An Analysis of L&D trends from Europe

What are the Learner and Non-Learner populations telling us about how they wish to be trained and developed?
And how that compares to the perception of learning professionals
Presented by: Jeremy BLAIN Director, Cegos Group http://uk.linkedin.com/in/je remyblain

Document: Cegos, 2011

M110

For our presentation today

Cegos Group
Initial thoughts Cegos 2011 European survey: Training Today, Training Tomorrow Live polling and discussion to compare learner / non learner survey outputs with learning professionals. Conclusions

CEGOS GROUP

200 000 people trained each year

More than

80

years of experience with HR, L&D and learners everywhere

Over $240

Million USD in 2010

1200+ employees
28 offices, 50 countries, over 14 languages
Catalogue of all the Must Have professional development topics

$28M+ R&D over the past 4 years

The macro trends of the last two years fallout from the economic crisis

A hangover from the economic crisis. but there are green shoots of recovery..
2010 saw an increase in per head training spend of 2% (US) still well behind 2007 levels

Blended learning initiatives and coaching are main beneficiaries of training spend (2010 and into 2011)

Technology enabled L&D continues to increase, but uptake is not consistent across companies, geographies or generations

10% increase in spend on learning tools and technologies in US (Bersin, 2010 review)

Increase in sourcing of full service provision Learning Platforms / Learning Centers + content

1 in 4 UK companies are allocating 30% or more of their available training budget to learning technologies compared to one in 10 in 2008.

Sources: Bersin industry report 2010, Cegos management report 2010, Cegos learning survey 2011

Generations impacted by increased levels of Globalisation, Mobilisation & Technology a changing workforce implies a 6 need for changing solutions

50% of workforce in <4 years

Traditionalists
1925-1945
Value logic and discipline, stability, want a legacy

Baby Boomers
1946-1963
Idealistic, competitive, questions authority, dislikes change, recognition, stellar career

Generation X
1964-1980
Work/life balance, career portability, flexible, some anxiety, dislike micromanagement

Generation Y / Millenials
1980-2000s

Value diversity, technologically superior, change, want meaningful work

What is happening now in the Learner community itself?

Researching employees / managers who have received training and development, and those who have received none within last 3 years

Survey sample

The Cegos Observatory carried out this major European survey during January/February 2011
2,542 employees were surveyed in UK, France, Italy, Spain, Germany (around 500 people per country) representing a cross section of generational learners and non learners 45 key questions aimed at the learner / non-learner population ONLY This presentation concentrates on 11 important questions / outputs*
Respondent Characteristics Age category Professional category

30%

26%

50%
25%

48%

52%

25%
20%
17% 17%

40% 30%
Employed Worker

14%

15%
35-44 years 45-54 years

Executive Workers

25-34 years

10%

More than 55

less than 25

20%
10% 0%

5%
0%

*The white paper is in depth covering all major points

Part 1: Todays training practices (trained

employees)

Amount of training the average trained employee received last year

10

Shows impact of budgets, legislation and preferred training methods

Source: Cegos

Source: Bersin

13h
10h

12.8h

9h 6h 7h

Question asked only of employees trained

Domain focus for training courses in Europe

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2010 figures in brackets

Question asked only of employees trained

Source: Cegos, 2011

Domain focus for training courses in Europe

TOP 3 des domainesareas by country:(pour les forms) : Top 3 training de formation par pays 28% 15% 13% 34% 16% 12% 21% 18% 14% 29% 14% 14% 22% 18% Techniques mtier skills Job related technical Techniques produits, services de l'entreprise Company products & services Efficacit professionnelle, Communication, Langues Professional efficiency, communication, languages
Job related technical Techniques mtier skills Professional efficiency, communication, languages Efficacit professionnelle, Communication, Langues Company products & services Techniques produits, services de l'entreprise
Professional efficiency, communication, languages Efficacit professionnelle, Communication, Langues Techniques mtier skills Job related technical RH, Management, Leadership, mgt de projet HR, leadership, project management

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Job related technical Techniques mtier skills Professional efficiency, communication, languages Efficacit professionnelle, Communication, Langues Management, finances, logistique, logistics, QSE Gestion, finances, achats,purchasing,qse
Job related technical Techniques mtier skills Professional efficiency, communication, languages Efficacit professionnelle, Communication, Langues

The most popular sources of information employees use to find out about professional training

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Manager

Colleagues

TOP

3
47%

Corporate intranet

55%

42%

36% : HR Director/Training Manager 18%: Staff representatives

Question asked only of employees trained Source: Cegos, 2011

Sources of information about training...

Top 3 3 des sources d'information par pays (pour les forms) : country: TOP sources of information about training by
67% Votre manager Manager 53% Vos collgues Colleagues 48% L'intranet deintranet Corporate l'entreprise
Les rsultats sont les plus levs des 5 pays

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Manager 55% Votre manager C'est le seul pays avec la DRH/RF fait Colleagues 49% Vos collgues partie du top 3 40% La DRH ou le RF HR Director/Training Manager

Manager 56% Votre manager 48% Vos collgues Colleagues 46% L'intranet deintranet Corporate l'entreprise
Manager 45% Votre manager 41% Vos collgues Colleagues 38% L'intranet deintranet Corporate l'entreprise Manager 54% Votre manager 45% Vos collgues Colleagues 41% L'intranet deintranet Corporate l'entreprise
Chiffres 2011

Chiffre trs fort sur les organismes (explication : agence pour l'emploi)

Les syndicats sont plus prsents que ds les autres pays (explication : systme de collecte des fonds)

Dans la moyenne des 5 pays interrogs

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Part 2: Learning provision & delivery methods

Modes of learning used by employees in Europe

16

2010 figures in brackets

Mixed/blended training including face-to-face and long distance learning

37% (31%)

Coaching/mentoring

43% (35%)

On line long distance training (e-Learning, video training, virtual)

44% (42%)

Classroom training

91% (92%)

0%
Question asked only of employees trained

20%

40%

60%

80%

100%

Source: Cegos, 2011

Modes of learning used by employees in Europe

47% 49%
51% 94% 46% 48% 53% 94% 33% 35% 54% 82% 36% 57% 36% 92% 23% 28% 24% 96%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

17

Mixed/blended
Coaching/mentoring E-learning Classroom

Question asked only of employees trained

Source: Cegos, 2011

Different forms of learning are being embraced throughout this surveyed learning population

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New generation of learners (Gen Y) demand more face-to-face development than their counterparts E-learning use decreases with age Blended learning is equally well received among all learners regardless of age it is a personalised blend that is the most important need

Majority of the surveyed population were in favour of and enjoyed on-the-job coaching
Employees and staff have a lower expectation of e-learning than supervisor and management levels

Modes of distance learning European employees are using

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46%
e-learning modules

33%
Virtual Classes / Web based training

24%
Serious games

21%
Mobile learning

Younger employees and supervisor / management levels have the most access to these methods. It is the medium sized European organisations driving the use of these tools
Question asked only of employees trained Source: Cegos, 2011

Collaborative tools used by employees in the last three years

20

C 33% Videoconference

22% Wiki
Yes 59%

21% Blog
20% Forum 14% Podcast
Source: Cegos, 2011

Question asked only of employees trained

Preferred durations for the different training modes

21

Face-to-face
27%

E-learning
28%

Video / web conference

37%

1 day 2 days 3 days 4 days 5 days or more

27%

15 min 30 min 45 min 1 hour More than 1 hour

30 min 1 hour 1h30 0.5 days More than 0.5 days

2 days 1 day 2/3 days 2/3 days 1/3 days

30min/1h 30min/1h 30min/1h 15/30min/1h 30min

1h 1h 30min/1h 30min/1h 30min/1h

Source: Cegos, 2011

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Part 3: What about the untrained employees?

Is there apathy towards training amongst the untrained?

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24% 89%

of untrained employees do not know why they have not had training in the last 3 years

of untrained employees have not asked for training in the last 3 years

Source: Cegos, 2011

Trained employees are more committed to training outside working hours and are more willing to part fund it than untrained staff
Train outside working hours
100% 90% 80% 70%
100% 90%

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Contribute financially

79% 73%

82% 75%

83%

80% 69%

80%

71%
70%
60%

63%
60%

63%

67% 56% 45%

54%

57%

50% 40% 30% 20%

10%

50% 40% 30% 20%

10%

40% 35% 30% 28% 19%

0%

0%

IT

SP

GE

U.K.

FR

IT

SP

GE

U.K.

FR

Beneficiary
Average : 79%

Non-Beneficiary
Average : 63%

Beneficiary
Average : 61%

Non-Beneficiary
Average : 31%

Source: Cegos, 2011

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Part 4: What are the expectations for this year and beyond?

The training modes that employees would like to use moving forward

26

On terrain Sur lethe job Untrained employees Trained employees Face to face En salle Coaching Coaching E-learning A distance (e-L, CV)

83 63 63 45 49 40 37 27
100 80 60 40 20 0 20 40

90 90 81 75 75 70 62 59
60 80 100

Mixed/blended Mixtes / blended

Blog/forum/wiki Blog, forum, wiki Serious games Serious Games
AMobile learning: smartphones/iPad distance mobiles : smartphones, ipad

Source: Cegos, 2011

Managers are the last person employees turn to for on the job training

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14% : manager

18% : alone
20% : a colleague 48% : a tutor or a coach

Source: Cegos, 2011

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What can we take away from this afternoon?

The learning population is starting to take more control some challenging questions for Learning Professionals and Line Managers.....
Emerging learning tools are growing in popularity and are enhancing traditional methods rather than replacing them

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The mix of learning provision is crucially important to the Learning population The mix completes the learning portfolio Traditional training is NOT being driven into EXTINCTION Jumping too quickly for new tools / delivery mechanisms may stop us from going back to basics learners want a mix that is useful The human touch is more important to the Learning population in 2011 than at any time within the past 3 years!

The human MIX though is changing

Coaching and On the job learning are proving to be powerful tools in the current economic climate and are valued highly by todays younger tech savvy generation as well as the more experienced workforce On the job learning is preferred to classroom training even in countries where legislative requirements favour a more traditional approach > a gap between the need and what is easy to do....?

NOW is the time for Learning Professionals to collaborate, advise and manage the most appropriate mix for their Learning Populations.

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Employees turn to their manager for information about training but to expert coaches/tutors for the training itself Do managers need more training? Is L&D being bypassed? What can L&D do to gain greater visibility?
There are key differences in attitudes towards training between the trained and the untrained and the different generations in the workforce Collaborate across generations, cultures, borders > personalise with controls Become more inclusive post economic crisis > seize the potential The future is becoming clearer....and simpler in some ways..... Rapid uptake of smart-phone and tablet computing is driving mobile learning and serious games which are set to have a major impact in the short term (see Cegos White Paper) Not a fad, not a replacement, but contributors to a complete learning provision portfolio in line with the needs and wants of the Learning population

Thank you for your participation and contributions

Presented by Cegos for the ASTD learning community

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Connect with me and download the detailed expert paper based on this presentation: www.cegos.com & http://uk.linkedin.com/in/jeremyblain Follow me: http://twitter.com/learntheplanet

Download additional research data from Europe: www.cegos.com

Document: Cegos, 2011