A SUMMER TRAINING REPORT ON BARODA DAIRY

BARODA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION LIMITED Submitted to SIGMA INSTITUTE OF MANAGEMENT STUDIES (MBA) Affiliated to GUJARAT TECHNOLOGICAL UNIVERSITY :

Submitted By:

MUKTI JADAV MBA (2nd sem)

July :2011

PREFACE
As MBA (Master of Business Administration) students our aim should not be only to learn theoretical concepts in the classroom, but it becomes more important as how we apply those concepts in practices. At present the world is running very fast. We are coming across many modern theories and implementation of machineries, to start new business. We must have the knowledge of theories and practical, through it, the student can able know about how to apply their mind in the real business world. This program of industrial summer training is to create awareness about the industrial environment amongst the students. Such training also plays vital role in MBA programme. The importance of training and project preparation has been widely accepted in the education institutions. Thus knowing the importance of such practical training, our college is providing six weeks training programme. In one statement Experience is the best teacher

ACKNOWLEDGEMENT
The work presented here is not a single effort as each and every person associated with this project has contributed in the successful accomplishment of this piece of work and is being thanked for their efforts. I am thankful to the Director Dr.Y.B.JOSHI SIGMA INSTITUTE OF

MANAGEMENT STUDIES,, for giving me such an opportunity to have a practical exposure and collect first hand data by myself. I owe my heartiest thanks to Baroda District Co-Operative milk producers Union LTD, for giving me an opportunity to be a part of the Baroda Dairy and I am also thankful to the officers as under for allowing me to do research in their prestigious organization and providing necessary information for the research project.
Mr. Narendra M Patel (Chairman) Mr. K.M Joshi (General Manager P&A) Mr. Alok Desai (Training Officer)

Moreover, I am thankful to Mr. Rahul Desai, our Project guide (mentor) for assisting me in every way to prepare this report. he shared with me his valuable knowledge and guided me from time to time in order to improve my project. I would like to thank all those people who were a part of this report in some way or other for providing me all possible help and cooperating with me. Without their cooperation I would not have been able to get their valuable responses and thus would not have been able to complete the project.

Mukti Jadav

EXECUTIVE SUMMARY

The report consists of the details on Baroda District Co-operative Milk Producers Union Ltd. It is a co-operative society. The main aim of it is the welfare of the society by providing quality milk to its consumers at an affordable price. It has various functional departments such as the Production, Human Resource, Finance, Marketing, Purchase and Stores, Quality Assurance, Dispatch and Logistics. A detail study of all these departments have been made so as to get a clear view of the working of each of them.

INDEX
SR NO. 1. 2. 3. 4. 5. 6.
7.

PERTICULARS GENERAL INFORMATION PRODUCTION DEPARTMENT FINANCE DEPARTMENT MARKETING DEPARTMENT HUMAN RESOURCE DEPARTMENT PURCHASE DEPARTMENT QUALITY ASSURANCE DISPATCH & LOGISTIC DEPARTMENT OVERVIEW OF THE PROJECT BIBLIOGRAPHY CONCLUSION

PAGE NO.

8. 9. 10. 11.

PART-I General Information

Introduction:
The dairy sector in the India has shown remarkable development in the past decade and India has now become one of the largest producers of milk and value-

added milk products in the world. The dairy sector has developed through co-operatives in many parts of the State. During 1997-98, the State had 60 milk processing plants with an aggregate processing capacity of 5.8 million litres per day. In addition to these processing plants, 123 Government and 33 co-operatives milk chilling centres operate in the State.

Indian dairy industry:

Dairy is a place where handling of milk and milk products is done and technology refers to the application of scientific knowledge for practical purposes. Dairy technology has been defined as that branch of dairy science, which deals with the processing of milk and the manufacture of milk products on an industrial scale.

NATIONAL DAIRY DEVELOPMENT BOARD

National Dairy Development Board (NDDB) was founded to replace...

Exploitation with empowerment, Tradition with modernity, Stagnation with growth, An instrument for the development of Indias rural transforming dairying into an instrument for the development of Indias rural people. Prior to NDDB, the milk market was vastly governed by local private dairy and these dairies were neither producing milk nor they were animal breeders and hence law of demand and supply was unheard by those whose intentions were purely to make more money from both the sides that is from producers of milk (farmers) and consumers at large. Establishment of NDDB broke that spell and traders were side lined in due course.

About Company

the

The Baroda District Cooperative Milk Producers' Union Ltd.

Baroda Dairy is a prestigious popular co-operative organization of farmers of Vadodara District, providing good quality milk to the people of Sayaji Nagari since Last 52 Years. Baroda Dairy is a one of the leading dairies in INDIA having turnover of Rs.4000 Million(2008-09) and has a 1300 member milk cooperative societies(2008-09), 800 Milk centers for distribution and sales of Milk, 500 Retailers for sales of milk products and 1300 dedicated employees. The mission is to help farmers of the district to grow & improve life style of rural people.

Introduction:
Baroda District lies in the centre of Gujarat, a state of Western India, well-known for co-operative dairying. Baroda District co-operative Milk Producers union Ltd. Is the full name of Baroda dairy. As the name suggests that it is a co-operative union. The company is engaged in the production of milk, flavored milk, butter and ghee, butter milk. The company also produces a wide variety of ice-cream, shrikhand, and many sweets through Sugam unit, a subsidiary of Baroda dairy. The plant is situated in Makarpura area, in the center of the city. The plants of Baroda dairy are fully equipped with latest technology and modern facilities. Baroda dairy always work for welfare of society.

Objective:
The Milk Union was established on 24th December 1957 with a view to relieve the milk producers by the private milk venders and to give proper remuneration to them and to supply good milk to the citizens of Baroda City.

Foundation of Dairy
With the view to relieve the milk producer from the exploitation by the private vendors, and to give a remunerative price for their milk and to supply good quality of milk to the citizen of Baroda city, the milk union was established on 24th December, 1957. The milk union got guidance and help in all respect from the Neighboring milk union of "Amul" especially from the Founder Chairman of "Amul", Shri T.K. Patel and then the general manager, Dr.V.Kurien who supported and guided the Baroda Milk

Union. This union has strong leadership of Shri Maganbhai Patel, dynamic leadership the foundation stone of this union was laid.

Founder Chairman

and Shri Jashvantlal Shah, Deputy Minister in the then state of Bombay. Under their

First six milk co-operative societies became founder members of this union from where the milk was brought for distribution, but, in the absence of adequate facilities for chilling and pasteurization it was thought best to postpone the rural milk collection. In turn, pasteurized hygienic milk from Amul Milk Union was brought for distribution to the consumers of the Baroda city. The foundation stone of 50,000 LPD Dairy Plant was laid on 24thAugust 1962, by Shri T.K. Patel, the Doyen of the Co-operative Dairy Movement in Gujarat. In the year 1963-64 milk distribution through 21 Distribution centres were started in an organized way. In the year 1964-65, the union started its milk procurement from 120 milk cooperative societies. The dairy plant commissioned on25th April, 1965, was inaugurated by Shri Morarjibhai Desai, the then Finance Minister, and Government of India. Under the milk distribution system, pasteurized milk in the bottles was supplied to the city consumers. The bottling plant was set by UNICEF in collaboration with CARE to supply the reconstitutes milk to school children on matching contribution basis.

Vision and Mission:

Baroda Dairy is a Co-operative society and it is not just a profit making unit but to serve the better worth to society. The main mission of the Baroda dairy is to assure and safeguard the interest of the both nominal consumer of milk in city area and supplier of rural areas. And for this the Baroda Dairy deals according to provide BEST QUALITY product at REASONALBE PRICE to their customers

COMPANY PROFILE:
UNIT NAME: FORM OF ORGANIZATION: Baroda District Co-operative Milk Producers Union Ltd. Co-operative Sector

YEAR OF ESTABLISHMENT: 24th December, 1957 REGISTERED OFFICE: Baroda dairy, Makarpura Road, Opp/ ONGC Regional office, BARODA SIZE OF THE UNIT: REGESTERED OFFICE NO.: Large Scale Industry Rg. No. D 4/57

TOTAL UNITS:

Baroda Dairy Baroda Sugam Unit baroda Cattle Feed Category Itola Milk Chilling Centre Bodeli Veterinary Sub Unit Savli Veterinary Sub Unit Dabhoi 1.

MAN POWER:

Permanent: 1378 Temporary: 475

Current Expansions:

The dairy has started manufacturing bottled mineral water. Water from the river Narmada will be used for manufacturing mineral water, which will be marketed in bottles and pouches. A 12-km pipeline has been laid to pump water from the Narmada. The dairy has already got 90% subsidy from the Centre for the project. The project name is NARMADA NEER.

Future Expansions:
Baroda Dairy, run by Baroda District Milk Cooperative Union, is all set to venture into manufacturing of tomato ketchup. The dairy has decided to take up a green field project for setting up a tomato ketchup manufacturing facility in central Gujarat. The dairy also plans to market the product at a later stage. Baroda dairy is currently giving final touches to the project report. According to top officials of the dairy, the proposed plant will come up in the Bodeli area. Around Rs 7-8 crore would be required to set up the new unit, for which the dairy has already acquired land. "Bodeli is an ideal location for such a plant as its surrounding area such a Chhota Udaipur, Pavijetpur and Sankeda grow tomatoes on a large scale. Tomatoes will be procured from these areas, according to the dairy officials. Baroda Dairy is also going to introduce Idli-Dhosa centre after the success of Pizza. As per the latest news given in the local news paper dated 8th June, 2010 that Baroda Dairy has increased its turnover with Rs.62 crores. And also with the expenditure of Rs.20 crores, the Dairy will launch a new plant with the capacity of 7 LAKH LITRES.

Present Products Mix:

Baroda Dairy is a unique place processing several products from the basic rawmaterial i.e. Milk, These products are as under and are immensely popular in and around city of Baroda. Milk Butter Milk(Chhash)

Curd Flavoured Milk Butter Cheese Paneer Ghee Rajwadi Kadhi Thickshake Dry Sweets Ice-cream Pizza Shrikhand

Environment Policy:
We are committed to protect and preserve natural Environment for social welfare and co-existence. Baroda Dairy, A leading co-operative organization is engaged in manufacturing and marketing of milk and milk products in India and abroad. FOLLOWING ARE THE PRINCIPLES OF ENVIRONMENTAL POLICY Control our plant operations to prevent pollution. To conserve natural resources and energy. Comply with applicable environmental legislation and regulations. Applying greening of the earth within our premises. Continually improve our environmental performance. To minimize generation of waste and follow appropriate methods for its disposal

Create awareness among employees on environmental issues and environmental management system. Keep our work environment clean and safe. This Environmental policy will be communicated to all employees, contractors

and suppliers of Baroda Dairy.

Quality Policy:
Baroda Dairy firmly believes to provide Milk and Milk products of quality to give total consumer satisfaction. In order to achieve this objective, Baroda Dairy has implemented Quality and Food safety Management Systems since May 2000. The dairy is certified for ISO 9001:2000 and HACCP by SAI Global, which is a wholly owned subsidiary of Standards Australia International Ltd. The implemented systems emphasize on ensuring and maintaining quality and Food safety at all stage of procurement, Production, Packaging, Storage and Distribution of Milk and Milk Products. Both the Quality and Food safety Management Systems are audited every six months by SAI Global to ensure the continuity and adequacy. The product quality and safety is ensured at every stage of operation and does not merely relay on final product testing. There is a system in place to identify and assess the risk at every stage of product manufacturing, packaging storage and distribution. Appropriate control measures are implemented at the identified stage to eliminate the possible cause of risk. This ensures the quality and food safety at every stage. A high level of plant and personnel hygiene and housekeeping is maintained to avoid any cross contamination. The housekeeping audits are conducted periodically and employees are motivated to participate in good Housekeeping Competitions. The dairy develops and maintains lawn and trees on open land within the premises. Baroda Dairy now, looks forward to implement ISO-14001:1996 Environmental management System with the objective to prevent pollution and protect

environment through proper Management and control of its activities, products and services.

Achievements:

Achievement of holding ISO 9002 HACCP 9000 certificate. National Productivity Award for the best Productivity. Jamnalal Bajaj Award in 1994-1995. Award for good housekeeping at state level. Baroda Dairy was second achieving the award in Horticulture. Received International recognition ISO 14001 Certificate for the Received second Prize for minimum accidents among drugs

maintenance of Natural Environment.

pharmaceuticals food and dairy Industry.

About the Functional Departments

Production Department

ORGANIZATIONAL STRUCTURE OF PRODUCTION DEPARTMENT

INTRODUCTION
Production Department is most important part in any organization, firm, company or co-operative sectors. Production can be made for the middle users or for

the end-users (direct consumers). Production do the main work of converting raw material into semi-finished or finished goods, it depends on what kind of production the organization is doing. In the context of BARODA DAIRY, people have endless demand for milk and milk products. BARODA DAIRY undertakes the procurement of milk and its production likewise satisfying the needs and demand of people. It estimates the demand and accordingly production is done for which arrangement of Raw material, finance and provision for selling is made by BARODA DAIRY. The Production Department is interrelated with the Personnel, Finance, and Marketing Department. During the year the average weight of milk received from the cooperative milk societies was 3,34,588 kg. The maximum quantity of milk received in one day was 4,44,008 kg during the year.

Major Products of Baroda Dairy:

Following are the some milk products that the Baroda Dairy products and sale in different areas of Baroda district. Amul Gold Flavoured milk pouch Amul Shakti Flavoured milk bottles Amul Cow Total Daily Average Goras chhas Jira Chhas Masti Dahi Rajwadi Kadhi 22,98,259 litres per day 33149 pouches per day 71,24,528 litres per day 31114 bottles per day 6,14,867 litres per day 1,00,37,654 litres per day 3,34,588 litres per day 14,39,04 pouch of 500ml per day 14,16,552 pouch of 200ml per day 2,80,711 pouches of 200ml per day 21,863 pouches of 500ml per month

Activities of Production Department:

There are mainly five (5) activities done by the Production Department. They are as follows:

1. Raw Material Receiving Dock 2. Pasteurization 3. Standardization

4. Homogenization 5. Pouch packing Section Baroda Dairy has set up a modern plant for the production process. It has established its plant in a modern high tech style which functions nearly 80% automatically.

Finance Department

INTRODUCTION
Finance is the most crucial part in any organization. Finance is required in each & every stage of the business. Business is nothing but a process of making money through money.

The finance department of a business takes responsibility for organizing the financial and accounting affairs including the preparation and presentation of appropriate accounts, and the provision of financial information for managers The primary purpose of the Finance Department is to monitor and report on the financial position of the Baroda Dairy and to provide an excellent level of service to their public customers and customers in other City Departments. It can be acquired through various sources. After the acquisition of finance, the work of utilization of finance is to be decided. The finance department has to deal with not only the procurement of finance but also with the proper utilization of it. Finance is the basic requirement for purchase of assets, production of goods, marketing, selling, etc. The finance department takes the decision regarding financial matters. Thus, we can say that finance dept. is one of the most important dept.

Source of Finance in Baroda Dairy

Baroda dairy does not raise finance for short term as all the requirement for short-term finance are fulfilled by the internal sources (i.e. reserves & surplus). Mostly, finance is raised from long-term sources of finance. All the requirement of finance is fulfilled either by issuing equity shares or by taking loan from National Dairy Development Board. The repayment of loan is done in equal installments, the amount is pre-decided. Generally, 6% interest is charged on the amount of loan.

The Main Areas Covered By Financial Department in Dairy

Book keeping procedures. Creating a balance sheet & profit and loss account. Providing information to management.

Management of wages & salary. Raising Funds. Cost allocation.

Capital Structure in Baroda Dairy

Capital structure of an organization refers to procurement of capital. capital structure including all the financial. Thus capital structures of an organization show how or through which sources raised. Baroda dairy is a co-operative society and its shares are out listed in stock exchange. However the shares are purchased by the milk societies who can easily become its members. These societies are not paid dividend but get prices difference. Baroda Dairy Is A Co-Operative Organization. It Does Not Issue Right Or Any Other Public Issue. Therefore There Is No Question Of Any Bonus. BARODA DAIRY does not have any other source of raising fund from its profits. For any undertaking it is financial by NDDB or self financing.

Marketing Department

ORGANIZATIONAL STRUCTURE OF MARKETING DEPARTMENT

INTRODUCTION
It is clearly said that Marketing Department is the Front Face of any organization or firm. This is said because marketing is the only means from where

the consumers can know about the upcoming products of the firm or organization. This indirectly gives result in increased sales of products. Marketing - in other sense, means promoting the product publically and to bring revenue through sales. Marketing Department does the function of creating demand in people and generates sales from it, which completely depends on marketing department. Baroda dairy is having a full-fledged marketing dept. where all the functions related to marketing are performed. As a part of marketing strategy Baroda Dairy has increased its Morning milk centers

Target Market of Baroda Dairy

The whole city of Baroda is the target market for Baroda dairy. Also the town of Baroda city is the target market for the Baroda dairy. Baroda dairys milk and its products are very popular among people of Baroda which made BARODA DAIRY a MARKET LEADER

Market Share
Baroda dairy has 80% market share. It is market leader. It is due to the quality and variety of milk & milk products which are sold at reasonable price.

Advertisement
Baroda dairy does not have to advertise on a large scale for its products because most of the people are aware of the products produced by the dairy. In fact, the products are of daily used and they are so popular that there is little need for advertisement.

Pricing Policy

Price may be defined as the value of product expressed in the monetary terms which a consumer pay or expected to pay in exchange and anticipation of the expected or offered utility. Therefore, we can say price is a link between the consumer and organisation. As the main objective of Baroda dairy is not profit maximisation, so it sets reasonable price for its products. It considers the interest both the parties. i.e. the suppliers of milk and the consumers currently, all over India the price of milk is fixed by the NDDB (National Dairy Development Board)

Export
The products produced at Baroda dairy are not exported to other countries. The products of SUGAM unit are Exports to countries like.. USA SINGEAPORE JAPAN AUSTRALIA KUWAIT BATLERIN DUBAI ABUDHABI

Warehousing & Transportation

Warehousing:Baroda dairy does not have any warehouse but it has cold storage. Mostly, all the products are perishable in nature so there is a facility of cold storage and it is within the dairy premises. Transportation:There is use of private vehicles i.e. tempo & trucks which are hired to transport milk. The transportation cost is low as it is within Baroda district.

Human Resource Department

INTRODUCTION
There is a well versed Quote saying that Employees are the assets of any organization Which depicts that they are most important tool of organization. Thus to maintain them for the organization, Personnel department (Human Resource Department) is kept for the well being of employees. The function of Human Resource Department can be seen in each and every department of any organization. Thus it can be easily said that The Human Resource Department is the heart of any organization. The function of Human Resource Management is to manage the people working in the organization. It mainly focused on the intrapersonal relationship and interpersonal relationship of employees. Human Resource Management in simple words means planning, organizing, directing and controlling of procurement, recruitment, selection, training and development, compensation, integration, maintenance, appraisal, allocation and separation of Human Resources Thus, Human Resource Management refers to set of programme, functions and activities designed and carried out in order to MAXIMIZE the employees as well as organizational efficiency and effectiveness.

Human Resource Management at Baroda Dairy

Baroda Dairy is one of the leading Dairy It shares collaborative and friendly relationship with preferred partners, employees, consumers and other workers involved to it. It maintains a transparency in handling the above relations and stick to its standards. The HRM function or Personnel department function in Baroda Dairy is indeed vast. All major activities since working of a worker from the time of his/her selection in to an organization until he/she resigns or get retired or leave job for any reason comes under the preview of HRM. The HR planning in Dairy is very smooth and transparent. It made Baroda Dairy a HUGE BIG Family of approximately 1400 employees. In Baroda Dairy major attention is given on the welfare and Safety of employees. They are also given different kind of incentives to increase their production effectiveness. Dairy also focuses on developing human value and potential through various bearing and development activities and provide favorable atmosphere. All these functions are performed by HR in Baroda Dairy.

ORGANOGRAM OF PERSONNEL DEPARTMENT MANAGING DIRECTOR

GENERAL MANAGER (P&A)

MANAGER (PERSONNEL)

MANAGER TIME KEEPING

MANAGER (ADMIN)

SUPERINTENDE NT (TELEPHONE) SR. OFFICER

OFFICER

OFFICER

OFFICER

JR. OFFICER

JR. OFFICER

JR. OFFICER

SR. EXECUTIVE

SR.EXECUTIVE

SR. EXECUTIVE

JR. ASSISTANT

JR. ASSISTENT TIME KEEPER

JR.ASSISTANT (ADMIN)

Human Resource Is Divided Into Different Parts

The HR in Baroda Dairy in mainly divided into four sections: Personnel Department Recruitment, selection, training, industrial relations, negotiation with Union etc. Administration Department
Its handles canteen, security, welfare facilities, safety, Any theft or loss,

Absenteeism , events, AGM meeting organizing, licensing work, hygiene of various dept, etc. Time Keeping Department It handles salary & wages, records of employees, provides benefit of statutory, ESS, Form fill up, punching System, provident fund, ESI etc. Telephone Department & Computer Department Maintains the connection of each department and provides facility of CUG to each employee to remain in contact while doing work. So that if any query or problem occur they can contact each other easily. Computer system handles the whole MIS in Baroda Dairy.

Trade Union in Dairy

Trade unions are the voluntary collective group of employees or employers formed to promote and convey their interest through collective actions to the organization. At Baroda dairy, there are two unions. One for the workers & another for officers which are working for the following:-

1. BARODA DAIRY TRADE UNION:- ( FOR OFFICER)

2. RASTRIYA MAJDOOR UNION:- ( FOR WORKERS) To get adequate bonus Strive for better working condition. To secure better pay scale for employees in keeping with the prevailing standards of living in the country. To work for welfare and development of workers educational facilities and group benefit scheme for them.

Recruitment
Recruitment is a process of searching for prospective employees & stimulating them to apply for the job in the org. Recruitment of an employee is done on the bases of Human Resource Planning carried by Baroda dairy Mgt. At Baroda dairy recruitment is done through both sources i.e. internal as well as external sources. Internal Recruitment: Recruiting employees internally like promotion, transfers, etc. External Recruitment: Recruiting employees form job portals, employment exchange, campus interview, advertisements. Dairy uses External source of recruitment mostly.

Selection
Selection procedure includes the selecting Right candidate, at Right time, for right job. It is as follows: Application form Bio-data analysis Short-listing. Interviews References/security screening Ability tests Aptitude, intelligence and personality Work experience/short term contracts Medical checkups. Placement/Appointment.

Purchase and Stores Department

INTRODUCTION

Inventory Management System

In Baroda dairy, the store department uses the FIFO method. I.e. First In First Out method of inventory management.

Purchase Procedure
Baroda Dairys main raw material is milk. The purchase department has only to pick up just 10% of other raw material. The purchase procedure is as under :
1. First of all respective department heads find out their need and get it approve

by the managing director. 2. Then they contact the stores department. 3. After this they send an indent to the purchase department. 4. The purchase department then asks for quotation from the suppliers. 5. After the quotations are received will then be selected. 6. The least cost giving suppler will then be selected. 7. Then take the approval and give the authority to the supplier who gets the quotation passed. 8. Then just let the finance department will make the payment the supplier after the delivery of goods.

Types of Stores
Cold Stores The cold stores are use for storing milk, chhas, flavored milk, dahi etc. and many other products. General Store 1 In this general store, the veterinary products, medicines, transportation instrument, buckets, flavors for milk and shrikhand are stored here. General Store 2 Here plastic of milk bags is store; tins of ghee, milk powder, fodder for cattles etc. are stored.

Quality Assurance Department

ORGANIZATIONAL STRUCTURE OF QUALITY CONTROL DEPARTMENT

INTRODUCTION
Activities Carried By People in Quality Control Lab
Superintendent The superintendent observes all the activities in the lab, packing and giving the guidance. Junior Officer Here the officer looks after all Agmarks related to ghee and butter in the lab. Senior Officer Here the senior chemist looks after ISO 14000 and ISO 9000-20000 certificates. Chemist The chemist looks after all the society milk, pasteurized milk and other milk products. Sampler The sampler takes the samples from the milk received from different co-operative societies. Micro Biologist (Milk Plant) The microbiologist cleans up all the tools and machines, which are used for milk, butter and buttermilk.

Dispatch and Logistics Department

INTRODUCTION
Dispatch and Logistics
All activities carried out under the supervision and order General Manager of Marketing head i.e. order of milk and milk products are dispatched as per the order of customers and retailer and all records of dispatch are kept in dispatch register and computer. In dispatch department the work is divided in 3 shifts

1. Morning 2. Afternoon 3. Evening Sources of Mode of Transportation

There are trucks, tempos, insulated vans, three wheeler tempos are used to deliver the milk and the milk products in all the three shifts.

Overview of the Project

Background of the study

Many large organizations have marked their presence in the dairy industry and trying to grab as much market share as possible in the industry. Baroda Dairy is also

one of the cooperative organization which is engage in producing the milk and milk products. It sells its milk and milk products under the brand name of AMUL which has the highest market share in Asia. This as a result has maintained national and international for quality and consumers likeliness. These high standard milk and milk products manufactured economically using modern technology are made available timely to consumers. The dairy is manufacturing different types of milk and milk products. The profiles of these products are as under: Milk Sr. No. 1 2 3 4 GHEE Brand Name Amul Gold Amul Shakti Amul Cows Milk Amul Slim & Trim Fat 6.00 4.50 3.50 1.50 SNF 9.00 8.50 8.50 9.00 Price Price Price

(500 ml) (5 ltr) (200ml) Rs 14.00 Rs 140 Rs 13.00 Rs 130 Rs 12.00 Rs 05 Rs 10.50

Ghee Sr. No. 1 2 3 4 5 Type of Ghee Brand Name Quantity Price Ghee of Mix Milk Surbhi 500 ml Rs 130/Ghee of Mix Milk Surbhi 15 liters Rs. 3900/Ghee of Cows milk Surbhi 200 ml Rs 55/Ghee of Cows milk Surbhi 500 ml Rs 134/Ghee of Cows milk Surbhi 15 liters Rs 4050/-

Butter Sr. No. Type Quantity 1 Table Butter 100 gm 2 White Butter 500 gm Flavored Milk Sr. No. Packing Quantity 1 2 Bottle Pouch 200 ml 200 ml Price Rs 12.00 Rs 07.00

Butter Milk Sr. No. 1 2 3 4 Type Goras (Simple Chaas) Goras (Simple Chaas) Jira Chaas Masala Chaas Quantity 500 gm 5 liters 200 gm 200 gm Price Rs 05.50 Rs 55.00 Rs 03.00 Rs 03.00

Rajwadi Kadhi Sr. No. Packing Quantity Price 1 Pouch 500 ml Rs 07.00 Curd Sr. No. Packing Quantity Price 1 Pouch 200 ml Rs 07.00 LASSI DRY SWEETS (MITHAEE) ICE-CREAM THICKSHAKE PIZZA

PANEER SRIKHAND And CHEESE is the other products, which are also manufacture by the Baroda Dairy. The above mention products are immensely popular among the consumers of

baroda city and become the brand among them. Thus the dairy has increased its sales of its products in order to meet the demands of the consumers. The quality of these products is far superior to that of the other local manufacturers of the similar types of products. It is very important for the dairy to satisfy the needs of the consumers who have join the dairy with some expectations in terms of price, quality and quantity. As dairy is engage in manufacturing many products along with the milk, it is very essential to give regular attention on them also. This is very important to know about consumer preference and brand awareness towards these products. So I am going to study the consumer preference and brand recallability towards Baroda Dairys products.

Bibliography

WEBSITES:
www.google.com www.ask.com www.wikipedia.com

www.barodadairy.org www.money.com

Annual report of Baroda Dairy

CONCLUSION

CONCLUSION

Baroda dairy is a successful manufacturing unit having been establishing on 24th September, 1957. It has almost past 52 years of its smooth operational working. Baroda dairy is well established in collection of milk and milk products.

Baroda dairys milk and milk products including Sugam units products are best selling the market. As for as the retailer are concerned about they get their registered stock from dairy. In some cases they find problem in getting less stock. The quality aspects of dairys product is good. Dairy maintains all quality standards and norms. But then also according to retailers survey, they face problem of spoilage of milk after 4 to 5 hours retailers mostly show that they get other business because of keeping products of baroda dairy. So it is an indirect benefit to the retailers moreover the popular brand of baroda dairys Shakti milk and it has higher market share in baroda city.

At least I would like to conclude by mentioning that my experience at baroda dairy was best. I would like to end my project report by greeting all my best wishes to baroda dairy for completing 52 years of social services.