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CORPORATE SOCIAL RESPONSIBILITY National association of Blind(NAB)

TITLE

Submitted in partial fulfillment of the requirements of Masters of management studies MMS 1

SUBMITTED BY

Name: AbhijithBalan K. (MMS) Roll No.:20 Div - A Batch: Year 2010- 2011

H K Institute of Management Studies and Research, Jogeshwari, Mumbai 400102

H K Institute of Management Studies and Research, Jogeshwari, Mumbai 400102

Students Declaration

I hereby declare that this report submitted in partial fulfillment of the requirement of the award for the Master of Management Studies to H K Institute of Management Studies and Research is my original work and not submitted for award of any degree or diploma fellowship or for similar titles or prizes.

I further certify that I have no objection and grant the rights to H K Institute of Management Studies and Research to publish any chapter/ project if they deem fit in Journals/Magazines and newspapers etc. without my permission.

Place

: Mumbai

Date

Name

: AbhijithBalan K

Class

: MMS-01.SEM-01

Roll No. : 20Div: A

Certificate

This is to certify that the dissertation submitted in parti al fulfillment for the award of Master in Management Studies of H K Institute of Management Studies and Research is a result of the bonafide research work carried out by Mr.AbhijithBalan K. under my supervision and guidance, no part of this report has been submitted for award of any other degree, diploma, fellowship or other similar titles or prizes. The work has also not been published in any Journals/Magazines.

Date:

Industry/NGO guide:Mrs.Asha Bhatia Company: NAB

Place: Mumbai

Designation :DeputyDirector

Project guide: Prof. Meghasarkar Core Faculty HKIMSR

Prof. K. C Pandey

DirectorHKIMSR

Acknowledgement
It had been a great pleasure to be a part of this project. It has given me an opportunity to understand how a NGO works and also give the understanding towards social responsibilities.

The project has also given an actual picture of the real scenario .

I would like to give a vote of thanks first and foremost to our director Mr.K.C. Pandey and Professor MeghaSarkar who gave me the opportunity and inspiration to work on this project.

Last but not the least i would like to thank the Head of National Association for Blind Mr.C.A Gomes and the Rehabilitation department head Mrs. AshaBhatia(deputy director)without whom this project was impossible.

Table of Contents
Contents  Executive summary  Introduction to corporate social responsibility  Introduction to non government organization  Introduction to national association of blind  Introduction to project  Objective  Methodology  Sample size and design.  Limitations of project  Analysis and findings  Conclusions  Bibliography
Page no.

6-7 8-10 11-13 14-23 24 24 25 26 27 27 28 29

Executive Summary
Report on Corporate Social Responsibility

The report outlines important concerns about Corporate Social Responsibility related to Non Governmental organization . It is an elective of Master of Management Studies syllabus of Mumbai Unive rsity. For this subject my project was undertaken with National Association for the Blind (NAB) which is a pioneer in social work. Corporate Social Responsibility is a well-established tradition in a number of organizations, including families, businesses with a strong ethic of community. NGOs are typically independent of governments. Although the definition can technically include for-profit corporations, the term is generally restricted to social, cultural, legal, and environmental advocacy groups having goals that are primarily noncommercial.The most impor tant learning from this project is the importance of observation in life of the Blind people. We were allot ted different department in NAB. With two of my colleagues we had to coordinate at NAB MahalaxmiRehabilitation Center. At the center they help the Blind people to work on and improve their day to day activities. This includes improving them in their mobility, household works and minor activities which would boost their spirits in facing the world as what they are. The center also provides various other courses;
y Medical rehabilitation, y physiotherapy, y Electrotherapy, y Acupressure therapy, y Orthopedic appliances,

y Vocational training and guidance to the Blind.

We were coordinating with Mrs.Asha Bhatia (Deputy Director ) - Department of Rehabilitation. Here we had to complete the Register with the details of the Blind people joining in for the courses ,preparing the Semester Question paper, Paper bag making and helping in organizing the Extempore Elocution Competition which in itself was a great experience.

Introduction to the Corporate Social Responsibility

Corporate social responsibility (CSR) is:

y y

An obligation, beyond that required by the law and economics, for a firm to pursue long term goals that are good for society The continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as that of the local community and society at large About how a company manages its business process to produce an overall positive impact on society

Corporate social responsibility means:

y y y y y

Conducting business in an ethical way and in the interests of the wider community Responding positively to emerging societal priorities and expectations A willingness to act ahead of regulatory confrontation Balancing shareholder interests against the interests of the wider community Being a good citizen in the community

Corporate Social Responsibility (CSR) agenda of a corporation is reflective of its social conscience and commitments to the community and society at large within which it operates. It is no more viewed as a liability on corporate resources. More and more Companies have increasingly realized that it is an investment with multiple benefits for the corporate sector. Various empirical research findings clearly pointing to a strong positive correlation between CSR and corporate profitability have further provided the impetus.

However, Corporate Institutions in India, though more sensitive towards C SR as compared to elsewhere, with all the resources at their command, remain constrained in terms of their reach; both geographically and demographically. Their efforts appear insignificant in light of the size of our country and diverse, multiple problems therein.

Regarding changes in the economy of India since liberalization and the acceleration of growth in certain sectors and regions, the perception of CSR is an important part of the research. In this document, the definitions of corporate social responsibility, taking into account some mood swings over the past ten years. This study provides a perspective on CSR perception of the city, municipal youth leaders of India. Results from other recent surveys are then analyzed to determine how CSR is a part o f Indian society, and to determine whether the alternative perspectives on CSR may emerging countries.

The document examines how some developments in CSR, India can have an impact on strategic planning for both local and international groups.

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The outlined of the case based on the results of research, two new companies CSR initiatives, and ends with the proposal of India can be a unique place, where it is a driving force of change. As in India, CSR is understood? The concept of corporate social responsibility is not a new phenomenon in India. It has a well-established tradition in a number of organizations, including families, businesses with a strong ethic of community. Historically, it is a major influence, the effects on the economy, the state and society relations. It was in a number of possibilities for a large part, the discussions about what were confused by the variety of perspectives. Instead of an attempt to define fully in the document is approved by a number of themes, both in India and in other countries.

Corporate social responsibility (CSR), also known as corporate responsibility, corporate citizenship, responsible business, sustainable responsible business (SRB), or corporate social performance, is a form of corporate self -regulation integrated into a business model .Ideally, CSR policy would function as a built in, self-regulating mechanism whereby business would monitor and ensure its adherence to law, ethical standards, and international norms. Business would embrace responsibility for the impact of their activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere. Furthermore, business would proactively promote the public interest by encouraging community growth and development, and voluntarily eliminating practices that harm the public sphere, regardless of legality. Essentially, CSR is the deliberate inclusion of public interest into corporate decision-making, and the honoring of a trip le bottom line: People, Planet and Profit.

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Introduction to the Non Government Organization

One friendly remark that has made a deep impact in our day -to-day life is The world is getting shrunk every day. It is evident from the global products on the supermarket shelves in the neighborhoods, to the real time telecommunications that occur every second. Apart from the technological boom, the globalization process has pushed human services and social work on to the international agenda. Earlier social work was done voluntarily. With the changing social system and the population explosion, humanitys problems have not only doubled but become more complex. Today there is a need for people with specialized skills, coupled with a genuine concern for society, to solve them. And that is whe re the non-governmental organizations (NGOs) and non -profit organizations come in. A non-governmental organization (NGO) is an organization that is not part of a government and was not founded by states. NGOs are therefore typically independent of governments. Although the definition can technically include for-profit corporations, the term is generally restricted to social, cultural, legal, and environmental advocacy groups having goals that are primarily noncommercial. NGOs are usually non -profit organizations that gain at least a portion of their funding from private sources. Current usage of the term is generally associated with the United Nations and authentic NGOs are those that are so designated by the UN. Because the label "NGO" is considered too broad by some, as it might cover anything that is non-governmental, many NGOs now prefer the term Private Voluntary Organization (PVO).

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A 1995 UN report on global governance estimated that there are nearly 29,000 international NGOs. National numbers are even higher: India is estimated to have between 1 million and 2 million NGOs.The United States has an estimated 2 million NGOs, most of them formed in the past 30 years. Russia has 65,000 NGOs. Dozens are created daily. In Kenya alo ne, some 240 NGOs come into existence every year.

What NGOs do is to bring funding organizations, donors and governments right into the centre of the community. On their own, how much ever muscle and money they may have, they can never get the kind of acc ess and trust of the people who live on the periphery, who are marginalized and who are often bitter with the system.

NGO (usually multiple of them) who work in the area facilitate the process of interaction and understanding before real issues can be tak en up and solutions to their problems found. For every NGO that is a fraud or a racketeer there are at least a dozen that are doing good work especially at the grassroots level. When a funding organization like Unicef, WHO, UNFPA or USAID takes up a project they identify mahilamandals, youth networks and other small civil society organizations that have been working with the locals of the area. Often enough what is lacking is awareness both at the community and at the official levels.

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Present scenario of NGOs in India

The International community especially several Governments recognize the valuable role of non-government organizations (NGOs) and works with them to deliver welfare services for social development and it is not a new phen omena. Voluntary organizations have grown tremendously in numbers as well as in activities during the last 2-3 decades all over the World. There are approximately 4 million voluntary organizations in the world. In India, including the Self Help Groups federations etc., there are about a million. UN bodies such as viz. International Labor Organization (ILO). United Nations International Childrens Emergency Fund (UNICEF), The United Development Program (UNDP), THE United Nations Educational Scientific and C ultural Organization (UNESCO), The World Health Organization (WHO) and United Nations Development Fund for Women (UNIOFEM) are actively contributing to the growth of social development. Whether it is USA, Canada, India, South Africa, Mexico, Zambia or Indonesia thousands of not to profit organizations are involved in a variety of activities of social development.

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Introduction to the National Association of the Blind

National Association for blind was established in 1952 by MangulalJethalal Shah with a determination to establish NAB as the icon of unlimited service to the Blind. It was registered under the Bombay Public Trusts Act, 1950.It is determined to establish NAB and it is one of the largest non governments voluntary organizations in India.The National Association for the Blind is the largest voluntary organisation in India working in the field of blind welfare. It is involved in prevention, education, rehabilitation, training, employment and research. The Association carries out its activities through a network of 19 state branches, 65 district level branches across India and voluntary agencies engaged in rural development.

Vision Empowered and well-informed blind population of India working for personal growth and development, thereby leading life to its optimum potential.

Mission To prevent blindness as far as is possible To empower the blind with education and training, to attain self sufficiency through employment/self -employment, thus integrating them with dignity in mainstream society.

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THREE BRANCHES OF NAB IN MUMBAI:

NAB WORLIHead Office

Reay Road Employment Department

Mahalaxmi Rehabilitation Center

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Worli head offi e

The worli head offi e i home to all the various activities that NAB is associated with. it has departments li e employment Louis Braille press, tal ing book library, cyber caf.

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Mahalakshmi rehabili ation centre

Activities done at Mahalakshmi branch:  Daily living skills such as cooking, ironing, sewing etc.  Orientation and Mobility which includes Cane travel, rules of mobility both indoor and outdoor for safe movement etc.  Physical Training including Yoga etc.  Personal Grooming and Graces,  Braille Reading,  Communication skills.

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Reay road employment department.

NAB Department of Employment carries out various activities for furthering the employment prospects of the blind individuals, they categori e the employment options in terms of open employment, self-employment and sheltered employment. They also offer pre and post-employment counseling services to the prospective blind employees. They prepare them to face interviews and competitive examinations required for various class 1 and 2 services.Currently nab provides various services that enable the visually handicapped to integrate with dignity in the mainstream for blind Empowerment.

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Various NAB acti ities/department are as follows:

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I.

Client service department

It is a gateway of blind welfare activities to the newly Blind persons or a Blind person who is not aware of the consessions and facilities available for the Blind and NAB Activities, The department also engages in identifying new Blind clients from tribal rural and urban areas. The department provides services such as individual / family counseling, home teaching, teaching Braille, Mobility Training, follow up visits, referral services for education. The department also solves the day to day problems faced by the Blind persons by providing financial assisstant for education, training, health ailments, at the time of natural calamities and disaster.

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II.

Department of rehabilitation

This department is engaged in providing training rehabilitation training, acupressure and massage training, facilities physiotherapy training and vocational training with residential facilities for the adult Blind person from the age group of 18 to 45yrs.The department also conduct the need based training programs for the Blind persons of different needs.

III.

Department of Education

The department is engaged in providing pre-intervention training program to the Blind and M B, Children, integrated education program on All India Level education and home bound services to the M B children from age group of 3-6 years. The department also provides Sponsorships and Scholarships to the Blind children studying up to HSC level. The department plays a important role in providing Braille kits to the blind persons in India and provide Aids and appliances.

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It is the project where books are recorded in different languages. The books are the text books from 5 thstd to post graduation level along with the literature, personality development and religion at present there are 5064 no of titles. The books are provided to the Blind in India and abroad as a library.

The department provides employability training, preparing for competitive exams and employing them in central or state government offices in the corporate world. The department also provides self employment to the Blind persons through the H.P.C.O. This department preparing blind persons for having jobs in private industries with heavy machineries

VI.

NAB Cyber Caf for Blind

It is setup for the use of Blind and loaded with screen reading software, Jaws. The Blind student practice computer progra mming , access internet , surf news paper, transcribe the needed material into Braille and produce study material with enlarged print for children with problem of low vision.

V.

Depar

ent of Employment

IV.

Talki g B

k library

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VII.

NAB Braille Press

The Braille press is printing book in Braille scrapped by using conventional and modern technology and providing it to the Blind in the form of text books literature, religious book, book on personality development and magazines as far as possible. The press is providing to the blind at concessional rate. The press has printing book for 4 languages and has 403 numbers of titles. The press is also running a Braille book library

VIII. Committee on Advancement of status of Blind Women

The committee looks after empowering Blind women by providing aid for meeting their basic need and household amenities, medical assistance, educational assistant for house repairing and also provides support at the time of natural calamities and disaster. The committee is involved in CBR project for the Blind women in MurudAlibaag area, developing job development center in Mumbai and Ambarnath, providing scholarships to Blind women for higher education, organizing competition and seminar for protecting rights of Blind women. The Committee also provides also provides hostel activities for Blind working women with TruptiPoliBhaji Kendra

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Introduction to the Project

Economic independence is the basic need of any individual, it is only through this that he/she can attain fulfillment. This is so for all individuals including the blind. Keeping this in view, the National Association for the Blind, India, established the first employment bureau for the blind in 1954.

ACTIVITIES
NAB Department of Employment carries out various activities for furthering the employment prospects of the blind individuals; they categorize the employment options in terms of open employment, self -employment and sheltered employment.

OPEN EMPLOYMENT

Through open employment the department tries to place blind persons in both public and private sectors. It is only through the efforts of the department that there are bankers lawyers masseurs etc. who are working successfully. The department tries to utilize to the optimal level the three percent reservation provided to the disabled under The Persons with Disabilities, (Equal Opportunities, Protection of Rights and Full Participation) Act 1995 to secure jobs for the blind in the government and public sectors. It also attempts to convince private employers to employee the bli nd. The department has actively participated in the process of identification of jobs that can be carried out by the blind.

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SELF-EMPLOYMENT

The department offers financial assistance to the blind people who wish to carry out small entrepreneurial activities. It has supported setting up of several Handicapped Public Call Offices, and Vending Stalls at various places.

It has also provided Flour Mills, leather cutting machines, sewing machines, popcorn machines etc. to needy blind individuals who along with their family members carry out self-employment activities to earn a reasonable living. The department also acts as an advisor and facilitator for securing self -employment loans offered by Maharashtra Handicapped Finance Development Corporation and National Handicapped Finance Development Corporation.

SHELTERED EMPLOYMENT

Recently NAB has set up a Job Development Centre wherein 10 blind people are given training cum employment. They manufacture paper bags, candles etc. These items are manufactured with good quality control and are sold to corporate

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Objectives

 To help NAB in their rehabilitation Program.  To tabulate the details in a systematic manner, specifically the way it is done in a NGO.  To help the visually challenged people in their mobility and with their daily activities.  To develop Leadership quality and personality of the visually challenged people.  To promote Public Awareness and Advocacy.  To provide better academic and technical education to the Blind people to make them able to access into employement market as well as self-employment.  To enhancing opportunities for the blind people.  Assist in variety of tasks aimed at educating the Blind.

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Methodology

y At the Rehabilitation center I was allotted to complete the register of the visually challenged people who were attending the ocational batch and also the next batch which were of Blind women. y During the period when we were at NAB they also had their Semester exams of Physiotherapy and here I was allotted the job of preparing the Examination paper coordinating with a staff. y At the Elocution Competiton I was allotted the technical department. Here I helped them with setting up the Micsystem and the Speakers for the event. y Also at the event I had to put up the Posters and help with putting up the Registration Desk.

One of the judges for the Elocution completion. The Registration desk

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Sample Size and Sample Design

Various Ngos Working for Visually Challenged People:  Helen Keller Institute For Deaf & Blind Its vision is to create, build and develop services for the Deaf / Deaf Multiply Handicapped / Deaf blind children and young adults through Day Care/Residential Facilities and other ancillary services.  Smt. Kamla Mehta Dadar School for the Blind Smt. Kamla Mehta Dadar School for the blind is a very popular Ngo in India, which is working for Disability.  All India Confederation of the Blind New Delhi All India Confederation of the Blind is a very popular Ngo. In India, this is working for Aged, Blindness.  Society for the Care of the Blind - Chandigarh Society for the Care of the Blind is a very popular Ngo. In India, this is working for Disability, Education.  Lighthouse for the Blind - West Bengal Lighthouse for the Blind is a very popular Ngo. In India, this is working for Disability, Education and employment.  Blind Peoples Association - Ahmedabad Blind Peoples Association is a very popular Ngo. In India, which is working for Aged, Disability, Education, Employment, Training.

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Limitations of the project

y For the registration they we could have used Computer as it is more reliable and easy to add details in a Software. y Incomplete data as the required documents were not submitted on time.

y As the data is being manually typed it was time consuming. y Communication barrier between we and the multi handicapped during the event.

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Analysis and findings

y The work is done in a systematic manner. y Technical department was very good. . y Ample amount of equipments were available for the visually challenged. y Always a detail meeting is held before any event.

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Conclusion
 The whole process of the rehabilitation is very processed and systematic.  Due to the meetings held before the event the program was help in a smooth manner.  The data entry process is a bit time consuming as it manually filled in.  The event management is excellent as they have a proper plan for it.

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Recommendations
y Use of Software for the registration purpose. y Proper sanitation facility and regular cleaning of the same. y More awareness about the events and should have been conducted at a larger scale with more sponsorships and prize money. y More skilled employees in the department.

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Bibliography
www.nabindia.org