Building

A High Performance Website

CHECKLIST ITEMS 1) Qualities Desired In A Design / Internet Agency a) Works effectively with detailed objectives and guidelines b) Requires detailed strategy prior to starting c) Communicates regularly and in a timely manner d) Follows a specific developmental process that can be monitored e) Uses a design philosophy that can be understood f) Can effectively balance design with website performance g) Works within budget h) Understands and effectively implements eye path navigation i) Understands and effectively reduces on-page friction j) Committed to being evaluated on specific website performance metrics k) Understands importance of image, tone, and personality statements 2) Core Website Management Requirements a) Capable of being administered centrally by one individual b) Requires no IT experience or extensive HTML training c) Easy for multiple contributors, but multiple contributors not required d) Easy to update and refresh with new content e) Integrates social media capability f) Has analytics and other features that can be used/added at a later time 3) Hosting a) Reliability/downtown meets stated specs b) Data back-up meets stated specs c) Speed and availability of help meets stated specs Checklist for Small Businesses

Check if Required

Provided by Vendor A

Provided by Vendor B

2010 Donald A. Metznik www. metznik.com

Building A High Performance Website

CHECKLIST ITEMS 4) Ease of Use For Daily Management a) No IT required b) Minimal HTML required c) Platform built on CSS for easy modifications d) All services/features integrated e) Contains dashboards for management f) Contains integrated word editor g) Contains integrated blog editor h) Contains integrated image editor i) Has file storage and management for docs and photos j) Easy to apply alt. text k) Easily incorporate Google tracking on all pages l) Blog has RSS and email signups, and feeds major social media m) Has or can be integrated with content management system (CMS) 5) Page Creation a) Easy to assign page titles and custom URLs b) Easy tag creation c) Easy meta description creation d) Easy photo insertion e) Photo, file, and document insertion f) Easy to insert and customize modules g) Easily integrates video and slideshows h) Easy new page creator i) Easy child page creator j) Easy format customization (e.g. # of columns) Checklist for Small Businesses Check if Required Provided by Vendor A Provided by Vendor B

2010 Donald A. Metznik www. metznik.com

Building A High Performance Website

CHECKLIST ITEMS k) Easy URL customizer l) Easy title customizer m) Easy redirect URL n) Landing page creator and manager o) Form creator and manager p) On/off switch for visible by public q) On/off switch for show in menu r) On/off switch for hide navigation 6) Help and Support a) Availability meets stated requirements b) Response time meets stated requirements c) Cost: incremental costs and fees clearly identified d) Extent/limitations of support clearly stated e) Tutorials and training available f) Online, chat, email, phone available g) Provides basic tech advice/consultation h) Provides advanced tech advice/consultation 7) Initial Design Parameters a) Flash required (yes/no) b) Custom photographs (yes/no) 8) Additional Services Checklist a) Additional custom designed pages b) Blogging Checklist for Small Businesses Check if Required Provided by Vendor A Provided by Vendor B

2010 Donald A. Metznik www. metznik.com

Building A High Performance Website

CHECKLIST ITEMS c) Optimization services d) On-page SEO e) Off-page SEO f) Link building g) Social Media (fully integrated, tracked, reported, pushed) h) Content development 9) Campaign Management 10) Conversion Management a) Visit analysis by prospects b) Landing page views c) Incoming lead identity, analysis, and management d) Lead nurturing: includes automated responses 11) Lead Management a) Track visits b) Track leads c) Track sources with drill-downs d) Track conversions e) Track by sending pages 12) Sales Funnel Capability 13) Lead Intelligence a) Pages visited and with frequency Checklist for Small Businesses Check if Required Provided by Vendor A Provided by Vendor B

2010 Donald A. Metznik www. metznik.com

Building A High Performance Website

CHECKLIST ITEMS Comments/info submitted Tracking URLs created Downloads recorded Social media presence of lead indicated 14) Keyword Generation And Keyword Ranking Performance Tracking 15) Competitive Analysis 16) Conversion Tracking a) Monitor social media conversations by keyword 17) Wizards/Tools/Optimizers a) Form generator b) Blog optimizer c) Website grader d) Twitter grader e) News release grader f) Link grader: includes competitive inbound links and grade g) Keyword grader: includes search, difficulty, rank in top 100 positions h) CTA creator 18) Email Integration 19) CRM/Database b) c) d) e) Checklist for Small Businesses Check if Required Provided by Vendor A Provided by Vendor B

2010 Donald A. Metznik www. metznik.com

Building A High Performance Website

CHECKLIST ITEMS 20) Metrics/Analyses/Reporting a) Page SEO problem identifier b) Landing page conversion performance table c) Individual blog performance analysis d) Reach analysis, including social media accounts e) Competitor analysis on key metrics f) Visits by page analysis 21) Future Services: If Not Part of Original Website, Can They Be Added Easily And Inexpensively? a) Social Media b) Online Chat c) Search Box d) Click to call 22) Incremental Cost Analysis: Are These Costs Identified? a) Cost/additional title page b) Cost/additional child page c) Cost/additional unique page d) Changes in CSS e) Call to action buttons f) Emergency technical help 23) Other Possible Needs a) Design capability for covers for whitepapers/downloads b) Widget design Checklist for Small Businesses Check if Required Provided by Vendor A Provided by Vendor B

2010 Donald A. Metznik www. metznik.com

Building A High Performance Website

CHECKLIST ITEMS 24) Special Assignment Requirements: List Here a) b) c) d) e) f) g) h) i) j) k) l) Checklist for Small Businesses Check if Required Provided by Vendor A Provided by Vendor B

2010 Donald A. Metznik www. metznik.com