AmsterdAm dAnce event PromotionAl oPPortunities 2011

AmsterdAm dAnce event

16tH internAtionAl conference And festivAl for electronic music

19 20 21 22 october 2011 An initiAtive of bumA

The Amsterdam Dance Event (ADE) is the leading electronic music conference and the worlds biggest club festival for electronic music. The event offers a unique blend of daytime conferences, including interactive workshops, technical demonstrations and in-depth round-table discussions, alongside a nighttime music festival which takes place in 44 venues around the city. The annual event attracts 3,000 business professionals and 120,000 festival visitors from all around the globe. With a wide range of promotional opportunities, the ADE is the perfect place to reach both international consumers and business professionals. In this promotional brochure you will find various ways to present yourself or your company to the international electronic music scene. Feel free to contact us with any questions you might have. Our contact details are listed on the last page.

PromotionAl oPPortunities overview

Ade conference directory

Ade festivAl mAgAzine (dJbroAdcAst Ade sPeciAl)

Ade conference bAg

Ade conference bAdge & lAnyArd

cocktAil Hours

costum brAnd ActivAtions

Ade vesPA cArts Promotion

Ade flyer & Poster network

Ade tv

Ade iPHone & Android APP

Ade festivAl mAgAzine (dJbroAdcAst Ade sPeciAl)

DJBroadcast teams up with the ADE for the official festival magazine of the event. The ADE Festival Magazine (consisting of 132 pages, written in English) will focus on both the conference and the festival, featuring the main players as well as the underground talent, clubbing and life in Amsterdam, music rights, agenda info, books, gadgets, gear, fashion and much more. The ADE Festival Magazine (DJBroadcast ADE special) will be released on the 5th of September, and has a circulation of 50,000. 35,000 copies will be distributed in Holland, while 15,000 copies hit the shops in United Kingdom, Germany and Belgium. The magazine will also be included in the ADE conference bag. SIzE 2/1 page (full color) 1/1 page (full color) 1/2 page (full color) WIDTH x HEIGHT 450 x 285 mm 225 x 285 mm 205 x 130.5 mm cOSTS 4.750, 2.800, 1.400,-

Date of issue September 5th 2011 Deadline for advertisements August 25th 2011 Deadline for reservations August 15th 2011

Ade conference directory

ADEs directory is the most important source of information for the international electronic music industry. Being used not only during the conference but throughout the year, the directory includes all the necessary information for professionals attending the conference, including: a complete list of attending companies, the four-day conference and festival program and informative articles. The directory contains 256 pages and is distributed among the participants of ADE. SIzE 1/1 page 1/2 page WIDTH x HEIGHT 144 x 210 mm 144 x 103 mm cOSTS 1.500, 900,-

circulation: 3.000 Date of issue from October 19 onwards Deadline for artwork September 23rd 2011 Reservations till September 19th 2011

Ade conference bAg

The ADE conference Bag (3.000 bags) is handed out to all conference attendees. Inserting your promotional material in the bag is a great way to bring your artist, company or event to the attention of the international dance music industry. The costs to have one promotional item inserted in each of the 3.000 conference-bags are 850,Extra thick items may be charged an additional fee. Flyers will be sealed in a pack inside the bag. Deadline for materials: in the mailing office between October 11th and October 15th 2011 (not earlier, not later) Reservations until October 3rd 2011

Ade conference bAdge And lAnyArd

The ADE badge and the lanyard are probably the best ways to gain visibility for your company. The ADE badge and lanyard are worn by every professional participant plus the badge is the most important identification tool during the event. Prices on request The ADE badge and the lanyard are sold out for ADE 2011.

cocktAil Hours

The perfect way to meet and socialize with your international electronic music industry network during the ADE is a sponsored drink/cocktail hour at one of our conference locations, where (potential) business contacts can be offered a drink and companies and/or products can be introduced. Its possible to host a cocktail hour at one of the two beautiful conference locations alongside the canals of Amsterdam: the caf of the Felix Meritis and the garden of the Dylan Hotel. Prices on request.

custom brAnd ActivAtions

In the past years, several brands have used the ADE as a platform for reaching a unique mix of industry professionals and (inter)national clubbers. We can offer our services in creating and executing a unique brand activation around Felix Meritis, in the clubs or in temporary guerrilla locations in the city. On the next two pages, two examples are shown of events organized by ADE and Blueprint Media.

custom brAnd ActivAtions: red bull music AcAdemy PoP uP studio

In 2010 Red Bull Music Academy took over the concrete store and created a temporary hub and radio station where around 70 djs like carl craig, Juan Atkins, Kevin Saunderson, Derrick May and Michael Mayer popped in during the week for an interview and a dj set. The whole week the location was open for public, and there where live broadcasts from the clubs. The music was aired 24/7 live on a local FM frequency and online via RBMARadio.com and DJBroadcast.FM.

Photo by Arenda de Hoop

custom brAnd ActivAtions: citron

For the citron DS3, a viral/social community campaign was organized together with ADE where a few lucky people could win a first class citron VIP arrangement to the ADE. Next to this, specially co-branded DS3s where offered by citron used as premium transport during the four days for key professionals and artists. When active, the cars where highly visible in the city and when passive the cars were placed right in front of the main conference location: Felix Meritis.

Ade vesPA cArts Promotion

During ADE, 8 Vespa Piaggio Ape 50s will ride through Amsterdam all day to distribute flyers to various relevant locations, like record shops, clubs, cafes, restaurants, beach clubs, and a network of (clothing) shops. ADE offers the possibility to brand one of these eye catchers the week before and during the ADE with 6 posters on the sides and back.

1 poster, one week One week branded cart

100,- per poster (A2) 500,- per cart (6 x A2 or 3 x A1 landscape) 800,- per cart

Two weeks branded cart

Deadline for materials: October 8th 2011. Reservations until October 8th 2011.

Ade flyer & Poster network

The perfect way to promote your label or event is to be seen at the right places. ADE offers the possibility to gain visibility by distributing flyers on various relevant locations, like record shops, clubs, cafes, restaurants, beach clubs, and a network of (clothing) shops. ADE offers the following packages for the distribution of flyers and posters: Flyer packages (20 flyers per location, A5 or A6): WHERE Innercity package 150 addresses, centre of Amsterdam Greater Amsterdam package 400 addresses, all Amsterdam cOSTS 300,-

500,-

Posterpackages (1 poster per address, A2 or A3): WHERE Innercity package 150 addresses, centre of Amsterdam Greater Amsterdam package 400 addresses, all Amsterdam cOSTS 300,-

500,-

Deadline for materials: in the mailing office between October 11th and October 15th 2011. Reservations until October 3rd 2011. Prizes of other sizes than mentioned above on request.

Ade tv

ADE delivers a program with editorial festival and conference news items that is broadcast under the name ADE TV on narrow casting network Librium. Librium is hosting 1.240 screens in 155 trams of Amsterdam. The network reaches a stunning number of 500.000 viewers per week. In the last two weeks of October 2011, ADE will be hosting a show that will be dedicated to the Amsterdam Dance Event. Each item will be 15 seconds long and will be broadcast 30 times per day. cOSTS 500,- per item 800,- per item

One week Two weeks

Ade iPHone & Android APP

To connect and interact with your network and get quick access to the program during ADE is very important. ADE will make it easier and a lot more fun for clubbers and professionals with a service navigation app for iPhone and Android. This app will make it possible to find your interactive route to all ADE events, by using Layar for example. There are several possibilities for sponsor activities within the ADE app. More info and prices on request.

contAct

Blueprint Media BV Postbus 3952 1001 AT Amsterdam The Netherlands Office: Email: +31(0)20.68.68.600 claartje@blueprintmedia.nl minggus@blueprintmedia.nl