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SUBMITTED TO:-
Ashwin Bhatia
Shoppers Stop is an Indian department store chain promoted by the K Raheja Corp Group (Chandru L Raheja Group), started in the year 1991 with its first store in Andheri, Mumbai Shoppers Stop Ltd has been awarded "the Hall of Fame" and won "the Emerging Market Retailer of the Year Award", by World Retail Congress at Barcelona, on April 10, 2008. Shoppers Stop is listed on the BSE. With the launch of the Navi Mumbai departmental store, Shoppers Stop has 34 stores in 15 cities in India. Shoppers Stop is one of the leading retail stores in India. Shoppers Stop began by operating a chain of department stores under the name Shoppers Stop in India. Shoppers Stop has 35 stores across the country and three stores under the name HomeStop. Shoppers Stop retails a range of branded apparel and private label under the following categories of apparel, footwear, fashion jewellery, leather products, accessories and home products. These are complemented by cafe, food, entertainment, personal care and various beauty related services. Shoppers Stop launched its e-store with delivery across major cities in India in 2008. The website retails all the products available at Shoppers Stop stores, including apparel, cosmetics and accessories.Shoppers Stop opened stores in Amritsar, Bhopal and Aurangabad.
6ps of retailing mix:y PlaceThe particular Retail shop (Shoppers stop) situated at G.I.P.(Great India Place) at Noda Sector 18, Uttar Pradesh.
y Product There are different segment of products which are available here are as follows a) Garments :Shirts:-Provogue, Austin reed, Arrow, Zodiac, Wills life style, Allen solly, VanHeusen, Sepia. T-Shirts:-VanHeusen, Vettorio fratini, Allen solly, Pepe, Sepia, Polo. Jeans:-Provogue, Lee, Levis, Pepe. Formal Trouser:-Arrow, Wills Life style, Van Heusen, Sepia Inner wares and upper vest:-
-Jockey, Lewis, Zodiac, Tommy Hilfiger, Calvin Klein, Hanes.(men) Lingerie & Night Wear:- Pretty Secrets, Lovable, Enamor, Triumph. Suits:- Blackberry, Giovani, Park Avenue, Theme, Louis Philippe, Arrow, Raymonds. Mens Ethnic wear:- Manyawar Ladies wears:Kurti:- kala Kriti, Haute Curry, Kashish, DIY, Full kurta kameez set:- Kala Kriti, Biba, Isvarah. Ladies Dress Material:- DIY b) Accessories:Men:- STOP, Vattorio Fratini, Adidas, Zodiac (ties) Women :- ( Ornament) - Estelle, Haute Curry, Pretty Women. c) Kids wear:-
- Gini & jony, Lilliput, United colours of Bon, Barbie. d) Foot Wear:Men:- U.S.Polo, iWalk. Women:- Red tape, Tresmode, Enreoute ice, Haute curry, Lemon pepper, Inc. 5, Catwalk. e) Bags:-
y Price rangeGARMENT
Product
Brand
Maximum price(Rs)
Range (Rs)
PROVOGUE ARROW ASTON REED SHIRTS ZODIAC WILS LIFESTYLE SEPIA VAN HEUSEN ALLEN SOLLY VETTORIO FRATINI ALLEN SOLLY T-SHIRTS PEPE SEPIA POLO VAN HEUSEN
PROVOUGE LEE JEANS LEVIS PEPE SEPIA VAN HEUSEN TROUSERS WILLS LIFESTYLE ARROW LEVIS JOCKEY HANES INNERWARE TOMMY HILFIGER CALVIN KLEIN TOMMY PRETTY LINGERIES & NIGHTWARES SECRETS LOVABLE ENAMOR TRIUMPH BLACKBERRY
599
399
200
499
499
2699
799
1900
8999
4995
4004
GIOVANI PARK SUITS AVENUE THEME LOUIS PHILIPPE ARROW RAYMOND MENS ETHINICWARE KALAKRITI BIBA ISVARAH LADIESWARE KASHISH HAUTE CURRY DIY MANYAWAR
7999 7999
5499 5999
2500 2000
6995 9995
3795 7995
3200 2000
399
799
799
ACCESSIORIES
BRAND HAUTE CURRY PRETTY WOMEN ESTELLE STOP VETTORIO FRATINI ADIDAS ARROW
KIDSWARE
FOOTWARE
BRAND US POLO I WALK REDTAPS TRESMODE ENROUTE ICE HAUTE CURRY LEMON PEPPER INC. 5 CATWALK
MAXIMUM PRICE(Rs) 8000 3000 3500 4000 4800 2599 2599 4000 1995
MINIMUM PRICE(Rs) 3000 2000 1800 1290 1399 899 899 750 750
RANGE(Rs) 5000 1000 1700 2710 2401 1700 1700 3250 1345
y Promotion:The company promotes the products through banners. It depends upon the particular outlet but the overall promotion given by the company itself. They give promotion through television, news paper, radio, magazine, and internet also. They also give discount.
y Presentation:y Personal:-
The shoppers stop have both seasonal like winter ware, etc. as well as throughout (regular) like inner ware, ornament, bags, foot ware etc. products.