% (4.86%) 0.00% -(0.65%) 2.04% 6.63% --

12-Month Revenue 12-Month Net Income 12-Month EPS Growth 12-Month Dividend Growth 36-Month Revenue Growth 36-Month Net Income Growth 36-Month EPS Growth 36-Month Dividend Growth

33.79% 6.29% 3.71% 6.48% 13.58% 3.76% 4.67% 9.87%

(12.80%) 54.81% 57.26% (3.06%) (2.48%) 18.59% 18.25% 6.48%

8.06% 44.41% -2.18% 2.77% (1.30%) ---

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Apr 13, 2011 PAGE 29

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