PROJECT REPORT ON

SWOT ANALYSIS AND CUSTOMER RESPONSE TOWARDS PANTALOONS GARIAHAT

BY:-SOHAN PRASAD YADAV

INTERNATIONAL SCHOOL OF BUSINESS Kolkata-700091

1

PROJECT ON

SWOT ANALYSIS AND CUSTOMER RESPONSE TOWARD PANTALOONS GARIAHAT

BY:-SOHAN PRASAD YADAV MBA (2010-12)

Company Guide: Amit chabra Marketing executive Pantaloons Gariahat

Faculty Guide: Sutapa dey chanda Associate professor ISB

DECLARATION

I declare that the project titled

SWOT ANALYSIS&CUSTOMER RESPONSE TOWARD

PANTALOONS is an original project done by me under the guidance of Mr.Amit chabra ,Executive Marketing,Gariahat Branch,Pantaloons,Kolkata. .

I further declare that this project is the result of my own effects and this report has not been Submitted to any other university.

Place:-Kolkata Date:-02/07/2011
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SOHAN PRASAD YADAV

ACKNOWLEDGEMENT
First of all I would like to express my regards and sincere thanks to Dr.Suryanil Gosh, Director, International School of Business Kolkata and Mr.Rahul Nayer, Store Manager, Pantaloons Gariahat, for granting me an opportunity to do my Summer Internship Project at Pantaloons Gariahat and simultaneously gain live industrial experience. This is to express my gratitude to my faculty guide Mrs.Sutapa Dev Chanda, for her constant encouragement, guidance and inspiration to complete this project throughout my Summer Internship Project. I am equally grateful to Mr. Amit Chabra, Senior Marketing Executive, Pantaloons Gariahat, for mentoring me and guiding me throughout my project. I would take the opportunity to thank all the staff of Pantaloons Gariahat, for their valuable co-ordination with me. And lastly I give my heartiest thanks to all my respected faculty members and all my classmates for supporting me throughout my project.

Sohan Prasad Yadav PGDM International School Of Business Kolkata

CERTIFICATE

This is to certify that work entitled Project title Swot Analysis and Customer Response Towards Pandaloons is a piece of work done by Student named Sohan Prasad Yadav (PGDM-2010-12) under my guidance and supervision for the partial fulfillment of degree of PGDM, International School Of Business, and Kolkata.

To the best of my knowledge and belief the thesis:

a. Embodies the work of the candidate himself. b. Has duly been completed. c. Fulfills the requirements of the rules and regulations relating to the summer internship of the institute. d. Is up-to the standard both in respect to contents and language for being referred to the examiner.

Signature of the Faculty Guide-

Signature of Director-

Name of faculty guide-

Name of Director-

Date-

Date-

TABLE OF CONTENT

Title
Executive summary

Page No
7

Introduction to swot analysis and customer response

10

Retail Overview

14

Profile Of Pantaloons

15

SWOT Analysis Of Pantaloons

29

Sample Questioners

32

Analysis Of Questioners

34

Finding suggestions and recommendations

42

Findings

43

Suggestions

44

Recommendations

45

Conclusion

46

Bibliography

49

Executive Summary Introduction

According to this Years Global Retail Development index India is positioned as the leading destination for retail investment. This followed from the saturation invest on retail markets and we find big western retailers like wall mart and Tesco entering into Indian market.india retail industry accounts for 10 percent of its GDP and 8 percent of the employment to reach $17 billion by 2010 . There are about 300 new malls, 1,500 supermarkets and 325 departmental stores being built in the cities very soon. A shopping revolution is ushering in India where, a large population between 20-34 age groups in the urban regions is boosting demand by 11.1% in 2004-05 to an Rs.23308 purchasing power. This has resulted in huge international retail investment and a more liberal FDI. This market research report the Indian retail sector-An outlook (2005-10) analyzes the greatly divided Indian retail market and the trend in its business. Issues such as foreign Investment restriction, modern merchandizing in India, logistics and payment terms for distribution, role of channel members and growth trends in different regions are discussed. The market research report further analyzed the sustainability of the Indian retail sector and on the basis of 25 domestic and international companies the report has given suitable business model.

Report Highlight
Competitive analysis of Indian retail sector vis--vis global retail industry. Supportive policies and regulation of government for the retail sector. Issues and implications related to the current foreign direct investment in the retail sector. Market size and growth of Indian retail sector segmented by sector retail, formats, and regional segmentation. Increasing employment opportunities with stepping up of international retail brand in India. Opportunities for the big western retailers like Wal mart and Tesco.

SWOT Analysis Of Pantaloons Sample Questioners Analysis of Questioners Finding suggestions and recommendations Conclusion Bibliography

Introduction

Introduction to SWOT Analysis and Customer Response

The Pantaloon Retail (India) Ltd. - SWOT Analysis company profile is the essential source for top-level company data and Information. Pantaloon Retail (India) Ltd. - SWOT Analysis examines the company's key business structure and operations, history And products, and provides summary analysis of its key revenue lines and strategy. Pantaloon Retail (Pantaloon or 'the company'), the flagship company of the Future Group, is one of the leading Indian operators of Multiple retail formats. The company's key formats include Pantaloon, a chain of fashion outlets; Big Bazaar, a hypermarket chain; Food Bazaar, a supermarket chain; and Central, a chain of malls. Pantaloon has operations across 73 cities in India. It is Headquartered in Mumbai, India and employs about 33,500 people. The company recorded revenues of INR99, 130 million (Approximately $2,121.4 million) during the financial year ended June 2010 (FY2010), an increase of 27.7% over FY2009. The Operating profit of the company was INR1, 805.3 million (approximately $38.6 million) in FY2010, compared to an operating loss of INR161.1 million (approximately $3.4 million) in FY2009. The net profit was INR674.9 million (approximately $14.4 million) in FY2010, Compared to net profit of INR100.7 million (approximately $2.1 million) in FY2009. Scope of the Report - Provides all the crucial information on Pantaloon Retail (India) Ltd. required for business and competitor intelligence needs - Contains a study of the major internal and external factors affecting Pantaloon Retail (India) Ltd. in the form of a SWOT analysis as Well as a breakdown and examination of leading product revenue streams of Pantaloon Retail (India) Ltd. -Data is supplemented with details on Pantaloon Retail (India) Ltd. history, key executives, business description, locations and Subsidiaries as well as a list of products and services and the latest available statement from Pantaloon Retail (India) Ltd. 10

Customer Response
The legendary Indian, Mahatma Gandhi Expressed the importance of the customer by stating: Customer is the most important visitor to our premises. He is not dependent on us. We are dependent on him. He is not an interruption on our work. He is the purpose of it. He is not an outsider on our Business. He is part of it. We are not doing him favor by serving him. He is doing us a favor by giving us an opportunity to do so. To understand this quote and to adhere to its wisdom can increase success by obtaining, retaining and satisfying customers . S a t i s f yi n g ou r c u s t o mer s i s a n es s e nt i a l el e me nt t o s t a yi n g i n b u s i n es s i n t hi s mo d er n w or l d of gl ob a l c o mp et i t i o n. W e mu s t s a t i s f y a n d e v e n d e l i g ht ou r c u s t o m er s w i t h t h e va l u e o f ou r pr o d u c t s a n d s er vi c es t o ga i n t h e i r l o ya l t y a n d r ep ea t b u s i n es s . C u s t o mer s a t i s f a ct i o n i s t h er ef or e a pr i ma r y g oa l of pr o c es s i m pr o v e m e nt pr o gr a ms . S o h o w s a t i s f i e d a r e o ur c u s t o m er s ? O n e of t h e b es t w a ys t o f i n d ou t i nt o a s ks t h e m u s i n g C u s t o m er S a t i s f a c t i o n S ur v e ys . T h es e s ur v e y s c a n pr o vi d e ma na g e m e nt w i t h t h e i nf or ma t i o n t h e y n e e d t o d et er mi n e t h e i r c u s t o mer ' s l e v el of s a t i s f a c t i o n w i t h t h e i r pr o du c t s a n d w i t h t h e s er vi c es a s s oc i a t e d w i t h t h os e p r o du c t s . E mp l o y e e s a n d t h e ma na g e m e nt of t h e s t or e c a n u s e t h e s u r v e y i nf or ma t i o n t o i d e nt i f y op p or t u ni t i es f or o n g o i n g pr o c es s i mp r o v e m e nt s a n d t o mo n i t or t h e i mp a c t of t h os e i mp r o v e m e nt s . T hi s pa p er i nc l u d es d et a i l s o n d es i g n i n g y o u r o w n c u s t o mer s a t i s f a c t i o n qu es t i o n na i r e, t r a c ki n g s ur v e y r es u l t s a n d ex a mp l e r ep or t s t ha t t ur n s u r v e y d a t a i nt o u s ef u l i nf or ma t i o n. A di s s a t i s f i e d c u s t o mer w i l l t el l s e v e n t o 2 0 p e op l e a b o u t t h ei r N e ga t i v e e x p er i e n c e. A s a t i s f i e d c u s t o mer w i l l o n l y t el l t hr e e t o f i v e p e o p l e a b ou t t h e i r p os i t i v e ex p er i e nc e. S o a r et a i l er s h o u l d a l w a ys t h i n k i n

11

t ha t w a y t o s a t i s f y t h e i r c u s t o m er a n d d e l i g ht i n g t h e m w i t h t h e s er vi c es w h i c h c o mp et i t or s n e v er t hi n k of. CONSUMER SATISFACTION PROCESS The paramount goal of marketing is to understand the consumer and to influence buying behavior. One of the main perspectives of the consume r behavior research analyses buying behavior from the so-called information processing perspective"(Holbrook and Hirschman1982). According to the model, customer decision-making process comprises a need satisfying Behaviour and a wide range of motivating and influencing factors. The process can be depicted in the following steps:

Need recognition
Realization of the difference between desired situation and the current situation that serves as a trigger for the entire consumption process.

Search for information

Search for data relevant for the purchasing decision, both from internal sources (one's memory) and/or external sources.

Pre-purchase alternative evaluation

Assessment of available choices that can fulfill the realized need by evaluating benefits they may deliver and reduction of the number of options to the one (or several) preferred.

Purchase
Acquirement of the chosen option of product or service.

Consumption
Utilization of the procured option.

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Post-purchase alternative re-evaluation

- Assessment of whether or not and to what degree the consumption of the alternative produced satisfaction.

Besides the information processing perspective, marketing analyses consumer behavior by employing a psychologically grounded concept of attitudes. It is consumer attitudes that are usually named as the major factor in shaping consumer behavior and a wealth of studies is available on the topic of how attitudes can predict behavior.

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Industry Overview
The economy is growing by 8% a year, its stock market rose by nearly 40% in 2005 and foreign investors are flooding in. There are about nine million small grocery shops in India whichever way you measure it, business in India is booming. And as the economy grows so does India's middle class. It is estimated that 70 million Indians in a population of about 1 billion now earn a salary of $18,000 a year, a figure that is set to rise to 140 million by 2011. Many of these people are looking for more choice in where to spend their new-found wealth. Emerging markets such as India and China are the final frontier for retail taking the focus away from saturated Western markets. Since 2001, 49 global retailers entered 90 new markets, but at the same time, 17 retailers left markets in 2005. The Indian retail industry in valued at about $300 billion and is expected to grow to $427 billion in 2010 and $637 billion in 2015. Only three percent of Indian retail is organized. Retailers of multiple brands can operate through a franchise or a cash -and-carry wholesale model. Retail is Indias largest industry, accounting for over 10 percent of the countrys GDP and around eight percent of employment. Retail in India is at the crossroads. It has emerged as one of the most dynamic and fast paced industries with several players entering the market. That said, the heavy initial investments required make break even hard to achieve and many players have not tasted success to date. However, the future is promising; the market is growing, government policies are becoming more favorable and emerging technologies are facilitating operations. Retailing in India is gradually inching its way to becoming the next boom industry. The whole concept of shopping has altered in terms of format and consumer buying behavior, ushering in a revolution in shopping. Modern retail has entered India as seen in sprawling shopping centres, multi-storied malls and huge complexes offer shopping, entertainment and food all under one roof. The Indian retailing sector is at an inflexion point where the growth of organized retail and growth in the consumption by Indians is going to adopt a higher growth trajectory. The Indian population is witnessing a significant change in its demographics. A large young working population with median age of 24 years, nuclear families in urban areas, along with increasing working-women population and emerging opportunities in the services sector are going to be the key growth drivers of the organized retail sector. 14

Profile Of Pantaloons
Pantaloon Retail (India) Limited is India's leading retailer that operates multiple retail formats in both the value and lifestyle segment. Pantaloon has ushered a retail revolution in India and its founder Kishore Biyani is known as India's "King of Retail". Pantaloon's headquarter is in Mumbai. The company currently operates over 5 million square feet of retail space and has plans to increase it to 30 million sq. ft by 2011 Pantaloon's origin can be traced to 1987 when the company was incorporated as Manz Wear Private Limited. The company launched Pantaloons trouser, India's first formal trouser brand. In 1992, Pantaloon launched its IPO. In 1994, The Pantaloon Shoppe - exclusive menswear store in franchisee format was launched across the country. Pantaloon started distribution of distribution of branded garments through multi-brand retail outlets across the nation. In 2001, Big Bazaar, India's first hypermarket chain was launched. In 2002, Food Bazaar, the supermarket chain was launched. In 2006, Future Capital Holdings, the company's financial arm launched real estate funds, "Kshitij" and "Horizon" and private equity fund "Indivision". The company is also planning forays into insurance and consumer credit. Pantaloon Retail (India) Limited, is Indias leading retailer that operates multiple retail formats in both the value and lifestyle segment of the Indian consumer market. Headquartered in Mumbai (Bombay), the company operates over 16 million square feet of retail space, has over 1000 stores across 73 cities in India and employs over 30,000 people.

The companys leading formats include Pantaloons, a chain of fashion outlets, Big Bazaar, a uniquely Indian hypermarket chain, Food Bazaar, a supermarket chain, blends the look, touch and feel of Indian bazaars with aspects of modern retail like choice, convenience and quality and Central, a chain of seamless destination malls. Some of its other formats include Brand Factory, Blue Sky, all, Top 10 and Star and Sitar. The company also operates an online portal, futurbazar.com

Future Value Retail Limited is a wholly owned subsidiary of Pantaloon Retail (India) Limited. This entity has been created keeping in mind the growth and the current size of the companys value retail business, led by its format divisions, Big Bazaar and Food Bazaar.

The company operates 148 Big Bazaar stores, 169 Food Bazaar stores, among other 15

formats, in over 70 cities across the country, covering an operational retail space of over 6 million square feet. As a focussed entity driving the growth of the group's value retail business, Future Value Retail Limited will continue to deliver more value to its customers, supply partners, stakeholders and communities across the country and shape the growth of modern retail in India.

A subsidiary company, Home Solutions Retail (India) Limited, operates Home Town, a large-format home solutions store, Collection I, selling home furniture products and ozone focused on catering to the consumer electronics segment.

Pantaloon Retail is the flagship company of Future Group, a business group catering to the entire Indian consumption space

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Future Group
Future Group, led by its founder and Group CEO, Mr. Kishore Biyani, is one of Indias leading business houses with multiple businesses spanning across the consumption space. While retail forms the core business activity of Future Group, group subsidiaries are present in consumer finance, capital, insurance, leisure and entertainment, brand development, retail real estate development, retail media and logistics.

Led by its flagship enterprise, Pantaloon Retail, the group operates over 16 million square feet of retail space in 73 cities and towns and 65 rural locations across India. Headquartered in Mumbai (Bombay), Pantaloon Retail employs around 30,000 people and is listed on the Indian stock exchanges. The company follows a multi-format retail strategy that captures almost the entire consumption basket of Indian customers. In the lifestyle segment, the group operates Pantaloons, a fashion retail chain and Central, a chain of seamless malls. In the value segment, its marquee brand, Big Bazaar is a hypermarket format that combines the look, touch and feel of Indian bazaars with the choice and convenience of modern retail.

The groups specialty retail formats include supermarket chain - Food Bazaar, sportswear retailer - Planet Sports, electronics retailer - eZone, home improvement chain -Home Town and rural retail chain - Aadhaar, among others. It also operates popular shopping portal - www.futurebazaar.com.

Future Group believes in developing strong insights on Indian consumers and building businesses based on Indian ideas, as espoused in the groups core value of Indianans. The groups corporate credo is, Rewrite rules, Retain values. Group Websites:
y y y y y

Pantaloon Retail (www.pantaloonretail.in) FutureBazaar (www.futurebazaar.com) Future Brands (www.futurebrands.co.in) Future Group (www.futuregroup.in) Future Capital Holdings (www.fch.in)

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y y y y

Future Generali (www.futuregenerali.in) Future Learning (www.fhdl.in) Future Supply Chain Solutions (www.futuresupplychains.com) Future Media (www.futuremedia.in)

Company Time Line

1987 Company incorporated as Manz Wear Private Limited. Launch of Pantaloons trouser, Indias first formal trouser brand. 1991 Launch of BARE, the Indian jeans brand. 1992 Initial public offer (IPO) was made in the month of May. 1994 The Pantaloon Shoppe exclusive menswear store in franchisee format launched across the nation. The company starts the distribution of branded garments through multi-brand retail outlets across the nation. 1995 John Miller Formal shirt brand launched. 1997 Company enters modern retail with the launch of the first 8000 square feet store, Pantaloons in Kolkata.

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2001 Three Big Bazaar stores launched within a span of 22 days in Kolkata, Bangalore and Hyderabad. 2002 Food Bazaar, the supermarket chain is launched. 2004 Central - Indias first seamless mall is launched in Bangalore. 2005 Group moves beyond retail, acquires stakes in Galaxy Entertainment, Indus League Clothing and Planet Retail.

Sets up Indias first real estate investment fund Kshitij to build a chain of shopping malls. 2006 Future Capital Holdings, the companys financial is formed to manage over $1.5 billion in real estate, private equity and retail infrastructure funds. Plans forays into retailing of consumer finance products.

Home Town, a home building and improvement products retail chain is launched along with consumer durables format, Ezone and furniture chain, Furniture Bazaar.

Future Group enters into joint venture agreements to launch insurance products with Italian insurance major, generally.

Forms joint ventures with US office stationery retailer, Staples.

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2007 Future Group crosses $1 billion turnover mark.

Specialized companies in retail media, logistics, IPR and brand development and retail-led technology services become operational.

Pantaloon Retail wins the International Retailer of the Year at US-based National Retail Federation convention in New York and Emerging Retailer of the Year award at the World Retail Congress held in Barcelona.

Futurebazaar.com becomes Indias most popular shopping portal. 2008 Future Capital Holdings becomes the second group company to make a successful Initial Public Offering in the Indian capital markets.

Big Bazaar crosses the 100-store mark, marking one of the fastest ever expansion of a hypermarket format anywhere in the world.

Total

operational

retail

space

crosses

10

million

square

feet

mark.

Future Group acquires rural retail chain, Aadhar present in 65 rural locations.

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Group Vision
Future Group shall deliver Everything, Everywhere, Every time for Every Indian Consumer in the most profitable manner.

Group Mission
We share the vision and belief that our customers and stakeholders shall be served only by creating and executing future scenarios in the consumption space leading to economic development. We will be the trendsetters in evolving delivery formats, creating retail realty, making consumption affordable for all customer segments for classes and for masses. We shall infuse Indian brands with confidence and renewed ambition. We shall be efficient, cost- conscious and committed to quality in whatever we do. We shall ensure that our positive attitude, sincerity, humility and united determination shall be the driving force to make us successful.

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CORE VALUE

Indians: confidence in oversells. Leadership: to be a leader, both in thought and business. Respect Humility: to respect every individual and be humble in our conduct. Introspection: leading to purposeful thinking. Openness: to be open and receptive to new ideas, knowledge and information. Valuable and Nurturing Relationship: to build long tern relationship. Simplicity Positivity: Simplicity and positivity in our thought, business and action. Adaptability: to be flexible and adaptable, to meet challenges. Flow: to respect and understand the universal laws of nature.

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Pantal

ns

Pantaloon Retail (India) Limited, is a large Indian retailer, which is part of the Future Group, and operates multiple retail formats in both the value and lifestyle segment of the Indian consumer market. Headquartered in Mumbai, the company has over 1,000 stores across 71 cities in India and employs over 30,000 people , and as of 2010, it was the country's largest listed retailer by market capitalization and revenue. With effect from 1 January 2010 the company separated its discount store business, which includes the Big Bazaar hypermarket and the Food Bazaar supermarket businesses, into Future Value Retail Ltd., its wholly owned subsidiary, so that the company may be listed independently. The companys brands include Pantaloons, a chain of fashion outlets,Big Bazaar,
]

a hypermarket chain and Food Bazaar, a supermarket chain. Some of the company's other regional brands include, Depot, Shoe Factory, Brand Factory, Blue Sky, all, Top 10 and Star and Sitar. A subsidiary company, Home Solutions Retail (India) Limited, operates Home Town, a large-format home solutions store, Collection I, selling home furniture products and E-Zone focused on catering to the consumer electronics segment.

MANAGEMENT HIERARCHY IN THE RETAIL OUTLET

Store manager

Asst.Store Manager

Department manager

Asst. Department Manager

Team Leader

Team Member

Team member trainee

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Affiliated Companies

Home Solutions Retail (India) Limited Home Solutions Retail (India) Limited (HSRIL) offers complete retailing solutions for all products and services related to home building and home improvement. The key product categories are Consumer Durable & Electronics (CDE), Furniture, Home furnishing & decor, Home improvement and Home services. HSRIL operates retail format Collection-I, Furniture Bazaar, Electronics Bazaar, Home Town and e-zone. Future Brands Limited Future Brands Limited (FBL) has been incorporated on November, 2006 and is involved in the business of creating, developing, managing, acquiring and dealing in consumerrelated brands and IPRs (Intellectual Property Rights). Future Media (India) Limited Future Media (India) Limited (FMIL) was incorporated as the Groups media venture, aimed at creation of media properties in the ambience of consumption and thus offers active engagement to brands and consumers. FMIL offers relevant engagement through its media properties like Visual Spaces, Print, Radio, Television and Activation. Future Supply Chain Solutions Limited Future Supply Chain Solutions Limited (FSCS) has been incorporated as a separate entity and is involved in the business of providing logistics, transportation and warehousing services for all group companies and third-parties. Future Axiom Telecom Limited Future Axiom Telecom Limited is a Joint Venture with Axiom Telecom LLC, UAE. The Company has a 50% stake in Future Axiom Telecom Limited (FATL) which is a joint venture Company with Axiom Telecom LLC, UAE. The Company would be engaged in sourcing and wholesale distribution of mobile handsets, accessories and in setting up service centers for mobile handsets in India. Pantaloon Food Product (India) Limited Pantaloon Food Product (India) Limited (PFPIL) was incorporated with the object of sourcing and backward integration of food business of the Company. PFPIL has sourcing and distribution bases at all key cities across the country. Future Knowledge Services Limited Future Knowledge Services Limited (FKSL) was incorporated on January, 2007 and is engaged in the business of business process outsourcing and knowledge process outsourcing. Future Capital Holdings Limited

Future Capital Holdings Limited (FCH) was formed to manage the financial services business of Pantaloon Retail (India) Limited and other group entities. FCH is one of the fastest growing financial services 25

Company in India, with presence in Asset Advisory, Retail Financial Services and Proprietary Research. The company operates a consumer finance r etail format, Future Money and manages assets worth over US$ 1 Billion through Indi vision, Kshitij, Horizon and Future Hospitality Funds. FCH subsidiary companies include Kshitij Investment Advisory Company Ltd., Ambit Investment Advisory Company Ltd., and Indi vision Investment Advisors Ltd. Future General India Insurance Company Limited Future General India Insurance Company Limited (FGIICL) was incorporated on October 30, 2006 to undertake and carry on the business of general insurance. The approval for carrying on General Insurance Business has been received from the Insurance Regulatory and Development Authority of India (IRDA) on September 4, 2007. Future General India Life Insurance Company Limited Future General India Life Insurance Company Limited (FGILICL) was incorporated on October 30, 2006 to establish and conduct the business of life insurance in India, which comprises of whole life insurance, endowment insurance, double benefit and multiple benefits insurance etc. The approval for carrying on Life Insurance Business has been received from the IRDA in September, 2007. Future bazaar India Limited Future bazaar India Limited (FBIL) is set up as the e-Retailing arm of the Future Group for providing on-line shopping experience. Futurebazaar.com was launched on January 2, 2007, and has emerged as one of the most popular online shopping portals in India. It was awarded with the Best Indian Website award, in the shopping category, by the PC World Indian Website Awards. Staples Future Office Products Private Limited Staples Future Office Products Private Limited (SFOPPL) was incorporated on January, 2007 and is involved in the business of dealing in all kinds of office supplies, office equipments and products. SFOPPL is a joint venture between the Company and Staples Asia Investment Limited (a subsidiary of Staples Inc USA). The companys first retail outlet opened in Bangalore in December, 2007.

Competitors
In the fashion segment, they face competition from Shoppers Stop, Trent, Westside and Lifestyle.

Shoperstop
Shopper's Stop Ltd Company Snapshot Business Description: Shopper's Stop Limited (SSL) is an India-based company engaged in the business of retailing a range of household and consumer products and books through Shoppers Stop.Com (India) 26

Limited, Shoppers Stop Services (India) Limited, Upasna Trading Limited, Crossword Bookstores Limited and Gateway Multi Channel Retail (India) Limited. It houses international and domestic brands across categories, such as apparel, accessories, cosmetics, home and kitchenware. The international brands retailed at the Company are Austin Reed, MUSTANG, Playboy, Calvin Klein, French Connection, Tommy Hilfiger, Esprit, Benetton, GAS, Chanel, Lancme, Guess, Hugo Boss, Diesel, Armani and US Polo. As at March 31, 2010, the Company operated through 34 departmental stores (including Home Stop) located in different cities of India. As of March 31, 2010, the Company operated 33 Crossword stores. In July 2010, Shoppers Stop Limited acquired 32% interest in hyper city Retail (India) Ltd., bringing its total to 51%.

Trent
Trent Limited is an India-based company engaged in the retailing business. The Company operates in two business segments: retailing and others. The Companys subsidiaries are primarily engaged in the business of retailing and services related to retailing, distribution, consultancy services. The Westside store, which is a private label fashion apparel format, operates the retailing business of the Company. During the fiscal year ended March 31, 2010 (fiscal 2010), the Company opened seven new stores, which include EF3 Mall, Faridabad; City Centre Mall, Nasik; Begum pet, Hyderabad; Korum Mall-Mumbai; Ampa Mall, Chennai; Magneto Mall, Raipur, and Silver Square, Guwahati. During fiscal 2010, it further opened three stores in Jabalpur (Samdariya), Mangalore (City Center) and Kanpur (Z Square). As of March 31, 2010, the Company had 46 Westside stores. The Company is a part of the Tata Group. On April 30, 2010, the Company acquired Optim Estates Pvt. Ltd.

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West side
The Westside stores have numerous departments to meet the varied shopping needs of customers. These include Menswear, Women s wear, Kid s wear, Footwear, Cosmetics, Perfumes and Handbags, Household Accessories, lingerie, and Gifts. The company has already established 49 Westside departmental stores (measuring 15,000 - 30,000 square feet each) in Ahmedabad, Bengaluru, Chandigarh, Chennai, Delhi, Gurgaon, Ghaziabad & Noida (to be considered as 1 city), Hubli, Hyderabad, Indore, Jabalpur, Jaipur, Kanpur, Kolkata, Ludhiana, Lucknow, Mangalore, Mumbai, Mysore, Nagpur, Nashik, Pune, Raipur, Rajkot, Surat, Vadodara and Jammu. The company hopes to expand rapidly with similar format stores that offer a fine balance between style and price retailing.

Life style
Lifestyle International (P) Ltd, part of the prestigious Dubai based Landmark Group, started its operations in India with the launch of the first Lifestyle store in Chennai in 1999. In little over a decades time, Lifestyle has established itself amongst the leading retail companies in India. Positioned as a youthful, stylish and a vibrant brand, Lifestyle offers its customers not just the ease of shopping but also an enjoyable shopping experience. Each Lifestyle store brings together five concepts under one roof Apparel, Footwear, Childrens Wear & Toys, Furniture & Home Furnishings, Personal Grooming -offering a convenience of a one-stop shop and a wide choice of national & international bran Swot analysis of pantaloons.

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SWOT Analysis Of Pantaloons

Strength
Pioneer in the industry, largest market share and capitalization Reputation for value for money (Competitive pricing), convenience and a wide range of products all in one store Presence in major cities. Highly Strategic human resource management and development. It invests time and money in training people, and retaining them. Most trusted and respected brand by the consumers

being financially strong helps pantaloons retail India deal with any problems, ride any dip in profits and outperform of rivals. Development and Innovation are high at Pantaloons India with regards to it products and consumer preferences and lifestyle changes which keep its ahead of its competitors.

Weakness
A pantaloon does not function internationally, which has an effect on success, as they do not reach consumers in overseas markets. PRIL is the Worlds largest grocery retailer and control of its empire, despite its IT advantages, could leave it weak in some areas due to the huge span of control. Since Pantaloons Retail India Ltd sell products across many sectors, it may not have the flexibility of some of its more focused competitors. Each business line faces competition from specialty companies. Fashion segment, Shoppers Stop, Trent, Lifestyle. In hypermarketRPG (Spencers), Trent (Star India Bazaar) In Food business, Reliance Fresh, Spinach, Food World

Opportunities
Huge untapped market

The Indian middle class is already 30 Crore & is projected to grow to over 60 Crore by 2010 making India one of the largest consumer markets of the world)

Organized retail is only 3% of the total retailing market in India. It is estimated to grow at the rate of 25-30% p.a. and reach INR 1, 00, 000 Crore by 2010.

To take over, merge with, or form strategic alliances with other global retailers, focusing on specific markets new locations and store types offer PRIL opportunities to exploit market development. 29

(Diversification Rural Retailing

into

insurance,

property,

and

variety

of

products

and

stores)

Opportunities exist for PRIL to continue with its current strategy of large, super centers.

Threats
Being number one means that you are the target of competition. (Extra competition and new competitors entering the market could unsteady pantaloons retail India)

A slow economy or financial slowdown could have a major impact on pantaloons retail India business and profits.

Consumer lifestyle changes could lead to less of a demand for pantaloons retail India products/services Price wars between competitors, price cuts and so on could damage profits for pantaloons retail India.

The actions of a competitor could be a major threat against pantaloons retail India, for instance, if they bring in new technology or increase their workforce to meet demand Shopping Culture: Shopping culture has not developed in India as yet. Even now malls are just a place to hang around with family and friends and largely confined to window-shopping. If unorganized retailers are put together, they are parallel to a large supermarket with little overheads, high degree of flexibility in merchandise, display, prices and turnover.

30

31

SAMPLE QUESTIONERS

32

NAME

Contact Number

Q.1) Which Pantaloons branch you prefer most?

y y y y y

Gariahat City center Camac street Kakur gachi South city mall

Q.2) How frequently you visit this Pantaloons gariahat?

y y y y

Daily Weekly Monthly Yearly

Q3.)How do you rate discount scheme given by our Gariahat branch?

y y y y y

Excellent Very good Good Faith Bad

Q.4) which section do you prefer most in our Gariahat pantaloons?

y y y y

Kids Formal Casual Food bazaar

Q.5) How fashionable the collection being kept by pantaloons Gariahat branch?
y y y y y

Excellent Very good Good Fair Bad

Q6.why do you prefer pantaloons gariahat &what you purchase today?

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Analysis Of Questioner

34

Q.1) which pantaloons branch you prefer most?

Which pantaloons branch you prefer most? Gariahat City center2 Camec street Kakurgachi South city moll Out of 100 sample size 63 7 11 8 24

City ce tre 2

Camac street

kakurgachi

south city mall

Here we can see that most of customer prefer Gariahat pantaloons then south city among the five outlets of pantaloons in Kolkata .So, on the basis of the survey report if we then the ranking will be?

araihat

10

20

30

40

50

60

70

35

Pantaloons branch Gariahat South city Camac street Kakurgachi City center

Rank 1 2 3 4 5

Rank
Garia at, 1

Kakurgachi
Camac street, 3

36

a kurgac i, 4

Sout city, 2

Gariahat

South city a ac street

Q.2) How frequently you visit the pantaloons Gariahat branch? A:

How frequently you visit the pantaloons Gariahat Out of 100 sample size Branch? Daily 2 Weekly 14 Monthly 64 Yearly 19

80 70

60 50 40 30 20 10 0
Daily Weekly Monthly Yearly

37

Q3) how do you rate our discount scheme given by our Gariahat Branch? A:
How do you rate our discount scheme given by Out of 100 sample size our Gariahat branch? Excellent 11 Very good 31 Good 47 Fair 9 Bad 2

31 G

Fair

47

Here we can see that most of the customer prefer the discount scheme of the Gariahat pantaloons.47%tbhink its good and 31%think its very good which is very good sign for an outlet because it shows that the customer are very happy and satisfied regarding the discount scheme.

38

Ba

Very g

Q. ) whi h secti A:

do you prefer most i our Gariahat branch?

Which section do you prefer most in our Gariahat branch? Kids Formal Casual Food Bazaar

Out of 100 sample si e 22 36 65 10

Here we can see that most of the customer prefers the casual section of gariahat pantaloons then the other section of Gariahat Pantaloons. And in this race formal section is in the second position after casual. In total formal and causal preferred by 76%of the customers which is no doubt is a very good sign but we have to see that customers should prefer all the section in same percentage.

 

s 49%

39



 



dB z 7%

Kids 17%

27%

Q.5) How fashionable the collection being kept by pantaloons Gariahat branch? A:
How fissionable the collection being kept by Out of 100 sample size pantaloons gariahat branch? Excellent 14 Very good 30 Good 49 Fair 9 Bad 0

B d 2% F ir 9%

ood 47%

Here we can see that most of the customer prefer the fashionable collection of Gariahat pantaloons.Here49%,30% and14% customer rate the fissionable collection of Gariahat pantaloons good, very good and Excellent which is a very good sign for an outlet.

40

"

Excellent 11%

ery ood 31%

"

Customer comments. A:
Customer Comments? Good collection Near to house Reasonable price Good Appreance &staff Good location No comments Out of 100 sales size 25 40 8 23 14 12

Sales
12
25

14

good collection
Near to house Reasona l e rice

23 40
8

Good location

Here we can see that of the customer prefer Gariahat pantaloons because of its prime location, which leads customer to come back in the out lets frequently. From this question we can see that Gariahat pantaloons are in a very well position but we have to convert the 12%no comment to make a comment.

41

''

no co

&&

Good A

% $

reance &staff

ents

Finding, Suggestions &Recommendation

42

FINDING
The research is conduct with the data collection by me by doing a small survey. And from this survey data the things that have finds after the research done are:1) The customers prefer Gariahat Pantaloons much more than the other branchs of pantaloons. 2) The prime location of the Gariahat pantaloons helps it to acquire the number one position among the five branches of pantaloons. 3) The customers are very happy with the Gariahat Pantaloons for its good location, appreance , staff behavior etc. 4) The fashionable collection of the Gariahat Pantaloons is very good which attract the customers most than the other branches... 5) The casual and formal section of the Gariahat Pantaloons attracts the customers most. 6) The discount schemes of the Gariahat Pantaloons are very good and preferred my most of the customer. 7) Most of the customers come back to the Gariahat Pantaloons once in a month or monthly.

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SUGGESTIONS

The research is conducted with the data collection by me by doing a small survey. And from this survey data the things that I want suggest:1) They should maintain proper management in current position. 2) They have to keep the current position and they have to try to make it better the current position. 3) A proper communication should be conveyed to the customer.

All over the Gariahat Pantaloons have to see that the customers should be satisfied in their branch and they should convey their feelings clearly about the branch.

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RECOMMENDATION

Recommendation can be use by Gariahat Pantaloons for the betterment increase of the branch, after study and analysis of project report on swot analysis customer response toward pantaloons would like to recommend.

y y y

Company should keep the current position and they have to try to make it better that the current position by applying some good policies. Company should take control on the staff behavior and appearance of the store. Company has to take control on the staff movement to satisfy the customer.

Over all the company has good position in the mind of the customer, but the company has to implement more policy to maintain and to increase the brand image of the company in the mind of the customer.

45

CONCLUSSION

46

Swot analysis Customer response toward pantaloons is an important aspect of marketing management. The swot analysis customer response of pantaloons has revealed that the current position of the pantaloons has increased and it can be increased more in t e near h future. The study has been conduct on swot analysis customer response which will help the company to manage its swotanalysis &customer response efficiently and effectively.

Over all the company has good position in the mind of the customer, but the company has to implement more policy to maintaining and to increase the brand image of the company in the mind off the customer.

From this research I found that the overall brand image of the company in the mind of the customers has increase much more than the previous years which is definitely a very good sign for a company to grow in the market.

47

BIBLIOGRAPHY

48

Bibliography

For the purpose of collecting information the following sources were referred:-

1. Books

a. Marketing Management by Phillip kotler b. Space for Hire by willion F Nolan c. A Practical Approach to Marketing Management by Kujnish Vashisht.

2.Manuals from Gariahat Pantaloons

3.Websites

    

www.pantaloons.com www.12manage.com www.wikipedia.com www.scribd.com www.google.com

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