Submitted by:Hitendra Singh PGDM General FC10139

CANDIDATES DECLARATON
I hereby declare that the work presented in this project titled Market research and survey submitted towards completion of live-project in Second trimester of PGDM General at Jagan Institute Of Management Studies(JIMS), Rohini,Delhi. It is an authentic record of my original work pursued under the guidance of Mr. Amit Thapa. I have not submitted the matter embodied in this project for the award of any other degree. Place: Delhi Date: 3-1-2011 (Hitendra Singh)

ACKNOWLEDGEMENT
First and foremost, I would like to express my sincere gratitude to my project guide, Mr.Thapa. I was privileged to experience a sustained enthusiastic and involved interest from his side. This fueled my enthusiasm even further and encouraged us to boldly step into what was a totally dark and unexplored expanse before us. I would also like to thank my seniors who were ready with a positive comment all the time, whether it was an off-hand comment to encourage us or a constructive piece of criticism and a special thank to Ms.Surbhi Malhotra who provided us this opportunity to explore the horizons of corporate and marketing atmosphere. Last but not least, I would like to thank the JIMS CRMC staff members and the institute, in general, for extending a helping hand at every juncture of need.

Hitendra Singh(FC10139)

INTRODUCTION
Hindustan Times (HT) is an Indian English-language daily newspaper founded in 1924 with roots in the Indian independence movement of the period ("Hindustan" being a historical name for Northern India. Hindustan Times is the flagship publication of HT Media Ltd. In 2008 the newspaper reported its circulation as being over 1.14 million according to the Audit Bureau of Circulations, ranking it as the third largest daily English newspaper in India. The Indian Readership Survey (IRS) 2010 revealed that HT has a readership of (34.67 lakhs), placing it as the second most widely read English Newspaper in India after The Times of India.It has a wide reach in northern India, with simultaneous editions from New Delhi, Mumbai, Kolkata, Lucknow, Patna, Ranchi, Bhopal and Chandigarh. The print location of Jaipur was discontinued from June 2006. HT launched a youth daily, HT Next, in 2004. The Mumbai edition was launched on 14 July 2005 and the Kolkata edition was launched on early 2000. Other sister publications of Hindustan Times are Mint (English business daily), Hindustan (Hindi Daily), Nandan (monthly children's magazine) and Kadambani (monthly literary magazine) and a newly launched newspaper excusively for youth Edge(English daily). The media group owns a radio channel, Fever, and organises an annual Luxury Conference which has featured speakers like designer Diane von Frstenberg, shoemaker Christian Louboutin, Gucci CEO Robert Polet and Cartier MD Patrick Normand. Hindustan Times is owned by the KK Birla branch of the Birla family.

PURPOSE

The basic purpose to undertake this project was to explore the marketing horizons and to understand the skills required to understand consumers behaviour.The project of market research and survey on HT-edges,a new low price newspaper of Hindustan Times led us know what readers want from a newspaper nd what they look forward in a newspaper. 1) Whether people buy newspaper at Rs.1/- or not. 2) Collection of data for further promotional selling. 3) Whether price factor affect the sales of the product. 4) To know which the most competitive brand is which people prefer over HT. 5) As due to developing technology, whether people like to have e-paper on mobile. 6) Which metro station has maximum footfall so that promotion can be done accordingly. 7) To know which profession of people will like to have this newspaper so as to customize it accordingly.

Hence in short we can say that the main purpose is to know the behavior about the product.

LEARNINGS

Learning experience with HT for 12days was a great experience. Apart from gathering information as a management students we came to know about people behavior, how they behave to a particular things. During this period we gain confidence to speak to the people, how to approach someone, how to interact with them, how to convince them and take their time. Learning how to get other attention, information from them was a great experience. In terms of marketing, we came to know how brand loyalty works in a market, how price of a product affects the choice of the customer, how brand recall is done. In terms of human behavior also we have learn lots of things like reading of body language, how to influence other, how to make our work done, how to behave according to people style etc., Therefore, in all we can state that working with HT Media was a great learning experience.

FORMAT OF QUESTIONNAIRE
Questionnaire
Name: - ..

Contact Number: - .. Profession: - Service/ Student/ Self-employed .. Q-1) Which newspaper do you read? YES/NO Q-2) Are you aware of HT Edge, Indias only newspaper for youth (on display)? YES/NO Q-3) Do you like the newspaper (on display)? YES/NO Q-4) Will you purchase it for Rs.1 everyday? YES/NO Q-5) Which metro station did you board the train from? ..

Q-6) Do you have internet on your phone? YES/NO

CONCLUSION
After analyzing all the outcomes of research, people responses and feedback and keeping in mind all other factors, I think HT edge is very new innovative product special. Its new column and only newspaper in this price range but still some changes are required. As it is a youth newspaper it should contain that information which they are interested of. Such as business news, classified (job), student editorial page (just proposed not implemented), some informative news relates to development of youth skills and knowledge. As TOI is the competitor, newspaper should be customized in such a way that if people shift from TOI to HT they feel the comfort of changing it. Instead of focusing on state news, all India news should b covered. If a customer subscribes HT edge then he should some benefits life free use of e-paper which will help in reading the newspaper anytime anywhere without hectic of caring it specially. In short, HT edge is good product but some customization is required so as to compete with TOI and able to create brand recall image.