Guidelines for Summer Training Project Report

IMPORTANT TIPS Apart from giving you an exposure to real work situations, the ST (Summer Training) provides you with a meaningful opportunity to learn the art and skills of information/data identification, classification, acquisition, processing and presentation. Projects under the ST could be of a significant importance to the host organization - in terms of their objective of Technical Documentation aiming at updating or modernization of information systems. Therefore take care in properly documenting your work. Consult your Faculty Guide for any problems faced by you. The students during ST are placed in the role of ambassadors of JIML. The students should maintain professional and social imprints of high standards in the organization. Good behavior and mannerism would help in nurturing a long-term relationship with the organization, which could even translate into placement opportunity. The students are advised to strictly adhere to the deadlines of submission of reports and making presentations. Non-submission of reports by the due date may lead to the student not being evaluated for the evaluation component. The students are advised to submit the project report to the host organization for scrutiny before submitting to the faculty guide. This gives assurance to the host organization about maintaining secrecy of the certain confidential data. In case a student faces any problem with respect to evaluation of ST, the students are advised to report the matter to the Faculty / Training & Placements Coordinator.

Front Cover Format Project Title Summer Training Project Report Submitted in Partial Fulfillment of the Requirements for the Post Graduation Diploma in Management / Financial Services / Retail Management At Jaipuria Institute of Management, Lucknow

By Name of the Student & Roll No.

General Guidelines & Body of Report

1. The last date for report submission is 31st July 2011, failing which the student will
not be allowed to attend classes till he submits the Report. 2. The methodology should be based on collection of primary data and recommendations and suggestions should be very specific instead general in nature. 3. The entire report has to be Topic / Subject SPECIFIC. 4. Report Format: The report should broadly consist of two parts: A. Preliminary Pages B. Main Pages. A. The preliminary pages would include the following: Cover page should contain the Title, students name & roll. No., Preface and Acknowledgements. Original Copy of certificates from the Organization. Table of contents:

The main function of this element is to give the reader an overall view of the report. The main divisions as well as the subdivisions should be listed with the number of the page on which they first appear. It helps the reader locate a particular topic or sub-topic easily. While preparing the table of contents you have to bear in mind the following points about its layout: o Leave a 1" margin on the left and a 1" margin on the right, the top and the bottom. o Write the phrase Table of Contents on the top center in CAPITALS. o Write the number of the item to indicate the sequence of items. After the number leave three or four spaces and then type the first heading. o Indent second-order headings three or four spaces. o Leave two spaces between main headings and one space between sub- headings.

An example of a table of contents is given below. Observe that for numbering pages up to Abstract lower case Roman numerals have been used and from introduction onwards Arabic numerals have been used.

TABLE OF CONTENTS Acknowledgments List of Illustrations Abstract 1. Introduction 1 1 ii iii

1.1 Purpose, Scope, and Limitations 1.2 Sources and Methods 2 1.3 Report Organization 3

2. Industry Analysis 5 2.1 __________________________ 2.2 __________________________ 3. ______________________________ 10 3.1 __________________________ 3.2 __________________________

List of tables, diagrams, maps, photographs, illustrations. Broad outline or abstract of the report / Executive Summary :

The abstract tells in concentrated form what the report is about. The purpose of this element is to enable the reader, to gather important information quickly without having to go through the whole report. An abstract should be selfsufficient and intelligible, without reference to any other part of the report. It is never intended as a substitute for the original document. But it must contain sufficient information to allow the reader to ascertain his/her interest. A model Executive Sumary is given below:

Model Summary I am Name*. I did my S.T. with company name. (www..com) from ..... to... 2011. I was assigned the task of creating a marketing strategy for a yet-to-belaunched product in consumer electronics space. Profile/ Key Result Area

Reporting on similar launches elsewhere in the world The effectiveness of their campaign The learning from their experience How can we do better Documenting every activity during the project

Reporting: I reported to Senior Accounts Manager who acted as the delivery head for this particular project. Team Constitution: The core team was made up of 9 members. The brand mgr. from Client Company and two senior members of the creative team from the advertising agency of the client were indirectly (but very closely) involved. How did I apply my learning at JIML? During the project my learning in classroom (case studies, free wheeling discussions) proved to be very useful. At times I referred to my notebooks. I did this mostly to weigh my solution or thought process against the one prescribed by the textbooks. This comparison pushed me to revisit the plans/ strategy thought out by me. This was of immense help in improving the quality of my inputs. Learning during ST: I learnt a lot during the project. Firstly it provided me much needed corporate exposure (working with team, business communication, prioritizing work). Though we are continuously given inputs on soft skills and business communication during our program; but there is no better place to hone these skills than the workplace. Preparation/Achievements/Recognition: I began preparing my inputs for the project even before I joined, that helped a lot. The report I took along was appreciated a lot and created the back bone of the team's future work. During an informal discussion with the member of creative team, I came up with a punchline for the product, it was approved for the real campaign worth 1.5 crore per annum.

B. The main pages of the report should ideally cover the following issues:
Chapter-1 - Introduction, scope & objective of the study. Chapter-2 Detailed introduction of the subject / problem. Chapter-3- Research Methodology used. The problems faced, sampling plan, data collection tools etc. Chapter-4 Analysis of Data collected. Chapter-5 - Recommendations and suggestions Chapter-6 - Conclusion. Appendices (if necessary) Bibliography & References Abbreviations used

5. Pagination: Each page should be numbered. The preliminary pages should be

numbered in lower case Roman numbers counting from the title page (i.e.,i,ii,iii,iv.), although the number on the title page is not shown. The main pages of the report should be numbered in Arabic numerals (i.e., 1,2,3,4,..). All inserted maps, diagrams, tables and illustrations should be included in this sequence, as should the appendices, bibliography. Minimum no. of pages is 70.

6. Binding: The report should be properly bound / spiral bound before submission.
7. A Report not conforming to this format will not be evaluated. 8. All reports will be evaluated and graded on the following scale: A+ (Excellent) A (Very Good) B (Good) & C (Satisfactory). These grades are incorporated in the final mark sheets.

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