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Cisco Confidential
Cisco Confidential
Current stage of process for email marketing Look at the new LEAPS methodology
Cisco Confidential
LEAPS
Leverage all tactics to build quality lists Engage your audience with relevant content Act respectfully to ensure deliverability Place email in pipeline to quantify ROI Sync email with social and smart phones
Cisco Confidential
Cisco Confidential
email marketing
Leveraging the power of social media Mobile challenges and opportunities Optimizing email for mobile
Cisco Confidential
Cisco Confidential
said email is the best way for companies to communicate with them, compared to 65% of all email users
made an online purchase because of receiving an email, compared to 33% of all email users
MarketingSherpa 2010 Social Media Marketing Benchmark Report
Cisco Confidential
a click of a button. It is a low-risk action, but it is an entrance for a brand to start a conversation
Cisco Confidential
reviews or ratings
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or less prepares marketers for the eventual shift from desktops to smaller mobile screens
curve as they have been writing to decision makers who use BlackBerry devices
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Share-With-Your-Network
content
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Be selective
Send relevant messages that will resonate with your readers and that theyll want to share. Format the content to be easy to pass along.
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Sent: April Fools Day 2010 Subject line: The KFC Double Down, it is real, no fooling Goal: Build interest in new product We did not go to any other media outlet before launch other than delivering it via email.
- Scott Geiser, Senior Digital Analyst, KFC
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Results: o Nearly 40% open-rate o 10,000 + Facebook shares o 2,000 + Twitter re-tweets o #2 on Googles Hot Search list o #3 on Yahoos Buzz Index
This was certainly one of our most successful product launches of the year.
- Scott Geiser, Senior Digital Analyst, KFC
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Cisco Confidential
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warning
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Free tools: - Hootsuite - BlogPulse - Google Alerts - Addict-o-matic - Facebook Search - Many more Paid tools - Centralized, aggregate data - Advanced analysis - Professional support
2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19
smartphone
Nielsen, May 2011
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*see STYLECampaign.com
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*see STYLECampaign.com
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New campaigns combine the strength of emails direct communication with mobiles ubiquity
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viewing
Communications that match the
mobile experience
Click to call
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Plan but dont perfect Admire perfection, aspire to it, but never require it.
Geno Auriemma University of Connecticut Basketball Coach
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Webinar Recordings: Accelerating Email Marketing Performance Four Elements of Email Campaign Success MECLABS Marketing Workshops: $300 Discount on B2B Marketing, Email Marketing & Landing Page Optimization Certification Courses. Find Dates & Locations Enter priority code 108-WS-2999 to receive your $300 discount Resources & Reference Material on Scribd: Email Marketing Social Listening Full Service Programs in Partner Marketing Central: Email Marketing Programs Marketing Optimization Programs Email Response Optimization Lead Nurturing Programs eNurture and eNurture with Teleprospecting Stay Connected to Cisco Accelerate!
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Thank you.