Академический Документы
Профессиональный Документы
Культура Документы
Henk nieuwenhuis
This book has been created upon request by and for IBM Nederland B.V. With special thanks to the following people who have been involved or reading the content during the making of. Their sharp advises or suggestions have been significant. onald Velten Yuki Mitsunaga Akkie Jacobs Jessica Kwant Jan Kruisheer Andrea Looij IBM Nederland B.V. IBM Nederland B.V. IBM Nederland B.V. IBM Nederland B.V. Ogilvy Groep (Nederland) B.V. Ogilvy Groep (Nederland) B.V.
in contentS
Introduction
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Copyright 2008 Henk Nieuwenhuis Design: Peter Tromp Lay-out: Hannie van den Berg Printed by: Drukkerij Hooijberg Salland BV, Deventer First edition December 2008 Nothing in this edition may be duplicated and/or made public by means of printing, photocopying, microfilm or in any manner whatsoever without prior written approval by IBM Nederland B.V. ISBN: 978-90-813665-2-6
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introduction
WHat iS Social BuSineSS?
Doing business is people work. Whether its with co-workers, clients or vendors, its about social interaction. For which we use more and more tools all the time. Telephone, internet and other resources make it possible to have professional contact with anyone, anytime. This business interaction via social media is what this etiquette handbook is about.
Stay yourSelf
Be yourself. They say that about personal relationships, and it also works for business relationships. But only when it doesnt rub someone else up the wrong way. The environment and culture dictate the dos and donts. For example, you are expected to observe good table manners during a business lunch, even if at home you might be known to eat with your elbows on the table. And all those jokes that you mail around to your friends on a daily basis, of course you dont also mail to all your co-workers (no matter how funny).
BuSineSS etiquette
Is business etiquette different than normal etiquette? In theory, not really: the basic rules are the same. Good taste is something appreciated in business relations as much as in social ones. Manners ensure that others feel comfortable with you, not only in face-to-face contacts but also on the phone and in e-mail or other forms of internet-based interaction. Business etiquette paves the way to business success.
interaction
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When it comes to doing business and collaborating, there are certain ground rules. most of them are only natural, but there are also those times when were not necessarily sure. let these tips inspire you. even if its just to be on the safe side. Because the most important thing in business relations is to be sure.
GivinG Space
Working in an open space is very modern. And while it looks dynamic and hip, its not always good for concentration. So have some consideration of those around you. And limit your decibels to a minimum by setting your equipment at the lowest volume level.
thing stays the same: they take time. And thats a precious commodity. So be efficient and be focused. Turn off your mobile phone, drop whatever youre doing on the internet and close your laptop. Unless you need it for the meeting, of course.
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in our 2-hour economy, our professional and private lives increasingly overlap. But they are still different worlds, and its best to keep that in mind. in professional situations, you will find that this is a highly valued trait. and your family probably thinks so too.
Work pHone callS outSide of Work HourS you need to Start up too
Your co-workers and clients are counting on you, so any time you are delayed, notify everyone as quickly as possible. And once at work, you have to be in work mode right away. But still, just like your PC, you need to start up before you get to work. So you start by reading (and answering) some e-mails, and catching up on your communities. Then youre up to speed and dont have to catch up on anything: message backlog is an increasingly urgent problem. Calling business associates at home is not standard practice. But if it ever does become necessary, then ideally you should only call after 8.30 a.m. and before 9 p.m. Not the other way around.
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collaBoration
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However clich it may sound, mutual respect is the foundation of any successful collaboration. devoting more attention to what someone else wants than what you want yourself. It may be difficult in the short run, but you get a lot back for it in the long run. even if that effort is by phone or internet.
tip
These days there are ways to take part in a meeting without having to leave your own desk. Like Lotus Sametime, which lets you communicate with an instant messaging system. Its about
the fastest and most efficient way of meeting that there is.
communicate!
Nothing is more annoying than needing that one co-worker who you just cant find right then. When even the reception staff dont know where he is. Equally annoying is being found when you just cant be disturbed. So always make it clear when you are unavailable (and when you are available again), at least during business hours if not around the clock. Fifty percent of good collaboration is good communication.
ScreeninG of information
Do you work with tools for sharing information with clients? Then screen that information. Surely youd rather not have client A find out that client B pays that much less for the same thing? And dont forget your company confidential information, which cant just be let out in public. Appoint someone to take on the responsibility for that information.
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HoW formal?
The way people address each other differs in every country and language. Luckily, in English, life is easy; you can say you to anyone, and most people are on a first-name basis with their associates. But if you deal with foreign clients in a foreign language, using the informal pronoun or addressing a client by first name can be fatal to a cooperative relationship.
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telepHone
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is there still life without mobile phones? We all agree that the mobile telephone has become a primary necessity. and the temptation is great to reach for this handy appliance at any and every moment, appropriate or not-so-appropriate. But do you really have to call your wife during a meeting? are you sure you couldnt wait until you get home to make that appointment with your hairstylist? and do you really have to pick up even when called at an inconvenient moment?
ceSt le (rinG)ton qui fait la muSique Handle direct numBerS WitH care
Can your clients reach your employees by phone directly? If so, establish a clear procedure for answering and transferring. Of course you cant have a client phone call being answered with Hello? or This is Jim. If youre in business company but still have to stay reachable by mobile, make sure that your ringtone is appropriate to your position and organisation. Not everyone will appreciate your Tarzans yell ringtone.
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viSitorS firSt
If you are on the phone when an associate comes to meet with you, wrap up your phone call as quickly as possible. You can always call back later. A visitor who has to wait too long might just never come back.
Goal!
If World Cup Football is on, and there are matches being played during business hours, most people will understand that you want to follow the action, but not everyone wants to join you. Dont embarrass yourself or them by receiving a loud beeping SMS message at every goal.
SmS ServiceS
Do you have a subscription to some kind of SMS service that sends you messages at random times throughout the day? Of course, you are perfectly entitled to do so. Just turn the sound off.
tip
Do you have people who need to work together from different workspaces? With Lotus Connections, co-workers work together as teams in a virtual space in which they have access to everything: profiles, documents, weblogs and more. Even if theyre on the other side of the world, everyone can work together fast and efficiently.
in tranSit
You see phone calls being taken in transit more and more. (Not that thats surprising with all the traffic problems these days.) If you have to do this, make sure youre in a position to have a normal, understandable conversation. With that in mind, taking a call in a noisy cafe or next to a pile-driver may not be very advisable.
appointment? Dont SMS yourself out sick; call. The people at work want to hear it from you in person.
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internet
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the internet. Without a doubt the most important new medium for interaction and doing business. Being able to have actual contact remotely in real time and take immediate action is a major boon. But dont let that distance let you fall into extremes of impersonality or familiarity. find the right balance.
profile for yourself. Try to state all relevant information, but keep it professional. Married, two children is fine, but talking about your hobbies or the latest things your kids are up to in school is something better saved for your family and friends.
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every day, more and more people get more and more comfortable with e-mail, and it shows in our inboxes. And makes it more and more difficult (and time-consuming) to separate the wheat from the chaff. also, because e-mail is and remains personal communication, its a good idea to think about how we deal with it professionally.
kidneSt reGradS
While most typographical or grammatical errors will be forgiven in personal e-mails, the same cannot be said for professional e-mails. As an employee, you are your employers
business card, and are expected to be perfect in all your contacts with external parties. So check your business e-mails for spelling and grammatical errors before you send them.
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Be Brief, Be clear
Writing is editing, and that goes double for e-mail. emember that reading on-screen takes more effort than reading on paper. So formulate your messages as clearly and succinctly as possible. The recipient should be able to read your entire message on one screen, without scrolling.
ccS a croWd
A cc to half the company is a matter of point and click. Before you do that, ask yourself whether all those ccs really have an interest in reading this message. If not, you are unnecessarily disrupting their work, which is not always appreciated. In some cases, sharing information can be counter-productive!
keep your attacHmentS Slim cHeck tHe addreSSeeS Before you Hit Send
With some e-mail applications, all you have to do is start typing the name of the recipient and the address is filled in automatically. Handy, but it can cause problems to people in a hurry. Before you know it, the message you thought you were sending to Jim in accounting has been sent to Jim the client. So always check the addressee before you hit send. This can save you a lot of trouble, from the mildly awkward to the extremely embarrassing. Of course, you should send attachments with your e-mails when you think it necessary... and relevant. But photos and videos are notoriously large files, and it doesnt take many of them being forwarded around to grind any mail server to a halt. A better approach is to put photos, videos and other large files on a server and send a link to the file location in your e-mail.
tip
Do you regularly have to exchange attachments or large files with your co-workers? Then use Lotus Quickr, a central point for exchanging documents fast and conveniently. It gives everyone real-time access to the knowledge they need. And it saves you a lot of time and trouble. (Not to mention, keeps your IT manager sane by keeping large files off the mail server.)
quick reSponSe
Perhaps you cant or dont want to reply to a particular e-mail right away. The sender will almost certainly understand that, but will also be wondering whether you have read the message yet. With that in mind, you should respond to say that you received the message and will reply later. The sender of the original message will appreciate it, and will not bug you with a reminder.
coffee?
E-mail can be very, very handy for efficient communication and exchanging information. But at the end of the day, its less effective at building up a relationship. That still requires a personal touch - if you want to do it right, that is. So dont forget to meet face-to-face once in a while, too. Or instead of sending an e-mail, grab a cup of coffee.
reSourceS
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Since time immemorial, collaboration and doing business have been a matter of direct contact. But thanks to developments in recent years, physical proximity is becoming much less of a necessity. in fact, these days you might well be in closer touch with someone on the other side of the world than someone down the street. the equipment and software we use today to keep ourselves in touch have nearly limitless potential. they can be with us anywhere, anytime. So it becomes very important that you set your own limits.
BlackBerry
It may seem obvious, but its worth repeating: when youre talking with a client or another important associate, make sure your BlackBerry doesnt try to butt in on the conversation.
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lotuS quickr knowing how to colaborate successfully is all well and good, but then you need to have the right people and the right resources. after all, what good are table manners unless you also have a perfectly set table and good company? thats why iBm has developed a wide range of social software. Software that any organisation can use to not only work together more efficiently and more pleasantly, but to make relationships with clients and vendors function faster and better.
- Exchange documents quickly and easily at a single central point - Meet with team members at different work locations, wherever they may be - Always real-time access to knowledge and information
lotuS Sametime
- Faster communications with native instant messaging system - Work together with team members without leaving your workspace - Faster response times, reduced travel costs and better service to your clients
lotuS connectionS
- For intensifying specific collaboration within your organisation - Help teams keep each other up to date on projects with profiles, communities and weblogs - Facilitate team sharing of bookmarks, best practices and to-do lists For more information on IBM Social Software, visit ibm.com/be and see our small and medium-sized business solutions.
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index
A Advertising Airport Attention Appointment Attachments Available B bccing Body language Business card Business lunch BlackBerry Blogging Bookmarks C Calling back Call waiting ccing Chat room Chatting Co-workers 29, 30 29 37, 38 38, 39 6, 7, 10, 16, 17, 22, 30, 37, 38, 6, 7, 51 F Family Files Flexibility Football Foreign Forwarding 16, 17, 18, 22, 37 5, 6 53 30 23, 2, 39 3, 5, 7 MMS Mobile internet Mobile phone Mother-in-law M Messaging Meetings 38 11, 23, 28, 29, 30, 31, 32, 36, 37, 32 37 10, 11, 28 17 eplying esponse time estaurant ingtone 2, 5, 7 53 10 12, 29 5 32, 36 37, 3 7, 30 50 37, 38 51, 53 E Efficiency E-mail 23 6, 11, 16, 17, 2, 39, 1, 2, 3, , 5, 6, 7, 51 L Laptop Link Listening in Lunch 10, 11, 18, 51 5 29 37 D Data Documents 51 17, 30, 6, 51, 53 IT manager 50 10 10, 11, 18, 22, 29, 37, 7 2, 28, 31 , 5, 6 16, 22 Coffee Copier Copying Community Conference call Conflicts Clients 16, 37, 39, 53 23, 2, 32 5 6, 16, 23, 2, 28, 37, 38, 2, 7, 52, 53 22, 7 22 50 Informal Instant messaging Internet I Information 18, 23, 37, 38, 39, 3, , 5, 7, 50, 51, 53 22, 2 23, 38, 53 6, 11, 22, 35, 36, 39, 51 6 P Party Personal contact Phone switchboard Photos Platform Presentations Primary necessity Printing Privacy Profiles Projects 11 10, 39, 7 50 18, 5 53 11, 12, 18 28 18, 5 30, 37, 53 53 H Hacking Hard disk Hoax 7 51 7 O Office Online 16, 17, 39, 6 22, 37, 38 N Network Minutes 37 11, , 6, 7
S Salutation Scrolling Search engines Security Server SMS Social Software Speaker Spelling errors T Team spirit Teams Telephone Traffic Transferring (calls) Travel costs 51 30, 53 6, 28, 29, 50 16, 31, 7 28 53 2 37 50, 51, 53 17, 5, 6, 51 10, 2, 30, 31, 32 52, 53 29 2, 3
U USB stick V Video Videos Virtual Voicemail Vendors W Waiting period Working from home Work outing Web conferencing Weblog Writing Website 50 16 37 23 30, 53 11, 38, , 7 39, 51 36 5 30, 51 29 6, 52 51