Steve Jobs, Apple and Tim Cook

Introduction: It is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. The company's best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad. Apple software includes the Mac OS X operating system; the iTunes media browser; the iLife suite of multimedia and creativity software; the iWork suite of productivity software; Aperture, a professional photography package; Final Cut Studio, a suite of professional audio and film-industry software products; Logic Studio, a suite of music production tools; the Safari web browser; and iOS, a mobile operating system. As of August 2010, the company operates 301 retail stores in ten countries, and an online store where hardware and software products are sold. As of May 2011, Apple is one of the largest companies in the world and the most valuable technology company in the world, having surpassed Microsoft. Last fiscal year Apple Inc. showed 84% increase in its brand value. Even in India, it has now become an identity. From APPLE- I to iPHONE 5, from 1976 to 2011, it has faced many ups and downs, but for its stunning success, there is a superman behind, STEVE JOBS. Steve Jobs: Co-founder of Apple, got dismissed in 1985, founded NeXT, bought Pixar and became one of the board of directors of Disney. Again joined Apple as a CEO and took company back to the business from a step away from bankruptcy. And made its worth 310$ bn beating Microsoft worth 245$ bn. Steve Jobs And Apple: 1976-1985: Company was doing good as a new company as compared to IBM and was successfully sustaining in the market and enjoying success of Apple Lisa. 1985: Steve Jobs was dismissed. 1986-1997: Apple faced many failures like Sears, Portable audio CD player, Digital camera, etc. Then it faced a disaster NEWTON, which took them to bankruptcy. 1997-2010: Jobs was called back and company is now of worth 310$ bn. 2011: Jobs is on open ended leave. And effect is there on share prices of the company.

Organization Values: Apple Values are the qualities, customs, standards, and principles that the company believes will help it and its employees succeed. They are the basis for what company does and how it does it. Taken together, they identify Apple as a unique company. These are the values that govern business conduct:

With Steve Jobs: We offer superior products that fill real needs and provide lasting value. We set aggressive goals and drive ourselves hard to achieve them. We build products that extend human capability, freeing people from drudgery and helping them achieve more than they could alone We built our company on innovation, providing products that were new and needed. We expect individual commitment and performance above the standard for our industry. Teamwork is essential to Apple's success, for the job is too big to be done by one person We care about what we do. We recognize each person's contribution to Apple's success, and we share the financial rewards that flow from high performance. The attitudes and behaviours of managers toward their people are of primary importance.

With Cook (Present): We believe that were on the face of the Earth to make great products. We believe in the simple, not the complex. We believe that we need to own and control the primary technologies behind the products we make. We participate only in markets where we can make a significant contribution. We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us. We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot.

 We dont settle for anything less than excellence in every group in the company, and we have the self-honesty to admit when were wrong and the courage to change.

Difference: The main difference that can be traced out is, earlier company was doing something or did something but later only believe. The difference between nurturing a kid and taking care of a grown up is clearly visible. Product which are needed are now become great product. Now company emphasise upon owning all the technologies behind. Earlier the importance was given to managers attitude and behaviour but now is given to his excellence. Innovation was, is and will be the backbone of the company. The core competencies are unaffected but the attitude is slightly changed. Earlier it was, be healthy internally. And now it is, look healthy externally.