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Why Ga m ify?
Dec a d es of Ga m ing
Acquire
Acquire
First Ma tters
First Session
This is funw ha t I exp ec ted , only b etter. I know w ha t I a m d oing a nd I like it.
Acquire
First Rules
Win first, w in fa st Give them a rea son to return Send invites (if you love it)
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Acquire
Acquire
10:1
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Just a s in SEM
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Acquire
Acquire
Acquire
Acquire
Op t in Com p lexity
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FB Profiles = Soc ia l
15M not 1M for Zyng a Poker
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Acquire
Acquire
Ta ke Aw a ys
10x 90% Touc ha b le b ox
I feel sm a rt Win first, w in fa st
Acquire
2x 4-10x
Enga ge
Wow !!!
1x first tw o sessions Enga ge
Good !!
1 to 3x first session
Desig n Bea ts
Yuc k!
0x first session
Oh F*# @!
Never
Enga ge
Wither Fa c tor
First Suc c essful Tim e Pressure
Enga ge
Id entity
Enga ge
Enga ge
Enga ge
Enga ge
Enga ge
Enga ge
Ba d g es Rule
I ha ve 600+ 2x hours/ w eek 75% fem a le, a vera g e a g e 42
Enga ge
Enga ge
Aileen City is suc h a g rea t p la c e to live. The p a rks a re b ea utiful a nd the hig hw a ys a re never ja m m ed . Com e to Aileen City!
Enga ge
UGC
c ity, it is a n ec onom ic d yna m o!
Text # 1
You ha ve to w a tc h the c itizens to und ersta nd Jennville. They shop , they b ustle, their houses a re p erfec t.
Enga ge
Enga ge
Enga ge
Pa rty of 5
20 - 30% p rod uc tivity g a ins
Enga ge
Ta ke Aw a ys
2x Grea t sec ond session View a b le p rofiles Ba d g es, a c hievem ents Num b ers, sta ts for 10-25% 4x Invest a nd a void w ither UGC for 25% of p la yers Soc ia l ob lig a tion for 25% of p la yers
Enga ge
Reta in
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Look Ahea d
Will she c om e b a c k? When? Wha t w ill she d o in the sec ond session? Will she b e p la ying a m onth from now ? Wha t w ill she exp ec t?
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Pinc h
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Pre-Announc em ents
Hug e
World of Wa rc ra ft -- 0% c hurn from level 35-40, 55-60 (m ount, eld er g a m e) Pre-reg ister a t reta il -- 10-20% of first w eek sa les
Reta in
Reta in Ma d d en Footb a ll
70% rep ea t if g a m e of the yea r 30% rep ea t p urc ha se if liq uid AI is w ha t s running d ow n their leg s
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Loc k-In
Guild s
Ap p ointm ent g a m ing Peer p ressure a nd p rivileg es Ma rria g es (a nd d ivorc e)
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Ma g ic Num b ers
Tw itter
40% 1 m onth retention 90%-ish m onthly retention if 10 follow ers
Fa c eb ook
20 friend s 70% long term retention
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Ma d d en seq uels 2x for hig h q ua lity Use NPS (Net Prom oter Sc ore) % rec om m end - % w ho w ould n t
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Ta ke Aw a ys
Do the Ma th
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100%: Pre-a nnounc e (for a m onth) 50%: New c ontent, if sa m e q ua lity a s orig ina l
Ta ke Aw a ys
20%: Soc ia l struc tures: 90% less c hurn for p la yers w ho a re w ell-g uild ed 15%: Virtua l a ssets 67% less c hurn for p la yers w ho a re w ell-c a stled