Spencers Retail launches its first Hyper store in Pune

- Spread over 29000 sq. ft in Pulse Mall- Nagar Road Highway Store offers a wide range and assortment of quality products across fresh food, staples, packaged and processed foods, personal care, fashion and home categories - Launches Smart Rewards, customer loyalty programme Unique opportunity to shop for Rs 999/- and win 1 gm gold coin and assured gifts of Rs 100 every hour from 18th to 20th March

Pune, Maharashtra, March 18th, 2011: Spencers Retail Limited, Indias premier food first multi-format retailer, has marked its footprint in Maharashtra with the launch of its first Hyper store spread of 29000 sq. ft in Pulse Mall, Pune. The store was inaugurated by Dr. Jayashree Firodia, eminent pediatrician of the city. The occasion was also earmarked by the presence of Mr. Vineet Kapila, President and Mr. Sanjay Gupta Vice President, Marketing, Spencers Retail Limited. The brand new Hyper store offers a wide range and assortment of merchandise infood and grocery, fresh fruits and vegetables, electrical and kitchen appliances, stationery, luggage, garments, fashion accessories and footwear for men, women and kids, home and personal care products all under the same roof. A wide array of delicatessen, organic and diet food, international food products and a broad choice in regional preferences are also available at the store making fine living affordable for the customers in Pune. The shopping experience with Spencers Hyper will only get better as customers will enjoy the smell of fresh bake at the Patisserie which is a Live Bakery counter offering freshly-baked cakes, breads and cookies to suit the daily needs of a modern consumer.The Spencers Gourmet section brings the best of international foods to the discerning shopper. Customers will experience convenience shopping at the Wine and Beer counter which offers wines from across the world with more than 50 labels to choose from. Speaking at the launch, Mr. Sanjay Gupta, Vice President Marketing Spencers Retail Limited, said, We are happy and proud to mark our presence in Maharashtra with yet another Hyper store. This is in line with Spencers mission of offering finest quality products across categories at trusted and affordable prices all this and more in a very exciting and international ambience with high focus on customer convenience.

The occasion also witnessed the launch of Spencers loyalty program for its shoppers called the Spencers Smart Rewards program wherein shoppers can earn points with every purchase and redeem the same at the stores upon minimum criteria being fulfilled. This card will not only yield reward points but also provide them with exclusive promotions and benefits for card holders from time to time. Speaking at the launch Mr. Vineet Kapila, President, Spencers Retail said We already have 12 daily stores in the city and with the first Hyper, we now have close to 60,000 sq. ft of trading area in Pune alone. We further plan to expand our presence in Pune by adding 3 to 4 more hyper stores in the next 9 to 18 months. We will also be expanding our presence across Maharashtra with stores in cities like Nagpur, Solapur, Nasik by the next financial year he added. The store has a very carefully selected assortment to cater to the regional needs of the customers of Pune. With an eye on quality and market right pricing, Spencers is well positioned to be the choice of the customer seeking quality, value and delightful shopping experience. Every Wednesday& Thursday, the store will run a special promotion called Hara Bhara where-in on offer will be fruits & vegetables at lowest prices of the week. The store dcor, designed by international retail brand and store design consultants gives an international ambience comprising modern day store fixtures, curved signages to provide zone identification and give visual relief, top of the line in-store navigational aids and state of art in-store communication elements ensuring the best overall shopping experience. Carefully selected wood veneers, vitrified tiles, specialized retail illumination, along with a combination of warm tones and white lighting, visual merchandising, feature displays and innovative merchandize presentation complement the warm and friendly, upscale look and feel of the stores. In fact, Spencers is the first organization to bring in international in-store design to suit the preferences of todays aspirational shoppers. Technical details of the Pune Hyper Total area: 29,000 sq. ft Ample space for car park No of SKUs: 22000 Specialty attractions o Patisserie Live Bakery o Wine and Liquor o Organic and Exotic food products o Dairy and Frozen o Spencers Gourmet section o Gifts and Novelties

o Hi-Tech section for cameras and laptops o Tobacconist Categories available: o Food and grocery including FMCG processed foods o Fresh fruits, vegetables & exotic range o Concessionaries o Personal Care, cosmetics and fragrances o Home and office essentials o Private Label brands across categories o Garments and fashion accessories for men, women and children o Footwear for men, women and children o Services Free home delivery

About Spencers Retail Limited

Spencers Retail Limited, part of the Rs 16,000 crores RPG group, is a multiformat food-first retailer providing the widest range and assortment of products to its key consumer segment of female, SEC AB in the age group of 25 34. The organization runs about 200 stores, including about 30 large format stores across 35 cities in India, focusing on verticals like food and grocery, fruits and vegetables, electrical and electronics, home and office essentials, garments and fashion accessories, toys, food and personal care, music, books and mobility solutions, the latter three forming part of the specialty retail division. Spencers is one of the earliest entrants into the retail space and literally introduced the Indian consumer to the concept of organized retailing. In fact, the first ever hyper store in India was launched by Spencers at Hyderabad in the year 2000. It employs over 6000 professionals who are specially trained to meet consumer needs and the business objectives of the organization. Spencers was awarded the Turnaround Retailer of the year 2006 at the India Retailers Forum, 2007 in Mumbai, Most Evolved Retailer of the year 2007 at the India Retail Forum, 2008, Most Admired Food & Grocery Retailer of the year, Express format, 2008 at the Food Forum of India, 2009. And recently, Spencers was awarded the first runners-up in the Visual Merchandizing Category at Instore Asia, 2009, in Bangalore. Media Contact: Malini Chakraborty